What Agencja DDOB does

Agencja DDOB is a Warsaw-based, privately held influencer marketing agency founded in 2013, positioning itself as one of the oldest specialist firms in Poland's creator-economy services market. The company delivers end-to-end campaign management for large enterprise brands, spanning strategy, creator selection, content production (video, audio, UGC, podcasts), multi-platform execution across TikTok, Instagram, and Discord, real-time campaign monitoring including Stories tracking, ambassador program management, and competitor audits. Its customer base of 150+ brands spans FMCG, beauty, fashion, retail, beverage, food, automotive, financial services, entertainment, and consumer electronics, including multinational names such as Auchan, Żabka, Henkel, ING, Maspex, Monster Energy, Nivea, Philips, Leroy Merlin, and Lubella.

The business model is professional-services-led: revenue is generated through quote-based, scope-tailored campaign fees rather than disclosed standardized pricing, with direct enterprise sales as the go-to-market motion. DDOB simultaneously operates its own media properties aggregating 1.6M+ followers (primarily Gen Z and Millennials), which functions both as a creator-side reference point and a distribution asset for client campaigns. The proprietary technology layer is modest but functional, centered on real-time monitoring, multi-platform integration/interoperability, and unified reporting rather than a full SaaS platform.

Recent strategic emphasis is visible in three 2025 Effie Awards (Lubella 'Relaunch & Defend', Desperados 'Social Platforms & Influencers', Lubella 'Best Use of Social Media') plus an Awwwards Honorable Mention for the MŁODE GŁOWY pro bono campaign, alongside a formalized TikTok brand-channel development practice and the launch of the DDOBry thought-leadership newsletter. The company is privately held, has no disclosed funding rounds or parent entity, and operates within Poland and the broader CEE region.

Name

Agencja DDOB

Legal name

Agencja DDOB

Website

https://agencja.ddob.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing agency offering end-to-end campaign management including strategy, creator selection, content production, and performance reporting. Revenue derived from professional services fees for campaign planning, execution, and management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Agencja DDOB is a full-service influencer marketing agency that plans and executes end-to-end campaigns linking brands with digital creators across platforms such as TikTok, Instagram, and Discord. Offerings span strategy, creator selection, ambassador program management, content/video/UGC production, and real-time campaign and competitor audits. The agency also develops brand channels, especially on TikTok, and supports long-term ambassador and content marketing engagements.

Product overview

Agencja DDOB is a full-service influencer marketing agency offering a comprehensive suite of services built around relation-driven marketing. The core offerings include influencer campaigns (Kampanie z twórcami cyfrowymi), ambassador collaborations, content production, and campaign audits—all delivered end-to-end. The agency also provides content marketing, multi-channel campaigns, and video production services under its agency umbrella. A specialized sub-offering is TikTok brand channel development, which has been applied in client case studies like Auchan and Leroy Merlin. The portfolio spans over 6,000 projects for 150+ brands across FMCG, beauty, fashion, and technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Campaigns with Digital Creators (Kampanie z twórcami cyfrowymi) End-to-end influencer campaign execution across TikTok, Instagram, Discord and other platforms, including creator selection, brief development, content coordination, and post-campaign performance reporting for large brand clients.
• Ambassador Collaborations (Współprace ambasadorskie) Long-term ambassador program management service covering talent selection for the brand, coordination of all campaign elements, and final reporting with future recommendations.
• Content Production (Produkcja contentu) In-house production of video, audio, UGC, podcasts, music videos, short-form social clips, product photoshoots and branded publications, designed to be consistent with brand business objectives and used in creator and performance media.
• Campaign and Competitor Audits (Audyty dotychczasowych działań i konkurencji) Analytics and monitoring service using proprietary tools to track campaigns in real time, including Stories performance, plus comprehensive brand and competitor analysis reports intended to serve as a strategic turning point for the client's marketing.
• Full-Service Marketing & 360° Agency (Agencja Marketingowa / Agencja 360) Integrated agency service combining strategy, creative, data, and a responsible social media approach into end-to-end campaign execution and brand development, including multi-channel digital campaigns.
• TikTok Brand Channel Development Specialty service for building and operating brand-owned TikTok channels, including native format development that transforms everyday brand content into engaging platform-native stories for young adult audiences.

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GroupM: WPP's media investment arm operating influencer marketing services through its agencies in CEE—holds scale and enterprise relationships that overlap with DDOB's client roster.
• CreatorIQ: Enterprise SaaS platform for influencer marketing campaign management, used by Fortune 500 brands—competes with DDOB at the enterprise tier via technology-enabled self-service rather than agency services.
• Publicis Groupe Poland: Global advertising holding company's Polish operations offering integrated influencer and social media services within broader media/creative portfolios—enterprise-grade competitor for tier-1 Polish brand mandates.
• Klear (Meltwater): Influencer marketing platform (now part of Meltwater) offering discovery, analytics, and campaign management tools—broader, tech-led competitor addressing the same enterprise CMO buyer as DDOB.
• Hearts & Science: Omnicom media network with influencer and social content capabilities integrated into media planning—competes for the same enterprise marketing budgets and procurement-led RFP processes as DDOB.

Direct peers

• Lunar Strategy: Poland-based influencer marketing agency serving enterprise brands across CEE with multi-platform campaign execution—operates in the same category and geography as DDOB, frequently competing for the same tier-1 Polish clients.
• Influencer.com: Global influencer marketing agency with managed-services offering for enterprise brands, including EU presence—directly comparable business model and client profile (large FMCG/beauty brands), though larger and better-capitalized.
• Viral Nation: Global creator and influencer marketing agency offering end-to-end campaign management, ambassador programs, and content production—directly overlapping DDOB's full-service value proposition for enterprise brand clients.

Regional players

• WhitePress: Poland-based content marketing and influencer platform with extensive CEE reach—directly comparable Polish-originated digital marketing services provider competing in adjacent content/influencer categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ddob

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agencja DDOB