What Gentofte Stars does

Gentofte Stars (legal entity: Icehockey Club Gentofte, CVR 21956147) is a Danish non-profit ice hockey club founded on April 23, 1965, headquartered at Ved Stadion 6 in Gentofte Skøjtehal within the Gentofte Sports Park, north of Copenhagen. The club operates approximately 32 teams spanning youth (U8 through U19), senior and Oldboys divisions, plus a women's team run jointly with Rungsted Ishockey Klub that competes in Denmark's top-tier Kvindeligaen and won bronze at the 2025 National Championship. Across all age groups the club serves roughly 500 members, supported by a volunteer board, active parents, and a coaching structure headed by a Sports Director.

The product surface is organized around four pillars: (1) structured youth-to-senior hockey teams, (2) community social programming — primarily the Saturday-evening Isdisco events drawing 400-600 attendees from September through March, (3) the annual Malmö Camp held in Sweden during week 31, and (4) ancillary services including skate sharpening, merchandise, and a kiosk. Technology is third-party rather than proprietary: Holdsport provides integrated member administration, payment processing, ice-time booking, webshop, and a communication app used by all members and parents — the platform reportedly handles nearly 70% of member payments.

The revenue model is a community sports club model: annual membership subscriptions tiered by age (500 DKK passive, 2,300-5,100 DKK active), corporate sponsorships from roughly eight local businesses, transactional revenue from Isdisco kiosk sales, merchandise sales, and registration fees for the Malmö Camp. Go-to-market is community-led and event-driven — Ishockeyens Dag (Ice Hockey Day), Pigernes Ishockeydag (Girls' Ice Hockey Day), free try-out days, and word-of-mouth — supplemented by the club website, Facebook, and Holdsport channels. Revenue is not publicly disclosed.

Name

Gentofte Stars

Legal name

Icehockey Club Gentofte

Website

https://gentoftestars.dk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Gentofte Stars is a Danish non-profit ice hockey club founded in 1965 in Gentofte, north of Copenhagen, serving approximately 500 members across 32 youth, senior, women's, and Oldboys teams, with annual events including Malmö Camp in Sweden and weekly Isdisco nights.

Ownership category

akta.pro rank

Product category

Amateur Ice Hockey Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Junior Tournament Organizers (MPAKADAL)

Keywords

• Amateur ice hockey club
• Youth hockey programs
• Recreational hockey leagues
• Hockey training and camps
• Sports club memberships

Headquarters

HQ city

Gentofte

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership fees from approximately 500 members across 32 teams, with tiered pricing by age group (U8 through Senior, including Oldboys teams). First 3 months free for beginners under 9 years.
2. Sponsorships: Corporate sponsorships from local businesses providing financial support in exchange for visibility on club website, app, and facilities. Multiple sponsor tiers available.
3. Isdisco Events: Weekly Saturday evening ice disco events (September-March) attracting 400-600+ guests per event, with kiosk sales of beverages, food, and snacks.
4. Kiosk and Merchandise Sales: Sales of merchandise (jerseys, scarves, caps, water bottles, etc.) and kiosk items during matches and public skating events.
5. Malmö Camp: Annual hockey camp in Malmö, Sweden (week 31) with accommodation at Kockum Fritid. Revenue from registration and participation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Gentofte Stars is a community ice hockey club that organizes and runs age-grouped teams (U8 through senior and Oldboys) plus a women's team in Kvindeligaen, delivering training, league play, and development pathways from beginner level to elite. Memberships are sold annually by age tier, with free 3-month trials and equipment lending for children under 9, and the club also operates the annual Malmø Camp in Sweden, Saturday-evening Isdisco events, skate sharpening, and a merchandise kiosk.

Product overview

Gentofte Stars is an ice hockey club (icehockey) offering organized hockey programs across all age groups and skill levels. The core offering consists of youth hockey teams (U8-U19), senior and Oldboys recreational teams, and a women's team competing in Denmark's top league. Supporting programs include the annual Malmø Camp in Sweden, Saturday evening Isdisco events for youth, ice skate sharpening services, and a merchandise kiosk. The club utilizes Holdsport's club management platform for member administration, payment processing, ice time booking, and team communication.

Differentiator

Problem solved

Functional benefit

Brands

• Isdisco: Saturday night ice disco events held during winter season (September-March) attracting 400-600 young people aged 12-17.

Products and services

• Youth Hockey Teams (U8-U19)

Quantifiable outcome

• Some players have progressed to NHL and professional careers internationally

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Rungsted Ishockey KlubcoreStrategic or Co-development PartnerOfficial partnership between Gentofte Stars and Rungsted Ishockey Klub for the women's hockey team, enabling players from both clubs (U14+) to train and compete together. The combined team plays in Kvindeligaen, Denmark's top women's hockey league.
• HoldsportcoreTechnology or IntegrationPlatform provider for member administration, payment processing, ice time booking, webshop, and communication app. Nearly 70% of members pay through the Holdsport system.
• Nybolig CharlottenlundminorOthersLocal real estate company sponsoring the club.
• Right People GroupminorOthersHR/staffing company sponsoring the club.
• MaxaviminorOthersSponsor of the club.
• AsonaminorOthersSponsor of the club.
• Nordia LawminorOthersLegal firm sponsoring the club.
• XsuiteminorOthersSoftware company sponsoring the club.
• SkaterTownminorOthersSkate shop on Husum Torv offering 10% discount to Gentofte Stars members for hockey equipment purchases.
• Kockum Fritid (Malmö)minorOthersFacility in Malmö, Sweden hosting the annual Malmö Camp with accommodation for players, coaches, and parents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herlev Eagles: Greater Copenhagen-area Danish ice hockey club operating across youth and senior competitive levels. Directly comparable as a community-based amateur ice hockey club with similar membership and sponsorship models.
• Frederikshavn White Hawks: Danish ice hockey club with comparable youth and senior team structures and a strong community/development focus. Functions as a direct peer in the broader Danish amateur/semi-professional ice hockey ecosystem.
• Esbjerg Energy: Danish ice hockey club with a broader competitive footprint across multiple league tiers. Comparable in offering youth development pathways and senior competitive teams, though located in Jutland rather than the Copenhagen area.
• Rungsted Ishockey Klub: Danish ice hockey club with whom Gentofte Stars operates a joint women's team (Kvindeligaen). Directly comparable in scale, geography (North Zealand), and amateur/community club model.
• Rødovre Mighty Bulls: Greater Copenhagen-area Danish ice hockey club with youth and senior teams competing in national leagues. Comparable in operating model, age-group structure, and reliance on volunteer-driven hockey operations.

Others

• Holdsport: Danish sports club management platform used by Gentofte Stars for member administration, payments, ice time booking, and communications. Adjacent enabler rather than a competitor, but the platform is integral to the club's operations.
• Kockum Fritid: Swedish recreational facility/accommodation provider in Malmö that hosts Gentofte Stars' annual hockey camp. Ecosystem partner enabling the club's cross-border camp offering.

Regional players

• Malmö Redhawks: Swedish professional ice hockey club that hosts Gentofte Stars' annual Malmö Camp at Kockum Fritid. Comparable as a hockey organization with youth development programs, but operates in a different country and at a higher competitive tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gentoftestarselite
• Instagraminstagram.com/isdiscogentofte
• LinkedInlinkedin.com/company/gentofte-stars

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentofte Stars