ASO Services

What ASO Services does

ASO Services (legal entity: ASOSERVICE MOBILE APPLICATION PROMOTION CO., LTD) is a private, Vietnam-based marketing agency founded in Hanoi, specializing in App Store Optimization (ASO) for mobile applications. The company helps app developers and publishers across iOS App Store, Google Play, and Mac App Store improve discoverability through a service portfolio that includes app review acquisition, install and keyword-install campaigns, comprehensive metadata optimization (titles, descriptions, icons, videos), and guaranteed top-keyword ranking services. The offering has expanded beyond pure mobile app ASO to include Apple Podcast reviews, Google Ads campaign management, and local business reputation services (Google Business and Tripadvisor reviews), indicating an effort to serve both app developers and adjacent SMB customers.

The underlying delivery model is execution-driven rather than technology-platform-driven: services are scoped as discrete packages, ordered via a self-serve website (asoservice.com) with PayPal payment, and supported through Skype, Telegram, and WhatsApp. The company claims 9+ years of domain experience, 90,000+ customers served, 200,000+ apps rated, and 50M+ users reached across worldwide markets, and has localized its site into 100+ languages. There is no disclosed API, SDK, proprietary software product, or AI/ML capability underpinning the service.

Commercially, ASO Services operates as a bootstrapped, founder-led agency under CEO Jesse Dang (Dang Thi Thuong), with no disclosed external funding, no PE/VC backing, and no M&A or partnership activity on record. Pricing is not publicly disclosed and is quoted on inquiry, with package-based, pay-as-you-go billing. The customer base is highly fragmented across small and mid-market app developers and local businesses, with only three named customers (Vibro Games, Q-Soft Development, and JoyPlus Technology) publicly referenced. Headcount sits in the 11-50 SME range, consistent with a small specialized services firm.

Name

ASO Services

Legal name

ASOSERVICE MOBILE APPLICATION PROMOTION CO., LTD

Website

https://asoservice.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ASO Services is a Hanoi, Vietnam-based private marketing agency that provides App Store Optimization services — app reviews, installs, keyword ranking, and metadata optimization — for iOS, Android, and macOS app developers globally, plus adjacent Google Ads and local business reputation services.

Ownership category

akta.pro rank

Product category

App Store Optimization Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

akta.pro secondary industry

App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)

Keywords

• App store optimization
• Mobile app marketing
• App review services
• App install services
• Keyword ranking services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. ASO Service Packages: The company offers various ASO service packages including app reviews, app installs, keyword installs, and app optimization services. Customers purchase specific service packages based on their needs, with pricing quoted upon inquiry. Services are delivered digitally with results measured by app ranking improvements and increased downloads.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ASO Services is a marketing agency that sells App Store Optimization packages for Android, iOS, and macOS applications, including app reviews, app installs, keyword-based installs, full listing optimization (metadata, icon, title, video), and guaranteed top keyword ranking services. The company also runs Google Ads campaigns for app promotion and provides Google and Tripadvisor review services for local businesses. Customers purchase predefined service packages through the company website, with results measured by app ranking improvements and download increases.

Product overview

ASO Services operates as a mobile application promotion company offering a comprehensive suite of App Store Optimization (ASO) services across multiple platforms including iOS App Store, Google Play, and Mac App Store. The service portfolio includes: (1) Review services for iOS, Android, macOS apps and Apple Podcasts; (2) App install services including direct installs and keyword-based installs; (3) ASO optimization services for apps including metadata optimization, keyword research, app icon and title optimization; (4) Guaranteed top keyword ranking services; (5) Paid advertising services for Google Ads campaigns; and (6) Business review services for Google and Tripadvisor. The company serves app developers globally, helping them improve organic rankings and visibility in app stores.

Differentiator

Problem solved

Functional benefit

Products and services

• iOS App Reviews Service that provides reviews and ratings for iOS applications on the Apple App Store, helping apps build credibility and improve store ratings.
• iOS App Installs
• iOS Keyword Installs
• Optimize iOS App
• Guaranteed Top Keyword for iOS App
• Android App Reviews
• Android App Installs
• Android Keyword Installs
• Optimize Android App
• Guaranteed Top Keyword for Android App
• macOS App Reviews
• macOS Keyword Installs
• Apple Podcast Reviews
• Run Google Ads Campaign
• Google Reviews
• Tripadvisor Reviews

Quantifiable outcome

• Apps reach top positions in app store rankings and fall into 'Popular Applications' category
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Apptamin: Apptamin is a mobile app marketing agency offering ASO, app video production, and user-acquisition services — overlapping with ASO Services on ASO and creative optimization while adding video assets and acquisition media buying.
• Udonis: Udonis is a mobile marketing agency providing ASO, user acquisition, and analytics services for app developers — comparable as a full-stack mobile marketing agency serving indie and mid-market app clients.
• Phiture: Phiture is a mobile growth consultancy specializing in ASO, subscription retention, and user acquisition for app-based businesses — comparable as a services agency competing for the same mobile developer and growth-team budgets.
• Yodel Mobile: Yodel Mobile is a dedicated ASO and app marketing agency serving app developers and brands across iOS and Android — a directly comparable services-only competitor with similar core deliverables (keyword optimization, metadata, creative testing).
• Gummicube: Gummicube is a long-established ASO agency and SaaS platform offering app store optimization, keyword research, and metadata services for iOS and Android apps — directly comparable to ASO Services' core offering, with the addition of a proprietary analytics tool.
• SplitMetrics: SplitMetrics combines an ASO/A-B testing platform with agency services for app store optimization and Apple Search Ads — a hybrid services-and-tools competitor that overlaps directly with ASO Services' optimization and install-campaign offerings.

Broad incumbents

• data.ai (formerly App Annie): data.ai is a global mobile analytics and market intelligence platform covering app performance, advertising, and ASO — a broader incumbent whose enterprise tooling competes for the same mobile-developer budgets that fund agency ASO engagements.
• AppTweak: AppTweak is an established ASO SaaS platform offering keyword research, competitor analysis, and metadata tools — broader incumbent selling software to in-house teams rather than competing as a services agency.
• Sensor Tower: Sensor Tower is a leading mobile market intelligence platform providing app store analytics, advertising intelligence, and ASO insights — a broader incumbent whose tools increasingly absorb work historically done by ASO service agencies.

Emerging players

• TheTool: TheTool is an ASO-focused SaaS platform offering keyword tracking, competitor analysis, and metadata optimization — an emerging tools-side competitor that pressures agency pricing by enabling in-house optimization at lower cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Asoservice_
• Facebookfacebook.com/AsoserviceMobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASO Services