Manor Lakes

What Manor Lakes does

Manor Lakes is a master-planned residential community located in Melbourne's south-west, approximately 37km from the CBD and near Werribee, developed and operated by Dennis Family Corporation Pty Ltd, a 100% family-owned Australian property developer with over 60 years of industry experience. The estate is currently home to over 12,500 residents and is being built out to accommodate up to 25,000 residents on completion, with 50+ hectares of planned open space, wetlands, interconnected walking and cycling trails, parks, and sensory playgrounds. It operates within a broader Dennis Family portfolio of 60+ estates across Victoria and South East Queensland.

The estate's product portfolio is organised around three core residential offerings: (1) titled land lots priced from $343,000 to $477,000 across multiple stages and two principal neighbourhoods (Lakeside and The Village); (2) house and land packages ranging from $549,900 to $1,212,890, delivered through partnerships with ten-plus volume builders including JG King Homes, Simonds Homes, Metricon, Carlisle Homes, Mimosa Homes, Soho Living, Central Property, Glenvill, Orbit Homes, and Australian Building Company; and (3) townhomes from $539,900, led by the Simonds Mills 19 line. Supporting infrastructure includes a 13-home Display Village, an Inspiration Hub design resource, the Good Manors Café on-site, and active engagement with the Australian Government 5% Deposit Scheme (Housing Australia) and the Victorian First Home Owner Grant. The Lakeside sub-brand is positioned as premium waterfront living with nearly 60% of lots above 500m², while The Village is positioned as pedestrian-friendly family and downsizer living.

Manor Lakes monetises through one-time land and house-and-land transactions, selling directly to end buyers via its on-site Land Sales Centre at 218 Manor Lakes Boulevard and a digital enquiry funnel on manorlakes.com.au. The customer base is segmented across first home buyers (the primary segment, supported by government deposit and grant schemes), property investors, upgrade families, and downsizers. Go-to-market combines direct field sales, the Display Village, an active $10K Land Rebate and Refer a Friend promotional layer, community events (Summer Sunset Festival, Easter Egg Hunts, Community Fund), and a multi-channel digital presence (website, Facebook, Instagram, YouTube, email newsletter). The legal entity operating the estate is Manor Lakes (Werribee) Pty Ltd (ABN 86 820 708 320), with sales and marketing handled by DF Real Estate Marketing Pty Ltd.

Name

Manor Lakes

Legal name

Manor Lakes™ (Werribee) Pty Ltd ABN 86 820 708 320

Website

https://manorlakes.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Manor Lakes is a master-planned residential community in Melbourne's south-west, developed by Dennis Family Corporation, selling titled land lots, house and land packages, and townhomes to first home buyers, investors, families, and downsizers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (23721), Land Subdivision (2372), Land Subdivision (237210)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential land development
• Master-planned community
• House and land packages
• Townhome sales
• Property development estate

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Land Sales: Manor Lakes sells titled land lots directly to buyers. Land prices range from approximately $343,000 to $477,000 depending on lot size, frontage, and location within the estate. Land sales are one-time transactions with settlement following titling.
2. House and Land Packages: Manor Lakes facilitates house and land package sales through partnered builders. Buyers enter separate contracts with the land developer (for the lot) and the builder (for construction). Packages range from approximately $549,900 to $1,212,890, covering entry-level to premium designs.
3. Townhome Sales: Townhomes are sold as complete packages (land + built dwelling) through partnered builders. Simonds townhomes in Stage 200A start from $539,900 (net price including FHOG), with 4 bedrooms, 3 bathrooms, and double garage.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Manor Lakes is a master-planned residential community that develops and sells titled residential land lots (priced from $343,000 to $477,000), facilitates house and land packages through partnered volume builders (priced from $549,900 to over $1,212,890), and sells townhomes (starting from $539,900). The estate offers two distinct neighbourhoods, Lakeside and The Village, supported by a Display Village with 13 builder display homes and design resources through the Inspiration Hub.

Product overview

Manor Lakes is a master-planned residential community developed by Dennis Family Corporation, offering a multi-product real estate portfolio centered around land development. The core offerings include: (1) Land for Sale - titled and untitled residential lots across neighborhoods Lakeside and The Village; (2) House & Land Packages - combining land with homes from multiple partnered builders (JG King Homes, Simonds Homes, Metricon, Carlisle Homes, Mimosa Homes, and others) with pricing from $549k to over $1.2M; (3) Townhomes - low-maintenance attached homes from Simonds; and (4) Reside Collection - premium homes in The Village. Supporting services include the Display Village (13 physical display homes), Inspiration Hub (design resources), government scheme assistance (5% Deposit Scheme), and a Community Fund program. The development spans over 50 hectares of open space with wetlands, walking trails, and parks, housing over 12,500 residents.

Differentiator

Problem solved

Functional benefit

Brands

• Lakeside: Premier lakeside living neighbourhood within Manor Lakes with nearly 60% of lots sized above 500m2, including lots with uninterrupted water views. Features over 30 hectares of dedicated open space including wetlands, lakeside reserves, walking paths and nature trails.
• The Village
• Reside Collection

Products and services

• Land for Sale Titled and untitled residential land lots within the Manor Lakes estate, with sizes ranging from 381m² to 574m² and frontages from 10m to 18m, available for purchase directly from the developer across the Lakeside and The Village neighbourhoods.
• House and Land Packages Combined land and builder home packages offered through partnerships with multiple volume builders including JG King Homes, Simonds Homes, Metricon, Carlisle Homes, Mimosa Homes, Soho Living, Glenvill, Central Property, and Orbit Homes, ranging from entry-level (The Mills 19 from $549,900) to premium designs (Vantage 53 from $1,212,890).
• Townhomes
• Reside Collection

Quantifiable outcome

• 12,500+ residents have already purchased homes at Manor Lakes
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Carlisle HomescoreStrategic or Co-development PartnerCarlisle Homes is a multi award-winning builder with display homes at Manor Lakes Display Village. Offers premium and luxury home designs including Granada Grand Living Deluxe 42, Montpellier Grand 46, Domain Grand 40, and Walton Grand Pantry 29.
• MetriconcoreStrategic or Co-development PartnerMetricon operates display homes at Manor Lakes including Sentinel 25 and Fintona 40. Known for contemporary home designs that have evolved to meet Australia's changing lifestyle demands.
• Simonds HomescoreStrategic or Co-development PartnerSimonds Homes, part of Dennis Family Homes, builds display homes at Manor Lakes (Balaral 46, EKATI 29) and partnered on the Stage 200A townhome release with 10 contemporary townhomes starting from $539,900.
• Mimosa HomescoreStrategic or Co-development PartnerMimosa Homes is a premier building company based in Melbourne's west with display homes at Manor Lakes including Armadale 278 and Beechworth 328.
• Soho LivingcoreStrategic or Co-development PartnerSoho Living is a contemporary builder with display homes at Manor Lakes (Deakin 25) and has built townhomes in the estate. Known for quality designs, builds, and finishes.
• Central PropertycoreStrategic or Co-development PartnerCentral Property has over 27 years' experience in New Home Construction with display homes at Manor Lakes (Dayman 26, Cypress 29). Committed to value for money and quality new homes.
• JG King HomescoreStrategic or Co-development PartnerJG King Homes builds display homes at Manor Lakes (Carson 25, Coral 24) with energy-efficient designs including 7 Star Energy efficiency, Truecore Steel frames, and Colorbond roofs.
• GlenvillminorStrategic or Co-development PartnerGlenvill offers premium home designs at Manor Lakes including Gwen 28 and Oakridge 35.
• Orbit HomesminorStrategic or Co-development PartnerOrbit Homes builds display homes at Manor Lakes including Malvern 20B.
• Australian Building CompanyminorStrategic or Co-development PartnerAustralian Building Company offers home designs at Manor Lakes including Eden 23 and Lloyd 20.
• Housing AustraliacoreOthersHousing Australia is the Federal Government agency managing the Australian Government 5% Deposit Scheme. Manor Lakes promotes this scheme to help first home buyers purchase with only 5% deposit and avoid Lenders Mortgage Insurance.
• Mortgage DomayneminorImplementation/ SI/ Consulting PartnerManor Lakes' broker partner providing mortgage broking services to help buyers understand eligibility for government schemes and navigate the home buying process.
• Manor Lakes StormminorOthersManor Lakes Storm is the local football and netball club sponsored by Manor Lakes. Manor Lakes also sponsors the local Telugu Association, Wyndham Fashion Awards, and Wyndham Rotary Fun Run.
• Wyndham Park Tool LibraryminorOthersCommunity organization awarded $1,500 grant from 2025 Manor Lakes Community Fund. Provides tool lending services to local residents, with special $55 membership rate for Manor Lakes residents (normally $75).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AVJennings: AVJennings is an ASX-listed residential land developer specialising in master-planned communities across Australia. Directly comparable to Manor Lakes in land subdivision, project marketing, and house-and-land package facilitation.
• Cedar Woods Properties: Cedar Woods is an ASX-listed Australian residential land developer with master-planned communities in WA, VIC, and QLD. Comparable to Manor Lakes in land development, lot sales, and integrated house-and-land offering.
• Peet Limited: Peet is an ASX-listed Australian land developer and creator of master-planned communities across all mainland states. Comparable to Manor Lakes in land subdivision, house-and-land packages, and master-planned community development.
• Villawood Properties: Villawood is one of Australia's largest private residential land developers, with a strong portfolio of master-planned communities across Melbourne, Sydney, and South East Queensland — directly comparable to Manor Lakes in business model, customer base, and product offering.

Broad incumbents

• Frasers Property Australia: Frasers Property Australia is the Australian arm of Frasers Property Limited, developing master-planned communities and residential projects across the eastern seaboard. Comparable in scale and product, but part of a broader diversified property platform.
• Mirvac: Mirvac is a leading Australian property group with a residential land and housing division. Comparable to Manor Lakes in master-planned community development, but operates across office, retail, and residential with broader geographic and product reach.
• Stockland: Stockland is one of Australia's largest diversified property developers with a major master-planned communities business. Comparable in residential land development and community building, but operates at much larger scale across multiple states and asset classes.
• Lendlease: Lendlease is a global real estate and investment group with a substantial Australian residential master-planned communities business. Comparable in creating large-scale communities, but with a broader international portfolio and development pipeline.

Regional players

• MAB Corporation: MAB Corporation is a privately held Melbourne-based property developer with residential and mixed-use projects. Comparable in geographic focus (Melbourne) and involvement in residential land and community development, though more diversified into commercial and industrial.

Emerging players

• Sekisui House: Sekisui House is a major Japanese homebuilder that has expanded into Australian master-planned communities (e.g., Watermark, Highlands). Comparable to Manor Lakes as a builder-developer with master-planned community exposure in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa6SIQfaR1yFfH93vVuH9Kg
• Facebookfacebook.com/MLEstate
• Instagraminstagram.com/manorlakesestate
• LinkedInlinkedin.com/company/manor-lakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manor Lakes