My Family UP

What My Family UP does

My Family Up SAS is a French privately held digital health company headquartered in Castelnau d'Estrétefonds (near Toulouse), founded in 2014. It develops AI-powered psychological support tools classified as a Class I Digital Medical Device with CE marking, approved by ANSM and hosted in France under HDS certification. The core technology is a multi-hypothesis AI psychological assistant trained on 80,000+ clinical cases over eight years, developed by psychology graduates rather than engineers alone. For each user situation, the AI proposes at least three explanatory hypotheses from three scientific corpora, each followed by a concrete action protocol, with human psychologist escalation.

The company operates an ecosystem of seven sub-brands: Mentalsense (enterprise B2B platform with SenseLife, SenseWork, and SenseCare modules), ParentUP (family/parenting support), Mon Repère Aidant (caregiver support, validated on 13,000+ beneficiaries via AG2R), FREYA (clinical decision support for healthcare professionals), RegardePsy Formations (QUALIOPI-certified training), DataViz (anonymized prevention analytics), and SAFE (youth mental health awareness). Revenue is generated through subscription-based SaaS contracts with enterprises, mutuelles, and collectivités, individual/family subscriptions, and professional training services financeable via OPCO/CPF. Distribution is direct enterprise sales for B2B and self-serve website flows for B2C, with a 48-hour callback policy and exclusive France-domestic focus. Ownership is led by Présidente Marie-Françoise Bertrand and (per leadership records) Co-Founder/CEO Jerome Bertrand, with no disclosed institutional investor majority stake.

Name

My Family UP

Legal name

My Family Up SAS

Website

https://myfamilyup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

My Family UP is a French digital health company that develops a CE-marked, Class I Digital Medical Device AI for psychological support, serving enterprises, mutuelles, local governments, families, and caregivers through subscription platforms and certified training.

Ownership category

akta.pro rank

Product category

Digital Mental Health Software

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Computer Systems Design and Related Services (54151), Health and Welfare Funds (525120), Other Computer Related Services (541519)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Psychiatry & Medication Management Platforms (HLALAEAB), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Digital mental health
• AI psychological support
• Digital therapeutics
• Workplace mental health
• Caregiver mental health

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. SaaS/Platform Subscriptions (B2B): Annual or multi-year subscription plans for enterprise clients (Mentalsense for companies, Mon Repère Aidant for mutuelles/collectivités), providing AI-first-recourse platform access plus psychologist escalation services.
2. Individual/Family Subscriptions (B2C): Individual and family subscriptions via ParentUP platform, providing ongoing psychology-based parenting support.
3. Professional Training & Sensitizations: Training programs (RegardePsy Formations) offered in-person, e-learning, or mixed format, certified QUALIOPI and financeable up to 100% via OPCO/CPF. SAFE sensitizations and conferences charged per session or contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

My Family UP sells an ecosystem of AI-powered mental health software platforms, certified as Class I Digital Medical Devices (CE marking, ANSM-approved) and hosted in France under HDS. Its enterprise flagship, Mentalsense, combines SenseLife, SenseWork, and SenseCare modules for workplace mental health, while ParentUP serves families, Mon Repère Aidant supports caregivers of elderly persons, FREYA provides clinical decision support for healthcare professionals, RegardePsy Formations delivers certified professional training, DataViz provides anonymized prevention analytics, and SAFE runs youth mental health awareness and conferences. The core AI was developed by psychology graduates over eight years and is trained on 80,000+ clinical cases, producing at least three explanatory hypotheses per situation with concrete action protocols and human psychologist escalation.

Product overview

My Family UP offers an ecosystem of mental health solutions centered around AI-powered psychological support. The company operates as a platform-plus-modules architecture with Mentalsense as the flagship enterprise product containing three integrated modules (SenseLife, SenseWork, SenseCare). Additional products include ParentUP for family parenting support, Mon Repère Aidant for caregiver support, FREYA for healthcare professionals, RegardePsy Formations for professional training, DataViz for prevention analytics, and SAFE for youth mental health awareness programs. All solutions are powered by the company's sovereign, medical-device-approved AI that was developed since 2014.

Differentiator

Problem solved

Functional benefit

Brands

• Mentalsense: Enterprise mental health platform offering AI-powered first-line support for workplace mental health. Includes SenseLife (personal life balance), SenseWork (occupational mental health), and SenseCare (advanced therapeutic care and diagnosis).
• ParentUP
• Mon Repère Aidant
• FREYA
• RegardePsy Formations
• DataViz
• SAFE

Products and services

• Mentalsense Enterprise mental health platform featuring sovereign AI for first-line support, comprising SenseLife (personal life balance), SenseWork (workplace mental health and career path support), and SenseCare (advanced therapeutic care, diagnosis, and treatment support). Built for companies, mutuelles, and collectivit\u00e9s to address psychosocial risk, QVT/QVCT, and RSE obligations.
• ParentUP Psychology platform dedicated to families, providing parenting support from birth project through age 18 of the child. For individual consumers and families seeking accessible, 24/7 guidance on child development and parental challenges.
• Mon Rep\u00e8re Aidant Psychological support solution for caregivers of elderly persons. Validated on more than 13,000 beneficiaries in a study with AG2R. Sold to mutuelles, companies, and collectivit\u00e9s as a member or employee benefit.
• FREYA Complete digital therapeutic decision support solution for healthcare professionals, supporting clinical reasoning and care pathways.
• RegardePsy Formations Digital training space offering behavior simulators and professional training courses for clinical support skills, delivered in-person, e-learning, or mixed format. QUALIOPI-certified and financeable up to 100% via OPCO/CPF.
• DataViz Intelligent data visualization application providing mental health prevention dashboards with fully anonymized aggregated indicators, real-time decision support, and geographical mapping of territory needs.
• SAFE \u2014 Sensibilisations & conf\u00e9rences Awareness, training, and conference program for youth mental health covering bullying, cyberbullying, addictions, self-esteem, and mental load, from CP (primary school) through post-bac. Sold per session or contract to schools and public institutions.

Quantifiable outcome

• Validated on 13,000+ caregivers in a study with AG2R
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• AG2RcoreOthers · 1 January 2023Validated the Mon Repère Aidant solution on 13,000+ beneficiaries in a dedicated study, confirming efficacy of AI-assisted psychological support for caregivers of elderly persons.
• CHU de ToulousemoderateStrategic or Co-development PartnerCHU de Toulouse is listed as a partner/institution collaborating with or endorsing My Family UP's mental health solutions.
• IHU HealthAgemoderateStrategic or Co-development PartnerIHU HealthAge is listed as a partner institution, suggesting collaboration on aging and mental health research and services.
• ANSM (Agence nationale de sécurité du médicament)coreOthersANSM is the French health authority that granted Class I Digital Medical Device status (CE marking) to My Family UP's AI — a regulatory partnership enabling market authorization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace Health: Large mental wellness platform combining consumer app (Headspace) with clinical care (Ginger); an incumbent offering AI-guided, therapy, and EAP services to consumers and employers that competes across multiple My Family UP product lines.
• Spring Health: Enterprise mental health benefits platform providing therapy, coaching, and digital resources to employees; a broader incumbent offering overlapping workplace mental health capabilities with Mentalsense.
• Lyra Health: Workplace mental health platform combining EAP, therapy, and digital tools for employers globally; a scaled incumbent in the same mental-health-for-employers category where My Family UP's Mentalsense competes.
• BetterHelp: Largest online therapy marketplace with broad consumer and employer reach; an incumbent that competes with My Family UP's referral-to-partner-psychologists model for individual/family mental health support.
• Modern Health: Global mental health platform for employers combining therapy, coaching, and digital self-service; a scaled incumbent operating in the same enterprise mental health category as Mentalsense.

Direct peers

• Woebot Health: AI-powered conversational mental health platform built on clinical psychology research, comparable to My Family UP's multi-hypothesis AI model with human oversight and B2B distribution to employers and health plans.
• Moka.Care: French workplace mental health platform offering employee assistance and prevention services to companies, directly competing with My Family UP's Mentalsense enterprise solution in the same French B2B market.
• Wysa: AI-driven mental health chatbot offering 24/7 conversational support with clinician escalation, directly competing with My Family UP's AI psychological assistant across B2B employer, insurer, and consumer segments.

Emerging players

• Mindgram: European (Polish) mental health platform offering employee assistance programs and corporate wellbeing services across CEE and Western Europe; an emerging European peer targeting similar B2B mental health buyers.

Regional players

• Qare: French telehealth platform offering video consultations including mental health practitioners; a French-market peer that overlaps with My Family UP's individual/family and mutuelle segments in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/myfamilyup
• Facebookfacebook.com/myfamilyup
• LinkedInlinkedin.com/company/my-family-up

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Family UP