Pageproofer

What Pageproofer does

PageProofer is a Canadian SaaS company that provides a visual feedback and bug-tracking tool for websites. Its product is a lightweight JavaScript widget that web teams embed on client or in-house websites; once embedded, any visitor can click on a page element to leave a pinned feedback note that automatically captures browser type, operating system, screen size, device type, URL, and screenshot context. The platform includes a project dashboard with a Kanban-style task board for assigning and tracking feedback through to resolution, and offers two-way native integrations with Trello, Jira, Asana, Slack, Basecamp, GitHub, and Teamwork so notes flow into the project management tools teams already use. Guest feedback is supported without requiring account creation, and all plans include unlimited websites, screenshots, file attachments, and storage.

The company was founded in 2010 by Derrick Grigg as a side project and is operated under the legal entity DGrigg Development Inc., headquartered in Newmarket, Ontario, Canada. It is bootstrapped and self-funded with no venture capital raised, run by a small team (Derrick Grigg as founder and Data Protection Officer, Tricia Grigg in operations). PageProofer sells exclusively through a self-serve, product-led growth motion via its website (pageproofer.com) with a 15-day free trial requiring no credit card and three publicly disclosed tiered subscriptions: Freelancer at $39/month for 5 users, Team at $89/month for 20 users (the most popular tier, which unlocks integrations), and Agency at $199/month for unlimited users with custom branding and priority support. Additional users can be added at $5/user/month, annual billing includes two months free, and a 25% nonprofit discount is available.

Its target customers are primarily web design and development agencies, freelance web developers, and in-house web teams who need a low-friction way to consolidate client and stakeholder feedback that would otherwise scatter across email, spreadsheets, and documents. The company states it is used by thousands of agencies and developers globally and shows enterprise logos on its homepage (Adobe, Ford, Google, Walmart, HP, Shopify, Bacardi, BBDO), though the published pricing ceiling and self-serve model imply a long-tail SMB customer base. Compliance posture includes GDPR and Canadian PIPEDA adherence, with hosting on DigitalOcean (SOC 2 Type II/SOC 3 certified) and payment processing via Stripe (PCI Service Provider Level 1).

Name

Pageproofer

Legal name

DGrigg Development Inc.

Website

https://pageproofer.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PageProofer is a bootstrapped Canadian SaaS that provides an embeddable JavaScript widget for collecting visual feedback and bug reports directly on live websites, sold via self-serve tiered subscriptions ($39–$199/month) to web agencies, freelancers, and in-house development teams globally.

Ownership category

akta.pro rank

Product category

Website Visual Feedback and Bug Tracking Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAFAGAD

Digital Whiteboards, Annotation & Collaborative Canvas Tools

Education/Education Technology (EdTech) & Digital Learning/Collaboration, Classroom Engagement & Communication Tools

Keywords

• Visual feedback tool
• Website bug tracking
• Client feedback software
• Website annotation widget
• QA collaboration software

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: PageProofer operates as a subscription SaaS with three tiered plans (Freelancer, Team, Agency). Monthly and annual billing options. Annual billing includes 2 months free. Additional users can be added at $5/user/month. Revenue is recurring and scales with team size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PageProofer sells a SaaS visual feedback and bug-tracking tool that web teams and their clients embed directly on any website via a single JavaScript snippet. Users click anywhere on the page to pin notes that automatically capture browser, operating system, screen size, screenshots, and screen recordings, with a project dashboard and Kanban board plus two-way integrations to Jira, Trello, Asana, Slack, Basecamp, GitHub, and Teamwork. The product is offered on three subscription tiers (Freelancer, Team, Agency) with a 15-day free trial and no free plan.

Product overview

PageProofer is a single, unified visual feedback platform for website development and QA. The core product is a JavaScript-based widget that embeds directly on any website, allowing users to click anywhere on a page to leave pinned feedback notes. The platform provides a project dashboard for managing feedback across multiple websites, built-in Kanban board for task management, and native integrations with popular project management tools (Jira, Trello, Asana, Slack, Basecamp, GitHub, Teamwork). All plans include unlimited websites and screenshots, with higher-tier plans adding guest feedback, integrations, and custom branding for agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• PageProofer Visual Feedback Tool A SaaS visual feedback and bug-tracking platform that web teams and their clients embed on any website via a single JavaScript snippet; users click anywhere on the page to pin notes that automatically capture browser, OS, screen size, device, URL, screenshots, and screen recordings, with a project dashboard, Kanban board, guest commenting, and two-way integrations to Jira, Trello, Asana, Slack, Basecamp, GitHub, and Teamwork.
• PageProofer Freelancer Plan Subscription tier priced at $39/month (or annual equivalent with 2 months free) for 5 users with additional seats at $5/user/month, including unlimited websites, unlimited screenshots, unlimited storage, unlimited file attachments, and screen recordings, aimed at independent web developers.
• PageProofer Team Plan Subscription tier priced at $89/month (or annual equivalent with 2 months free) for 20 users with guest feedback, file attachments, and native integrations to Jira, Trello, Asana, Slack, Basecamp, GitHub, and Teamwork, marketed as the most popular plan for in-house web teams.
• PageProofer Agency Plan Subscription tier priced at $199/month (or annual equivalent with 2 months free) with unlimited users, custom branding for client-facing experiences, priority support, and access to all Team-plan integrations, targeted at agencies operating at scale.

Quantifiable outcome

• Saves significant time in processing customer requests — one user reported saving considerable time in just 4 months
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• TrellocoreTechnology or IntegrationTwo-way integration that automatically creates Trello cards from PageProofer notes. All browser info, screenshots, and comments sync between PageProofer and Trello. Users can connect their own Trello accounts so notes appear under their profile.
• JiracoreTechnology or IntegrationIntegration available on Team and Agency plans. Notes created in PageProofer automatically push to Jira issues with full context including screenshots and browser details.
• AsanacoreTechnology or IntegrationIntegration available on Team and Agency plans. Feedback from PageProofer flows directly into Asana projects and tasks.
• SlackcoreTechnology or IntegrationTeam and Agency plans include Slack integration for instant notifications when notes are added or updated in PageProofer.
• BasecampcoreTechnology or IntegrationBasecamp integration allows notes and feedback to sync to Basecamp projects. Available on Team and Agency plans.
• WordPresscoreTechnology or IntegrationDetailed documentation for adding PageProofer to WordPress sites. WordPress is identified as the #1 most-used CMS and a primary target platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Hotjar: Broader feedback and analytics suite (heatmaps, recordings, surveys, incoming feedback widgets) that overlaps with PageProofer's on-page feedback capture as part of a wider product portfolio.
• Jira (Atlassian): Broad issue tracking platform that PageProofer feeds via native integration. Jira is positioned as the destination for bug tracking, and PageProofer is marketed as the easier client-facing front end — meaning Jira is both a partner and a competitive threat if it adds native client feedback features.

Direct peers

• Usersnap: Visual feedback and bug reporting platform with screen recording and screenshot annotation. Usersnap serves the same use case as PageProofer, with similar integration into project management tools.
• Atarim: Web agency collaboration and task management platform with visual feedback on live sites. Atarim overlaps significantly with PageProofer for agency client-feedback workflows and Kanban-style task tracking.
• Pastel: Visual website feedback canvas that lets agencies and clients leave pinned comments on live sites. Pastel competes directly with PageProofer for the agency and freelancer segment.
• Markup.io: Visual website annotation and feedback tool that lets users leave pinned comments on live web pages. Directly comparable to PageProofer's core functionality, often appearing in 'alternative to' comparisons.
• Marker.io: Visual bug reporting and feedback tool that integrates with Jira, Trello, and Asana. Marker.io competes head-to-head with PageProofer for the same agency and in-house web team customers at comparable price points.
• BugHerd: Visual bug tracking and feedback tool purpose-built for websites. BugHerd is PageProofer's most direct competitor, targeting the same web agencies and developers with a similar on-page pinned-note workflow and SaaS pricing.

Others

• Figma: Collaborative design tool with native commenting and visual feedback on canvas elements. While focused on design rather than live websites, Figma's annotation capabilities encroach on early-stage design feedback use cases PageProofer addresses.

Emerging players

• Loom: Async video messaging and screen recording tool used by teams for visual feedback. Loom's screen recording overlaps with PageProofer's screen recording feature and is increasingly used as a feedback substitute by web teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pageproofer
• LinkedInlinkedin.com/company/pageproofer

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pageproofer