Briggs Automotive Company

What Briggs Automotive Company does

Briggs Automotive Company (BAC) is a privately held British niche sports car manufacturer founded in 2009 by brothers Neill and Ian Briggs, headquartered and produced at the BAC Manufacturing Centre and Innovation Centre in Speke, Liverpool. The company's sole vehicle platform is the Mono, a single-seater, road-legal supercar positioned as the world's only purpose-built A-to-A driver's car, with cumulative deliveries of more than 150 units exported to over 45 countries and ongoing production across the current-generation Mono (315 bhp, 580 kg), the higher-performance Mono R (343 bhp, 555 kg), and the 2025-launched Mono Cup Car (620 bhp-per-tonne track variant).

The underlying technology stack centres on extreme lightweighting: world-first graphene-enhanced carbon-fibre body panels (in partnership with the University of Manchester's National Graphene Institute, Haydale, and Pentaxia), hybrid carbon-composite wheels (with Dymag), niobium-enhanced high-strength steel chassis (with CBMM), additive manufacturing of more than 40 series-production polymer components, and generative-design wheels produced with Autodesk Fusion 360. A Digital Twin Development Accelerator, partly funded by Innovate UK, integrates CAD, CFD, FEA, and multi-body physics to replace physical prototyping. Bespoke hand-fitting extends to moulded seats and steering wheels per driver.

Revenue is generated predominantly from one-off Mono vehicle sales (typically exceeding £200,000 per unit, with bespoke customisation premiums on over 100 unique specifications delivered to date), supplemented by the recurring BAC Drivers Club subscription programme (roughly £12,500-£13,200 per member per year), bespoke merchandise and racing apparel (range £25-£3,000+), and ancillary services such as Mono Owners Club experiences and the new Mono Cup racing championship. GTM is sales-led direct from Liverpool plus an appointment-only global dealer network spanning the US (Greenwich, Irvine, Newtown Square), Germany, Japan, Hong Kong, Taiwan, Singapore/Malaysia, Saudi Arabia, and Indonesia, with brand positioning reinforced through motorsport events (Monterey Car Week, Goodwood Festival of Speed) and media appearances (Top Gear, Jay Leno's Garage). The primary customer base is ultra-high-net-worth automotive enthusiasts, complemented by track-day participants and a small number of museum/institutional acquisitions.

Name

Briggs Automotive Company

Legal name

Briggs Automotive Company (BAC) Limited

Website

https://bac-mono.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Briggs Automotive Company (BAC) is a privately held British niche manufacturer of the single-seater, road-legal Mono supercar, serving ultra-high-net-worth driving enthusiasts via bespoke direct sales and an appointment-only global dealer network across 45+ countries.

Ownership category

akta.pro rank

Product category

Supercar Manufacturing

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Body Manufacturing (336211), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Vehicle Body-in-White & Closures Manufacturing (ICE) (IMACAAAC)

Keywords

• Single-seater supercars
• Lightweight sports car manufacturing
• Bespoke vehicle customisation
• Road-legal track cars
• Graphene composite automotive panels

Headquarters

HQ city

Holmes Chapel

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: BAC generates primary revenue from the sale of bespoke Mono supercars. Each vehicle is made-to-order with extensive customisation options. The company produces limited volumes with prices typically exceeding £200,000 for standard configurations, with bespoke options adding significant premiums.
2. Bespoke Customisation Services: Revenue from extensive personalisation including bespoke liveries, tailor-made seats, custom steering wheels, helmet livery, headrest customisation, and one-of-a-kind paint schemes. Over 100 unique specifications have been delivered.
3. Merchandise and Apparel: Sale of BAC-branded merchandise including race suits, helmets, boots, gloves, jackets, scale models, and apparel through the BAC Shop e-commerce platform.
4. BAC Drivers Club Membership: Annual membership programme offering track days, driving experiences, and access to exclusive events at £12,500-£13,200 per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

BAC designs, engineers, and hand-builds the Mono — a range of bespoke, single-seater, road-legal supercars — at its Liverpool Manufacturing and Innovation Centres, with each vehicle made-to-order and personalised to the individual driver. The portfolio spans the current-generation Mono (315bhp, 580kg), the high-performance Mono R (343bhp, 555kg), and the track-focused Mono Cup Car, supported by a comprehensive Bespoke customisation programme, tailor-made driver fitting, the BAC Drivers Club track-day membership, and a branded merchandise shop.

Product overview

Briggs Automotive Company (BAC) manufactures the Mono, a range of single-seater, road-legal supercars renowned for pure driving experience and advanced lightweighting technology. The product portfolio spans multiple generations: the original Mono (2011-2016, 280bhp), Mono W (2016-2020, 305bhp), current Mono (2023 onwards, 315bhp), and Mono R high-performance variant (343bhp, 555kg). The new Mono Cup Car targets the track-focused racing market with 620bhp-per-tonne output. BAC complements vehicle sales with comprehensive bespoke services including tailor-made fitting, flying colours livery customization, and FIA-approved race equipment. The company operates a Digital Twin Development Accelerator (DTDA) for virtual prototyping and has explored hydrogen powertrain concepts. BAC's manufacturing includes additive manufacturing, generative design, and graphene-enhanced carbon fibre panels.

Differentiator

Problem solved

Functional benefit

Brands

• Mono Cup Car: A track-focused single-seater supercar designed for the Mono Cup racing championship, featuring 620bhp-per-tonne power-to-weight ratio.
• Mono R
• BAC Drivers Club

Products and services

• BAC Mono (current generation) The latest generation of BAC's single-seater, road-legal supercar for ultra-high-net-worth automotive enthusiasts. Features a 2.5-litre naturally aspirated engine producing 315bhp, 580kg dry weight, and 543bhp-per-tonne power-to-weight ratio with 0–60 mph in 2.7 seconds.
• BAC Mono R Second-generation Mono and the lighter, higher-performance evolution featuring 343bhp, 555kg weight, hybrid carbon-composite wheels, graphene-enhanced carbon panels, and advanced aerodynamics. For ultra-high-net-worth track-and-road enthusiasts.
• Mono Cup Car The most extreme track-focused single-seater supercar from BAC, designed for the Mono Cup racing championship. Features 620bhp-per-tonne power-to-weight ratio, integrated data logger with HD camera, live broadcast for real-time coaching, and optional road registration kit. For competitive amateur racers and track-day enthusiasts.
• BAC Bespoke Comprehensive customisation service offering bespoke livery design, tailor-made components, custom race suits, helmets, boots, gloves, and FIA-approved undergarments. For owners of Mono supercars who want one-of-a-kind personalisation.
• BAC Tailor-Made Premium bespoke fitting service where the car is fitted completely to the driver. Seat is moulded to the owner's back using a unique bead mix, slow-cure resin, and vacuum system; steering wheel is custom-shaped using heated modelling clay and 3D-printed to perfection. For individual Mono owners seeking ultimate ergonomic fit.
• BAC Flying Colours Bespoke visual customisation service offering unique paint schemes, custom headrest designs with initials or logos, and bespoke helmet liveries matching or contrasting with the Mono body. For owners wanting distinctive aesthetic personalisation.
• Mono Cup Data and Coaching Integrated data and coaching system featuring BAC data logger with HD camera, video and data-log playback and analytics tools, and live broadcast capability enabling real-time instructor feedback during track sessions. For Mono Cup championship participants and track-day customers.
• Mono Owners Club Exclusive community for BAC Mono owners offering global experiences including ice driving in Sweden, Isle of Man road adventures, and Spa-Francorchamps track events. For existing BAC Mono owners seeking community and experiential events.
• BAC Drivers Club Subscription-based driving club offering access to BAC Mono supercars at premier UK tracks including Anglesey Circuit. Membership includes 3 days on track per year, choice of 15 events, simulator training, and arrive-and-drive services, priced at £12,500 annually or £13,200 paid monthly. For track-day enthusiasts not yet owning a Mono.
• BAC Merchandise Range of branded merchandise including the BAC Bespoke Race Collection (race suits from £410, helmets from £3,000, boots £450, gloves £250), scale models (£74.99–£150), apparel (£25–£50), and limited edition items. For owners, enthusiasts, and fans of the BAC brand worldwide.
• Mono Cup Racing Series One-make racing championship built around the Mono Cup Car, described by BAC as the world's fastest one-make championship. For competitive amateur racing drivers and track-day enthusiasts.

Quantifiable outcome

• 9kg / 22% weight saving on body panels through graphene technology (41kg to 32kg)
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature9 records

Partnerships

21 partnerships are on record, tiered core and minor.

• SiemenscoreTechnology or IntegrationBAC has partnered with Siemens Xcelerator to use NX X CAD tools for streamlining homologation and refining performance across global markets. The partnership also enables immersive XR technology for enhanced bespoke specification journey with photorealistic virtual previews.
• Universal PartnerscoreStrategic or Co-development PartnerLandmark three-year strategic partnership with Universal Partners for cross-border payments and currency risk management to support BAC's global growth strategy.
• DeloitteminorStrategic or Co-development PartnerProfessional services partnership for business consulting and strategic advisory services.
• RDAminorStrategic or Co-development PartnerStrategic partnership with RDA, the UK's leading specialist in Research & Development tax credit claims, supporting BAC's continued investment in automotive innovation.
• PirellicoreStrategic or Co-development PartnerOfficial tyre partner providing high-performance rubber specifically developed for Mono's extreme requirements. All Mono lap records have been achieved on road-legal Pirelli tyres.
• FacomminorStrategic or Co-development PartnerAutomotive tools and equipment partnership providing professional-grade workshop tools for BAC's manufacturing and service operations.
• MOTULcoreStrategic or Co-development PartnerOfficial lubricants partner providing high-performance engine oils and fluids for Mono applications.
• GTECHNIQminorStrategic or Co-development PartnerPremium automotive surface care partnership providing advanced ceramic coatings and cleaning products for Mono maintenance.
• Gumball3000minorGTM or Marketing PartnerMotorsport lifestyle event partnership where BAC vehicles participate in the annual Gumball 3000 rally, gaining visibility among ultra-high-net-worth individuals.
• University of Manchester - National Graphene InstitutecoreStrategic or Co-development PartnerDecade-long partnership that resulted in BAC being the first production vehicle globally to incorporate graphene-enhanced carbon fibre across all body panels. 44 graphene-enhanced panels achieve structural properties with 20% fewer carbon fibre sheets.
• CBMMcoreStrategic or Co-development PartnerPartnership with the world leader in Niobium production and commercialisation for developing niobium-enhanced high-strength steel chassis. Project proved 18% weight reduction exceeding the 15% target while improving strength and safety.
• ViritechcoreStrategic or Co-development PartnerPartnership with pioneering hydrogen powertrain engineers to explore hydrogen fuel cell electric vehicle applications for Mono. Feasibility study demonstrated e-Mono concept achieving 371 bhp total output and 166 miles WLTP range.
• AutodeskcoreTechnology or IntegrationSoftware partnership using Autodesk Fusion 360 for generative design development, producing revolutionary wheel designs 35% lighter than previous iterations.
• DymagcoreStrategic or Co-development PartnerPartnership with British performance wheel manufacturer to develop world's first hybrid carbon-composite wheels for automotive production.
• HaydalecoreStrategic or Co-development PartnerAPC-funded project partnership for developing graphene-enhanced carbon fibre technology incorporated into Mono body panels.
• PentaxiaminorStrategic or Co-development PartnerComposite manufacturing partner for graphene-enhanced body panels and other advanced carbon fibre components.
• SabeltcoreStrategic or Co-development PartnerPartnership with Sabelt to launch high-tech motorsport wearables including bespoke race suits, racing boots, gloves, and fireproof undergarments following BAC's design philosophy.
• FreemminorStrategic or Co-development PartnerRace suit manufacturer producing FIA-approved bespoke Mono race suits using ultra-lightweight Nomex flame-retardant material for individual owners.
• Dörr GroupcoreChannel Partner/ Reseller/ DistributorGerman dealership partnership operating BAC im Home of Speed at Hockenheimring circuit, providing sales, service, and experience events.
• NB AutocoreChannel Partner/ Reseller/ DistributorDealership partnership for Singapore and Malaysia markets, enabling sales and service in Southeast Asia.
• TDA Luxury ToyscoreChannel Partner/ Reseller/ DistributorElite dealership partnership in Jakarta, Indonesia, bringing Mono to South-East Asia for the first time.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Radical Motorsport: Manufacturer of track-focused single-seater and closed-cockpit sports cars (SR1, SR3, RXC). Closely comparable to BAC Mono in single-seater layout, track-day orientation, and one-make championship business model (Radical has its own racing series).
• Donkervoort: Dutch low-volume manufacturer of ultralight two-seat sports cars in the style of the Lotus Seven. Comparable to BAC for hand-built, ultra-lightweight performance cars targeting driving purists with very low annual production volumes.
• Caterham Cars: British sports car maker of the Caterham Seven, focused on lightweight driver-focused machines with strong motorsport heritage. Comparable to BAC in being a niche UK-based low-volume manufacturer targeting driving purists, though Caterham uses a two-seat layout.
• KTM (X-Bow): Austrian motorcycle maker whose KTM X-Bow is a single-seat, road-legal, lightweight sports car. Direct peer to BAC Mono in single-seater supercar format, ultralight carbon construction, and track-focused positioning, though KTM has broader motorcycle business.
• Ariel Motor Company: British manufacturer of the Ariel Atom, an exposed-wheel, single-seat, ultra-lightweight road-legal sports car. Direct peer to BAC Mono with similar niche positioning, ultra-lightweight engineering philosophy, and UHNW track-day enthusiast target market.

Broad incumbents

• McLaren Automotive: British supercar and hypercar manufacturer with deep carbon-fibre expertise and track-focused vehicles. Comparable to BAC in advanced composites, lightweight engineering, and track-day positioning, though McLaren operates at much higher volumes and price points.
• Lotus Cars: British sports car maker with deep heritage in lightweight performance vehicles (Elise, Emira). Comparable to BAC in founder DNA of Colin Chapman's 'simplify then add lightness' philosophy, though Lotus operates at substantially larger scale and broader product range.

Emerging players

• Elemental Motor Company: British startup producing the Elemental RP1, a lightweight track-focused sports car with optional road registration. Comparable to BAC for ultralightweight single-seat-style sports cars targeting driving enthusiasts, though at smaller scale and emerging brand status.
• Dallara: Italian race car constructor now offering road-legal variants (Stradale). Comparable to BAC for advanced composites, single-seater motorsport DNA, and technology-leading lightweight engineering, though primarily known as a contract race car manufacturer.
• Praga Cars: Czech manufacturer of the Praga Bohema, a road-legal single-seat hypercar with strong racing heritage. Comparable to BAC for ultra-niche single-seat supercar positioning, motorsport DNA, and emerging player status in the boutique supercar market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/discovermono
• YouTubeyoutube.com/bacmono
• Facebookfacebook.com/bacmono
• LinkedInlinkedin.com/company/briggs-automotive-company-bac-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Briggs Automotive Company