Peer to Peer Counselling and Wellbeing Services

What Peer to Peer Counselling and Wellbeing Services does

Peer to Peer Counselling and Wellbeing Services is a single-practitioner counselling practice founded in 2024 and headquartered at Inna Essence, Level 1/3245 Logan Rd, Underwood, Queensland, Australia. The firm is owned and operated by Nadima Peer, a PACFA-registered counsellor who holds additional certifications in Family Systems Therapy, Sex Therapy, and the Gottman Method, and whose clinical approach integrates ACT, CBT, EFT, and attachment-based interventions. The practice offers six core service lines — Women's Counselling, Couples Counselling, Pre-Marital Counselling, General Counselling, NDIS Counselling, and Islamic Counselling — delivered in-person at the Underwood office or via secure online video sessions Australia-wide.

The business operates as a direct-to-consumer practice that does not require GP referrals, accepting bookings through the Halaxy booking widget, phone (0449 813 541), or email. Revenue is generated primarily through unit-priced sessions (AUD $145 individual, AUD $195 ongoing couples, AUD $235 initial 90-minute couples) with several prepaid package products — the 5-session individual prepay at AUD $675, the 5-session couples prepay at AUD $900, the 6-session "Reconnection Path" at AUD $1,090, and the 5-session pre-marital package at AUD $900. A secondary revenue stream is provided through NDIS plan-managed and self-managed participants under the National Disability Insurance Scheme, with billing governed by NDIS Price Guide requirements. Concession rates are available for low-income health care card holders, full-time students, and pensioners, and PACFA-registered counsellors are not eligible for Medicare rebates, though some private health insurers may provide extras cover. The practice augments clinical revenue with community workshops and seminars delivered in partnership with Women's Mentoring Foundation, the Queensland Government, Brisbane Madinah, and WANAG, covering topics such as Ramadan preparation, Post-Ramadan reflection, youth mental health, family healing, and identity exploration.

The technology stack is minimal and undifferentiated: the practice uses standard secure video conferencing for online sessions, with no proprietary platform, mobile app, AI/ML capabilities, APIs, or disclosed integrations. Marketing is conducted through a multi-channel organic content strategy spanning a blog, Facebook, Instagram, X/Twitter, Pinterest, TikTok, an email newsletter, and a Psychology Today directory listing, supported by community event partnerships and a public-facing website at peertopeercounselling.com.au. The firm holds PACFA registration and is a registered NDIS provider, and there are no patents, trademarks, awards, funding rounds, acquisitions, parent entities, or subsidiaries disclosed in the available data.

Name

Peer to Peer Counselling and Wellbeing Services

Legal name

Peer to Peer Counselling and Wellbeing Services

Website

https://peertopeercounselling.com.au

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Peer to Peer Counselling and Wellbeing Services is a sole-practitioner counselling practice in Underwood, Queensland offering women's, couples, pre-marital, general, NDIS, and Islamic counselling delivered in-person and via secure online video across Australia.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419), Offices of Other Health Practitioners (6213), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Individual counselling services
• Couples relationship therapy
• Mental health support
• Pre-marital counselling
• Faith-based counselling

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Counselling Sessions: 60-minute individual counselling sessions at $145 per session. A 5-session prepay package is available for $675, offering consistent support with priority scheduling and practical resources between sessions. Concession rates are available for low-income earners with health care cards, full-time students, and pensioners.
2. Couples Counselling Sessions: Initial 90-minute couples session at $235 for comprehensive relationship assessment. Ongoing 60-minute sessions at $195. A 5-session prepay package is available for $900 to protect rates and secure regular appointment times. The Reconnection Path is a 6-session guided programme for $1,090.
3. Pre-Marital Counselling Package: Structured 5-session premarital counselling package at $900 paid upfront (save $75), or $195 per session instalments (save $75). Includes relationship assessment and personalised premarital roadmap.
4. NDIS Funded Counselling: NDIS counselling services for plan-managed and self-managed participants. Sessions are funded through NDIS plans, with billing governed by NDIS Price Guide requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Peer to Peer Counselling and Wellbeing Services is a single-practitioner counselling practice led by PACFA-registered counsellor Nadima Peer, delivering professional mental health and relationship therapy. Core services include women's counselling, couples counselling, pre-marital counselling, general counselling, NDIS counselling, and Islamic (faith-based) counselling, delivered in-person at Underwood, Brisbane and via secure online video across Australia. Structured packages, community workshops, and concession-based pricing supplement the core individual and couples session offerings.

Product overview

Peer to Peer Counselling and Wellbeing Services is a single-location counselling practice offering a portfolio of human-delivered therapeutic services. The core offering consists of six counselling modalities: Women's Counselling, Couples Counselling, Pre-Marital Counselling, General Counselling, NDIS Counselling, and Islamic Counselling. Sessions are delivered in-person at their Underwood, Queensland office or via secure online video across Australia. The practice also offers structured counselling packages (The Reconnection Path, Committed to the Work, and Committed to Growth prepaid packages) and community workshops/seminars. All services are provided by PACFA-registered counsellor Nadima Peer, integrating evidence-based therapeutic approaches including Gottman Method, CBT, ACT, EFT, and Family Systems Therapy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than two in five Australians (42.9 per cent) aged 16–85 years have experienced a mental disorder in their lifetime (ABS statistic cited to highlight prevalence of need)

Named customers1 record

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Women's Mentoring FoundationminorGTM or Marketing PartnerPartnership for the 'Your Mental Health Matters' workshop. Supported by Women's Mentoring Foundation and The Queensland Government, providing a free (female only) workshop for women and young people from multicultural backgrounds.
• Queensland GovernmentminorGTM or Marketing PartnerGovernment support for community mental health initiatives. Partnered with Peer to Peer Counselling for the 'Your Mental Health Matters' workshop as part of broader mental health community support.
• Brisbane MadinahminorOthersVenue provider for workshops and community events. Multiple workshops held at Brisbane Madinah location including Pre-Ramadan workshops, Post-Ramadan reflection sessions, and identity exploration workshops.
• WANAG (Women of Australian Network and Action Group)minorStrategic or Co-development PartnerCollaborative partnership for Pre-Ramadan Intentions Workshop. WANAG organizes community workshops combining Islamic wisdom and mental health principles.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Largest global online counselling platform offering individual, couples, and teen therapy via subscription. Comparable as a telehealth-delivered mental health service competing for the same online Australian therapy demand that Peer to Peer addresses via secure video.
• Beyond Blue: Major Australian mental health organization providing information, support, and referral pathways including counselling. Comparable as a high-traffic Australian mental health brand competing for awareness and referrals in the same anxiety, depression, and wellbeing space.
• Talkspace: US-listed online therapy platform delivering individual, couples, and psychiatric care via video and messaging. Comparable as a digital-first couples and individual therapy provider targeting the same online counselling use cases as Peer to Peer.
• Headspace (Australia): Australia's national youth mental health foundation operating centres and eheadspace digital services. Comparable as a major Australian incumbent delivering counselling and mental health support to overlapping demographic segments.
• Lifeline Australia: Australia's flagship crisis support and mental health helpline provider. Comparable as a high-recall Australian mental health organization addressing overlapping anxiety, depression, and crisis-related needs.

Emerging players

• Spring Health: Global employer-focused mental health platform offering therapy, coaching, and medication management. Comparable as a packaged, multi-modal therapy provider showing how structured offerings (similar to Peer to Peer's prepay packages) can support retention and unit economics.
• Lyra Health: US-based mental health benefits platform delivering therapy and coaching to employees of large companies. Comparable as a digital-first therapy provider with structured packages and enterprise distribution — relevant for understanding how packaged therapy can scale.

Direct peers

• Relationships Australia: Australia-wide non-profit network providing couples counselling, pre-marital programs, and family dispute resolution. Directly comparable as an established Australian couples and relationship counselling service competing in the same Brisbane market.

Others

• Halaxy: Australian practice management and booking platform used by Peer to Peer (via Galaxy booking widget) for online appointment scheduling. Comparable as an ecosystem/infrastructure provider enabling solo practitioners to deliver online services.

Regional players

• Open Arms – Veterans & Families Counselling: Australian government-funded counselling service for veterans and their families. Comparable as a publicly funded, regionally delivered Australian counselling service addressing relationship, family, and mental health needs of defined populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/P2PCounselling
• Facebookfacebook.com/peertopeercounsellingau
• Instagraminstagram.com/peertopeercounsellingau
• Pinterestpinterest.com/peertopeercounsellingau
• TikToktiktok.com/@peertopeercounsellingau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peer to Peer Counselling and Wellbeing Services