DELO Computer
DELO Computer GmbH is a German B2B IT distributor and digital-signage specialist that sells third-party hardware from 30+ vendors alongside its proprietary step brand of configurable Micro OPS PCs, workstations and Aurum servers to IT dealers, resellers, system integrators and business end customers across Germany via a dealer web shop and direct account management.
- Company typePrivate
- Founded1987
- HeadquartersRecklinghausen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What DELO Computer does
DELO Computer GmbH is a Germany-based B2B IT distributor and digital-signage specialist headquartered in Recklinghausen with a secondary office in Hamburg. It sells primarily to IT dealers, resellers and system integrators and, to a lesser extent, directly to business end customers, with operations confined to the German market. The company operates a B2B e-commerce web shop (delo.com) with dealer-login account-based pricing, complemented by direct-account management and project advisory for larger rollouts. Its customer segments span general IT procurement, digital-signage, video-surveillance and conferencing installations, plus the hospitality/healthcare verticals for hotel and hospital TV.
The company's revenue model rests on two streams. The first is third-party hardware distribution across roughly 30 vendor franchises spanning large-format displays (Samsung, LG, NEC, Philips, Sharp, Sony, Viewsonic, Iiyama, Hannspree), projectors, monitors, mounting systems, networking (HUAWEI, Digitus, APC, Logitech), power/UPS (APC, CyberPower), surveillance (Dahua, Bosch) and collaboration/peripherals (Logitech, AVer, CHERRY). The second stream is its proprietary 'step' brand of configurable systems: Micro OPS modules (Open Pluggable Specification, 7123/7125/7125 V2/7127/7137/7145/7147 series), business and workstation configurators on H610, B860 and Z790 chipsets, and Aurum series tower and rack servers (Aurum 300 G2I, Aurum 75 G2i Micro, Aurum 500 TR8 G1i). Unit pricing spans roughly €600-€1,300 for Micro OPS, €600-€1,600 for step business/workstation PCs, and €1,200-€2,500 for Aurum servers, with dealer-specific configure-to-order pricing on top.
DELO is privately held as a GmbH, led by managing directors Peter and Detlef Löffers, with a registered Stammkapital of €1,000,000 (HRB 3090, Recklinghausen). There is no disclosed parent company, private-equity backing or external funding, and revenue figures are not published. The company monetizes through hardware sales (resale margin on third-party brands plus own-brand step systems), supplemented by value-added services and a dealer ecosystem delivered through the DELO 365 platform (training, RMA, project tools, marketing, events and price-list management). No proprietary software, AI/ML, API platform or app surface was disclosed.
DELO Computer firmographics
Firmographics- Name
- DELO Computer
- Legal name
- DELO Computer GmbH
- Website
- https://delo.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DELO Computer GmbH is a German B2B IT distributor and digital-signage specialist that sells third-party hardware from 30+ vendors alongside its proprietary step brand of configurable Micro OPS PCs, workstations and Aurum servers to IT dealers, resellers, system integrators and business end customers across Germany via a dealer web shop and direct account management.
- Ownership category
- akta.pro rank
Where DELO Computer is headquartered
LocationHeadquarters
- HQ city
- Recklinghausen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
DELO Computer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B IT Product Distribution: Resells IT hardware and digital signage products from major manufacturers (Samsung, LG, Philips, NEC, Sony, etc.) to dealers, system integrators, and business customers through web shop with account-based pricing.
- Proprietary step Brand Hardware: Manufactures and sells own-brand micro PCs (OPS systems), workstations, and servers under the step brand. Products include step Micro OPS, step Business PCs, step Workstations, and step Server Aurum series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | step Micro OPS Systems starting at €624 |
| Unit Pricing | Pay-as-you-go | step Business and Workstation PCs starting at €596 |
| Unit Pricing | Pay-as-you-go | step Server Aurum starting at €1,265 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
DELO Computer product offering
Product offeringCore offering
DELO Computer GmbH is a German B2B IT distributor and Digital Signage specialist that sells third-party IT hardware (displays, projectors, networking, surveillance, components) and its own proprietary "step" brand of configurable micro PCs (OPS systems), workstations, and servers to dealers, resellers, system integrators, and business end customers via a dealer-authenticated web shop.
Product overview
DELO Computer GmbH is a German B2B IT distributor and Digital Signage specialist. Its portfolio is organized into two tiers: (1) the company's own 'step' brand, which encompasses configurable Micro OPS modules (OPS-7123/7125/7125V2/7127/7137/7145/7147 series) for integration into professional displays, configurable Business and Workstation PCs (H610 and B860/B860 chipsets, Z790 workstation platforms), and configurable tower servers (Aurum 300 G2I, Aurum 75 G2i Micro, Aurum 500 TR8 G1i). (2) A broad third-party distribution business covering Large Format Displays, Monitors, LED systems, Projectors, Mounting Systems, Hotel/Commercial TVs, Notebooks, Video Surveillance, Software, Networking (including WLAN, switches, firewalls, IP phones from HUAWEI, Digitus, APC), Uninterruptible Power Supplies, Multimedia (webcams, headsets, conference cameras from Logitech and AVer), Computer Components, Cables, E-Mobility charging solutions, Collaboration tools, and a dealer services platform called DELO 365.
Differentiator
Problem solved
Functional benefit
Brands
- step: A product line for business PCs, workstations and servers sold by DELO Computer, including configurable Micro-PC, Business PC, and Workstation systems
Products and services
- step Micro OPS Series Proprietary line of Open Pluggable Specification (OPS) compliant compact modular PC systems designed for direct integration into professional displays across Digital Signage, Education, Meeting Room, and 24/7 continuous-operation use cases. Offered in variants OPS-7123, OPS-7125, OPS-7125 V2 vPro Essentials, OPS-7127, OPS-7137, OPS-7145 Ultra 5, OPS-7147, and the OPS-714x Configurator, with Intel Core processors (i3, i5, i7, Ultra 5/7/9), DDR4/DDR5 memory, NVMe storage, Intel Arc/UHD/Iris Xe Graphics, Wi-Fi 6E, and vPro management options. Prices range from approximately €624 to €1,306.
- step Business PC Configurators (H610 and B860) Configurable business desktop PCs under the step brand. H610 platform supports 14th-generation Intel Core processors up to 24 cores at 5.80 GHz, up to 64 GB DDR4 RAM, M.2 NVMe storage, optional dedicated NVIDIA GPUs, and Wi-Fi 6 (starting from €596). B860 platform supports Intel Core Ultra processors up to Core Ultra 9 285, up to 128 GB DDR5 RAM, dual M.2 NVMe slots, and optional NVIDIA/Intel graphics (starting from €876).
- step Workstation Configurator Z790 High-end configurable step brand workstation based on Intel Z790 Express chipset supporting 12th/13th Gen Intel Core processors up to 24 cores (Intel Core i9-14900K at 6.0 GHz). Max 192 GB DDR5 4600 MHz RAM, M.2 PCIe 4.0 slots, professional NVIDIA RTX A / AMD GPU options, and optional PNY/Matrox graphics cards. Starting from €1,353.
- step Server Aurum Series Proprietary step brand line of configurable tower and rack servers. Aurum 300 G2I is an entry-level mATX tower server for SMBs supporting up to 10 workstations, 128 GB RAM, and 4-bay hot-swap front panel. Aurum 75 G2i Micro is a Mini-ITX tower server with Intel Xeon E-series processors (E-2324G or E-2356G), four 2.5/3.5-inch bays, optional 10GbE/25GbE networking, and 64 GB DDR4 ECC RAM (from €1,265). Aurum 500 TR8 G1i is a high-performance tower/rack server on 2nd-generation Intel Xeon Scalable processors with up to 1 TB DDR4 ECC RAM, 8x 3.5-inch hot-swap bays, redundant PSU option, and Supermicro OOB management (from €2,462).
- DELO 365 Dealer Services Platform B2B platform for registered dealers providing interactive services, training, events, marketing resources, RMA request handling, and project management tools for trade partners.
- Third-Party IT Hardware Distribution Distribution and resale of third-party IT hardware and digital signage products from 30+ major manufacturer brands, including Samsung, LG, Philips, NEC, Sony, Sharp, ViewSonic, iiyama, Hannspree, HUAWEI, Dahua Technology, Bosch, Logitech, APC, CyberPower, Digitus, Matrox, ASUS, Seasonic, Alfen, Peerless, Vogel's, Neomounts, B-Tech, Hagor, CHERRY, Humly, AVer, and Panasonic. Categories include Large Format Displays, Monitors, LED systems, Projectors, Mounting Systems, Hotel/Corporate TVs, Notebooks, Video Surveillance, Software, Networking equipment, UPS systems, Multimedia, Computer Components, Cables, E-Mobility charging solutions, Collaboration tools, and Room Booking solutions.
Companies that use DELO Computer
Customer profileSegments3 records
Ideal customer profiles3 records
DELO Computer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DELO Computer partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, major and standard.
- SamsungcoreMajor distribution partner for Samsung IT products including large format displays, TVs, monitors, components, and accessories. Full product portfolio distribution.
- LGcoreDistribution partner for LG displays, LED modules, TVs, and multimedia products.
- NECcoreDistribution partner for NEC large format displays, monitors, projectors, and LED modules.
- PhilipscoreDistribution partner for Philips displays, LED, TVs, and hotel TV solutions including hospital TV.
- SonycoreDistribution partner for Sony large format displays, projectors, TVs, and conference cameras.
- LogitechmajorDistribution partner for Logitech video conferencing systems, webcams, keyboards, mice, and presentation equipment.
- ViewSonicmajorDistribution partner for ViewSonic displays, projectors, LED, monitors, and interactive displays.
- SharpmajorDistribution partner for Sharp large format displays, monitors, projectors, and mounting solutions.
- iiyamamajorDistribution partner for iiyama monitors and touch displays.
- APC (Schneider Electric)majorDistribution partner for APC UPS systems, racks, network power management, and cooling components.
- HUAWEImajorDistribution partner for HUAWEI network equipment, WLAN access points, switches, and displays.
- Dahua TechnologymajorDistribution partner for Dahua LED walls, displays, video surveillance cameras, and monitoring equipment.
- DigitusstandardDistribution partner for Digitus network equipment, cables, racks, and IT accessories.
- AVerstandardDistribution partner for AVer document cameras, video conferencing systems, and conference cameras.
- BoschstandardDistribution partner for Bosch video surveillance cameras including Flexidome IP series.
- ASUSstandardDistribution partner for ASUS components including motherboards and graphics cards.
- SeasonicstandardDistribution partner for Seasonic power supplies.
- AlfenstandardDistribution partner for Alfen e-mobility charging solutions.
- CyberPowerstandardDistribution partner for CyberPower UPS systems and power protection equipment.
- HannspreestandardDistribution partner for Hannspree monitors and touch displays.
- PeerlessstandardDistribution partner for Peerless mounting systems including wall mounts, stands, ceiling mounts, and video wall mounts.
- Vogel'sstandardDistribution partner for Vogel's mounting systems and wireless presentation solutions.
- NeomountsstandardDistribution partner for Neomounts mounting solutions.
- B-TechstandardDistribution partner for B-Tech mounting systems and AV accessories.
- HagorstandardDistribution partner for Hagor mounting solutions, racks, and notebook bags.
- CHERRYstandardDistribution partner for CHERRY keyboards and mice.
- MatroxstandardDistribution partner for Matrox graphics cards and video encoders.
- HumlystandardDistribution partner for Humly room booking and scheduling solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DELO Computer competitors and assessment
Company assessmentDirect peers
- Kindermann GmbH: German AV/IT distributor with deep display, mounting, and presentation technology portfolio. Highly comparable to DELO's display-heavy digital signage and ProAV distribution business.
- Bluechip Computer AG: German IT distributor offering own-brand business PCs, workstations, and servers alongside third-party brands. Closely comparable to DELO in size, geography, and proprietary-brand-plus-distribution model.
- Tarox AG: German B2B IT distributor and system house serving dealers and resellers with own-brand PCs, servers, and storage. Comparable mid-market German distribution model with proprietary hardware line.
- Comline SE: German IT distributor and Apple Authorized Reseller with broad hardware portfolio serving dealers and SMBs. Comparable B2B IT distribution focus in the German market.
- Wortmann AG: German IT distributor with its own Terra brand of business PCs, workstations, and servers, very analogous to DELO's step brand. Directly comparable business model of branded resale plus proprietary white-label hardware for German dealers.
- ALSO Group: Pan-European IT distributor with broad hardware, software, and IoT portfolio serving resellers. Same end customer base (dealers and resellers) with overlapping vendor relationships across displays, networking, and computing.
Broad incumbents
- TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, serving resellers worldwide with broad technology portfolio. Comparable channel-partner-driven B2B distribution model at significantly larger scale.
- Bechtle AG: Largest German-headquartered IT distributor and system house with comprehensive IT portfolio. Operates in same B2B IT distribution space but at much greater scale and breadth than DELO.
- Ingram Micro: Global IT distribution giant with extensive vendor portfolio across displays, networking, computing, and digital signage. Represents the upper-scale end of the same distribution value chain DELO competes in.
Emerging players
- BrightSign: Specialist maker of digital signage media players that compete in adjacent territory to DELO's step Micro OPS systems. Comparable focus on plug-in signage compute but as an OEM rather than distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DELO Computer social profiles
Digital presenceDELO Computer financial estimates
Financial estimateRevenue estimate
Valuation estimate
DELO Computer leadership team
Management profileNumber of profiles
Profiles2 records
DELO Computer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DELO Computer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DELO Computer
What does DELO Computer do?
DELO Computer GmbH is a German B2B IT distributor and Digital Signage specialist that sells third-party IT hardware (displays, projectors, networking, surveillance, components) and its own proprietary "step" brand of configurable micro PCs (OPS systems), workstations, and servers to dealers, resellers, system integrators, and business end customers via a dealer-authenticated web shop.
Is DELO Computer a public or private company?
DELO Computer is a private company. It is classified as family owned and is currently operating.
When was DELO Computer founded?
DELO Computer was founded in 1987. It employs 51 to 100 people.
Where is DELO Computer based?
DELO Computer is headquartered in Recklinghausen, Germany, in the Europe region.
How does DELO Computer make money?
Two revenue lines are on record. B2B IT Product Distribution is the primary driver. The others are proprietary step Brand Hardware.
Who are DELO Computer's main competitors?
Direct peers on record are Kindermann GmbH, Bluechip Computer AG, Tarox AG, Comline SE, Wortmann AG and ALSO Group. Broad incumbents are TD SYNNEX, Bechtle AG and Ingram Micro. BrightSign is listed as an emerging player.
Does DELO Computer have an API?
No public API is recorded for DELO Computer.