What BlueMarketing does

BlueMarketing is a 360° digital marketing agency headquartered in Les Sables-d'Olonne, France, founded in 2013 by Judicaël Gillet and Marianne Hoyet, who collectively bring 20 years of digital experience. The firm operates as a private SARL with a 7-person core team supplemented by an extended specialist network, delivering a full portfolio of digital services including WordPress website creation, e-commerce (including Shopify), UX/UI design, PWA development, SEO, SEA, social media management, content creation, email marketing, VR/AR experiences (including 3D holograms), and AI-powered conversational tools (Live Chat IA and ChatbotIA built on Intercom Fin AI Agent).

The agency's signature differentiator is GEO (Generative Engine Optimization), a service to make clients citable by AI search engines such as ChatGPT, Gemini, and Perplexity, supported by free audits in UX, SEO, Google Ads, netlinking, and GEO as lead generation. Revenue flows through three modes: project-based digital missions (time-billed or fixed-price), ongoing outsourced marketing partnerships (6-12 month retainer as an externalized digital cell), and Qualiopi-certified training programs (BlueMarketing Academy) eligible for OPCO public funding.

The client base spans French SMEs, mid-market firms, associations, and select large groups across industrial, solar, agriculture, training, cleaning, cycling, and wellness verticals, with named engagements including AFPRO Filters, Dome Solar, Defontaine Group, Interfor, POwR Group, Sojadis, and TubFlex Industries. Operations are 100% remote with regional coverage via Nantes and Toulouse offices. The firm is founder-controlled, has no external investors, and holds Google Partner, Qualiopi, Datadock, and France Num Activator designations.

Name

BlueMarketing

Legal name

BlueMarketing

Website

https://bluemarketing.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

BlueMarketing is a French 360° digital marketing agency offering SEO, SEA, web creation, AI chatbots, and GEO services to SMEs, mid-market firms, and select large groups across industries. Founded in 2013, the firm operates remotely with 7 core team members and Qualiopi-certified training.

Ownership category

akta.pro rank

Headquarters

HQ city

Les Sables-d'olonne

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Services and Consulting: Custom digital production including website creation (WordPress, e-commerce), SEO, SEA, social ads, content creation, AI automation, and maintenance. Billed via time-based (paiement au temps passé) or fixed monthly retainer (paiement au forfait) models. Revenue is service-based, project-driven, and recurring through maintenance contracts.
2. Marketing Outsourcing (Externalisation): Long-term partnership model where BlueMarketing operates as the client's externalized digital team. Includes strategy, inbound marketing, acquisition campaigns, and 6-12 month action plans with ongoing reporting. Billed on fixed monthly retainer or time-spent basis.
3. Professional Training: Qualiopi-certified training programs in digital marketing, AI, SEO-GEO, social selling, WordPress management, and related topics. OPCO funding eligible. Training delivered in multiple formats (digital learning, blended, intra/inter-company). Not subject to VAT.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

BlueMarketing is a 360-degree digital marketing agency based in Bordeaux, France, offering integrated services across AI-powered conversational tools (ChatbotIA, Live Chat IA), Generative Engine Optimization (GEO), search engine optimization (SEO/SEA), web development (WordPress, PWA, e-commerce), social media management, content creation, email marketing, UX/UI design, VR/AR experiences, and web analytics. The firm also operates the BlueMarketing Academy, delivering professional training programs in digital marketing and a Demo Lab for technology demonstrations, serving SMEs, mid-sized companies, large corporations, and associations.

Product overview

BlueMarketing is a 360° digital marketing agency offering an integrated portfolio of digital services. The core offering centers on AI-powered conversational tools (Live Chat IA and ChatbotIA using Intercom Fin AI Agent) alongside traditional digital marketing services (SEO, SEA, social media, content creation). Website creation services include WordPress development, e-commerce (including Shopify), PWA, and UX/UI design. The agency also provides VR/AR experiences with 3D and holographic visualization. Add-on services include Qualiopi-certified training programs (BlueMarketing Academy) and complete marketing outsourcing solutions. A dedicated demo laboratory showcases technology exploration in AR, AI, chatbots, and configurators. GEO (Generative Engine Optimization) is positioned as a key differentiator for AI search engine visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• ChatbotIA AI-powered chatbot solution developed and configured for businesses to automate customer conversations, capture leads, and provide 24/7 support across digital channels.
• Live Chat IA Live chat solution enhanced with artificial intelligence, integrating Intercom's Fin AI Agent to provide real-time, intelligent customer engagement on client websites.
• GEO - Generative Engine Optimization Proprietary optimization service designed to improve brand visibility and presence across generative AI engines and AI-driven search platforms.
• WordPress Website Creation Custom design and development of WordPress websites tailored to client branding, content, and business objectives.
• E-commerce Website Creation Design and development of online stores with payment integration, product catalog management, and conversion-focused features.
• PWA Development Design and build of Progressive Web Applications providing app-like experiences directly through web browsers for businesses.
• UX/UI Design User experience and interface design service focused on creating intuitive, conversion-oriented digital interfaces for websites and applications.
• SEO (Natural Referencing) Search engine optimization services covering technical SEO, content optimization, and link-building to improve organic search visibility.
• SEA (Paid Search Advertising) Paid search advertising campaign management on platforms such as Google Ads to drive targeted traffic and conversions.
• Social Media Management Community management service handling day-to-day operation of brand social media accounts, including content publishing and audience engagement.
• Social Ads Management Paid social media advertising campaign planning and management on Facebook, Instagram, LinkedIn, and other social platforms.
• Email Marketing Email campaign strategy, design, and deployment to nurture leads, retain customers, and drive conversions.
• Content Creation Editorial content production including articles, visuals, videos, and other formats aligned with brand strategy and target audiences.
• Inbound Marketing Strategy Strategy design and execution for inbound marketing programs that attract, engage, and convert target audiences through valuable content and lead nurturing.
• Web Analytics & Conversions Tracking, reporting, and analysis of website performance and conversion funnels using tools such as Looker Studio to inform optimization.
• VR/AR Experiences Design and development of virtual reality and augmented reality experiences for brands, including immersive product showcases and configurators.
• Digital Strategy Consulting Advisory service providing expert guidance on digital transformation, channel selection, and marketing investment decisions.
• BlueMarketing Academy Professional training programs in digital marketing topics including WordPress, SEO, SEA, social media, and content creation, offered to individuals and corporate learners.
• Digital Marketing Outsourcing Long-term outsourced marketing management service where BlueMarketing operates as an extension of the client's team to handle ongoing digital marketing needs.
• Digital Marketing Audits Diagnostic assessments of a client's existing digital marketing ecosystem, including SEO, SEA, social media, and analytics, with recommendations.
• BlueMarketing Demo Lab In-person technology demonstration facility at the Bordeaux office where prospective clients can experience AI, VR/AR, and chatbot technologies before engagement.

Quantifiable outcome

• 90% of chatbot conversations resolved automatically for Dome Solar
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status with integration of Google Analytics, Google Search Console, Google Ads, and Looker Studio for client reporting and analytics.
• WordPresscoreTechnology or IntegrationPrimary website development platform. WordPress expertise is central to BlueMarketing's service offerings including custom development, WooCommerce e-commerce, and site maintenance.
• SEMrushcoreTechnology or IntegrationSEO analysis and keyword research tool used for client digital strategy. Referenced as 'the best tool for successful digital strategy' and used for competitive analysis.
• WrikecoreTechnology or IntegrationProject management platform used for client collaboration. Enables real-time project tracking and direct client communication throughout engagements.
• FigmacoreTechnology or IntegrationCollaborative design tool used for UI/UX design and client design review processes throughout website and application projects.
• Looker StudiocoreTechnology or IntegrationData visualization and dashboard platform used to centralize client performance data including traffic, conversion, and technical performance metrics.
• IntercomcoreTechnology or IntegrationChatbot and customer messaging platform. BlueMarketing implements Intercom Fin AI Agent for clients, including the documented Dome Solar case study achieving 90% automatic resolution rate.
• OPCO (Operators of Competencies)minorOthersFrench professional training funding bodies. BlueMarketing accepts OPCO funding for training programs as a Qualiopi-certified training organization.
• SolidatechminorOthersAssociation supporting SMEs in digital adoption, providing technology tools and support. BlueMarketing is referenced as a partner resource.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Semji: French SEO content platform and services provider. Comparable emerging player operating in SEO and content optimization, intersecting with BlueMarketing's webmarketing services.
• Soel Marketing: French independent digital marketing agency focused on WordPress, SEO, and SEA. Comparable emerging peer targeting French B2B SMEs.
• Woptimo: French SEO-focused digital agency. Smaller specialist peer with content and SEO focus overlapping BlueMarketing's core webmarketing stack.

Direct peers

• Acti: French digital agency offering web development, SEO, SEA, and digital strategy to SMEs and mid-market. Similar full-service digital marketing model targeting French B2B clients.
• Sensio (Agence Sensio): French WordPress-specialist agency with e-commerce and SEO services. Closely matches BlueMarketing's WordPress development and SEO emphasis.
• Eskimoz: French digital agency focused on SEO, SEA, and content marketing for SMEs and mid-market. Directly comparable to BlueMarketing in service scope, French regional focus, and B2B client base.
• Marechal Web: French digital agency offering WordPress development, SEO, and SEA. Direct small-scale French agency peer with overlapping service offerings.
• Kaliop: French digital agency providing web development, e-commerce, content management, and digital marketing. Comparable mid-sized competitor targeting similar B2B and association clients.
• Hapla Digital: French digital agency offering SEO, SEA, content, and WordPress services. Similar profile to BlueMarketing in size, scope, and French regional targeting.

Broad incumbents

• Yumens (formerly Brainsonic): Larger French digital marketing agency covering SEO, content, paid media, and data. Broader incumbent operating in the same space with wider service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bluemkg
• Facebookfacebook.com/bluemarketing.fr
• LinkedInlinkedin.com/company/bluemarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueMarketing