Billboards on Wheels
- Company typePrivate
- Founded1990
- HeadquartersRonkonkoma, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Billboards on Wheels firmographics
Firmographics- Name
- Billboards on Wheels
- Legal name
- Billboards-On-Wheels Inc.
- Website
- https://bow1.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Billboards on Wheels industry classification
Industry- Product category
- Outdoor Advertising Services
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
- akta.pro secondary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
Keywords
Where Billboards on Wheels is headquartered
LocationHeadquarters
- HQ city
- Ronkonkoma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Billboards on Wheels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Mobile Billboard Advertising: Time-block based mobile billboard advertising services where clients purchase blocks of advertising time on mobile billboard trucks. Custom advertisement packages are created based on client requirements and needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom time-block packages based on client requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Billboards on Wheels product offering
Product offeringCore offering
Billboards on Wheels operates a fleet of mobile billboard trucks that display client advertisements while driving through targeted geographic locations across the New York/Long Island region. The company sells blocks of advertising time on these GPS-equipped trucks, creates custom vinyl signs and banners for clients, and provides GPS-verified travel reports documenting each campaign's route, timing, and locations.
Product overview
Billboards on Wheels is a mobile billboard advertising company operating a fleet of GPS-equipped trucks. The core offering is mobile billboard truck advertising for targeted outdoor marketing campaigns, supplemented by custom vinyl sign and banner design services. The company provides GPS travel reports as a tracking feature and offers custom advertisement packages scaled to client needs. Target markets include grand openings, sports events, political campaigns, nightlife venues, and convention locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Billboard Truck Advertising Mobile billboard advertising service using GPS-equipped trucks to display client advertisements in targeted geographic locations, reaching audiences at events, businesses, and high-traffic areas throughout the New York/Long Island region. For businesses and organizations seeking cost-effective outdoor advertising.
- Custom Vinyl Signs and Banners Design and production service for custom vinyl banners and signs intended for special occasions, grand openings, or promotional events. For businesses needing matching physical signage alongside their mobile billboard campaign.
Companies that use Billboards on Wheels
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Billboards on Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Billboards on Wheels partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights1 record
Billboards on Wheels competitors and assessment
Company assessmentDirect peers
- Carvertise: Carvertise is a vehicle-wrap advertising network that wraps personal cars and fleet vehicles for mobile ad campaigns. It is a direct peer in mobile billboard/vehicle-wrap OOH serving SMB and brand advertisers with GPS-tracked campaign delivery.
- Wrapify: Wrapify operates a mobile billboard network using wrapped personal vehicles as the advertising medium, with GPS-tracked campaigns. It directly competes with Billboards on Wheels in the GPS-verified mobile OOH category, although its inventory model (consumer drivers) differs from a truck fleet.
- Movia Media: Movia runs mobile billboard truck fleets that drive targeted routes for brand campaigns, with reporting/tracking features. It is a directly comparable mobile-billboard peer in the same OOH sub-category.
- National Mobile Billboards: National Mobile Billboards operates mobile billboard truck fleets for advertising campaigns across multiple U.S. markets. It competes head-to-head with Billboards on Wheels in mobile truck-based OOH, but at a national scale vs. Billboards on Wheels' single-metro footprint.
Broad incumbents
- OUTFRONT Media: OUTFRONT Media is a major U.S. OOH media company spanning billboards, transit, and place-based advertising. It is a broad incumbent competitor for OOH ad dollars, although its core inventory is static rather than mobile truck-based.
- Intersection: Intersection operates place-based digital OOH networks (LinkNYC, transit hubs, airports). It is a broad incumbent that competes for outdoor ad spend with a digital-first model, adjacent to Billboards on Wheels' mobile OOH offering.
- Lamar Advertising: Lamar Advertising is one of the largest U.S. outdoor advertising operators, dominant in static billboards and transit OOH. It is a broad incumbent in OOH that competes for the same advertiser budgets, but does not specialize in mobile truck-based billboards.
Regional players
- AllOver Media: AllOver Media operates non-traditional OOH advertising networks (gas-pump toppers, car washes, trucks) across U.S. regional markets. It overlaps with Billboards on Wheels in mobile OOH and uses a regional/aggregated media-network model.
Emerging players
- Adomni: Adomni is a programmatic DOOH (digital out-of-home) marketplace that aggregates screens across operators. It is an emerging channel that competes for the same advertiser budgets by offering easier digital OOH buying, partially overlapping with mobile billboard demand.
- Firefly: Firefly places smart digital screens on taxi tops and rideshare vehicles, offering geo-targeted mobile advertising. It competes for the same hyper-local mobile OOH budgets as Billboards on Wheels but with digital rather than static vinyl execution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Billboards on Wheels social profiles
Digital presenceBillboards on Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billboards on Wheels leadership team
Management profileNumber of profiles
Billboards on Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billboards on Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billboards on Wheels
What does Billboards on Wheels do?
Billboards on Wheels operates a fleet of mobile billboard trucks that display client advertisements while driving through targeted geographic locations across the New York/Long Island region. The company sells blocks of advertising time on these GPS-equipped trucks, creates custom vinyl signs and banners for clients, and provides GPS-verified travel reports documenting each campaign's route, timing, and locations.
Is Billboards on Wheels a public or private company?
Billboards on Wheels is a private company. It is classified as unknown and is currently operating.
When was Billboards on Wheels founded?
Billboards on Wheels was founded in 1990. It employs 11 to 50 people.
Where is Billboards on Wheels based?
Billboards on Wheels is headquartered in Ronkonkoma, United States, in the North America region.
How does Billboards on Wheels make money?
One revenue line is on record: mobile Billboard Advertising.
Who are Billboards on Wheels's main competitors?
Direct peers on record are Carvertise, Wrapify, Movia Media and National Mobile Billboards. Broad incumbents are OUTFRONT Media, Intersection and Lamar Advertising. AllOver Media is listed as a regional player. Emerging players are Adomni and Firefly.
Does Billboards on Wheels have an API?
No public API is recorded for Billboards on Wheels.
What industry is Billboards on Wheels in?
Billboards on Wheels's product category is Outdoor Advertising Services. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards), with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54185.