Flower Clique

What Flower Clique does

Flower Clique, LLC is a private membership platform founded in 2019 and headquartered in Los Angeles that serves small and medium-sized retail florists across the United States. The company operates a geo-exclusive membership model covering 45 states, bundling five-star website management, a curated image and recipe library, managed email marketing, an optional wholesale flower ecosystem, and a community of florists supported by an all-women in-house team led by founder Vonda LaFever, who has 45 years of floral industry experience. The platform is built on standard e-commerce infrastructure including a Squarespace-hosted website, a self-serve member portal at members.flowerclique.com, and a Calendly-driven demo booking flow for new member acquisition.

The company's product portfolio centers on the Flower Clique Membership subscription, complemented by the PrepSchool training sub-brand which sells one-time, lifetime-access courses — Flower*Prep*School (design fundamentals), Sales*Prep*School (sales mastery and personality-based selling), and Sympathy*Prep*School (sympathy sector consulting and design) — individually or bundled via PrepSchool Elite. Course enrollment runs through ThriveCart with 4-payment installment options, and members receive a 30% discount on course pricing. The wholesale flower ecosystem, sourced from sustainable South American farm partners, ships exclusive bundles directly to member shops as an optional add-on. Supporting channels include the "Business Pleasure of Flowers" podcast on Buzzsprout and a BDC Referrals program via Google Forms.

Flower Clique generates revenue through three streams: recurring membership subscriptions (quote-based pricing, not publicly disclosed), one-time course fees and PrepSchool Elite perpetual licenses, and optional wholesale flower transactions. Distribution is primarily direct-to-SMB via 30-minute Calendly discovery calls and self-serve digital enrollment. The company is founder-controlled with no institutional investors or parent entity identified, operates without a mobile app or public API, and employs an 11–50 person team concentrated on member services, content production, and wholesale coordination.

Name

Flower Clique

Legal name

Flower Clique, LLC

Website

https://flowerclique.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Flower Clique is a private, founder-led membership platform that provides website management, wholesale flower sourcing, email marketing, and PrepSchool training courses to small and medium-sized retail florists across 45 US states under a geo-exclusive model.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscription: Ongoing membership providing website management, wholesale flower ecosystem access, community support, email marketing services, and member discounts on PrepSchool courses. Membership includes 5-star website management, pretty and profitable images and recipes, email marketing services, wholesale flower ecosystem access, and supportive florist community.
2. PrepSchool Online Courses: One-time purchase or payment plan for lifetime access to online floral training courses including Flower*Prep*School, Sales*Prep*School, and Sympathy*Prep*School. Includes orientation, mentorship, physical materials (binder/apron), and community access. Members save $800.
3. Wholesale Flower Bundles (Optional): Optional add-on for members: exclusive flower bundles coordinated with website designs, shipped from sustainable South American farms directly to member shops.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Flower Clique operates a paid membership for U.S. retail florists that bundles managed website services with fresh, seasonal images and recipes, managed email marketing, and access to a wholesale flower ecosystem of exclusive bundles shipped from sustainable South American farms. Members also gain entry to a florist peer community, a Clique Hotline support channel, and discounted access to PrepSchool online training courses (Flower*Prep*School, Sales*Prep*School, Sympathy*Prep*School, plus the bundled PrepSchool Elite tier).

Product overview

Flower Clique is a membership-based e-commerce solutions platform for retail florists, built as a single unified ecosystem with multiple integrated service modules. The core offering is the Flower Clique Membership, which provides website management, professional floral imagery, email marketing services, and access to a wholesale flower ecosystem sourced from sustainable South American farms. Supporting the membership is PrepSchool, an educational platform offering three specialized online courses: Flower*Prep*School for floral design fundamentals, Sales*Prep*School for sales mastery, and Sympathy*Prep*School for sympathy sector training—all available individually or bundled together with additional benefits through PrepSchool Elite. The platform also includes a BDC Referrals system and a podcast series, creating a comprehensive resource ecosystem for florist business growth.

Differentiator

Problem solved

Functional benefit

Brands

• PrepSchool: Intuitive online training platform for floral professionals, offering courses in floral design, sales mastery, and sympathy education.

Products and services

• Flower Clique Membership Recurring membership for retail florists providing managed website services, a curated floral image and recipe library, managed email marketing, access to the wholesale flower ecosystem, and a florist peer community with Clique Hotline support.
• Flower*Prep*School Online floral design training course covering design fundamentals, shop operations, and skills for new or existing retail florist employees, sold as lifetime access with optional 4-month payment plan.
• Sales*Prep*School Online sales mastery training for floral professionals covering personality types, customer communication, and techniques to increase average sales and drive repeat business, sold as lifetime access with optional 4-month payment plan.
• Sympathy*Prep*School Online sympathy-sector training course covering family consultations, celebration of life services, funeral design styles, mechanics, pricing calculators, and funeral home partnerships, sold as lifetime access with optional 4-month payment plan.
• PrepSchool Elite All-Access Bundle All-access online training bundle providing 24/7 lifetime access to all three PrepSchool courses, plus 1:1 orientation, unlimited employee log-ins, interactive spreadsheets, mentorship, physical 50+ page binder, digital workbook, apron and swag, technical support, future updates, and a Boss Bonus Course.
• Wholesale Flower Bundles (Member Add-On) Optional member add-on product: exclusive pre-coordinated flower bundles developed with sustainable South American farms, shipped directly to member shops to simplify ordering, COGS management, and fulfillment.

Quantifiable outcome

• Average order value increased by 15% for Foothill Flowers after joining Flower Clique
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sustainable Farms in South AmericacoreStrategic or Co-development PartnerFlower Clique has partnered with sustainable farms in South America to develop exclusive flower bundles that coordinate with all floral designs on member websites. These bundles are shipped directly to member shops, enabling stress-free ordering, easier COGS management, and faster fulfillment for designers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FTD: FTD is a major floral wire service and consumer florist brand with a national florist network. It serves the same retail florist ecosystem as a buyer of fulfillment services, making it a relevant broad incumbent comparable and strategic.
• Teleflora: Teleflora is one of the largest US floral wire services and a broad incumbent in the retail florist ecosystem. It competes with Flower Clique indirectly via its clearinghouse and member services for florists, and is also a potential strategic acquirer.
• 1-800-Flowers: 1-800-Flowers is a national floral and gifting aggregator with an extensive brand portfolio. While primarily consumer-facing, it shapes the demand environment and competitive dynamics for independent retail florists that Flower Clique serves.
• BloomNet: BloomNet is a floral wire service providing order transmission, marketing, and technology tools to member florists. It overlaps with Flower Clique's tech-and-marketing offering as part of a wider wire-service portfolio.
• The Bouqs Co. The Bouqs Co. is a direct-to-consumer online florist with farm-sourced inventory. It competes for end-customer floral spend and influences the broader retail florist competitive landscape that Flower Clique's members operate in.

Direct peers

• BloomNation: BloomNation runs an online florist marketplace with website tools for partner florists. It competes for the same retail florist segment by combining e-commerce demand with shop-level software.
• Flower Shop Network: Flower Shop Network operates a florist directory plus website and marketing services for independent retail florists. It directly overlaps with Flower Clique on the website-management and customer-acquisition value propositions.
• Floranext: Floranext provides e-commerce websites, POS, and back-office tools specifically designed for retail florists. It is the most direct competitor to Flower Clique's website management service layer and competes for the same SMB florist wallet.
• FloristWare (by Bloomerang): FloristWare is a POS and shop management system purpose-built for retail florists. It competes for the operational layer of the same SMB florist customer that Flower Clique's membership targets.
• Lovingly: Lovingly provides florist websites, marketing, and a referral network connecting local florists to customers. It is a direct comparable on the website/marketing + local-discovery stack that Flower Clique sells to members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flowerclique

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Clique