Altfield London
Altfield London is a UK-based distributor of luxury interior design materials — fabrics, leather, wallcoverings, and faux leather — representing 13 international brands from its Chelsea Harbour showroom and Hong Kong office to trade designers, architects, and marine specifiers.
- Company typePrivate
- Founded1982
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Altfield London does
Altfield London (legal entity: Altfield Limited, incorporated in England and Wales, company number 02711394) is a privately-held UK supplier and distributor of luxury interior design materials, operating from a flagship showroom at Design Centre Chelsea Harbour, London, with a registered office in Seend, Wiltshire, and a sister operation in Hong Kong. The company distributes an extensive multi-brand portfolio — including Alcantara, Brentano, Brochier, Glant, Kohro, Maya Romanoff, MDC, Pollack, Weitzner, Westbury Textiles, and Elizabeth Dow — across four primary product categories: fabrics (velvets, mohairs, faux furs, shearlings, woven textiles), leather (aniline, semi-aniline, pigmented, nubuck, suede, including an Eco Leather Collective), wallcoverings (silks, grasscloth, metallics, vinyls, specialty textures), and faux leather, alongside a furniture and Japanese screens range. Many products carry third-party fire, durability, and sustainability certifications (IMO FTP 2010, BS 5852, EN 1021, NFPA 260/701, Cradle to Cradle, OEKO-TEX, LEED, LWG Gold, REACH), supporting specification in marine, commercial, and high-end residential interiors.
The business model is B2B trade-focused, with revenue generated from one-time product sales of premium fabrics, leather, wallcovering, and faux leather to interior designers, architects, contractors, and marine specifiers. Distribution occurs through the Chelsea Harbour showroom, a dedicated trade portal (altfieldportal.com) for registered trade accounts, field representative visits, and an online sample-request workflow. Pricing is quote-based and not publicly disclosed. End consumers are served through the complementary Altfield HOME e-commerce platform (altfieldhome.com), while a Warehouse Sale section indicates discounted inventory turnover. Headcount is reported at 11–50 employees.
Altfield London firmographics
Firmographics- Name
- Altfield London
- Legal name
- Altfield Limited
- Website
- https://altfield.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Altfield London is a UK-based distributor of luxury interior design materials — fabrics, leather, wallcoverings, and faux leather — representing 13 international brands from its Chelsea Harbour showroom and Hong Kong office to trade designers, architects, and marine specifiers.
- Ownership category
- akta.pro rank
Where Altfield London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Altfield London business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time and recurring sales of high-end fabrics, leather, faux leather, wallcovering, and related interior materials to trade professionals and end customers through the Altfield HOME e-commerce platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Altfield London product offering
Product offeringCore offering
Altfield London is a UK-based distributor and showroom operator of luxury interior design materials, supplying fabrics, leather, faux leather, and wallcoverings to trade professionals. The company serves as the exclusive or primary UK representative for multiple international luxury brands including Alcantara, Brentano, Brochier, Glant, Kohro, Maya Romanoff, Pollack, Weitzner, Westbury Textiles, and others. Products are sold through a flagship showroom at Design Centre Chelsea Harbour, a dedicated trade portal, and the consumer-facing Altfield HOME e-commerce platform.
Product overview
Altfield London is a UK-based supplier of luxury interior design materials, offering a comprehensive portfolio across four main product categories: Fabrics (including velvets, mohairs, faux furs, shearlings, and woven textiles), Leather (spanning aniline, semi-aniline, pigmented, nubuck, and suede finishes), Wallcoverings (including silks, grasscloth, metallics, and specialty textures), and Faux Leather. The product line includes the Altfield Luxe premium collection, Furniture, and Japanese Screens. The company represents multiple international brands including Alcantara, Brentano, Brochier, Elizabeth Dow, Glant, Kohro, Maya Romanoff, MDC, Pollack, Texture Fabrics, Vahallan, Weitzner, and Westbury Textiles. Products are designed for residential, commercial, marine, and outdoor applications, with various fire ratings, durability certifications (Martindale, Wyzenbeek), and environmental certifications including Cradle to Cradle, Oeko-tex, and LEED.
Differentiator
Problem solved
Functional benefit
Brands
- Altfield HOME: Accessories and home goods e-commerce platform
- Altfield Luxe
- Altfield Leather
- Altfield Products
- Warehouse Sale
Products and services
- Fabric Collection Luxury fabric collection spanning velvets, mohairs, faux furs, shearlings, and woven textiles in multiple fibre compositions (cotton, wool, mohair, viscose, polyester, silk, Trevira). Designed for residential, commercial, marine, and outdoor upholstery and drapery with extensive colorway options.
- Leather Collection Premium leather collection spanning aniline, semi-aniline, pigmented, nubuck, suede, patent, and embossed finishes sourced from Italy, Scandinavia, Germany, and South America. Includes eco leather collective (Sandhurst, Ludlow, Fleming) with chrome-free clean water tanning, plus outdoor leathers for marine application.
- Wallcovering Collection Luxury wallcovering collection including silks, grasscloth, metallics, Japanese metal leaf, hemp, vinyl with woven backing, and specialty textures. Products classified by type (gilded, grass/sisal, linen, natural, paper, silk, textile, vinyl, wood, wool), pattern (abstract, animal, geometric, plain, texture, tile), and finish (animal/leather, grasscloth, linen, metallic, silk, suede, wood).
- Faux Leather Collection Faux leather collection in Eco, Outdoor, and Plus categories from multiple international brands. Includes textured and woven faux leathers with polyurethane and polyvinylchloride content, plus the Alcantara Outdoor variant for marine and exterior applications.
- Altfield Luxe Collection Premium luxury materials sub-brand within the Altfield product portfolio, representing the higher-end segment of the fabric, leather, and wallcovering collections.
- Furniture Furniture collection sold alongside fabrics, leather, and wallcoverings to provide a complete interior specification offering for residential and commercial projects.
- Japanese Screens Decorative Japanese screens collection offered as part of the broader interior design materials portfolio, complementing the fabric, leather, and wallcovering ranges.
- Altfield HOME E-commerce Direct-to-consumer e-commerce platform for accessories, home goods, and material purchases, serving end consumers alongside the B2B trade channel.
- Warehouse Sale Discounted and clearance inventory sales channel offering reduced-price fabrics, leather, faux leather, and wallcoverings from previous collections and overstock.
Companies that use Altfield London
Customer profileSegments4 records
Ideal customer profiles4 records
Altfield London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Altfield London partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- AlcantaracoreExclusive UK representation for Alcantara luxury fabric and faux leather, including Alcantara Outdoor collection for marine and exterior applications.
- BrentanocoreUK distribution partnership for Brentano fabrics, wallcoverings, and faux leather collections.
- BrochiercoreUK representation for Brochier luxury fabrics including indoor-outdoor collections.
- Elizabeth DowcoreExclusive UK distribution for Elizabeth Dow textiles, wallcoverings, faux crocodile leather, and outdoor fabrics.
- GlantcoreUK representation for Glant luxury textiles including indoor-outdoor performance fabrics.
- KohrocoreUK distribution for Kohro Italian textiles, part of Martinelli Ginetto Group.
- Maya RomanoffcoreUK representation for Maya Romanoff specialty wallcovering and surface materials.
- MDC WallcoveringscoreUK distribution partnership for MDC wallcovering collections.
- PollackcoreUK representation for Pollack high-performance textiles including indoor-outdoor fabrics.
- Texture FabricscoreUK distribution for Texture Fabrics including trimmings and specialty textiles.
- VahallancoreUK representation for Vahallan architectural wallcovering and specialty finish materials.
- Weitzner LimitedcoreUK distribution for Weitzner Limited textiles, wallcoverings, and indoor-outdoor fabrics.
- Westbury TextilescoreUK distribution for Westbury Textiles including outdoor performance fabrics.
- Altfield Hong KongcoreSister company operation providing Asia-Pacific coverage and complementary business presence.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Altfield London competitors and assessment
Company assessmentDirect peers
- Cole & Son: British heritage wallpaper and fabric house with a strong London showroom presence and international designer distribution. Overlaps with Altfield in the wallcovering and luxury interior textiles category for residential and contract projects.
- Osborne & Little: UK heritage fabric, wallpaper and trim supplier selling predominantly through interior designer trade accounts. Closely comparable in product mix, trade-showroom GTM and target customer to Altfield.
- Thibaut Design: US designer and wholesale distributor of heritage and contemporary fabric, wallpaper and home furnishings sold to designers and decorators. Directly comparable to Altfield in multi-category luxury interior textiles wholesale.
- Designers Guild: UK-based designer and wholesale distributor of luxury fabrics, wallcoverings, and home accessories. Closely comparable to Altfield as a UK-rooted, design-led multi-category interior textiles house selling through both trade showrooms and consumer channels.
- Romo Group: Family-owned UK luxury fabric and wallcovering group (Romo, Black Edition, Zinc, Mark Alexander) distributing through specifier showrooms. Directly overlaps with Altfield's fabric, faux leather and wallcovering wholesale proposition for interior designers.
Regional players
- Pierre Frey: French family-owned luxury fabric, wallpaper and carpet house with showrooms in Paris, London, New York and Dubai. Comparable to Altfield as a heritage European luxury textile specialist targeting interior designers and contract specifiers.
- Lelièvre Paris: French designer and wholesaler of luxury fabrics, wallcoverings and trimmings sold through an international trade showroom network. Comparable to Altfield in European luxury textile DNA and specification-led distribution.
Broad incumbents
- Kravet Inc. US family-owned distributor of fabrics, furniture, wallcoverings and trimmings with a global trade-to-designer business. Larger incumbent comparable to Altfield in channel model (specifier showroom + brand portfolio) though operating at much greater scale and breadth.
- Sanderson Design Group: Listed UK group operating Morris & Co, Sanderson, Harlequin, Zoffany and Clarke & Clarke brands of fabrics, wallpapers and paints. Larger specialty incumbent with deep UK trade distribution and broader product portfolio covering the same specifier channel as Altfield.
Emerging players
- Mulberry Home: Home textiles and wallcovering extension of the UK luxury leather goods house, sold primarily through trade showrooms and select retailers. Adjacent comparable to Altfield in premium textiles positioning and UK luxury brand sourcing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Altfield London social profiles
Digital presenceAltfield London compliance and trust
Trust signalCompliance16 records
Altfield London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altfield London leadership team
Management profileNumber of profiles
Altfield London subsidiaries and ownership
Company hierarchySubsidiaries1 record
Altfield London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altfield London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altfield London
What does Altfield London do?
Altfield London is a UK-based distributor and showroom operator of luxury interior design materials, supplying fabrics, leather, faux leather, and wallcoverings to trade professionals. The company serves as the exclusive or primary UK representative for multiple international luxury brands including Alcantara, Brentano, Brochier, Glant, Kohro, Maya Romanoff, Pollack, Weitzner, Westbury Textiles, and others. Products are sold through a flagship showroom at Design Centre Chelsea Harbour, a dedicated trade portal, and the consumer-facing Altfield HOME e-commerce platform.
Is Altfield London a public or private company?
Altfield London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Altfield London founded?
Altfield London was founded in 1982. It employs 11 to 50 people.
Where is Altfield London based?
Altfield London is headquartered in London, United Kingdom, in the Europe region.
How does Altfield London make money?
One revenue line is on record: product Sales.
Who are Altfield London's main competitors?
Direct peers on record are Cole & Son, Osborne & Little, Thibaut Design, Designers Guild and Romo Group. Regional players are Pierre Frey and Lelièvre Paris. Broad incumbents are Kravet Inc. and Sanderson Design Group. Mulberry Home is listed as an emerging player.
Does Altfield London have an API?
No public API is recorded for Altfield London.