GAPRISE
GAPRISE is a Tokyo-based MarTech distributor and integrator founded in 2005 that delivers international SaaS marketing technology tools to Japanese enterprises, offering site speed optimization, AB testing, CX analytics, AI search optimization, and implementation services across 25+ global vendor partnerships.
- Company typePrivate
- Founded2005
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GAPRISE does
GAPRISE Inc. (株式会社ギャプライズ) is a Tokyo-based B2B MarTech distributor and integrator founded in 2005 that connects Japanese enterprises with international SaaS marketing technology platforms. The company curates, distributes, and implements a portfolio of more than 25 global MarTech tools spanning site speed optimization (Speed Kit / Baqend), customer experience analytics (Contentsquare), AB testing and experimentation (VWO, ABTasty, Optimizely), AI-powered personalization (Dynamic Yield), AI search and GEO optimization (AthenaHQ, Limy, LightSite AI), visual AI (Syte), media optimization (Cloudinary), UGC marketing (YOTPO), project management (monday.com), influencer marketing (Klear), dynamic pricing (Quicklizard), and video commerce (Tolstoy, Whatmore, Bambuser). GAPRISE holds elevated partnership tiers with several vendors, including sole Strategic Partner status with Contentsquare in Japan (since 2020) and Premium Partner status with VWO (certified May 2023), and was recognized with monday.com's 2021 Best Outbound Partner award.
The company's core technology stack consists of vendor partnerships rather than proprietary infrastructure, with one notable proprietary offering: the GIAS (Gaprise Instant Analysis Structure) dashboard construction service, built on Sisense, which provides no-code BI dashboard deployment at approximately 30% below standard market rates and earned the ASPIC IoT/AI/Cloud Awards 2021 Chairman's Award (Ministry of Internal Affairs and Communications). A second proprietary branded product, LightSite AI, was launched in June 2026 as a no-code AI solution for brand presence in generative AI search responses.
GAPRISE generates revenue through two streams: (1) SaaS distribution and reselling of international MarTech platforms in Japan, typically structured as subscription/recurring reselling agreements, and (2) professional services encompassing consultation, implementation support, training, and ongoing account management. Pricing is not publicly disclosed and is quotation-based per vendor, reflecting an enterprise-focused go-to-market. The company operates with a sales-led model using direct enterprise and mid-market sales teams, plus an extensive content marketing engine (MarTechLab blog, 運用型広告研究所, seminars, case studies, and press releases) reaching more than 40 documented enterprise case-study customers across fashion/retail, FinTech, insurance, telecom, healthcare, real estate, food and beverage, and e-commerce verticals. The company employs 51-100 people, is privately held and bootstrapped with no disclosed institutional funding, and operates from a Tokyo headquarters relocated in February 2023.
GAPRISE firmographics
Firmographics- Name
- GAPRISE
- Legal name
- 株式会社ギャプライズ
- Website
- https://gaprise.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GAPRISE is a Tokyo-based MarTech distributor and integrator founded in 2005 that delivers international SaaS marketing technology tools to Japanese enterprises, offering site speed optimization, AB testing, CX analytics, AI search optimization, and implementation services across 25+ global vendor partnerships.
- Ownership category
- akta.pro rank
GAPRISE industry classification
Industry- Product category
- MarTech Distribution and Integration
- NAICS
- Advertising Agencies (541810), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where GAPRISE is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
GAPRISE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- SaaS Distribution and Reselling: GAPRISE generates revenue by distributing, reselling, and providing implementation support for international MarTech SaaS tools in the Japanese market. The company serves as the Japanese market partner for tools including Speed Kit, Contentsquare, VWO, ABTasty, Optimizely, monday.com, SimilarWeb, YOTPO, Syte, and dozens of other platforms.
- Professional Services and Consulting: Revenue generated from implementation support, consulting services, training, and ongoing account management for enterprise clients adopting international MarTech platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GAPRISE product offering
Product offeringCore offering
GAPRISE curates, distributes, and implements international MarTech SaaS platforms for Japanese enterprises, acting as the Japanese market partner for 25+ global vendors. The company provides tool selection consulting, integration/implementation services, training, and ongoing optimization support for solutions covering site speed optimization, A/B testing, customer experience analytics, personalization, AI search optimization, visual AI, UGC marketing, and work management.
Product overview
GAPRISE operates as a Japanese MarTech distributor and digital marketing agency, offering a comprehensive portfolio of globally-sourced SaaS tools for digital marketing optimization. The company's offering is structured as a platform-plus-modules architecture, where GAPRISE serves as the primary distributor and implementation partner for over 25 international marketing technology products. The core product categories include: site speed optimization (Speed Kit), customer experience analytics (ContentSquare), A/B testing and experimentation (VWO, AB Tasty, Optimizely), AI-powered personalization (Dynamic Yield), AI search optimization (AthenaHQ, Limy, LightSite AI), visual AI and discovery (Syte), media optimization (Cloudinary), UGC marketing (YOTPO), project management (monday.com), influencer marketing (Klear), dynamic pricing (Quicklizard), and video commerce (Tolstoy, Whatmore, Bambuser). GAPRISE differentiates through white-glove implementation services, localized support, and partnerships with global technology leaders including being a ContentSquare Strategic Partner and VWO Premium Partner.
Differentiator
Problem solved
Functional benefit
Brands
- MarTechLab: GAPRISE's media site covering marketing technology research, tool comparisons, and industry case studies.
- 運用型広告研究所
Products and services
- Speed Kit Website acceleration technology that achieves site speed improvements through a single line of code integration, improving Core Web Vitals and reducing page load times significantly.
- ContentSquare Digital customer experience analytics platform that visualizes user behavior, identifies friction points, and provides actionable recommendations for conversion optimization.
- VWO (Visual Website Optimizer) Comprehensive A/B testing tool enabling data-driven website optimization through multivariate testing, personalization, and behavioral targeting.
- ABTasty AI-powered experimentation platform for hypothesis testing, personalization, and automated optimization with agentic AI capabilities.
- AthenaHQ AI search answer optimization platform (LLMO/GEO) that analyzes AI search behavior, identifies misinformation, explains keyword reasons, and provides actionable optimization recommendations.
- Limy AI search visibility and revenue optimization platform that tracks AI agent behavior, provides prompt attribution, and enables brands to optimize presence on AI search engines like ChatGPT and Gemini.
- LightSite AI No-code AI solution that optimizes brand presence in AI-generated answers, helping brands appear in generative AI search results.
- monday.com Visual work management platform for project management, task tracking, and team collaboration used by major Japanese companies.
- Optimizely Enterprise-grade digital experimentation platform for A/B testing, feature flags, and content optimization.
- Dynamic Yield AI-powered personalization platform that delivers individualized experiences across web, mobile, and email based on user behavior.
- YOTPO User-generated content marketing platform for collecting and showcasing reviews, photos, and Q&A to boost e-commerce conversion.
- Syte Visual AI platform providing visual search, product discovery, and image recognition capabilities for e-commerce.
- Cloudinary Media management platform providing AI-powered image and video optimization, transformation, and delivery through CDN.
- Tolstoy Short video marketing tool that does not impact website loading speed, enabling shoppable video experiences.
- Whatmore AI-powered video commerce platform combining video creation, shoppable video, and efficient advertising delivery.
- JENTIS Server-side tracking solution that ensures accurate measurement by bypassing browser restrictions and cookie regulations.
- Sauce All-in-one e-commerce marketing platform combining content marketing, customer engagement, and advertising optimization.
- Bambuser Live commerce platform enabling real-time video shopping experiences.
- CREMA Korean AI-powered review analysis platform that analyzes customer reviews across multiple sources.
- Revuze AI-powered customer review analysis platform analyzing over 15 billion user voice data points.
- GIAS (Gaprise Instant Analysis Structure) Low-cost, no-development dashboard building service using Sisense technology, priced approximately 30% below standard BI service market rates.
Quantifiable outcome
- Site speed improvement: United Arrows LCP improved 65% (1.447s to 0.513s)
- +6 more outcomes
Companies that use GAPRISE
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
GAPRISE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature3 records
GAPRISE partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Limy Inc. (Limy)coreGAPRISE signed a sales partnership agreement with Limy Inc. (NYC, CEO: Aviv Shamny) to distribute Limy's AI search engine visibility and revenue optimization platform in Japan starting March 2026. Limy provides B2A (Business-to-Agent) optimization through CDN-integrated prompt tracking and AI agent behavior analysis. Limy raised $10M seed funding in January 2026 led by Flybridge with a16z speedrun participation.
- AthenaHQ (NuvoTech, Inc.)coreGAPRISE began handling AthenaHQ, a generative AI answer optimization tool for LLMO/GEO strategies. Provides comprehensive coverage of AI search traffic information, misinformation details, keyword reasons, and countermeasures.
- CREMA Inc.minorGAPRISE began handling CREMA, a Korean AI review tool, in November 2025. Used by brands like Nongshim and LG Group for AI-powered review analysis and customer insight extraction.
- REVIEWS.iominorGAPRISE began domestic distribution of REVIEWS.io UGC marketing technology in May 2023. The platform was certified as IT導入補助金2023 (IT Subsidy 2023) eligible service.
- VWO (Wingify Software)coreGAPRISE is a VWO Premium Partner, distributing VWO's AB testing and conversion optimization platform in Japan. Handles sales, implementation, and support for clients including Money Forward, Bengo4.com, Synchro-Food, and others.
- EskimiminorGAPRISE began domestic sales of Eskimi rich media-focused DSP platform in April 2023, expanding its digital advertising technology portfolio.
- monday.com Ltd.coreGAPRISE distributes monday.com project management platform in Japan. Won monday.com's 2021 Best Outbound Partner award and multiple BOXIL SaaS AWARD recognitions. Clients include Yahoo Japan, Mercari, Takenaka Corporation, and hundreds of Japanese enterprises.
- YOTPO Inc.coreYOTPO and Shopify entered a multi-year Platform Partnership. GAPRISE distributes YOTPO UGC marketing technology in Japan. Clients include Snow Peak (20% of sales from UGC), ACE (1.7x CVR improvement), and others.
- CloudinarycoreGAPRISE partnered with Cloudinary (Santa Clara, CEO: Itai Lahan) for Japanese market distribution starting April 2021. Cloudinary provides content management technology including image/video optimization and Core Web Vitals compliance. Platform serves 7,500+ customers and 900,000+ developers globally.
- Sisense Inc.coreGAPRISE uses Sisense for its GIAS dashboard construction service. Sisense was named in Gartner Magic Quadrant 2020 for Analytics and BI Platforms. GIAS provides low-cost BI dashboards with approximately 30% below market standard pricing.
- Contentsquare (ContentSquare)coreGAPRISE is the sole Strategic Partner of Contentsquare in Japan. Contentsquare provides customer experience analytics platform that tracks billions of digital behaviors. GAPRISE handles distribution, implementation, and support for Japanese enterprises including Sony Store, SOMPO Direct, and many retail/fashion companies.
- SimilarWeb Ltd.coreGAPRISE is an official SimilarWeb partner, distributing market intelligence platform in Japan. Nifty (ニフティ) adopted SimilarWeb for market analysis. Platform provides competitive intelligence, traffic analysis, and market research capabilities.
- Baqend GmbH (Speed Kit)coreGAPRISE distributes Speed Kit, a site speed optimization solution, in Japan. Speed Kit achieves dramatic page load improvements (65-76%) through proprietary acceleration technology. Clients include AOKI, United Arrows, Enoteca, Daytona International, and others.
- Syte Visual Conception Ltd.coreGAPRISE distributes Syte visual AI technology in Japan. Syte raised approximately 2.3 billion yen (2019). Clients include Baycrew's (165% YoY sales growth), Daytona Park, and FREAK'S STORE.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
GAPRISE competitors and assessment
Company assessmentDirect peers
- Septeni Holdings: Japanese digital marketing and ad-tech company (now majority-owned by Dentsu) offering programmatic advertising, data-driven marketing, and MarTech platform services. Directly comparable as a Japan-focused B2B marketing services business serving enterprise clients with digital performance optimization.
- Digital Garage: Tokyo-listed digital marketing and platform company operating marketing technology, fintech, and incubator businesses. Comparable as a diversified Japanese digital marketing and MarTech investor/operator with enterprise clients and global vendor partnerships.
- Planet Inc. Tokyo-listed digital marketing agency providing SEO, content, and data-driven marketing services to Japanese enterprises. Comparable in target market and performance-marketing orientation, though more services-led and less MarTech-distribution focused than GAPRISE.
- FreakOut Holdings: Tokyo-listed digital advertising and marketing technology company operating DSPs and data platforms in Japan and APAC. Comparable as a Japan-anchored MarTech/ad-tech operator serving enterprise and mid-market clients with performance-driven marketing solutions.
- OPT Holdings (formerly Octo): Tokyo-listed digital marketing group providing consulting, implementation, and managed services for marketing technology platforms. Comparable in scale (~50–100 employees in core MarTech units), target market (Japanese enterprises), and value proposition (advisory + MarTech implementation).
Broad incumbents
- Dentsu Digital: Digital arm of Dentsu Group, Japan's largest advertising holding company. Comparable as a MarTech implementer for large Japanese enterprises, though it operates at much larger scale and as part of a full-service agency rather than as a focused MarTech distributor.
- Macnica Holdings: Major Japanese technology distributor and integrator with similar value-added distribution model for global tech products (semiconductors, networking, IT) into the Japanese market. Comparable in the channel-distribution playbook and Japanese enterprise reach, though operating in adjacent (not competitive) technology categories.
- Hakuhodo DY Holdings (Hakuhodo Digital): Japan's second-largest advertising group with a dedicated digital transformation/MarTech practice. Comparable in serving large Japanese enterprises with data-driven marketing and MarTech consulting, though significantly larger and broader in scope than GAPRISE.
- Accenture Song (Japan): Global digital transformation and MarTech consulting arm of Accenture, with substantial Japanese enterprise practice. Comparable in advising Japanese enterprises on MarTech stack selection and implementation, though it operates as a global consultancy rather than a focused distributor.
Regional players
- AnyMind Group: APAC-headquartered MarTech/AdTech platform operating in 13+ Asian markets including Japan, offering influencer marketing, e-commerce enablement, and marketing technology. Comparable as an Asia-focused MarTech distributor/integrator serving enterprise clients with cross-border SaaS tool expertise.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GAPRISE social profiles
Digital presenceGAPRISE compliance and trust
Trust signalCompliance2 records
GAPRISE financial estimates
Financial estimateRevenue estimate
Valuation estimate
GAPRISE leadership team
Management profileNumber of profiles
Profiles3 records
GAPRISE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GAPRISE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GAPRISE
What does GAPRISE do?
GAPRISE curates, distributes, and implements international MarTech SaaS platforms for Japanese enterprises, acting as the Japanese market partner for 25+ global vendors. The company provides tool selection consulting, integration/implementation services, training, and ongoing optimization support for solutions covering site speed optimization, A/B testing, customer experience analytics, personalization, AI search optimization, visual AI, UGC marketing, and work management.
Is GAPRISE a public or private company?
GAPRISE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GAPRISE founded?
GAPRISE was founded in 2005. It employs 51 to 100 people.
Where is GAPRISE based?
GAPRISE is headquartered in Tokyo, Japan, in the Asia region.
How does GAPRISE make money?
Two revenue lines are on record. SaaS Distribution and Reselling is the primary driver. The others are professional Services and Consulting.
Who are GAPRISE's main competitors?
Direct peers on record are Septeni Holdings, Digital Garage, Planet Inc., FreakOut Holdings and OPT Holdings (formerly Octo). Broad incumbents are Dentsu Digital, Macnica Holdings, Hakuhodo DY Holdings (Hakuhodo Digital) and Accenture Song (Japan). AnyMind Group is listed as a regional player.
Does GAPRISE have an API?
No public API is recorded for GAPRISE.
What industry is GAPRISE in?
GAPRISE's product category is MarTech Distribution and Integration. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 8742.