feels

What feels does

Feals is a US-based, direct-to-consumer e-commerce brand that sells hemp-derived, full-spectrum CBD supplements with microdosed THC (below 0.3% per the 2018 Farm Bill) to adult consumers seeking natural relief from stress, anxiety, sleeplessness, everyday pain, and lack of focus. The company markets a six-SKU portfolio: The Relax Gummies, The Sleep Gummies, The Mints, The Oil (tinctures), The Focus Melts, and Bundles. The product technology centers on full-spectrum cannabinoid extraction producing an 'entourage effect,' triple third-party batch testing (cannabinoid potency, terpene potency, pesticides) with a Certificate of Analysis accessible via QR code, USDA Organic certification, and Non-GMO verification, all sourced from Colorado farmers using organic practices.

The business model is exclusively DTC through feals.com, with nationwide US shipping, a subscription program offering free shipping, a $70+ free shipping threshold, and a 30-day money-back guarantee. Payment rails include Apple Pay, Google Pay, Amex, Visa, Mastercard, and Discover. Customer acquisition is driven by a product-finder quiz, an educational content library (Discover blog, CBD 101, endocannabinoid guides, FAQ), a 'Refer a Friend' program, and broad social media presence across Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn. The company is headquartered at 3356 N Pecos St, Denver, CO, operates with 11-50 employees, claims 400,000+ customers, and has been featured in Forbes, Cosmopolitan, Us Weekly, Well+Good, Yahoo, The Cut, and Fashionista. No funding rounds, M&A, leadership changes, or international expansion are disclosed.

Name

feels

Legal name

Feals

Website

https://feels.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Feals is a Denver-based DTC e-commerce brand selling USDA Organic, full-spectrum CBD + microdose THC supplements (gummies, mints, tinctures, focus melts) to US adults seeking natural relief from stress, sleep issues, pain, and lack of focus.

Ownership category

akta.pro rank

Product category

Hemp-Based CBD Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• CBD supplements
• Hemp wellness products
• Microdose THC gummies
• Natural sleep aids
• Organic CBD tinctures

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of CBD + THC microdose products including gummies, mints, tinctures (oil), and focus melts. Products sold as individual items or bundled packages. E-commerce storefront at feals.com with phone support for orders.
2. Subscription Program: Recurring subscription model offering regular product deliveries. Subscriptions qualify for free shipping. 'Why Subscribe?' page suggests discounts or benefits for subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Feals designs, formulates, and sells a portfolio of hemp-based microdose CBD + THC health supplements under its own brand, including The Relax Gummies, The Sleep Gummies, The Mints, The Oil (tinctures), The Focus Melts, and Bundled packages. Products are full-spectrum, contain less than 0.3% THC, are USDA Organic certified, Non-GMO verified, and triple third-party lab tested, sold direct-to-consumer via feals.com with subscription options.

Product overview

Feels offers a portfolio of hemp-based microdose CBD + THC health supplements designed to promote calm, sleep, focus, and daily relief without causing intoxication. The product lineup consists of six distinct offerings: The Relax Gummies, The Sleep Gummies, The Mints, The Oil (tinctures), The Focus Melts, and Bundled product packages. All products are full-spectrum, contain less than 0.3% THC, are USDA Organic certified, triple third-party lab tested, and non-GMO verified. The company sells direct-to-consumer with subscription options and a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• The Relax Gummies Microdosed full-spectrum CBD + THC gummies designed to take the edge off without slowing users down, promoting relaxation and calm for adult consumers dealing with daily stress.
• The Sleep Gummies Microdosed gummies formulated to help adults fall asleep and wake up feeling rested, targeting sleeplessness and poor sleep quality.
• The Mints Microdosed mints for discreet, on-the-go consumption designed to help adults relax and 'come back to themselves' after a long day.
• The Oil (Tinctures) Full-spectrum CBD oil tincture for daily use, supporting calmness, clarity, and relief by interacting with the body's endocannabinoid system.
• The Focus Melts Products designed to support mental focus and clarity for adults experiencing brain fog or concentration challenges.
• Bundles (Bundle and Save) Bundled packages combining multiple Feals products (gummies, mints, oil, focus melts) at a savings versus individual purchases, sold to consumers who want to try or stock multiple formats.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Charlotte's Web: Public CBD wellness category leader offering a broad line of tinctures, gummies, and topicals. Directly comparable to Feals as a full-spectrum CBD brand selling ingestible wellness products to consumers for sleep, calm, and recovery, with similar positioning around third-party testing and certifications.
• PlusCBD Oil (CV Sciences): Public-listed CBD brand under CV Sciences offering tinctures, gummies, and topicals across multiple retailers and DTC. Overlaps with Feals on full-spectrum tinctures and gummies and on the stress/sleep/immunity use cases.

Direct peers

• Joy Organics: USDA Organic certified CBD brand selling tinctures, gummies, and topicals with a premium wellness positioning. Strongly comparable to Feals on organic certification, full-spectrum formulation, and a DTC-led subscription model.
• Sunday Scaries: DTC CBD wellness brand selling gummies, tinctures, and accessories with explicit stress and anxiety reduction positioning. Direct peer on product (gummies), positioning (calm/anxiety), and DTC subscription distribution.
• Lazarus Naturals: DTC-focused CBD brand offering tinctures, capsules, gummies, and topicals with an emphasis on third-party testing, value pricing, and direct subscriptions. Directly comparable to Feals on go-to-market (DTC subscription), product formats, and use-case segmentation around sleep, stress, and recovery.
• CBDistillery: Established CBD brand selling tinctures, gummies, capsules, and topicals with third-party testing (QR-coded COAs) and an explicit focus on the wellness/supplement positioning. Competes with Feals across overlapping SKUs, channels (DTC), and target consumer (stress/sleep/pain).
• Lord Jones: Premium-positioned CBD brand historically focused on gummies, mints, and tinctures with a strong DTC and editorial-press identity. Closely comparable to Feals on product format (gummies, mints, tinctures), positioning (calm, sleep, premium wellness), and target demographic.
• Medterra: US-based DTC CBD brand selling tinctures, gummies, capsules, and topicals with third-party testing and isolates/full-spectrum formulations. Competes head-to-head with Feals in the premium CBD wellness category targeting stress, sleep, and recovery use cases.
• Green Roads: CBD wellness brand offering gummies, mints, oils, and topicals through DTC and select retail. Shares Feals' product format portfolio, emphasis on pharmacist-formulated credibility, and use-case segmentation (calm, sleep, focus).

Emerging players

• Cornbread Hemp: Kentucky-sourced full-spectrum CBD brand with USDA Organic gummies, oils, and topicals positioned for sleep, calm, and recovery. Comparable to Feals on organic sourcing, full-spectrum formulation, and DTC subscription model, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/feels
• Facebookfacebook.com/meetfeals
• LinkedInlinkedin.com/company/feels-com
• Instagraminstagram.com/feals
• TikToktiktok.com/@feals
• Pinterestpinterest.com/feals/_created

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about feels