Prestige Inhome Care

What Prestige Inhome Care does

Prestige Inhome Care is an Australian, family-owned and privately held provider of in-home aged care, nursing, disability and palliative care services. Founded in 2005 (originally trading as Dutiful Daughters before rebranding), the company delivers care directly in clients' homes across Victoria, New South Wales and Queensland, operating from offices in Melbourne, Geelong, Mornington Peninsula, Sydney and the Sunshine Coast. It employs more than 600 carers, nurses, case managers and support staff, and supports over 2,000 clients per month, including approximately 1,700 in the Geelong region alone.

The service portfolio spans core aged care offerings (24-Hour Care, Private Care, In-Home Nursing, Respite Care, Personal Care, Palliative Care), government-funded programs (Home Care Packages, Support at Home, Veterans' Home Care), disability support under the NDIS, and specialist categories including Dementia Care, MND Care, Live-In Care, Post Hospital Support and Vision Impaired Support. Supporting operations are proprietary mobile applications — the MyPrestige client app (real-time access to rosters, billing and care plans), a carer mobility app for rostering and visit notes, and the Bridge learning management system for staff training — though these are operational workflow tools rather than a technology platform.

Revenue is generated across four funding pathways: government-subsidised Home Care Packages (on which Prestige charges combined care and package management fees of 29%, below the 35% government cap), NDIS disability support, Veterans' Home Care, and self-funded private pay (quote-based). Go-to-market is sales-led and community-led — free consultations and assessments with dedicated case managers, plus referral partnerships with GPs, hospitals and support coordinators. Customers are predominantly individual older Australians and people with disabilities served on a distributed, per-client basis.

Name

Prestige Inhome Care

Legal name

Prestige Inhome Care

Website

https://prestigeinhomecare.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Australian in-home care provider delivering aged care, nursing, disability (NDIS) and palliative services to over 2,000 clients monthly across Victoria, NSW and Queensland, funded via Home Care Packages, Veterans' Home Care, NDIS and private pay.

Ownership category

akta.pro rank

Product category

In-Home Aged Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Live-In Respite Care (Multi-Day) (HSABAGAC), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Overnight Respite Care (HSABAGAB)

Keywords

• In-home aged care
• Home care packages
• Disability support services
• Private nursing care
• Respite care services

Headquarters

HQ city

Moorabbin

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Home Care Packages (Government Funded): Government-subsidised aged care packages where the Australian Government provides funding directly to approved providers. Prestige charges care management and package management fees that are below industry caps. Services include support at home, personal care, nursing, and more.
2. NDIS Disability Support: National Disability Insurance Scheme funded support for people with disabilities. Services include disability support, MND care, and vision impaired support.
3. Private Pay / Self-Funded Care: Self-funded in-home care services for individuals who prefer to pay privately or while waiting for government package approval. Includes 24-hour care, palliative care, private nursing, and companionship.
4. Veterans' Home Care: Government-funded program providing practical help at home for veterans to live independently.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Prestige Inhome Care delivers in-home aged care, nursing, disability support, and specialist care services directly to clients' homes across Melbourne, Geelong, Mornington Peninsula, Sydney, and the Sunshine Coast in Australia. Services span 24-hour care, personal care, palliative care, dementia care, post-hospital support, NDIS disability support, and Veterans' Home Care, delivered by employed carers and nurses under government-funded and private-pay arrangements.

Product overview

Prestige Inhome Care offers a comprehensive suite of in-home care, nursing, and disability support services as a unified premium service offering. The portfolio centers on core aged care services (24-Hour Care, Private Care, In-Home Nursing, Respite Care, Personal Care, Palliative Care), government-funded programs (Support at Home, Home Care Packages, Veterans' Home Care), disability support (NDIS), and specialist care categories (Dementia Care, MND Care, Live-In Care, Post Hospital Support, Vision Impaired Support). Supporting these services are Case Management (coordinating care plans), Domestic Support, Companionship, Transport, and Home & Garden Maintenance. The company also provides a proprietary client mobile application (MyPrestige App) for real-time care monitoring. All services are available across Melbourne, Geelong, Mornington Peninsula, Sydney, and Sunshine Coast locations.

Differentiator

Problem solved

Functional benefit

Brands

• MyPrestige App: Convenient client app providing real-time access to rosters, billing, care plans, and more for monitoring loved one's care.

Products and services

• 24-Hour Care Around-the-clock in-home care providing continuous support for individuals requiring constant assistance, with qualified nurses and carers available at all times.
• Private Care

Quantifiable outcome

• 2,000+ clients supported monthly across Victoria, NSW, and Queensland
• +4 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered major, core and minor.

• Mayflower CommunitymajorStrategic or Co-development Partner · 1 November 2025From 1 November 2025, Prestige began managing Mayflower's community-based Home Care Package clients, continuing to provide high-quality, person-centred care.
• Vision AustraliamajorStrategic or Co-development Partner · 1 October 2025From 1 October 2025, Prestige began managing Vision Australia's Home Care Package clients, continuing the high-quality, person-centred care they've come to trust. This partnership expands Prestige's reach in providing care to individuals with vision impairment.
• Wishlist (Sunshine Coast)coreStrategic or Co-development Partner · 1 July 2025A new partnership between Wishlist and Prestige Inhome Care is set to provide essential support to patients transitioning from hospital to home on the Sunshine Coast. Wishlist is a hospital foundation supporting Sunshine Coast University Hospital.
• Ageing AustraliacoreStrategic or Co-development PartnerProud Partners of Ageing Australia, the peak body representing older Australians and age care service providers.
• Dementia AustraliacoreStrategic or Co-development PartnerProud partner of Dementia Australia, supporting people living with dementia and their carers. Prestige has trained teams in dementia care.
• MND Australia (Motor Neurone Disease)coreStrategic or Co-development PartnerProud partner of MND Australia. Prestige supports people with motor neurone disease through dedicated MND care services. Raised funds through Great MND Relay and bake sales.
• Palliative Care AustraliacoreStrategic or Co-development PartnerProud partner of Palliative Care Australia, supporting quality palliative care services in Australia.
• Palliative Care VictoriacoreStrategic or Co-development PartnerProud partner of Palliative Care Victoria, supporting Victorians with life-limiting illnesses to live as well as possible.
• Sydney Chamber of CommerceminorStrategic or Co-development PartnerProud partner of the Sydney Chamber of Commerce, supporting local business community.
• KeytonminorStrategic or Co-development PartnerKeyton is a retirement village operator. Nature of partnership appears to be community/industry support.
• Mingary CareminorStrategic or Co-development PartnerMingary Care appears to be a related care provider. Nature of partnership is community/industry support.
• Motor Neurone Disease Association of VictoriacoreStrategic or Co-development PartnerPrestige has partnered with MND Vic for fundraising campaigns including the Great MND Relay. Raised nearly $2,500 through relay participation and over $250 at bake sales.
• Omni CaremajorStrategic or Co-development PartnerOmni Care officially joined the Prestige Inhome Care community in early 2026. Brings together two organisations with shared values and commitment to personalised care, focusing on helping people live independently at home.

Scale indicators7 records

Recent moves5 records

Emerging players

• Five Good Friends: Australian tech-enabled in-home care platform matching workers with HCP/NDIS clients via a digital interface. Competes with Prestige for the same NDIS and HCP-funded client base but with a marketplace/digital model rather than employed-carer operations.
• Mable Technologies: Australian online marketplace connecting self-funded and NDIS clients with independent support workers. Competes with Prestige in the disability/NDIS segment with a fundamentally different, platform-based operating model.

Direct peers

• KinCare: National Australian in-home care provider offering Home Care Packages, private care, respite and disability support. Competes head-to-head with Prestige in Victoria, NSW and Queensland across the same government-funded programs and the same elderly/NDIS customer segment.
• Bolton Clarke: Major Australian not-for-profit provider of in-home aged care, nursing and domestic support, with deep HCP/NDIS exposure. Overlaps closely with Prestige across personal care, nursing and respite service lines, although Bolton Clarke also operates residential facilities.
• Just Better Care: National franchise-style in-home care provider offering personal care, domestic support, respite and disability services. Directly comparable on service portfolio and funding pathways (HCP, NDIS, private), and competes in several of Prestige's geographies.
• Home Instead Australia: Global franchise in-home care brand operating across Australia, focused on personalised care for older Australians — including personal care, dementia and respite services. Competitively positioned similarly to Prestige's premium, relationship-led model.
• Silverchain Group: One of Australia's largest in-home health and aged care providers, delivering nursing, personal care, palliative and home support across multiple states. Directly comparable to Prestige on service mix (nursing + personal care + government-funded HCP clients) and customer base (older Australians and post-acute patients), though at much larger scale.

Broad incumbents

• Calvary Health Care: Large Australian not-for-profit health and aged care provider operating hospitals, residential care and community/in-home care services. Comparable on the in-home aged care and post-hospital transition offerings Prestige provides, though at broader portfolio scale.
• BaptistCare: Large faith-based Australian provider of aged care and in-home services across WA, NSW, ACT and Victoria. Overlaps with Prestige in the in-home care and HCP categories but operates at significantly larger, multi-state scale with additional residential services.

Regional players

• Focus Connect / Focus Care: Australian in-home aged care, disability and community nursing provider primarily serving NSW/ACT — directly comparable services (personal care, nursing, HCP, NDIS) but in different geographic markets to Prestige's Victorian heartland.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/prestigeihc
• YouTubeyoutube.com/@prestigeinhomecare
• Facebookfacebook.com/prestigeinhomecare
• LinkedInlinkedin.com/company/prestige-inhome-care
• Instagraminstagram.com/prestigeinhomecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestige Inhome Care