What Ultramarina does

Ultramarina is a French scuba diving travel agency founded in 1986 in Nantes, operating as a specialized tour operator for diving vacations worldwide. The company is owned by Goélette SAS (share capital €116,000) and operates five physical offices across France (Nantes headquarters, Paris, Lyon) and Switzerland (Geneva regional headquarters, Villeneuve), with Swiss activities conducted through wholly-owned subsidiary AAT SA. Ultramarina's product portfolio centers on bundled diving travel packages to over 100 destinations across the Red Sea, Middle East, Mediterranean, Atlantic, Indian Ocean, Africa, Caribbean, Americas, Asia, Pacific, and cold-water regions including Antarctica and the Arctic. Core offerings include resort-based diving trips, liveaboard cruise bookings (via partnerships with operators such as Aggressor Liveaboards, Emperor Divers, and Master Liveaboards Fleet), accompanied small-group trips, diving training course coordination, and complementary diving equipment retail.

The company runs on a traditional travel agency technology stack with no proprietary platform identified: the website (ultramarina.com) functions as a content and quote-request portal, while all bookings are handled through agency consultation by phone or in person. Ultramarina co-founded the Global Dive Alliance in 2017 to aggregate demand with peer operators and secure preferential liveaboard access. Sub-brands include Croisières Exclusives Ultramarina, Amis des Maldives (premium Maldives cruises since 2003), Longitude 181 (responsible-diving initiative), and Ultramarina Golf & Glisse (kitesurf/windsurf/golf travel). Industry credentials include APST, SETO, and IATA accreditations, plus Swiss Travel Guarantee Fund membership and French CNIL data-protection registration.

Ultramarina's business model is B2C, sales-led, and quote-based: customers contact the agency directly and receive customized itineraries priced by destination, season, accommodation tier, and dive package selection. Revenue derives from intermediation margins on packaged travel combining flights, accommodation, dive operators, and cruise arrangements. Marketing is conducted through Instagram and Facebook organic social, an email newsletter via the Odyssée portal, editorial content (destination guides, press articles, customer reviews), the annual Salon de la Plongée trade show, and Global Dive Alliance co-marketing. There is no evidence of external private equity or institutional investment, and the company is privately held under Goélette SAS with no disclosed funding rounds.

Name

Ultramarina

Legal name

Goélette SAS

Website

https://ultramarina.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultramarina is a French scuba diving travel agency founded in 1986, specializing in bundled diving vacations, liveaboard cruises, and training trips to over 100 global destinations for French-speaking recreational and certified divers, operating five offices across France and Switzerland.

Ownership category

akta.pro rank

Product category

Scuba Diving Travel Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

Keywords

• Scuba diving travel
• Liveaboard cruises
• Diving training
• Diving equipment retail
• Dive trip packages

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Package Travel Sales: Ultramarina earns revenue by selling bundled scuba diving travel packages that combine flights, accommodation, dive center bookings, and cruise arrangements. The agency serves as an intermediary between customers and dive operators, hotels, liveaboard cruise companies, and airlines. Pricing is quote-based, varying by destination, season, accommodation tier, and cruise selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ultramarina is a France-based diving travel agency that curates and sells scuba diving holidays, liveaboard cruises, accompanied group trips, diving certifications, and diving equipment. The company packages more than 100 destinations worldwide with on-the-ground dive-operator partnerships and serves a primarily French-speaking clientele. Its offer is reinforced by long-standing exclusive operator relationships, in-house editorial content via "Subaqua" magazine, and five physical offices in France and Switzerland.

Product overview

Ultramarina is a scuba diving travel agency founded in 1986, operating as a specialized tour operator for diving vacations worldwide. The company offers a comprehensive portfolio of products including diving travel packages to over 80 destinations, liveaboard cruise bookings through partner fleets, guided group trips, diving training course coordination, and equipment sales. The company operates as a multi-brand platform under the parent company Goélette SAS, with sub-brands including Amis des Maldives (exclusive cruise operations), Longitude 181 (environmental initiative), and the Global Dive Alliance (partner network). The business model centers on bundling accommodations, dive operators, transportation, and services for scuba diving enthusiasts, with a network of physical agencies across France and Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Ultramarina Golf & Glisse: Kitesurf, windsurf, stand-up paddle, and golf travel specialist operating under the Ultramarina umbrella
• Croisières Exclusives Ultramarina
• Global Dive Alliance

Products and services

• Voyages plongée (Diving travel packages) Curated scuba diving holiday packages combining flights, accommodation, and dives at destinations worldwide, sold to French-speaking recreational divers through branches and the company website.
• Croisières plongée (Liveaboard diving cruises) Multi-day liveaboard dive cruises operated in partnership with leading dive yachts, packaged for individual divers and small groups seeking remote reef and pelagic dive sites.
• Voyages accompagnés (Accompanied group dive trips) Guided group diving trips led by Ultramarina-affiliated instructors and dive leaders, targeted at divers who want a hosted, socially structured diving holiday.
• Formation plongée (Diving training and certification) Scuba diving instruction and certification courses from beginner through advanced levels, delivered for individual divers and bundled with equipment and trip purchases.
• Équipement de plongée (Diving equipment retail) Retail of scuba diving equipment (regulators, BCDs, fins, masks, wetsuits, and accessories) to divers booking training or travel with the agency.
• Croisières Exclusives Ultramarina (Exclusive dive cruises) Premium exclusive liveaboard dive cruises sold under the "Croisières Exclusives" label, offering limited-capacity itineraries in partnership with selected operator yachts.
• Amis des Maldives (Maldives Friends program) Specialty Maldives-focused dive-travel program offering curated resort and liveaboard itineraries for French-speaking divers seeking atoll and channel diving experiences.
• Vanuatu diving packages Destination-specific diving packages in Vanuatu, including wreck and reef itineraries, targeted at advanced divers interested in the SS President Coolidge and Pacific reefs.
• Tonga diving packages Destination-specific diving packages in Tonga focused on humpback-whale encounters and Pacific reef diving for French-speaking divers.
• NAI'A Luxury Dive Yacht (Fiji liveaboard) Fiji liveaboard dive cruises aboard the NAI'A Luxury Dive Yacht, packaged by Ultramarina for French-speaking divers targeting the Soft Coral Capital of the world and shark dives.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Global Dive AllianceflagshipStrategic or Co-development Partner · 1 January 2017Ultramarina is a founding member of the Global Dive Alliance, established in 2017. The alliance enables French-speaking divers to access optimal dive cruise availability and periods, as well as competitive pricing not otherwise available on the French market. This partnership aggregates demand across member agencies to secure preferred access to top liveaboard departures.
• Aggressor LiveaboardscoreChannel Partner/ Reseller/ DistributorAggressor Liveaboards is a major liveaboard cruise operator featured on Ultramarina's website as part of its cruise portfolio. Ultramarina sells Aggressor cruise packages as part of its diving travel offerings.
• Emperor DiverscoreChannel Partner/ Reseller/ DistributorEmperor Divers is a liveaboard cruise operator featured in Ultramarina's cruise offerings, providing dive cruise itineraries across multiple destinations.
• Explorer VenturesminorChannel Partner/ Reseller/ DistributorExplorer Ventures is a liveaboard cruise operator listed in Ultramarina's cruise portfolio.
• Extra Divers WorldwideminorChannel Partner/ Reseller/ DistributorExtra Divers Worldwide is a network of dive centers and liveaboard operators featured in Ultramarina's cruise and dive center listings.
• Master Liveaboards FleetcoreChannel Partner/ Reseller/ DistributorMaster Liveaboards Fleet is a major cruise operator featured in Ultramarina's cruise portfolio across multiple destinations.
• Diving AttitudeminorChannel Partner/ Reseller/ DistributorDiving Attitude is a liveaboard cruise operator based in Egypt (Red Sea), featured in Ultramarina's cruise offerings.
• Sea Serpent FleetminorChannel Partner/ Reseller/ DistributorSea Serpent Fleet is a liveaboard cruise operator based in Egypt (Red Sea), listed in Ultramarina's cruise portfolio.
• Wallacea Dive CruiseminorChannel Partner/ Reseller/ DistributorWallacea Dive Cruise is a liveaboard operator focused on Indonesia, featured in Ultramarina's cruise offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aggressor Adventures: US-headquartered global liveaboard and scuba diving adventure operator with its own fleet, retail channel and international bookings. Overlaps with Ultramarina's cruise portfolio as both supplier and competitor for direct customer bookings.
• Voyage Privé: French luxury and experiential travel flash-sales club. Comparable French market presence and curated luxury-experiences positioning, though not scuba-specialized; represents an adjacent competitor for discretionary travel spend of French affluent consumers.

Direct peers

• Blue O Two: UK-based diving holiday specialist offering dive packages, liveaboards and dive courses globally. Closely matches Ultramarina's curated-network, multi-destination, multi-operator approach but focused on English-speaking divers.
• Liveaboard.com: Specialist online liveaboard booking platform aggregating global dive-cruise inventory. Represents the digital-first model that competes for the same customers Ultramarina serves through its agency channel.
• Master Liveaboards: Major global liveaboard fleet operator (Red Sea, Maldives, Indonesia, etc.) and active Ultramarina partner. Comparable on the product side and a structural counterparty for Ultramarina's cruise business.
• Scuba Travel: UK-based scuba diving travel agency operating since the 1990s, selling dive vacations, liveaboard cruises and diving courses. Direct comparable in business model and product scope to Ultramarina, serving a parallel English-speaking audience.
• Regaldive: Long-established UK diving travel agency offering worldwide dive packages and liveaboard bookings. Comparable in age (multiple decades), specialist positioning, and curated-supplier approach to Ultramarina.
• Diverse Travel: UK-based diving travel agency offering dive holidays and liveaboard packages across global destinations. Directly comparable specialist intermediary model targeting certified recreational divers.
• DIVE Worldwide: UK-based diving-focused tour operator offering worldwide dive vacations and liveaboard experiences. Closely comparable to Ultramarina in curating operator/hotel packages for the certified-diver segment.
• Dive and Cruise: UK-based specialty diving travel agency selling dive vacations and liveaboard packages worldwide. Directly comparable to Ultramarina in business model (specialist intermediary, packaged dive trips + cruises), though serving the English-speaking market rather than French.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ultramarina
• Instagraminstagram.com/ultramarina_plongee
• LinkedInlinkedin.com/company/ultramarina

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultramarina