People Analytics & Future of Work

What People Analytics & Future of Work does

Future of Work, Inc., doing business as People Analytics & Future of Work, is a privately held, founder-owned professional services firm headquartered in Santa Cruz, California and operated by Al Adamsen. The firm delivers keynote speaking, executive coaching, research and advisory engagements, training and workshops, and media production services centered on people analytics and the future of work. Its intellectual property is organized around the proprietary PAD Framework (Purpose, Action, Development), used across all client engagements, and a complementary proprietary resource called The 40 C's. The firm also produces three active podcasts (Al Adamsen Podcast, Makin' a Livin' Podcast, People Data for Good Podcast) and operates The Future of Work Project as a research and content initiative.

The business earns revenue primarily through custom-scoped professional services engagements sold on a quote basis, including keynote speaking, one-to-one leadership coaching, research and advisory work for HR/Work Tech firms, group workshops, and a Media & Marketing service line that produces podcasts, in-person interviews, LinkedIn Lives, and explainer videos for client brands. A subscription and self-paced learning revenue stream is generated through the Adaptive Futures platform at livelihood.io, which serves students, early-career professionals, and career transitioners with courses, cohorts, and community resources.

Two principal customer segments are addressed: HR/Work Tech firms seeking customer-discovery, value-prop, and go-to-market advisory, and executive leaders and organizations seeking to prepare for AI-driven disruption. The firm has assembled a partner ecosystem of roughly 20 HR technology companies (Visier, Lightcast, Crunchr, Revelio Labs, Retrain, One Model, Included, and others) for mutual content collaboration. The company operates without institutional funding, has no disclosed revenue figures, and is supported by 11-50 employees.

Name

People Analytics & Future of Work

Legal name

Future of Work, Inc.

Website

https://pafow.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

People Analytics & Future of Work (legal name: Future of Work, Inc.) is a founder-owned professional services firm led by Al Adamsen that delivers keynote speaking, executive coaching, research and advisory, training, and media production services to HR/Work Tech firms and executive leaders, organized around its proprietary PAD Framework and the Adaptive Futures learning platform.

Ownership category

akta.pro rank

Product category

Management Consulting & Leadership Development Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Workforce Analytics & HR Metrics Advisory (BPACAJAK), People Analytics & Workforce Planning Training (EDABAIAH), Data, Analytics & AI Consulting (BPAHAEAF), Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

Keywords

• Executive coaching services
• Keynote speaking engagements
• HR advisory consulting
• Leadership development training
• Future of work research

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Keynote Speaking: Revenue from speaking engagements at conferences, organizations, and events. Positioning as a thought leader on Future of Work and Human-Work Optimization topics.
2. Executive & Leadership Coaching: One-to-one coaching services for current and emerging leaders focusing on mindful leadership, compassionate curiosity, self-understanding, and sustained energy.
3. Research & Advisory Services: Strategic advisory engagements for HR/Work Tech firms including customer discovery, value proposition development, and go-to-market strategy consulting.
4. Training & Workshops: Group training, workshops, and enablement programs for organizations focusing on culture, communications, and employee experience strategies.
5. Media & Marketing Services: Production of podcasts, in-person interviews, LinkedIn Lives, explainer videos, and other content for clients seeking to build brands and educate buyers.
6. Adaptive Futures Platform: Self-paced courses, cohorts, and community resources for students, early career professionals, and career transitioners. Platform at livelihood.io.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

People Analytics & Future of Work (legal entity: Future of Work, Inc.) is a professional services firm operated by Al Adamsen that delivers keynote speaking, media and marketing production, research and advisory services, one-to-one executive coaching, group facilitation, and training workshops focused on people analytics and the future of work in the Age of AI. The firm also operates the Adaptive Futures self-paced learning platform, which offers courses, cohorts, and community resources for students, early career professionals, and career transitioners.

Product overview

People Analytics & Future of Work is a professional services and learning platform operated by Al Adamsen. The core offering consists of consulting and coaching services (Media & Marketing, Speaking & Facilitation, Advisory & Strategy, Executive Coaching, and Training & Enablement) delivered through individual engagements, workshops, and group programs. These are complemented by Adaptive Futures, a self-paced learning platform offering courses, cohorts, and community resources. The portfolio also includes The Future of Work Project, a research and thought leadership initiative exploring human-work optimization in the AI era.

Differentiator

Problem solved

Functional benefit

Brands

• The Al Adamsen Podcast: Primary podcast focused on future of work topics
• Makin' a Livin' Podcast
• People Data for Good Podcast
• Adaptive Futures
• The 40 C's

Products and services

• Speaking & Facilitation Keynote speaking and executive facilitation services that educate and inspire audiences about the future of work and how individuals, teams, leaders, and organizations are preparing in the Age of AI and perpetual disruption. Targeted at conference organizers, corporations, and event producers.
• Advisory & Strategy Research and advisory services for HR and Work Tech firms covering prospective customer identification, unique value proposition development, discovery questions, talk tracks, and go-to-market strategy consulting.
• Executive Coaching One-to-one coaching for existing and emerging leaders focused on self-understanding, future scenario planning, focus, learning, collaboration, decision-making, inspiration, and sustained energy. Built around the proprietary PAD Framework.
• Training & Enablement Group workshops and training programs for organizations covering employee experience strategy, employee listening strategy, action-taking, enablement, learning strategy, culture building, and communications.
• Media & Marketing Services Production of podcasts, in-person interviews, LinkedIn Lives, explainer videos, and other content assets to help clients build brand, educate buyers, and generate demand for products and services.
• Adaptive Futures Platform Self-paced learning and career development platform providing courses, cohorts, and community resources for students, early career professionals, and individuals in career transition to understand the future of work and emerging opportunities. Operates on a recurring subscription model.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• VisiercoreGTM or Marketing PartnerFeatured partner in the Future of Work Project ecosystem. Visier is a major people analytics platform and Al Adamsen maintains a co-marketing relationship with regular podcast sponsorship and content collaboration. Visier logo appears prominently on the partner page.
• LightcastcoreGTM or Marketing PartnerLabor market analytics and skills intelligence provider featured as a Future of Work Project partner. Collaborative content and ecosystem relationship supporting mutual thought leadership positioning.
• CrunchrcoreGTM or Marketing PartnerPeople analytics software provider featured in the partner ecosystem. Participates in the Future of Work Project community and content initiatives.
• Revelio LabscoreGTM or Marketing PartnerWorkforce intelligence and HR analytics company featured as a partner. Collaborative relationship within the Future of Work Project ecosystem for thought leadership and content.
• RetraincoreGTM or Marketing PartnerWorkforce reskilling and training platform featured as a partner in the Future of Work Project. Mutual content and ecosystem collaboration.
• IncludedcoreGTM or Marketing PartnerDEI analytics platform featured as a partner. Collaborative ecosystem participation in the Future of Work Project community.
• One ModelcoreGTM or Marketing PartnerHR analytics and workforce planning platform featured in the partner ecosystem. Collaborative content and community participation.
• Adaptive FuturescoreStrategic or Co-development PartnerA learning platform and ecosystem (adaptivefutures.io) co-developed by Al Adamsen offering self-paced courses, cohorts, community, and resources for Future of Work professional development. This represents the most integrated strategic partnership as it extends the company's digital product capabilities.
• LivelihoodcoreGTM or Marketing PartnerCareer development and livelihood platform (livelihood.io) integrated with the Adaptive Futures offering. Featured prominently on the website as the platform destination for courses and community.
• Fractional InsightsminorGTM or Marketing PartnerFractional executive and insights service featured in the partner ecosystem.
• PBJ ConsultingminorGTM or Marketing PartnerPeople and business consulting firm featured as a partner in the ecosystem.
• VemominorGTM or Marketing PartnerWorkforce solutions company featured as a partner in the Future of Work Project.
• CrewminorGTM or Marketing PartnerWorkforce management platform featured as a partner.
• MaaveeminorGTM or Marketing PartnerHR technology company featured as a partner in the ecosystem.
• RedthreadminorGTM or Marketing PartnerHR and people analytics consulting firm featured as a partner.
• SimplyminorGTM or Marketing PartnerHR technology company featured in the partner ecosystem.
• Ikona AnalyticsminorGTM or Marketing PartnerHR analytics company featured as a partner.
• WorkTech AdvisoryminorGTM or Marketing PartnerWorkTech advisory firm featured as a partner.
• DraupminorGTM or Marketing PartnerEnterprise intelligence and talent platform featured as a partner.
• ArborminorGTM or Marketing PartnerHR technology platform featured as a partner in the ecosystem.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Workday: Major HR/People Analytics platform vendor with its own Workday Illuminate, People Analytics, and Future of Work content and analyst relations. Adjacent to PA&FOW's HR Tech vendor buyer segment and competing for thought-leadership mindshare with enterprise buyers.
• Mercer (HR/Workforce Consulting): Global consulting firm offering workforce analytics, HR transformation, and Future of Work advisory within its broader benefits and talent practice. Established competitor for enterprise-level people analytics and workforce advisory engagements.
• Gartner HR Practice: Major research and advisory provider with a large HR/Future of Work research practice producing Magic Quadrants, Hype Cycles, and advisory. Competes for the same enterprise research and advisory dollars; a comprehensive alternative for many of the same buyers.
• Deloitte Human Capital (Bersin): Global consulting firm's Human Capital practice (including the acquired Bersin by Deloitte) covering people analytics, HR transformation, and Future of Work strategy. Large-scale incumbent with overlapping content, advisory, and research offerings; competes for the same CHRO budget.

Direct peers

• Redthread Research: Independent research and advisory firm producing subscription research across HR technology, talent, and people analytics categories. Closely analogous research-and-advisory subscription model targeting the same HR tech buyer ecosystem.
• Insight222: People Analytics advisory and research program run by David Green serving enterprise HR leaders with maturity assessments, peer learning, and vendor insights. Same niche (people analytics advisory), same buyers (CHRO/People Analytics leaders), and overlapping GTM via research, events, and community.
• Lighthouse Research & Advisory: Research and advisory firm focused on HR technology buyers and vendors, producing vendor research, primers, and practitioner guidance. Direct overlap in serving HR tech vendors and enterprise buyers with research-led GTM support.
• WorkTech Advisory: Workplace/worktech advisory and research firm producing research for HR tech vendors and buyers, explicitly named in PA&FOW's partner ecosystem. Operates in the same vendor-research-and-advisory niche.
• The Josh Bersin Company: Independent HR/Future of Work research and advisory firm built around Josh Bersin's personal brand, offering paid research subscriptions, advisory, and speaking. Highly comparable: same founder-led, content-to-advisory model in People Analytics and Future of Work.

Others

• Visier: People analytics SaaS vendor named as a core partner in PA&FOW's ecosystem. Listed as a partner but not a direct competitor — they co-market around people analytics content and conferences rather than selling the same service. Included as an ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pafowglobal
• Facebookfacebook.com/pafowglobal
• LinkedInlinkedin.com/company/pafowglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Analytics & Future of Work