Bloom by Doyle's
Bloom by Doyle's is an independent local florist in Lynchburg, VA, selling fresh-cut flowers, plants, sympathy and wedding arrangements, gifts, and subscriptions via an e-commerce site with same-day hand-delivery to roughly 23 Virginia zip codes.
- Company typePrivate
- Founded2010
- HeadquartersLynchburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bloom by Doyle's does
Bloom by Doyle's is an independently operated local florist headquartered at 4925 Boonsboro Rd, Lynchburg, VA, serving the Lynchburg metropolitan area and surrounding Virginia communities. Established circa 2010 (per copyright notice on its website) and operating with a 1-10 employee footprint, the company sells fresh-cut flowers, potted plants, sympathy and funeral arrangements, wedding florals, gift baskets, balloons, silk botanicals, and ancillary gift merchandise (Nora Fleming collectibles, chocolates, plush toys). Its service area spans 23 Virginia zip codes and 15 localities including Amherst, Appomattox, Bedford, Forest, Madison Heights, and Rustburg, with same-day hand-delivery for orders placed before noon ET.
The company's technology stack is centered on a third-party florist POS and e-commerce platform (Hana Florist POS), which handles online ordering, point-of-sale, and delivery management; Bloom by Doyle's does not operate proprietary software, a mobile app, or an API. Order capture is multi-channel: e-commerce website with localized SEO landing pages for each delivery zip code, direct phone ordering, and email inquiries. The site also supports a wedding planner intake form and a recurring floral subscription product, indicating modest workflow customization layered on top of the underlying SaaS.
Bloom by Doyle's generates revenue through four streams: one-time transaction sales of arrangements and gifts; a $70/month recurring floral subscription; tiered gift baskets (Regular, Deluxe, Premium); and professional services for weddings, corporate events, and floral preservation. Product pricing spans roughly $5.50 (Mylar balloon) to $450+ (casket sprays), with best-selling arrangements priced between $57.99 and $139.99. The customer base is fragmented across individual gift buyers (primary), wedding and event planners, funeral homes and memorial families, and healthcare facility recipients — with no named enterprise customers, no B2B contracts, and no publicly disclosed revenue.
Bloom by Doyle's firmographics
Firmographics- Name
- Bloom by Doyle's
- Legal name
- Bloom by Doyles
- Website
- https://bloombydoyles.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bloom by Doyle's is an independent local florist in Lynchburg, VA, selling fresh-cut flowers, plants, sympathy and wedding arrangements, gifts, and subscriptions via an e-commerce site with same-day hand-delivery to roughly 23 Virginia zip codes.
- Ownership category
- akta.pro rank
Bloom by Doyle's industry classification
Industry- Product category
- Retail Florist Services
- NAICS
- Florists (45931)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral Preservation & Keepsake Services (HSACAOAL), Floral & Event Installations (HSACAAAC)
Keywords
Where Bloom by Doyle's is headquartered
LocationHeadquarters
- HQ city
- Lynchburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bloom by Doyle's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fresh Flower Arrangements: One-time transaction sales of hand-crafted flower bouquets and arrangements for various occasions including birthdays, anniversaries, sympathy, and celebrations
- Floral Subscriptions: Monthly recurring floral subscription delivering seasonal arrangements to subscribers on a recurring basis
- Gift Items and Merchandise: Sale of gift items including plush animals, candles, home decor, Nora Fleming minis, and gourmet gift baskets
- Wedding and Event Services: Custom floral design services for weddings, corporate events, and special occasions including wedding planners and floral preservation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual flower arrangements ranging from budget to premium |
| Subscription | Monthly | Monthly Floral Subscription |
| Unit Pricing | Pay-as-you-go | Gift basket tiers (Regular, Deluxe, Premium) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bloom by Doyle's product offering
Product offeringCore offering
Bloom by Doyle's is a locally owned retail florist that designs and hand-delivers fresh cut flowers, plants, and gift items for everyday occasions, birthdays, anniversaries, sympathy, weddings, and corporate events. The company operates a single Lynchburg, Virginia storefront paired with an e-commerce website offering same-day delivery, monthly floral subscriptions, wedding floral design, event planning, and floral workshops.
Product overview
Bloom by Doyle's is a local florist and flower shop offering fresh cut flowers, plants, and floral arrangements for all occasions. The company operates a single retail location in Lynchburg, VA with an e-commerce platform for online ordering and same-day delivery. Their core products include fresh cut flowers and bouquets, sympathy/funeral arrangements, potted plants, and gift items including Nora Fleming collectibles and gift baskets. Additional services include wedding floral design, event planning, floral subscriptions, and workshops. The business provides same-day delivery to Lynchburg, VA and surrounding areas including Amherst, Appomattox, Bedford, Concord, Evington, Forest, Madison Heights, Monroe, and Rustburg.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Cut Flowers and Bouquets
Companies that use Bloom by Doyle's
Customer profileSegments4 records
Ideal customer profiles3 records
Bloom by Doyle's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bloom by Doyle's partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bloom by Doyle's competitors and assessment
Company assessmentDirect peers
- UrbanStems: Design-led online florist targeting design-conscious gift and occasion buyers. Comparable on e-commerce gifting mechanics and brand-led presentation, competing for share of everyday and wedding arrangements.
- From You Flowers: Budget-friendly online florist offering same-day local delivery through a partner network. Closely comparable on the local-delivery and price-competitive positioning that threatens Bloom by Doyles' retail share.
- BloomsyBox: Subscription-first online florist with monthly recurring flower deliveries. Most directly comparable on the recurring-subscription revenue stream that Bloom by Doyles has begun to build via its $70/month offering.
- Teleflora: Largest U.S. floral wire-service and local-florist delivery network. Directly comparable business model: aggregates orders from a national digital storefront and routes them to a network of local florists, including regional partners like Bloom by Doyles — and competes against them for direct orders.
- ProFlowers: Established online-only florist owned by 1-800-Flowers. Competes with Bloom by Doyles on everyday bouquets and shipped arrangement categories the local shop also serves.
- The Bouqs Co. Farm-to-doorstep online florist competing on freshness, sustainability, and direct sourcing. Comparable on the e-commerce and subscription dimensions of Bloom by Doyles' business, though structurally a national digital-native rather than local fulfillment.
- 1-800-Flowers.com: Major online florist and gift retailer offering same-day local delivery nationwide. Competes head-on with Bloom by Doyles for the same gifting occasions (birthdays, sympathy, holidays) and customer base in the Lynchburg market.
- FTD (Florists' Transworld Delivery): Long-established flower-delivery network connecting customers to local florists. Directly comparable offering and competitive overlap on delivery, occasion-based arrangements, and subscription products.
Emerging players
- Ode à la Rose: Premium online florist with strong design positioning and same-day delivery in select U.S. metros. Comparable on premium/priced-up occasion florals and the wedding/bridal customer, although they have not extended coverage to Lynchburg.
Others
- Hana Florist POS: Florist point-of-sale, website, and delivery management platform used by Bloom by Doyles. Ecosystem/technology peer — not a customer competitor, but the underlying software partner serving much of the U.S. independent florist market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bloom by Doyle's social profiles
Digital presenceBloom by Doyle's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloom by Doyle's leadership team
Management profileNumber of profiles
Bloom by Doyle's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloom by Doyle's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloom by Doyle's
What does Bloom by Doyle's do?
Bloom by Doyle's is a locally owned retail florist that designs and hand-delivers fresh cut flowers, plants, and gift items for everyday occasions, birthdays, anniversaries, sympathy, weddings, and corporate events. The company operates a single Lynchburg, Virginia storefront paired with an e-commerce website offering same-day delivery, monthly floral subscriptions, wedding floral design, event planning, and floral workshops.
Is Bloom by Doyle's a public or private company?
Bloom by Doyle's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloom by Doyle's founded?
Bloom by Doyle's was founded in 2010. It employs 1 to 10 people.
Where is Bloom by Doyle's based?
Bloom by Doyle's is headquartered in Lynchburg, United States, in the North America region.
How does Bloom by Doyle's make money?
Four revenue lines are on record. Fresh Flower Arrangements are the primary driver. The others are floral Subscriptions, gift Items and Merchandise and wedding and Event Services.
Who are Bloom by Doyle's's main competitors?
Direct peers on record are UrbanStems, From You Flowers, BloomsyBox, Teleflora, ProFlowers, The Bouqs Co., 1-800-Flowers.com and FTD (Florists' Transworld Delivery). Ode à la Rose is listed as an emerging player. Hana Florist POS is listed as an others.
Does Bloom by Doyle's have an API?
No public API is recorded for Bloom by Doyle's.
What industry is Bloom by Doyle's in?
Bloom by Doyle's's product category is Retail Florist Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931 and its SIC code is 5940.