Mishrm

What Mishrm does

MISHRM (Michigan Council of the Society for Human Resource Management, DBA "SHRM Michigan") is a 501(c)-affiliated nonprofit professional association that serves as the official Michigan state council of SHRM, the world's largest HR professional society. Founded in 1988 and headquartered at PO Box 598, Oxford, Michigan, the organization provides service, leadership, and development opportunities to HR professionals across the state through a distributed network of 19 local professional chapters, 2 Member Service Areas, and 11 student chapters at Michigan universities spanning Central/Mid-Michigan, Northern Michigan, Southeastern Michigan, the Upper Peninsula, and Western Michigan. Its stated mission is to advance HR in Michigan through development, strategic partnership, and trusted support, and it has been recognized with the SHRM Excel Platinum State Council Award for six consecutive years (2019–2024) and SHRM Foundation Top-10 Fundraising Council status for four consecutive years (2021–2024).

MISHRM does not develop proprietary technology products. Its core offerings are membership services, a flagship 3-day annual state conference held at DeVos Place in Grand Rapids (the next scheduled for October 21–23, 2026), a monthly VINE newsletter distributed to all chapter members, HR awards programs (Lifetime Achievement, Emerging HR Professional, Volunteer of the Year, Volunteer Hall of Fame), SHRM/HRCI certification and recertification support, legislative affairs representation, diversity and inclusion initiatives, and workforce readiness programming. The organization operates as an approved SHRM recertification provider, supporting members pursuing SHRM-CP, SHRM-SCP, and HRCI credentials, and conforms to WCAG 2.1 AA and PDF/UA accessibility standards on its website.

The business model rests on three primary revenue streams: (1) membership dues flowing from local SHRM chapter affiliations, (2) a tiered Resource Partner sponsorship program (Platinum, Gold, Silver) through which HR solutions providers such as Blue Cross Blue Shield of Michigan, UKG, Gallagher, Honigman LLP, Software Advice, Dayforce, Delta Dental of Michigan, and Acrisure pay annual fees for visibility and access to the Michigan HR community, and (3) the annual state conference with exhibitor booths and sponsored sessions. Specific pricing for membership dues and partner tiers is not publicly disclosed. The organization is led by an Executive Council under State Director Monica Lloyd with 1–10 paid staff and a broader network of volunteer leaders across chapters.

Name

Mishrm

Legal name

Michigan Council of the Society for Human Resource Management

Website

https://mishrm.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

MISHRM (SHRM Michigan) is a nonprofit professional association and the official Michigan state council of SHRM, serving HR professionals statewide through 19 professional chapters, 2 member service areas, and 11 student chapters via membership dues, an annual state conference, and a tiered Resource Partner sponsorship program.

Ownership category

akta.pro rank

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Resource Partner Program: The Resource Partner program creates tiered sponsorship opportunities (Platinum, Gold, Silver) for businesses to gain exclusive visibility and access to MISHRM's audience of HR professionals across Michigan. Partners receive recognition at events, in communications, and through various marketing channels. This is a recurring sponsorship revenue stream.
2. Annual State Conference: The MISHRM Annual Conference (held at DeVos Place, Grand Rapids, MI) is a major revenue-generating event featuring educational sessions, exhibitor booths, and networking for HR professionals. Conference proceeds support council operations and SHRM Foundation fundraising.
3. Membership Dues: MISHRM serves as a state council under the Society for Human Resource Management (SHRM) national organization. Members join local SHRM chapters and are connected to MISHRM and SHRM National. Chapter affiliations and member dues support the council's operations.
4. HR Awards Program: The HR Awards program recognizes outstanding HR professionals and volunteers at the annual conference. While nominations are submitted at no cost, the program drives conference attendance and engagement, indirectly supporting revenue through event participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

MISHRM (SHRM Michigan) is a nonprofit professional association that provides human resource professionals across Michigan with networking, leadership, and professional development opportunities. It operates as the Michigan state council of the Society for Human Resource Management (SHRM), delivering services through 19 local chapters, 11 student chapters, an annual state conference, a monthly VINE newsletter, SHRM/HRCI certification support, an HR Awards program, and a tiered Resource Partner sponsorship program connecting HR professionals with HR solutions providers.

Product overview

Mishrm (SHRM Michigan / Michigan Council of the Society for Human Resource Management) is a professional association serving HR professionals in Michigan. The organization provides services including annual conferences, the MISHRM VINE monthly newsletter, HR awards programs, SHRM/HRCI certification resources, chapter resources, and a Resource Partner program connecting HR professionals with business partners. These are organizational programs and services rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• MISHRM Annual State Conference A 3-day annual conference bringing together hundreds of HR professionals across Michigan for educational sessions, keynote speakers, exhibitor booths, networking, and the HR Awards presentation. Open to MISHRM members and the broader HR community.
• MISHRM VINE Newsletter

Quantifiable outcome

• SHRM Excel Platinum Award — highest recognition level for SHRM state councils — awarded for 5 consecutive years (2019–2023)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered flagship, core and minor.

• SHRM National (Society for Human Resource Management)flagshipStrategic or Co-development PartnerMISHRM is the official Michigan State Council of SHRM (Society for Human Resource Management), the world's largest HR professional society. This affiliation provides MISHRM with the national SHRM brand, certification programs (SHRM-CP, SHRM-SCP), SHRM Foundation partnership, national events calendar, resources, and advocacy representation. MISHRM operates under SHRM's affiliation guidelines and participates in national programs including the Excel Awards and Foundation fundraising.
• SHRM FoundationcoreStrategic or Co-development PartnerThe SHRM Foundation is a 501(c)(3) nonprofit affiliate of SHRM that studies workforce evolution and provides scholarships, resources, and research for HR professionals. MISHRM actively participates in SHRM Foundation fundraisers and has been recognized as a Top-10 Fundraising State Council and State Council Champion for multiple years.
• Blue Cross Blue Shield of MichiganflagshipGTM or Marketing PartnerPlatinum Resource Partner. Blue Cross Blue Shield of Michigan is Michigan's largest health insurer with members in all 50 states and the state's largest HMO, Blue Care Network, serving 830,000 members. Contact: Anna Rafferty, Manager of Chamber and Association Partnerships. BCBSM participates as a Platinum Resource Partner to connect with HR professionals who influence employee benefits decisions.
• Corporate Live, Inc.flagshipGTM or Marketing PartnerPlatinum Resource Partner. Premier live event production company operating in Michigan for over 25 years, offering audio, video, lighting, staging, rigging, and live streaming services. Has worked in major convention centers statewide and travels nationally and internationally. Contact: Kurt Ogrodzinski, Director of Sales & Marketing.
• Corporate TraditionsflagshipGTM or Marketing PartnerPlatinum Resource Partner. Employee gifting company offering programs with 500+ gift card options, millions of physical gifts, and personalized grocery/turkey vouchers. Each program celebrates team achievements with no contracts, no fees, and no order minimums. Contact: Seth Macdonald, Employee Gifting Specialist.
• GallagherflagshipGTM or Marketing PartnerPlatinum Resource Partner. Gallagher (NYSE: AJG) is one of the world's largest insurance brokerage, risk management, and consulting firms with more than 70,000 people globally. As a community insurance broker, they help clients foster a thriving workforce. Contact: Brian Christy, Director Client Marketing.
• Holistic Leadership SolutionsflagshipGTM or Marketing PartnerPlatinum Resource Partner. Leadership coaching and consulting firm providing personalized one-on-one coaching, team-building, and leadership development programs. Offers a four-tiered approach to leadership and engagement. Contact: Chris Dotson, Founder and CEO.
• Honigman LLPflagshipGTM or Marketing PartnerPlatinum Resource Partner. A major Michigan-based law firm providing labor and employment law services. James Reid serves as MISHRM Resource Partner Director. Honigman offers speaker topics including AI in HR, employment law updates, FLSA, DOL compliance, handbook audits, and leadership training. Contact: James Reid, Partner.
• Jovie of Ann Arbor and College Tutors of MIflagshipGTM or Marketing PartnerPlatinum Resource Partner. Customized childcare benefit solutions for companies and employees. Part of the largest in-home childcare resource in the U.S. Contact: Sharon Ragland-Keys, Franchise Owner.
• People ForwardflagshipGTM or Marketing PartnerPlatinum Resource Partner. People strategy and engagement firm helping business leaders elevate organizational performance through leadership development, culture surveys, talent optimization, and fractional HR services. Contact: Monica Lloyd, President & Chief People Officer.
• RehmannflagshipGTM or Marketing PartnerPlatinum Resource Partner. Professional advisory firm offering HR solutions, accounting, IT outsourcing, tax services, and wealth management. HR services include outsourcing, compliance, recruitment, training, employee relations, and policy development. Contact: Elizabeth Williams, Director of HR Solutions.
• Software AdviceflagshipGTM or Marketing PartnerPlatinum Resource Partner. HR software selection advisory service that has helped over 1 million businesses find the right software fit since 2005, with over 2.5 million verified user reviews. Contact: Abigail Hawkins.
• UKGflagshipGTM or Marketing PartnerPlatinum Resource Partner. UKG is a Workforce Operating Platform with the world's largest collection of workforce insights, featuring people-first AI for workforce management, HR, payroll, benefits, time tracking, and talent management. Contact: Alena Roth, Sr. Events Manager.
• AcrisurecoreGTM or Marketing PartnerGold Resource Partner. Global fintech leader providing insurance, reinsurance, payroll, benefits, cybersecurity, and mortgage services. Grew from $38M to $4.6B revenue in 12 years; employs 19,000+ in 22 countries. Contact: Michael Guess, Growth Leader.
• Alera GroupcoreGTM or Marketing PartnerGold Resource Partner. Independent financial services firm with $1.3B+ annual revenue, 4,000+ professionals in 180+ locations across the U.S. Offers property/casualty insurance, employee benefits, wealth services, and retirement solutions. Contact: Michelle Campione, Senior Account Executive.
• Dayforce (Ceridian)coreGTM or Marketing PartnerGold Resource Partner. Cloud-based Human Capital Management platform unifying HR, payroll, benefits, time tracking, and talent management with AI-powered real-time workforce insights. Contact: David Hicks, Account Executive - Michigan.
• Delta Dental of MichigancoreGTM or Marketing PartnerGold Resource Partner. Part of one of the nation's largest dental plan administrators, providing coverage to 83+ million Americans. Michigan headquarter in Okemos with second office in Farmington Hills. Contact: David Scott, Director, Sales and Account Management.
• DynamicHR Services LLCcoreGTM or Marketing PartnerGold Resource Partner. HR support and expertise for growing companies since 2002. Provides scalable HR solutions, labor & benefit cost control, and culture development. Contact: John Whall, Director of Marketing and Association Partners.
• HRPro/BeneProcoreGTM or Marketing PartnerGold Resource Partner. HR and benefit administration/consulting firm operating since 1990. Offers employee benefits, HR consulting, payroll/HRIS, benefit administration, COBRA, HSA/FSA/HRA administration, and ACA reporting. Contact: Olga Kovtun, Senior Marketing Specialist.
• HUB InternationalcoreGTM or Marketing PartnerGold Resource Partner. Risk, insurance, employee benefits, retirement, and wealth management advisory firm combining local expertise with global resources. Contact: Noel Parsons, Executive VP of Sales.
• HylantcoreGTM or Marketing PartnerGold Resource Partner. One of the largest privately held insurance brokerages in the U.S., founded in 1935. Offers risk management, alternative risk financing, business insurance, employee benefits, and personal insurance. Contact: Ryan Ducharme, Client Executive.
• Lockton CompaniescoreGTM or Marketing PartnerGold Resource Partner. World's largest privately held insurance brokerage (10,750+ associates in 140+ countries). Offers People Solutions practice for HR leaders including total rewards, employee engagement, and workforce strategy. Contact: Brenden Ritter, Producer.
• Marsh McLennan AgencycoreGTM or Marketing PartnerGold Resource Partner. Business insurance, employee health & benefits, retirement & wealth, and private client insurance solutions. 15,000+ colleagues, 300+ offices across North America. Contact: Sydney Mrowczynski, Business Development Manager.
• Wayne State University Law SchoolcoreGTM or Marketing PartnerGold Resource Partner. Wayne State Law School's online Master of Studies in Law (MSL) degree is designed for HR professionals to expand knowledge of legal principles and the U.S. legal system. Contact: Ashley Strawser, Director, Graduate and Undergraduate Legal Programs.
• VensureHRcoreGTM or Marketing PartnerGold Resource Partner. Leading HR services and technology provider for small and mid-sized businesses since 2004. Manages 526,000+ worksite employees, processing $18.6B+ in annual payroll. Contact: Lisa Baker, Regional Sales Manager.
• AG CollaborativeminorGTM or Marketing PartnerSilver Resource Partner. Leadership development firm that ignites internal transformation in leaders and teams. Serves Fortune 500 companies and public sector partners. Contact: Abigail Verkaik, Integrator.
• Andrews University Center for Continuing EducationminorGTM or Marketing PartnerSilver Resource Partner. Provides flexible continuing education programs for professional development. Contact: Heidi James, Director, AU Center for Continuing Education.
• October HealthminorGTM or Marketing PartnerSilver Resource Partner. Connects the full people stack — HCM, wellbeing, surveys, performance psychology, and experts — into one intelligence layer for organizational performance. Contact: Alon Lits.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SHRM (Society for Human Resource Management): The national parent organization and world's largest HR professional society. Comparable as the umbrella body whose certification, brand, and resources MISHRM leverages; overlaps directly as the convener of U.S. HR professionals.
• WorldatWork: National association for compensation, benefits, and total rewards professionals. Comparable membership/conference/certification model targeting an HR-adjacent niche.
• ATD (Association for Talent Development): Larger national professional association focused on talent development and L&D. Comparable as a competing HR-adjacent membership organization that also offers conferences, certification, and chapter/community networks.

Regional players

• Detroit Economic Club: Michigan-based executive convening organization that engages senior business and HR leadership through events and programming. Comparable as another Michigan convener competing for HR executive mindshare.
• Greater Detroit Chamber of Commerce: Michigan-based professional/member organization serving business leaders including HR decision-makers. Comparable as a regional membership organization competing for corporate HR leadership attention in the same Michigan geography.

Direct peers

• NYSHRM (New York State SHRM): Another SHRM state council with a similar chapter-network model, annual conference, awards program, and Resource Partner/sponsorship structure. The most structurally identical peer to MISHRM in a larger state.
• Illinois SHRM: SHRM state council running a parallel model of professional chapters, annual conference, and Resource Partner sponsorships serving HR professionals in Illinois.
• Texas SHRM: A SHRM state council operating a comparable chapter-based HR professional association model with annual state conference and partner sponsorship program in another large state.
• Florida SHRM: Another SHRM state council with the same chapter/conference/sponsorship business model, providing direct comparison on member scale, partner revenue, and operational structure.

Others

• SHRM Foundation: The 501(c)(3) research and scholarship affiliate of SHRM, of which MISHRM is a top fundraising state council. Comparable as a closely aligned partner that shares fundraising, scholarship, and workforce research activity with MISHRM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MichiganSHRM

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mishrm