Generosity

Online Crowdfunding Platformgenerosity.com

Generosity is a sub-brand crowdfunding platform within the GoFundMe ecosystem that enables individuals and nonprofits to organize fundraising campaigns for personal and charitable causes via web and mobile apps, monetizing through transaction fees.

Company typePrivate
Founded2010
HeadquartersSan Francisco, United States
Headcount1–10
GTM typeB2B and B2C
OfferingSoftware

What Generosity does

Generosity is a sub-brand crowdfunding platform operated within the GoFundMe ecosystem, designed to enable individuals and nonprofit organizations to organize and run fundraising campaigns for personal projects, charitable causes, emergencies, and memorial, medical, educational, and animal-related needs. The platform is delivered through a self-serve web product and native iOS and Android applications, with category-based discovery (Medical, Memorial, Emergency, Education, Nonprofit, Animals) and a content/blog layer driving top-of-funnel acquisition. Supporting capabilities include Team Fundraising for coordinated group campaigns, Giving Funds (a Donor-Advised Fund product marked as new), and a dedicated nonprofit surface at GoFundMe.org together with a professional tier called GoFundMe Pro.

Underlying technology is a standard two-sided payments-and-campaigns stack rather than a differentiated AI/data layer: no API, SDK, or MCP surface is documented, and no AI or ML capabilities are disclosed. Trust and safety are positioned as the primary technical moat, executed through Verified Fundraisers (certified by Trust & Safety specialists) and the GoFundMe Guarantee, which makes donors eligible for 100% refunds in rare cases of fundraiser issues.

The business model is transaction-fee based on donations processed through the platform, with a horizontal segmentation across individual and nonprofit use cases. Distribution is product-led growth and fully self-serve, with no sales layer; marketing relies on organic/SEO category discovery, app store presence, a fundraising blog, and a community resource called Supporter Space. Pricing rates are not publicly disclosed in the source material. The operating entity is a private US company; no funding rounds, investors, or capital structure are disclosed in the available data.

Generosity firmographics

Firmographics

Name: Generosity
Legal name: GoFundMe
Website: https://generosity.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 1–10 employees
Short description: Generosity is a sub-brand crowdfunding platform within the GoFundMe ecosystem that enables individuals and nonprofits to organize fundraising campaigns for personal and charitable causes via web and mobile apps, monetizing through transaction fees.
Ownership category
akta.pro rank

Generosity industry classification

Industry

Product category: Online Crowdfunding Platform
NAICS: Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)
SIC: Services-Social Services (8300), Miscellaneous Business Credit Institution (6159)
akta.pro primary industry: Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
akta.pro secondary industries: Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

Crowdfunding platform
Online fundraising
Nonprofit fundraising
Donor-advised funds
Peer-to-peer donations

Where Generosity is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Markets served

Generosity business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

Platform Commission/Transaction Fee: GoFundMe generates revenue through platform transaction fees on donations processed through the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Generosity product offering

Product offering

Core offering

Generosity is a self-serve crowdfunding platform, operated as a sub-brand of GoFundMe, that enables individuals and nonprofit organizations to create and manage online fundraising campaigns for personal projects, medical expenses, memorials, emergencies, education, animal care, and charitable causes. The platform is accessible via web and native mobile applications on iOS and Android, and includes features such as Team Fundraising, Verified Fundraisers certification, the GoFundMe Guarantee refund program, and Giving Funds (a Donor-Advised Fund offering).

Product overview

Generosity is a crowdfunding platform operated as a sub-brand within the GoFundMe ecosystem. The platform enables individuals and organizations to create fundraising campaigns for personal projects, emergencies, medical expenses, memorials, education, animals, and nonprofit causes. The core Generosity Platform serves as the primary offering, supplemented by Giving Funds (a Donor-Advised Fund feature), GoFundMe Pro (a professional tier for nonprofits), and Team Fundraising capabilities. Trust and safety is reinforced through Verified Fundraisers certification and the GoFundMe Guarantee refund program. The platform is accessible via web and mobile applications on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

Generosity: A platform created to allow people to easily organize and conduct fundraising events to raise money for personal projects and non-profit projects. Part of the GoFundMe ecosystem.
GoFundMe.org
GoFundMe Pro
Giving Funds

Products and services

Generosity Crowdfunding Platform
Giving Funds (Donor-Advised Fund)
GoFundMe Pro

Quantifiable outcome

More than $50M raised weekly on the platform

Companies that use Generosity

Customer profile

Segments6 records

Ideal customer profiles2 records

Generosity technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Generosity partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Generosity competitors and assessment

Company assessment

Direct peers

Indiegogo: Global crowdfunding platform supporting both creative and cause-based campaigns with a transaction-fee revenue model. Directly competes for the same self-serve campaign creators and donors.
Classy: Professional online fundraising platform for nonprofits, now part of the GoFundMe Pro ecosystem. Provides peer-class SaaS-style fundraising tools with peer payments, events, and donor CRM.
GoFundMe: The parent platform of Generosity. GoFundMe is the largest dedicated online fundraising platform serving personal and nonprofit campaigns worldwide, with the same transaction-fee business model and overlapping feature set (Verified Fundraisers, GoFundMe Guarantee, Giving Funds).
JustGiving: Online fundraising platform focused on charitable giving for individuals and nonprofits, primarily in the UK and Europe. Directly comparable category coverage, fee model, and donor verification approach.
Mightycause: Online fundraising and donor management platform for nonprofits, with comparable self-serve campaign creation, transaction-fee revenue, and small-to-mid nonprofit focus.
Kickstarter: Leading rewards-based crowdfunding platform for creative projects (film, games, design). Comparable product-led, self-serve model with a platform fee structure and global reach, though focused on creative projects rather than personal/charitable causes.
GlobalGiving: Nonprofit crowdfunding and grantmaking platform connecting donors with grassroots projects internationally. Highly comparable cause-based fundraising model and donor verification process.
Fundly: Crowdfunding platform supporting personal, nonprofit, and political fundraising campaigns with a transaction-fee model. Directly competes for the same SMB and nonprofit fundraiser audience.
Givebutter: Modern fundraising platform for nonprofits offering donation pages, events, and auctions with a transaction-fee model. Competes head-on for the same nonprofit donor base that GoFundMe Pro targets.

Broad incumbents

Bonterra (Network for Good): Broader social-good software suite including fundraising, donor CRM, and grants management for nonprofits. Operates in adjacent categories with overlapping capabilities to GoFundMe Pro and gives donors/fundraisers comparable alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Generosity financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Generosity leadership team

Management profile

Number of profiles

Generosity funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Generosity M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generosity

What does Generosity do?

Is Generosity a public or private company?

Generosity is a private company. It is classified as corporate owned and is currently operating.

When was Generosity founded?

Generosity was founded in 2010. It employs 1 to 10 people.

Where is Generosity based?

Generosity is headquartered in San Francisco, United States, in the North America region.

How does Generosity make money?

One revenue line is on record: platform Commission/Transaction Fee.

Who are Generosity's main competitors?

Direct peers on record are Indiegogo, Classy, GoFundMe, JustGiving, Mightycause, Kickstarter, GlobalGiving, Fundly and Givebutter. Bonterra (Network for Good) is listed as a broad incumbent.

Does Generosity have an API?

No public API is recorded for Generosity.

What industry is Generosity in?

Generosity's product category is Online Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of BPAGAKAF, Donor-Advised Fund (DAF) Sponsors. Its NAICS code is 8132 and its SIC code is 8300.