Hess Brothers Florist

What Hess Brothers Florist does

Hess Brothers Florist is an independent, family-owned retail florist founded in 1926 in Hamburg, New York, operating a single brick-and-mortar storefront at 28 Main Street alongside a full e-commerce website. The company designs, sources, and delivers fresh-cut floral arrangements, with same-day delivery across approximately 30 zip codes spanning Hamburg, Buffalo, Orchard Park, Eden, and surrounding Western New York communities, including Kenmore, Williamsville, West Seneca, and Cheektowaga. Its product portfolio covers occasion-driven fresh arrangements (birthdays, anniversaries, get well, sympathy, weddings), roses, potted plants, silk florals, gift add-ons (teddy bears, balloons), and a "Pick Your Own" custom arrangement service, supplemented by recurring flower subscriptions.

The underlying technology is a standard retail florist stack: an e-commerce storefront with occasion and price filtering, a Teleflora network affiliation that enables wire-in order routing and access to national Teleflora-branded arrangements, and a proprietary local delivery fleet that supports the same-day delivery promise. There is no proprietary software product, AI/ML system, or platform play; the moat is operational and brand-based, not technology-based.

The business model is a hybrid of one-time retail purchases and recurring subscription revenue. Pricing is unit-based across tiers from under $40 to $850+, with a 3% credit card processing fee passed through since March 1, 2024, and quote-based pricing for custom wedding and event work. Go-to-market is direct-to-consumer via the storefront, the website, phone orders, and Google local search; the company relies on local SEO and Google Business Profile presence rather than paid digital advertising or national marketing. Customer segments are individual consumers, funeral homes and bereaved families, brides and wedding parties, and recurring subscription customers, all served within the Western New York region.

Name

Hess Brothers Florist

Legal name

Hess Brothers Florist

Website

https://hessbrothersflorist.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Hess Brothers Florist is a family-owned retail florist founded in 1926 in Hamburg, NY, operating a single storefront plus e-commerce site with same-day flower delivery across approximately 30 zip codes in Western New York. It serves individual consumers, funeral homes, and wedding clients with fresh arrangements, subscriptions, and Teleflora-branded designs.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Retail florist services
• Same-day flower delivery
• Sympathy and funeral florals
• Wedding floral design
• Flower subscription service

Headquarters

HQ city

Hamburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flower Arrangements: One-time purchase of floral arrangements ranging from basic bouquets to premium designs, with same-day delivery available throughout Western New York service area.
2. Flower Subscriptions: Recurring subscription plans including Weekly, Bi-weekly, and Monthly floral deliveries providing recurring revenue from established customers.
3. Sympathy and Funeral Florals: Specialized casket sprays, wreaths, crosses, standing sprays, and memorial arrangements for funeral services.
4. Wedding and Event Florals: Custom bridal bouquets, ceremony arrangements, reception centerpieces, and wedding party flowers with consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hess Brothers Florist designs, sources, and sells fresh cut floral arrangements, sympathy florals, wedding florals, plants, silk arrangements, and gift add-ons through a Hamburg, NY storefront and e-commerce website. The company provides same-day delivery across Western New York and offers recurring flower subscriptions and custom "Pick Your Own" arrangements, operating as Western New York's oldest continuously operating florist since 1926.

Product overview

Hess Brothers Florist operates as a traditional brick-and-mortar retail florist offering a comprehensive portfolio of fresh cut flower arrangements, sympathy flowers, wedding flowers, roses, plants, silk arrangements, and gift items. The company provides same-day delivery throughout Western New York and offers custom arrangement options, flower subscriptions, and Teleflora-branded products. The product line includes occasion-specific arrangements (birthdays, anniversaries, graduations, get well, sympathy) as well as standing arrangements like wreaths, crosses, casket sprays, and bouquets. Additional offerings include teddy bears, balloons, and other gift companion items, with a Pick Your Own custom arrangement service for personalized orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Arrangements Fresh cut flower bouquets and arrangements for occasions including birthdays, anniversaries, get well, new baby, graduation, prom, congratulations, thinking of you, and everyday gifting, sold to individual consumers in Western New York.
• Sympathy and Funeral Florals Funeral and memorial arrangements including casket sprays, standing sprays, wreaths, crosses, hearts, photo and urn tributes, sympathy throws, traditional baskets, vase arrangements, and table pieces for families and funeral homes in Western New York.
• Wedding and Event Florals Full-service wedding floral design including bridal bouquets, ceremony decorations, reception centerpieces, boutonnieres, and corsages, with consultation services for brides, wedding parties, and event planners in Western New York.
• Roses Rose arrangements including single roses, dozen roses, and bulk options such as 100 premium long stem red roses for gifting occasions in Western New York.
• Plants Potted plants including peace lilies, green plants, and blooming plants sold for gifting occasions.
• Silk Floral Arrangements Silk flower arrangements including silk wreaths and silk arrangements for long-lasting decorative purposes, available with local delivery only.
• Custom Arrangements (Pick Your Own) Pick Your Own custom arrangement service allowing customers to choose gift size, style, and color preferences for personalized floral orders.
• Flower Subscriptions Recurring floral delivery subscriptions including weekly ($50), bi-weekly, and monthly options for ongoing residential or office flower deliveries.
• Same-Day Delivery Service Same-day flower delivery service to Hamburg, Buffalo, Eden, Orchard Park, and surrounding Western New York areas across 30+ zip codes.
• Gift Items and Add-Ons Companion gift items including teddy bears, balloons, and other extras that are sold to complement floral arrangements.

Quantifiable outcome

• Same-day delivery available throughout Western New York service area

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Urban Stems: Modern online florist offering curated fresh-cut flower arrangements and plants for gifting occasions. Competes directly with Hess Brothers for occasion-based digital orders with a brand positioning meaningful to the same customer demographic.
• From You Flowers: Online flower delivery service offering arrangements, plants, and gift baskets for occasions including sympathy, birthdays, and anniversaries. Directly competes with Hess Brothers for the same digital-gifting customer occasions.
• FTD: Long-standing florist network (Florists' Transworld Delivery) that connects senders with local florists for fulfillment. Operates in the same 'local florist + network' space as Hess Brothers and Teleflora, directly competing for sympathy, anniversary, and occasion-based orders.
• BloomsyBox: Subscription-first online florist delivering farm-fresh flowers weekly, monthly, or bi-monthly. Competes directly with Hess Brothers' flower subscription offering and other gifting occasions.
• The Bouqs Co. Online-first florist delivering farm-sourced fresh-cut flowers and arrangements via subscription and one-off orders. Competes directly with Hess Brothers for the same consumer occasions, particularly through subscriptions and digital ordering.
• ProFlowers: Online florist offering fresh-cut flower arrangements, plants, and gift bundles. Competes directly with Hess Brothers for the same consumer occasions and gift-related purchases, with nationwide delivery.
• Farmgirl Flowers: Direct-to-consumer online florist known for wrap-style bouquets sourced from a curated network of U.S. growers. Competes with Hess Brothers for premium, design-forward occasion orders, particularly through digital channels.
• 1-800-Flowers.com: National online florist offering fresh-cut flower arrangements, plants, and gift baskets with same-day delivery across the U.S. Directly competes with Hess Brothers on the same customer occasions (birthdays, anniversaries, sympathy, weddings) via a digital-first model, including the WNY market.

Others

• Teleflora: Florist cooperative network of which Hess Brothers is a member. Teleflora provides the wire-in ordering infrastructure and exclusive branded arrangements that Hess Brothers uses, making it an enabling/ecosystem peer rather than a direct consumer competitor.
• Harry & David: Gourmet gift retailer best known for fruit and gift baskets that also sells flowers and plants. Not a pure-play florist, but overlaps with Hess Brothers' gift and plants categories — particularly for holidays and corporate gifting — making it an adjacent peer rather than a direct floral competitor.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hessbrothersflorist
• LinkedInlinkedin.com/company/hess-brothers-florist-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hess Brothers Florist