Sedona Golf Resort

What Sedona Golf Resort does

Sedona Golf Resort operates a single-property championship golf resort at 35 Ridge Trail Drive, Sedona, Arizona. The core asset is an 18-hole, par-71, 6,646-yard course set within Sedona's red rock formations, marketed as one of the most scenic courses globally. Supporting amenities include the Juniper Bar & Grille restaurant (open 8 AM–3 PM daily), an on-course food and beverage cart, Titleist and Callaway club rentals with Foot Joy shoes, PGA professional instruction, and a pro shop sold both on-site and through a Troon-hosted online storefront.

The business model spans six revenue streams: green fees (pay-as-you-go, $55 + tax for 18 holes; $35 + tax for 10 holes), club rentals (bundled into green-fee pricing), food and beverage, recurring membership programs (Seasonal, Annual, and Red Rock Card tiers), event hosting (weddings, corporate gatherings, and tournaments for groups up to 175 guests with full-service catering), and merchandise/gift card sales. Distribution runs through direct channels (website booking and phone reservations at 928-284-9355) and indirect channels (Troon Golf platform, ezlinksgolf, and golfwithaccess aggregators). Tee-time booking technology is supplied by Troon Golf; no proprietary software or AI-driven capabilities are evidenced.

The resort is a private entity operated under the Troon Golf portfolio and became part of the Arizona Hideaway Collection in 2024, alongside The Hermosa Inn, Tubac Golf Resort & Spa, and Rancho Mañana Golf Club. Customer segments include individual golfers, wedding and special-event couples, corporate groups, and golf members. The company reports 11–50 employees, a single geographic market (Sedona, Arizona, USA), and does not disclose revenue.

Name

Sedona Golf Resort

Legal name

Sedona Golf Resort

Website

https://sedonagolfresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sedona Golf Resort operates a single 18-hole, par-71 championship golf course in Sedona, Arizona, serving individual golfers, wedding and corporate event clients, and members through green fees, F&B, rentals, event hosting, and tiered memberships under the Troon Golf portfolio.

Ownership category

akta.pro rank

Product category

Golf Resort & Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Championship golf course
• Golf resort hospitality
• Wedding and event venue
• On-site golf dining
• Golf membership programs

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Golf Green Fees: Revenue from public tee time bookings for 18-hole and 10-hole rounds on the par-71, 6,646-yard course. Multiple booking channels including direct website, Troon platform, and third-party partners.
2. Golf Club Rentals: Rental of Titleist and Callaway golf clubs with shoes available, including golf balls. 18-hole and 10-hole rental options.
3. Food & Beverage: Revenue from Juniper Bar & Grille restaurant (breakfast and lunch) and food/beverage cart service on the course. Restaurant operates 8 AM - 3 PM daily.
4. Membership Programs: Seasonal, Annual, and Red Rock Card memberships providing exclusive access, preferred rates, and special perks for members.
5. Event Hosting: Revenue from hosting weddings, special events, corporate gatherings, and golf tournaments. Full-service event planning with on-site catering for groups up to 175 guests.
6. Pro Shop Sales: On-course gift cards and merchandise sold through the Sedona Golf Resort shop and online Troon storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Sedona Golf Resort operates a public 18-hole, par-71, 6,646-yard championship golf course set amid Sedona's red rock formations, offering tee time play, club rentals, and PGA professional instruction. The resort complements its golf operations with on-site dining at Juniper Bar & Grille, full-service event hosting for weddings and corporate gatherings for groups up to 175, and tiered membership programs (Seasonal, Annual, Red Rock Card).

Product overview

Sedona Golf Resort is a single-property golf resort offering a unified hospitality experience centered around its championship 18-hole golf course. The core product is the par-71, 6,646-yard golf course with stunning red rock views. Supporting services include club rentals (Titleist and Callaway), professional PGA instruction, and tournament/group hosting as add-on offerings. On-site dining is provided through Juniper Bar & Grille and a food & beverage cart service. Event hosting capabilities cover weddings and corporate gatherings. The resort offers membership programs (Seasonal, Annual, Red Rock Card) providing tiered access and benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Sedona Golf Resort Golf Course An 18-hole, par-71 championship golf course spanning 6,646 yards, recognized as one of the most beautiful courses in the world with views of Sedona's red rocks. Public tee times are sold per round at $55 + tax for 18 holes and $35 + tax for 10 holes.
• Club Rentals Rental of Titleist and Callaway golf clubs (right/left-handed, stiff, ladies, and senior flex options) bundled with a 6-pack of golf balls and rental Foot Joy shoes, for visitors without their own equipment.
• Professional Golf Instruction PGA professional lessons offered as private sessions and group clinics for golfers of all skill levels, booked directly through the resort.
• Golf Tournaments & Group Outings Customizable golf event hosting for charity events, corporate outings, and competitive tournaments of all sizes, including on-course coordination.
• Juniper Bar & Grille On-site restaurant at the resort serving hearty breakfasts, casual lunches, and signature cocktails with views of Sedona's red rocks and the golf course. Open 8 AM – 3 PM, Monday – Sunday; reservations by phone.
• Weddings & Special Events Full-service wedding and special event hosting against the backdrop of Sedona's red rocks, including on-site catering and event planning for gatherings up to 175 guests.
• Corporate Meetings & Group Gatherings Flexible indoor and outdoor event spaces with on-site catering and dedicated planning teams for corporate retreats, business meetings, and group gatherings.
• Membership Programs Seasonal, Annual, and Red Rock Card memberships providing exclusive course access, preferred tee times, member-only events, and special rates on green fees and merchandise.

Quantifiable outcome

• 18-hole championship course at 6,646 yards, par-71
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Troon GolfcoreChannel Partner/ Reseller/ DistributorSedona Golf Resort is a proud part of the prestigious Troon Golf portfolio, a collection of the world's best golf courses. This partnership provides access to Troon's global booking platform, marketing network, and world-class golf course management services.
• Ship SticksminorGTM or Marketing PartnerPartnership with Ship Sticks for hassle-free door-to-door club shipping service. This allows golfers to ship their clubs directly to the resort, eliminating airport check-in lines and baggage claim delays.
• Arizona Hideaway CollectioncoreStrategic or Co-development PartnerSedona Golf Resort is part of the Arizona Hideaway Collection, a portfolio of luxury Arizona golf resorts including The Hermosa Inn, Tubac Golf Resort & Spa, and Rancho Mañana Golf Club. The collection provides cross-promotional marketing and brand positioning for member properties.
• TitleistminorGTM or Marketing PartnerTitleist golf clubs and equipment available for rental at the resort, including right/left-handed, stiff, ladies, and senior flex options.
• CallawayminorGTM or Marketing PartnerCallaway golf clubs and equipment available for rental at the resort as part of the club rental program.
• Foot JoyminorGTM or Marketing PartnerFoot Joy rental golf shoes available with club rentals to provide complete golfing equipment solution for visitors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L'Auberge de Sedona: Luxury Sedona resort offering on-site dining, weddings, and event hosting in the same red rock destination. Comparable as a Sedona-based premium event and leisure hospitality competitor.
• The Boulders Resort & Spa: Luxury integrated golf resort in Carefree, AZ with on-site lodging, spa, multiple courses, and event hosting. Comparable as an Arizona luxury golf-and-events property competing for destination and wedding business.
• Enchantment Resort: Luxury Sedona resort with its own golf (Sedona Golf Resort-adjacent area) and full-service lodging, dining, and spa. Competes directly for the same destination guest and event business in the Sedona market.
• Tubac Golf Resort & Spa: Sister property in the Arizona Hideaway Collection; integrated golf resort with on-site lodging, spa, and F&B in southern Arizona. Directly comparable as a destination golf property with similar event and membership offerings.
• Troon North Golf Club: Premier Scottsdale-area destination course also operated under the Troon portfolio. Comparable as a Troon-affiliated premium public-access course competing for the Arizona destination golfer.
• The Hermosa Inn: Sister property in the Arizona Hideaway Collection; boutique luxury inn with event and F&B offerings. Comparable as a collection-mate cross-promoting into Sedona and competing for Arizona leisure/event guests.
• Rancho Mañana Golf Club: Sister property in the Arizona Hideaway Collection; a destination golf club in Cave Creek, AZ offering championship golf, F&B, and events. Closely comparable boutique golf hospitality model within the same collection.

Regional players

• Quintero Golf Club: High-end public-access course in Peoria, AZ focused on premium daily-fee play. Comparable Arizona destination public course competing for the same premium-leisure golf segment, though without the integrated hospitality footprint.

Broad incumbents

• We-Ko-Pa Golf Club: High-profile Scottsdale-area public-access destination course with two 18-hole layouts and full clubhouse amenities. Competes for the same destination golf traveler with a larger facility footprint.
• TPC Scottsdale: Iconic Arizona destination course and tournament venue operated by the PGA Tour's TPC network. Competes for premium golf travel demand with significantly greater brand recognition and event hosting infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SedonaGolfArizona
• Facebookfacebook.com/SedonaGolfResort
• LinkedInlinkedin.com/company/sedona-golf-resort-l-c-
• Instagraminstagram.com/sedonagolfresort
• Xx.com/sedonagr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona Golf Resort