DemandMore
DemandMore is a London-based performance marketing agency offering paid search, paid social, SEO, and data analytics services to enterprise and mid-market B2B clients. The agency, founded in 2017 by Wesley Parker and Andy Blewden, serves clients across financial services, automotive, and retail.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DemandMore does
DemandMore is a London-based performance marketing agency founded in 2017 as a private limited company in England and Wales, targeting enterprise and mid-market B2B clients. The agency provides four core service lines: Paid Search, Paid Social, Organic Search (SEO), and Data & Analytics. DemandMore holds certified partner status with Google, Microsoft Advertising, and Meta, and is GDPR and CCPA compliant.
The company's core technology stack is built around advertising platform APIs and analytics integrations, supplemented by proprietary internally-developed tools including free Google Ads Scripts and a Paid Media Forecasting Template. The agency has formed technology partnerships with Infinity for call tracking and attribution, and with BuiltVisible for co-branded webinar content, extending its technical reach beyond its small in-house team.
DemandMore operates a consultancy-style agency model, generating revenue through managed service retainers with enterprise and mid-market clients. Named clients include Allica Bank (financial services), Stoneacre (automotive), and MyoMaster (retail), indicating a multi-vertical client strategy. The agency is co-founded by Wesley Parker and Andy Blewden, and has augmented its leadership with a Non-Executive Director who previously founded NMPi/Incubeta. With a stated team of 1-10 employees and no disclosed external funding, DemandMore operates as a bootstrapped boutique agency, relying on thought leadership content and free tools to generate inbound demand.
DemandMore firmographics
Firmographics- Name
- DemandMore
- Legal name
- DemandMore Limited
- Website
- https://demandmore.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DemandMore is a London-based performance marketing agency offering paid search, paid social, SEO, and data analytics services to enterprise and mid-market B2B clients. The agency, founded in 2017 by Wesley Parker and Andy Blewden, serves clients across financial services, automotive, and retail.
- Ownership category
- akta.pro rank
DemandMore industry classification
Industry- Product category
- Performance Marketing Agency
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
- akta.pro secondary industries
- Paid Social Media Buying (BPAFABAD), Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
Keywords
Where DemandMore is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DemandMore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: DemandMore generates revenue through providing digital marketing services including Paid Search (PPC), Paid Social, Organic Search (SEO), and Data & Analytics. Services are contracted through Master Services Agreements with individual Statements of Work for specific projects. Payment terms are 14 days for undisputed invoices with interest accruing at 4% over NatWest base rate for late payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on specific service requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
DemandMore product offering
Product offeringCore offering
DemandMore is a London-based performance marketing agency that delivers Paid Search (PPC), Paid Social, Organic Search (SEO), and Data & Analytics services to mid-market and enterprise clients. Engagements are typically contracted through Master Services Agreements with per-project Statements of Work, with the agency providing campaign strategy, execution, attribution, and CRM integration to drive measurable sales and lead outcomes.
Product overview
DemandMore is a London-based performance marketing agency offering four core services: Paid Search, Paid Social, Organic Search, and Data & Analytics. These services work together as an integrated performance media offering, combining paid advertising channels with SEO and measurement capabilities. The agency also provides supplementary tools including Google Ads automation scripts for campaign management, keyword analysis, and forex-based bidding, plus forecasting templates—all designed to support their service delivery model.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Search Performance marketing service focused on search engine advertising, primarily through Google Ads. Includes campaign strategy, keyword management, bid optimization, ad copy testing, and conversion tracking to drive measurable outcomes for mid-market and enterprise clients.
- Paid Social Social media advertising service across platforms including Facebook, Instagram, LinkedIn, TikTok, and Pinterest. Focuses on audience targeting, creative optimization, and ROI measurement for brand and performance objectives.
- Organic Search Search engine optimization service aimed at improving organic visibility and rankings. Includes technical SEO, content strategy, and authority building to complement paid media efforts.
- Data & Analytics Measurement and analytics service providing attribution modeling, offline conversion tracking, CRM integration, data maturity assessment, and performance reporting to inform marketing decisions.
Quantifiable outcome
- 276% sales increase
- +3 more outcomes
Companies that use DemandMore
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
DemandMore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
DemandMore partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- Google (Google LLC, Google Ireland Limited)corePrimary technology platform partner for digital advertising services. DemandMore integrates with Google Ads for campaign management, uses Google Analytics for measurement, and leverages Google's automated bidding technologies. The company helps clients implement Google Click ID tracking and offline conversion imports.
- Meta Platforms Inc.coreAdvertising platform partner for Meta Ads (Facebook, Instagram) campaign management and integration services.
- Microsoft CorporationcoreTechnology partner using Microsoft Azure AD for identity management and Microsoft platforms for advertising campaigns.
- LinkedIn CorporationcoreAdvertising platform partner for LinkedIn marketing campaigns, particularly relevant for B2B and financial services clients.
- Amazon Web ServicescoreCloud infrastructure provider for DemandMore's technology stack and client data processing.
- HubSpotcoreCRM platform integration partner. DemandMore helps clients integrate HubSpot with Google Ads for offline conversion tracking using native integration capabilities.
- SalesforcecoreCRM platform integration partner with native Google Ads integration that DemandMore leverages for client implementations.
- SEMrushsecondarySEO and competitive analysis tool used for keyword research and account optimization.
- AhrefssecondarySEO tool used for backlink analysis and competitive research.
- Infinity (Call Tracking)secondaryCall tracking partner that provides Smartmatch tool for connecting phone call data to Google Ads without requiring CRM integrations or developer time. Partnership enables 21% AOV increase from calls and 79% increase in PPC clicks to calls.
- BuiltVisiblesecondarySEO agency partner co-presented on webinars about paid vs SEO strategy for financial services brands. Technical Director Will Nye participates in panel discussions.
- TikTok/DytedancesecondarySocial media advertising platform partner for TikTok marketing campaigns.
- Pinterest Europe LimitedsecondaryVisual discovery platform partner for Pinterest advertising campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
DemandMore competitors and assessment
Company assessmentDirect peers
- Tug: London-based digital marketing agency providing paid search, paid social, SEO, and analytics. Closely comparable service stack and enterprise client base to DemandMore.
- Roast: UK performance marketing agency (part of House of Kaizen) offering paid search, paid social, SEO, and analytics. Comparable in service mix and UK mid-market positioning.
- The Kite Factory: UK independent digital media agency focused on paid media, programmatic, and analytics for mid-market and enterprise clients. Directly comparable in size, service model, and UK-centric positioning.
- Brainlabs: UK-founded digital performance agency specializing in paid search, paid social, SEO, and analytics for enterprise clients. Closely comparable in service mix, data-driven positioning, and UK mid-market/enterprise focus.
- Croud: London-based digital marketing agency offering paid media, SEO, content, and data analytics via a global 'Croudie' network model. Direct competitor in the UK performance marketing segment with a similar full-service offering.
- Greenlight Digital: UK-based digital marketing agency providing paid search, paid social, SEO, and content. Similar mid-market enterprise client profile and integrated performance media offering.
Broad incumbents
- KINESSO: IPG's performance marketing unit offering paid media, SEO, analytics, and CRM-integrated media buying. Overlaps with DemandMore's value-based bidding and CRM integration capabilities at a much larger scale.
- ForwardPMX: Global performance marketing agency (Stagwell) delivering paid media, SEO, social, and analytics. Comparable in performance-marketing focus and data-driven approach, with broader scale and geographic reach.
- GroupM Nexus: WPP's performance and addressable media arm spanning paid search, paid social, programmatic, and analytics. Indirect competitor; DemandMore's enterprise clients often brief GroupM agencies alongside independents.
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, analytics, and creative. Overlaps directly with DemandMore's services but at significantly larger scale and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DemandMore social profiles
Digital presenceDemandMore compliance and trust
Trust signalCompliance2 records
DemandMore financial estimates
Financial estimateRevenue estimate
Valuation estimate
DemandMore leadership team
Management profileNumber of profiles
Profiles2 records
DemandMore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DemandMore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DemandMore
What does DemandMore do?
DemandMore is a London-based performance marketing agency that delivers Paid Search (PPC), Paid Social, Organic Search (SEO), and Data & Analytics services to mid-market and enterprise clients. Engagements are typically contracted through Master Services Agreements with per-project Statements of Work, with the agency providing campaign strategy, execution, attribution, and CRM integration to drive measurable sales and lead outcomes.
Is DemandMore a public or private company?
DemandMore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DemandMore founded?
DemandMore was founded in 2017. It employs 1 to 10 people.
Where is DemandMore based?
DemandMore is headquartered in London, United Kingdom, in the Europe region.
How does DemandMore make money?
One revenue line is on record: digital Marketing Services.
Who are DemandMore's main competitors?
Direct peers on record are Tug, Roast, The Kite Factory, Brainlabs, Croud and Greenlight Digital. Broad incumbents are KINESSO, ForwardPMX, GroupM Nexus and Jellyfish.
Does DemandMore have an API?
No public API is recorded for DemandMore.
What industry is DemandMore in?
DemandMore's product category is Performance Marketing Agency. Its primary akta.pro industry code is BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C), with a secondary code of BPAFABAD, Paid Social Media Buying. Its NAICS code is 541810 and its SIC code is 7311.