Generosity
Generosity is a sub-brand crowdfunding platform within the GoFundMe ecosystem that enables individuals and nonprofits to organize fundraising campaigns for personal and charitable causes via web and mobile apps, monetizing through transaction fees.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Generosity does
Generosity is a sub-brand crowdfunding platform operated within the GoFundMe ecosystem, designed to enable individuals and nonprofit organizations to organize and run fundraising campaigns for personal projects, charitable causes, emergencies, and memorial, medical, educational, and animal-related needs. The platform is delivered through a self-serve web product and native iOS and Android applications, with category-based discovery (Medical, Memorial, Emergency, Education, Nonprofit, Animals) and a content/blog layer driving top-of-funnel acquisition. Supporting capabilities include Team Fundraising for coordinated group campaigns, Giving Funds (a Donor-Advised Fund product marked as new), and a dedicated nonprofit surface at GoFundMe.org together with a professional tier called GoFundMe Pro.
Underlying technology is a standard two-sided payments-and-campaigns stack rather than a differentiated AI/data layer: no API, SDK, or MCP surface is documented, and no AI or ML capabilities are disclosed. Trust and safety are positioned as the primary technical moat, executed through Verified Fundraisers (certified by Trust & Safety specialists) and the GoFundMe Guarantee, which makes donors eligible for 100% refunds in rare cases of fundraiser issues.
The business model is transaction-fee based on donations processed through the platform, with a horizontal segmentation across individual and nonprofit use cases. Distribution is product-led growth and fully self-serve, with no sales layer; marketing relies on organic/SEO category discovery, app store presence, a fundraising blog, and a community resource called Supporter Space. Pricing rates are not publicly disclosed in the source material. The operating entity is a private US company; no funding rounds, investors, or capital structure are disclosed in the available data.
Generosity firmographics
Firmographics- Name
- Generosity
- Legal name
- GoFundMe
- Website
- https://generosity.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Generosity is a sub-brand crowdfunding platform within the GoFundMe ecosystem that enables individuals and nonprofits to organize fundraising campaigns for personal and charitable causes via web and mobile apps, monetizing through transaction fees.
- Ownership category
- akta.pro rank
Generosity industry classification
Industry- Product category
- Online Crowdfunding Platform
- NAICS
- Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Generosity is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Generosity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Platform Commission/Transaction Fee: GoFundMe generates revenue through platform transaction fees on donations processed through the platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Generosity product offering
Product offeringCore offering
Generosity is a self-serve crowdfunding platform, operated as a sub-brand of GoFundMe, that enables individuals and nonprofit organizations to create and manage online fundraising campaigns for personal projects, medical expenses, memorials, emergencies, education, animal care, and charitable causes. The platform is accessible via web and native mobile applications on iOS and Android, and includes features such as Team Fundraising, Verified Fundraisers certification, the GoFundMe Guarantee refund program, and Giving Funds (a Donor-Advised Fund offering).
Product overview
Generosity is a crowdfunding platform operated as a sub-brand within the GoFundMe ecosystem. The platform enables individuals and organizations to create fundraising campaigns for personal projects, emergencies, medical expenses, memorials, education, animals, and nonprofit causes. The core Generosity Platform serves as the primary offering, supplemented by Giving Funds (a Donor-Advised Fund feature), GoFundMe Pro (a professional tier for nonprofits), and Team Fundraising capabilities. Trust and safety is reinforced through Verified Fundraisers certification and the GoFundMe Guarantee refund program. The platform is accessible via web and mobile applications on iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Generosity: A platform created to allow people to easily organize and conduct fundraising events to raise money for personal projects and non-profit projects. Part of the GoFundMe ecosystem.
- GoFundMe.org
- GoFundMe Pro
- Giving Funds
Products and services
- Generosity Crowdfunding Platform
- Giving Funds (Donor-Advised Fund)
- GoFundMe Pro
Quantifiable outcome
- More than $50M raised weekly on the platform
Companies that use Generosity
Customer profileSegments6 records
Ideal customer profiles2 records
Generosity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Generosity partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Generosity competitors and assessment
Company assessmentDirect peers
- Indiegogo: Global crowdfunding platform supporting both creative and cause-based campaigns with a transaction-fee revenue model. Directly competes for the same self-serve campaign creators and donors.
- Classy: Professional online fundraising platform for nonprofits, now part of the GoFundMe Pro ecosystem. Provides peer-class SaaS-style fundraising tools with peer payments, events, and donor CRM.
- GoFundMe: The parent platform of Generosity. GoFundMe is the largest dedicated online fundraising platform serving personal and nonprofit campaigns worldwide, with the same transaction-fee business model and overlapping feature set (Verified Fundraisers, GoFundMe Guarantee, Giving Funds).
- JustGiving: Online fundraising platform focused on charitable giving for individuals and nonprofits, primarily in the UK and Europe. Directly comparable category coverage, fee model, and donor verification approach.
- Mightycause: Online fundraising and donor management platform for nonprofits, with comparable self-serve campaign creation, transaction-fee revenue, and small-to-mid nonprofit focus.
- Kickstarter: Leading rewards-based crowdfunding platform for creative projects (film, games, design). Comparable product-led, self-serve model with a platform fee structure and global reach, though focused on creative projects rather than personal/charitable causes.
- GlobalGiving: Nonprofit crowdfunding and grantmaking platform connecting donors with grassroots projects internationally. Highly comparable cause-based fundraising model and donor verification process.
- Fundly: Crowdfunding platform supporting personal, nonprofit, and political fundraising campaigns with a transaction-fee model. Directly competes for the same SMB and nonprofit fundraiser audience.
- Givebutter: Modern fundraising platform for nonprofits offering donation pages, events, and auctions with a transaction-fee model. Competes head-on for the same nonprofit donor base that GoFundMe Pro targets.
Broad incumbents
- Bonterra (Network for Good): Broader social-good software suite including fundraising, donor CRM, and grants management for nonprofits. Operates in adjacent categories with overlapping capabilities to GoFundMe Pro and gives donors/fundraisers comparable alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Generosity social profiles
Digital presenceGenerosity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generosity leadership team
Management profileNumber of profiles
Generosity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generosity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generosity
What does Generosity do?
Generosity is a self-serve crowdfunding platform, operated as a sub-brand of GoFundMe, that enables individuals and nonprofit organizations to create and manage online fundraising campaigns for personal projects, medical expenses, memorials, emergencies, education, animal care, and charitable causes. The platform is accessible via web and native mobile applications on iOS and Android, and includes features such as Team Fundraising, Verified Fundraisers certification, the GoFundMe Guarantee refund program, and Giving Funds (a Donor-Advised Fund offering).
Is Generosity a public or private company?
Generosity is a private company. It is classified as corporate owned and is currently operating.
When was Generosity founded?
Generosity was founded in 2010. It employs 1 to 10 people.
Where is Generosity based?
Generosity is headquartered in San Francisco, United States, in the North America region.
How does Generosity make money?
One revenue line is on record: platform Commission/Transaction Fee.
Who are Generosity's main competitors?
Direct peers on record are Indiegogo, Classy, GoFundMe, JustGiving, Mightycause, Kickstarter, GlobalGiving, Fundly and Givebutter. Bonterra (Network for Good) is listed as a broad incumbent.
Does Generosity have an API?
No public API is recorded for Generosity.
What industry is Generosity in?
Generosity's product category is Online Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of BPAGAKAF, Donor-Advised Fund (DAF) Sponsors. Its NAICS code is 8132 and its SIC code is 8300.