REthinc

What REthinc does

REthinc (operating as Rethinc) is a privately held workplace culture technology and consulting company founded in 2021 and headquartered in New York City. The company develops RethincWork, a web-based application that administers a 15-minute employee diagnostic survey, benchmarks organizational results against the proprietary 11 Effective Management Competencies framework, segments data by demographics, and delivers personalized training sequences to individual managers. The platform is marketed as compliant with EEOC and Executive Order requirements for non-discrimination, addressing employer legal risk in a post-DEI-backlash climate.

The company's commercial model combines a recurring subscription to the RethincWork diagnostic and training platform with four professional services revenue streams: executive coaching, customized training programs, site-based immersive retreats, and comprehensive organizational culture audits. Go-to-market is consultative enterprise sales targeting large organizations — including global corporations, large non-profits, regional law firms, professional sports teams, public policy forums, and school systems — with quote-based, multi-year contracts priced on organizational size and engagement scope.

The founding team comprises Kate Gerson (founding CEO, previously founding CEO of UnboundEd where she raised more than $150M from Gates, Carnegie, Kellogg, and Ford Foundations), Jason Schweid (Lead Scientist, formerly ED Research at UnboundEd with publications in Teachers College Record and Educational Assessment), Brandy Nelson (Partner, former c-suite education executive and founder of an executive coaching firm), and Kenan Bishop (Co-founder and Program Lead, Pahara and Cambiar Catalyst Fellow). No external institutional funding, headquarters address beyond a NYC-area-code phone number, or revenue figures are publicly disclosed. Operations are restricted to US residents and data is hosted in the United States.

Name

REthinc

Legal name

Rethinc

Website

https://rethinc.us

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

REthinc is a New York-based workplace culture technology and consulting firm that sells the RethincWork diagnostic app and professional services (coaching, training, retreats, audits) to enterprise clients seeking EEOC-compliant manager development and culture transformation.

Ownership category

akta.pro rank

Product category

Workplace Culture Consulting & Diagnostic Software

NAICS

Human Resources Consulting Services (541612), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

M&A HR Advisory (Due Diligence, Integration, Carve-outs) (BPACAJAL)

akta.pro secondary industry

Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)

Keywords

• Workplace culture consulting
• Manager effectiveness training
• Employee engagement software
• Organizational culture audit
• Executive coaching services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. RethincWork App Subscription: Access to the RethincWork diagnostic and training platform, including survey administration, analytics dashboard, and personalized manager training sequences.
2. Executive Coaching Services: One-on-one coaching for senior leaders provided by coaches with backgrounds in senior leadership, change management, and leveraging strengths. Coaches are matched to leader goals.
3. Training Programs: Customized training for leadership teams, managers, or whole organizations, designed based on diagnostic results. Scope and sequence of learning designed to improve mood, remove obstacles, and foster camaraderie.
4. Site-Based Retreat Services: Immersive retreat experiences designed to help teams reflect, make meaning, and plan forward. Includes facilitation by the Rethinc team combined with the RethincWork platform and organizational data.
5. Cultural Audit Services: Comprehensive analysis combining interviews, focus groups, and RethincWork diagnostic results to present a full picture of organizational culture, engagement, retention, and productivity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

REthinc sells a hybrid workplace-culture solution centered on RethincWork, a web-based diagnostic application that measures managers against 11 proprietary Effective Management Competencies using a 15-minute employee survey and then assigns personalized training interventions. Bundled with the software are professional services including one-on-one executive coaching, customized leadership/management training, on-site facilitated retreats, and comprehensive culture audits that combine interviews, focus groups, and RethincWork data. The combined offering is designed to diagnose workplace culture issues and prescribe targeted, EEOC- and EO-compliant interventions that improve manager effectiveness, retention, and productivity.

Product overview

REthinc offers RethincWork, a web-based application platform, supplemented by a suite of professional services including Coaching, Training, Site Based Retreats, and Organizational Audits. RethincWork serves as the core technology product, collecting employee survey data to diagnose culture issues and deliver personalized manager training recommendations. The consulting services complement the software platform by providing human-led coaching, group training, immersive retreats, and in-depth culture audits.

Differentiator

Problem solved

Functional benefit

Brands

• RethincWork: A web-based application platform that administers inclusion surveys, provides diagnostic assessments, and delivers personalized training interventions for managers based on the company's 11 Effective Management Competencies framework.

Products and services

• RethincWork A web-based application that diagnoses workplace culture problem areas using a 15-minute employee survey and selects personalized interventions for individual managers based on the company's 11 Effective Management Competencies framework; for organizations seeking to improve manager effectiveness, creativity, productivity, and retention.
• Executive Coaching One-on-one coaching for senior leaders, with coaches matched to individual goals based on backgrounds in senior leadership, change management, and leveraging strengths; provides sounding board, mentorship, and support.
• Customized Training Leadership and management training programs designed using RethincWork diagnostic results, providing a scope and sequence of learning that improves team mood, removes obstacles, and fosters camaraderie and belonging.
• Site-Based Retreat Immersive off-site team experiences that help individuals and teams reflect on their purpose, make meaning, and plan forward, incorporating RethincWork diagnostic data and skilled facilitation by the Rethinc team.
• Culture Audit Comprehensive organizational culture assessment combining interviews, focus groups, and RethincWork survey results to present a full picture of strengths and improvement areas for engagement, retention, and productivity.

Quantifiable outcome

• 50% of American workforce is 'quiet quitting'
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Industry Partners (Logos Displayed)minorOthersThe Rethinc website displays a 'Collaboration' section with logos of industry partners under the heading 'A Few Of Our Industry Partners.' However, the partner names are not legible from the source text as they appear only as image files without accompanying text labels.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lattice: Lattice provides performance management, engagement surveys, and manager development tools to HR teams. It is an emerging SaaS competitor overlapping with Rethinc in manager-focused development and people analytics.

Direct peers

• 15Five: 15Five offers continuous performance management, engagement surveys, and manager development tools for HR teams. It overlaps with Rethinc in combining employee feedback with manager-focused development interventions.
• Torch: Torch provides leadership and management coaching paired with technology for measuring and developing leaders. It directly parallels Rethinc's combination of manager coaching with diagnostic technology for enterprise leadership development.
• BetterUp: BetterUp combines a coaching marketplace with technology and analytics to help managers and employees develop. It overlaps directly with Rethinc in pairing a digital platform with manager/executive coaching and targeting enterprise workforce effectiveness outcomes.
• Humu: Humu is a people science platform that uses surveys and AI-driven nudges to change manager behavior. It is closely comparable to Rethinc in focusing on data-driven, manager-level behavior change to improve workplace culture.
• CultureAmp: CultureAmp is an employee engagement and feedback platform with survey, performance, and analytics tools used by HR teams to measure and improve culture. It competes with RethincWork in workplace diagnostics and people analytics for enterprise HR buyers.
• Quantum Workplace: Quantum Workplace provides employee engagement surveys, performance management, and culture analytics used by HR teams. It is a direct competitor to RethincWork in diagnosing engagement and culture using employee survey data.

Broad incumbents

• Gallup: Gallup is an established analytics and advisory firm with the Q12 employee engagement survey and broad workplace culture research. It competes with Rethinc as a legacy incumbent in workplace measurement and management development, with much larger scale and brand recognition.
• Great Place to Work: Great Place to Work provides workplace culture certification, employee survey instruments, and benchmarking used by large employers. It competes with Rethinc in the culture assessment and benchmarking category, with a broader portfolio of offerings.
• Glint (LinkedIn Talent Insights): Glint, now part of LinkedIn, offers enterprise employee engagement surveys and people analytics as part of LinkedIn's broader talent platform. It competes with RethincWork as a scaled, broad incumbent in employee engagement measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rethinc.us/?paipv=0&eav=AfZLhKyzLy_CQLAPqLDZktnaNahuBtMfw9joYAsazVWjipko3dbwY8PAZ9UeSY1pUuM&_rdr
• LinkedInlinkedin.com/company/rethinc-us
• Instagraminstagram.com/rethinc.us

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REthinc