Mitronics Corporation

What Mitronics Corporation does

Mitronics Corporation is an Australian privately held office technology provider founded in 1994, headquartered in West Ryde, New South Wales, and operating 19 offices across Australia and New Zealand (including Auckland). The company resells and integrates multifunction printers (MFPs), business computers, audio-visual equipment, digital signage, and office furniture, primarily sourced from Tier-1 vendors including HP, FujiFilm, Canon, Brother, Oki, Xerox, Epson, Dell, Lenovo, ASUS, Logitech, Poly, Jabra, SMART, Promethean, ViewSonic, LG, Samsung, and Philips. Mitronics supports MFPs with cloud integrations into Microsoft 365, Xero, Google Drive, SharePoint, Slack, Dropbox, and Trello, and offers mobile printing via AirPrint and Mopria.

The company operates a hybrid go-to-market combining enterprise field sales with a dedicated account management team for corporate, government, and education clients, alongside a direct-to-consumer e-commerce platform (shop.mitronics.com.au) targeting SMB buyers. Revenue is generated across multiple streams: outright hardware sales, short-term rentals (1 day to 6 months), long-term leases (12+ months) bundled with toner and maintenance, recurring Managed Print Services (MPS) with proactive fleet management and a 4-hour call-out SLA, IT hardware procurement, and adjacent managed IT services covering cybersecurity, networking, cloud, backup, and IT consulting. Pricing is predominantly quote-based with volume discounts available.

Mitronics serves approximately 14,000+ Australian businesses across verticals including NSW Government (via SCM0020 pre-qualification for projects over A$150,000), education, healthcare, legal, retail, construction, and finance. The company is pre-qualified as an Advanced Supplier on the NSW Government ICT Services Scheme, was named HP MPS Partner of the Year in 2024, and is independently owned with no disclosed institutional investors or parent company. Reported headcount is 51–100 employees; revenue is not publicly disclosed.

Name

Mitronics Corporation

Legal name

Mitronics Corporation

Website

https://mitronics.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Mitronics Corporation is an Australian privately held office technology reseller founded in 1994, operating 19 offices across Australia and New Zealand to sell, lease, and manage multifunction printers, business computers, AV equipment, digital signage, and office furniture for 14,000+ business and government customers.

Ownership category

akta.pro rank

Product category

Office Equipment and Technology Solutions

NAICS

Office Machinery and Equipment Rental and Leasing (53242)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Tablet/Ultrabook Docking & Connectivity (Docks, Hubs, Adapters) (HDACAMAM)

Keywords

• Office equipment solutions
• Managed print services
• Multifunction printer sales
• Business technology supplies
• Office furniture solutions

Headquarters

HQ city

Ryde

HQ country

Australia

HQ region

Oceania

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hardware Sales: Direct sale of office equipment including printers, photocopiers, computers, monitors, tablets, audio-visual equipment, digital signage, and office furniture. Products available from major brands like HP, FujiFilm, Canon, Brother, Oki, Dell, Lenovo, and ASUS.
2. Equipment Leasing: Long-term lease agreements (12+ months) for multifunction printers, photocopiers, laptops, and other office equipment. Leases include maintenance, toner, and technical support with flexible upgrade options.
3. Equipment Rental: Short-term rental options (1 day to 6 months) for temporary projects, events, or seasonal demands. Rentals include maintenance, toner, and 24/7 support with no long-term commitment required.
4. Managed Print Services: Ongoing managed print services including printer fleet management, consumables management, proactive maintenance, document security, optimization, and reporting. Typically bundled with leased equipment.
5. IT Hardware & PC Procurement: Sourcing and procurement services for business technology equipment with competitive bulk pricing and integration support.
6. Finance Solutions: Financing and payment plan options allowing customers to spread equipment costs over time rather than large upfront purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mitronics Corporation is Australia's largest independent office technology provider, founded in 1994, supplying multifunction printers (MFPs), photocopiers, business computers, audio-visual equipment, digital signage, and office furniture through buy, lease, and rent acquisition pathways. The company distributes Tier-1 vendor brands including HP, FujiFilm, Canon, Brother, Dell, Lenovo, ASUS, LG, Samsung, Philips, Logitech, Poly, and Jabra. Mitronics complements hardware sales with managed services including Managed Print Services (MPS), IT hardware procurement, Managed IT Services, Office Fit-Out Solutions, Security IT Solutions, Cloud Solutions, Backup & Disaster Recovery, Networking, and IT Consulting.

Product overview

Mitronics Corporation is Australia's largest brand of independent office technology providers since 1994, offering a comprehensive portfolio of office solutions through multiple acquisition pathways (buy, rent, lease). The core product lineup centers on multifunction printers (MFPs) from HP, FujiFilm, Brother, Canon, Lexmark, Xerox, and OKI, encompassing laser and inkjet variants in A3 and A4 formats with capabilities spanning printing, scanning, copying, and faxing. This is complemented by AI-enabled business computers and laptops (HP, Dell, Lenovo, ASUS), audio-visual solutions including interactive screens (SMART, Promethean, ViewSonic) and video conferencing equipment (Logitech, Poly, Jabra), digital signage displays (LG, Samsung, Philips), and ergonomic office furniture. The company extends its offering through managed services including Managed Print Services, IT Hardware Procurement, Managed IT Services, Office Fit-Out Solutions, Security IT Solutions, Cloud Solutions, Backup & Disaster Recovery, Networking, IT Consulting, and flexible Finance Solutions. The product ecosystem integrates with Microsoft 365, Xero, Google Drive, SharePoint, Slack, Dropbox, and supports AirPrint/Mopria mobile printing standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifunction Printers (MFPs)

Quantifiable outcome

• Up to 40% reduction in printing costs
• +2 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• OLG (Office Furniture)coreChannel Partner/ Reseller/ DistributorMitronics has partnered with OLG to offer office furniture solutions. OLG provides ergonomic furniture including desks, chairs, workstations, and specialty items like phone booths. Mitronics offers these products for purchase, rental, or lease.
• HPcoreTechnology or IntegrationMajor vendor partnership for printers, multifunction devices, and managed print services. Awarded HP MPS Partner of the Year 2024. Extensive product range including laser printers, enterprise MFPs, and business computers.
• FujiFilmcoreTechnology or IntegrationKey vendor for multifunction printers including ApeosPort series. Products span A3 and A4 color and monochrome MFPs.
• CanoncoreTechnology or IntegrationVendor partner for multifunction printers and imaging equipment. Products include imageCLASS series MFPs.
• BrothercoreTechnology or IntegrationVendor for multifunction printers and printing solutions. Products include laser and inkjet MFPs.
• OkisupportingTechnology or IntegrationVendor partner for printing solutions including color laser printers.
• XeroxsupportingTechnology or IntegrationVendor for enterprise multifunction printers including VersaLink series for managed print services.
• EpsonsupportingTechnology or IntegrationVendor for inkjet MFPs including WorkForce Pro series and EcoTank models with refillable ink systems.
• DellsupportingTechnology or IntegrationVendor for business computers and laptops in the product portfolio.
• LenovosupportingTechnology or IntegrationVendor for business laptops and computers.
• ASUSsupportingTechnology or IntegrationVendor for business laptops and computers.
• LogitechsupportingTechnology or IntegrationVendor for video conferencing equipment, headsets, and peripheral devices.
• Poly (Plantronics)supportingTechnology or IntegrationVendor for video conferencing solutions and professional headsets.
• JabrasupportingTechnology or IntegrationVendor for professional headsets and audio equipment for video conferencing.
• SMART TechnologiessupportingTechnology or IntegrationVendor for interactive screens and collaborative display solutions.
• PrometheansupportingTechnology or IntegrationVendor for interactive whiteboards and education technology displays.
• ViewSonicsupportingTechnology or IntegrationVendor for interactive screens and commercial displays.
• LGsupportingTechnology or IntegrationVendor for digital signage displays including commercial-grade screens.
• SamsungsupportingTechnology or IntegrationVendor for digital signage and commercial displays.
• PhilipssupportingTechnology or IntegrationVendor for commercial digital signage displays.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lexmark Australia: Sells enterprise MFPs and managed print services in Australia through direct and partner channels. Comparable to Mitronics in targeting enterprise customers with high-volume print environments and managed services contracts.
• Kyocera Document Solutions Australia: Provides MFPs and document solutions with a strong focus on managed print and total cost of ownership. Competes for similar Australian enterprise and government print contracts to Mitronics.
• Ricoh Australia: Offers multifunction printers, managed print services, workplace solutions and IT services in Australia. Overlaps with Mitronics across MFP hardware, MPS recurring contracts and enterprise/government verticals.
• Toshiba Australia (Tec): Provides multifunction printers, managed print services and document solutions across Australia. Closely comparable to Mitronics in core MFP/MPS offering and target customer base.
• Konica Minolta Australia: Sells MFPs, production print, managed print services and IT services to Australian enterprises. Directly competes for the same office technology and MPS contracts that Mitronics targets.
• FujiFilm Business Innovation Australia: Provides MFPs, managed print services and document solutions across Australia and NZ. Directly comparable to Mitronics in product portfolio, customer segments (government, education, healthcare) and managed services approach.
• Sharp Australia: Supplies MFPs, AV equipment and office technology solutions in Australia. Comparable to Mitronics in MFP product range, AV/interactive screen offerings and enterprise sales motion.

Broad incumbents

• Canon Australia: One of the major MFP and imaging equipment vendors Mitronics resells. Canon maintains a direct enterprise sales channel alongside partner resellers, making it both a supplier and competitor for large accounts.
• Brother International Australia: Major vendor of MFPs and printing solutions sold through Australian channel partners. Brother's growing direct and partner services capabilities overlap with Mitronics' SMB and mid-market MPS offerings.
• HP Australia: Largest supplier to Mitronics and the dominant MFP/PC vendor globally. HP's direct sales force and HP Managed Print Services compete for the same enterprise deals, representing both channel partner and competitive threat.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mitronics.corp
• LinkedInlinkedin.com/company/mitronicscorporation
• Instagraminstagram.com/mitronicscorporation

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitronics Corporation