Rosenborg

What Rosenborg does

Rosenborg Reklame is a privately held Norwegian advertising and communications agency founded in 1984 and headquartered at Søndre gate 14, 5. etasje, in Trondheim. The firm delivers integrated communications services across four core pillars: strategy, visual identity, web development, and advertising/communications, with supplementary offerings in motion graphics, employer branding, event branding, editorial design, and onboarding communications. Its go-to-market is sales-led and project-based, targeting B2B clients — primarily regional enterprises and mid-market companies in Central Norway — through direct engagement and tailored project work.

The agency operates as part of a multi-agency cluster at Søndre gate 14, co-located with sister agencies HK Link (performance marketing, SEO, analytics), Z Event (events), HK Bits (web/technology), and HK Reklamebyrå (advertising). The company describes this co-location as the largest communications environment north of Oslo, enabling cross-disciplinary team assembly for client engagements. Technology capabilities span responsive web solutions (from landing pages to complex platforms), customizable campaign templates for distributed organizations, and visual identity systems, but no proprietary software product, AI capability, or recurring subscription offering is indicated.

Commercially, the firm generates revenue through professional services engagements with project-based, quote-based pricing that is not publicly disclosed. Its named client portfolio includes Nordic Bioenergy, Ranheim Paper & Board, SalMar, Coop Midt-Norge, Idehytta, MelhusBanken, and Nardo Bil — spanning energy, packaging, aquaculture, retail, construction, banking, and automotive sectors. Ownership is independent with no disclosed parent, investor, or external capital; no headcount, revenue, or financial figures are publicly available.

Name

Rosenborg

Legal name

Rosenborg Reklame

Website

https://rosenborgreklame.no

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosenborg Reklame is a Trondheim-based, full-service advertising and communications agency founded in 1984, serving B2B enterprise and mid-market clients in Central Norway through strategy, visual identity, web development, and integrated advertising services.

Ownership category

akta.pro rank

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Communications Agency: Project-based professional services revenue model typical of advertising and communications agencies. Services include strategy development, visual identity creation, web solutions, and advertising campaigns. Revenue is generated through client projects with no recurring subscription component mentioned. The agency operates as part of a collaborative network with sister agencies, enabling cross-disciplinary team assembly based on client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rosenborg Reklame is a full-service advertising and communications agency that delivers strategy, visual identity, web development, and multi-channel advertising to B2B clients. It develops brand platforms, logos and complete visual identity systems, websites from landing pages to full platforms, and digital and traditional advertising campaigns, supplemented by motion graphics, employer branding, editorial design, event branding, and onboarding communication. Services are delivered as project-based engagements from its Trondheim headquarters, often in collaboration with sister agencies co-located at Søndre gate 14.

Product overview

Rosenborg Reklame is a creative advertising and communication agency based in Trondheim, Norway, operating as part of a collaborative network at Søndre gate 14. The agency offers a unified suite of creative services organized around four core pillars: Strategi (strategy), Visuell identitet (visual identity), Webutvikling (web development), and Reklame og kommunikasjon (advertising and communication). These core services are supplemented by specialized offerings including Motion/Animasjon for video and animated content, Employer branding for recruitment campaigns, Redaksjonell design for annual reports, Event branding for conferences, and Onboarding-kommunikasjon for employee welcome materials. The agency works primarily with B2B clients across diverse sectors including energy, aquaculture, retail, automotive, banking, and healthcare, delivering comprehensive communication solutions that combine strategic thinking with creative execution across digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategi (Communication and Brand Strategy) Development of corporate identity, positioning, image, and value propositions resulting in a brand platform that differentiates clients from competitors and makes them attractive to customers. Methods and competency applied to define audience and business strategy.
• Visuell identitet (Visual Identity Design) Design services ranging from logos to complete visual profiles, developed from target audience and business strategy to ensure brands stand out positively in the market and build stronger image and recognition.
• Webutvikling (Web Development) Development of web solutions covering structure, design, technical development, and content; ranging from simple landing and campaign pages to complete web platforms focused on user experience and communication effectiveness.
• Reklame og kommunikasjon (Advertising and Communication) Advertising and communication services across all channels with emphasis on digital channels, focused on creating results and strengthening brand presence through solid strategy, creative expression, and targeted messaging.
• Motion/Animasjon (Motion and Animation) Production of animation and motion graphics for advertising campaigns and social media content, including video ads and animated materials for digital channels.
• Employer branding Employer branding services helping companies attract talent through targeted recruitment campaigns and employer value propositions, often delivered with motion graphics through digital and social channels rather than traditional job boards.
• Redaksjonell design (Editorial Design) Editorial design services for annual reports and publications that tell stories about company life and community involvement rather than only reporting figures.
• Event branding Event branding services including logo design, visual profiles, merchandise design, and promotional materials for conferences and events.
• Onboarding-kommunikasjon (Onboarding Communication) Employee onboarding communication services including welcome packages and materials designed to create personal connections between new colleagues.

Quantifiable outcome

• Coop Midt-Norge achieved better quality candidates with reduced hiring costs after implementing new recruitment marketing approach
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HK LinkcoreStrategic or Co-development PartnerPerformance marketing, SEO, media, and analytics competency center. Collaborates on projects involving digital marketing, content, and web solution optimization. Part of the integrated agency ecosystem at Søndre gate 14.
• Z EventcoreStrategic or Co-development PartnerEvent agency specializing in experiences that strengthen brands. Collaborates on small and large events for new and existing clients. Part of the integrated agency ecosystem at Søndre gate 14.
• HK BitscoreTechnology or IntegrationTechnology company developing online stores and advanced web solutions. Leveraged for complex web development projects requiring specialized technical expertise.
• HK ReklamebyråcoreStrategic or Co-development PartnerAdvertising agency specializing in creative storytelling and brand development. House specialist for brand strategy and campaign execution. Part of the integrated agency ecosystem at Søndre gate 14.
• HK-Link (Production Collaboration)minorImplementation/ SI/ Consulting PartnerCollaborative production partnership on digital marketing campaigns for Coop Midt-Norge recruitment project. HK-Link handles digital marketing optimization while Rosenborg handles creative development.
• Videomakeriet - Nicholas LundminorImplementation/ SI/ Consulting PartnerPhotography and video production partner for campaign content. Collaborated on Coop Midt-Norge employer branding project.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TRY: Norwegian full-service creative agency with comparable integrated offerings across strategy, design, and digital — competes for the same mid-market and enterprise B2B clients in Norway.
• Anorak: Norwegian creative agency with a similar regional and B2B enterprise focus, delivering brand strategy, visual identity, and campaigns for established Nordic clients.
• Kitchen: Norwegian creative agency providing comparable brand, design, and digital communications services for enterprise and mid-market clients in the Nordic market.
• Pol: Norwegian creative and branding agency offering similar integrated services across visual identity, brand strategy, and communications for B2B clients — the closest direct peer in the Norwegian market for full-service brand work.
• Apt: Norwegian creative agency offering integrated advertising and brand services for enterprise clients, with comparable strategic, design, and digital capabilities to Rosenborg Reklame.

Broad incumbents

• BBDO: Global creative network offering integrated advertising and brand services across categories — broad incumbent with Norwegian presence competing for major enterprise brand assignments.
• McCann: Global creative network with Norway presence, offering integrated advertising, brand strategy, and communications at scale — overlaps with Rosenborg's offerings but as part of a much wider portfolio across categories and geographies.
• Nord DDB: Norwegian office of DDB Worldwide, offering integrated creative and brand strategy services at greater scale and with global network backing — competes for the same enterprise briefs but with broader portfolio capabilities.
• Ogilvy: Global creative network with Norwegian operations, offering brand strategy, advertising, and digital at scale — relevant broad incumbent competing for the same enterprise B2B communications budgets.
• Wieden+Kennedy: Global independent creative agency offering integrated brand and campaign services for major brands — comparable in creative ambition though operating at much larger scale and global reach than Rosenborg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenborg