ProspectPro
ProspectPro is a U.S.-based, SMB-focused email advertising service (operated by Visionamics, Inc.) that uses CityTwist's proprietary GRID™ technology and 125 million-record opt-in consumer database to deliver hyper-local coupon campaigns to local businesses and franchise networks on flat-fee subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ProspectPro does
ProspectPro is a private U.S. company, operated by Visionamics, Inc., that provides hyper-local email advertising services to small and medium businesses and franchise networks. Founded in 2012 and based in Boca Raton, Florida, ProspectPro is the SMB-focused product line of parent company CityTwist, led by CEO Ken Schwartz. The company targets local brick-and-mortar businesses seeking affordable new customer acquisition through geographically targeted email coupon campaigns, competing against daily deal platforms and traditional local advertising.
The product is built on CityTwist's proprietary GRID™ (Geographic Radius Inbox Delivery) technology, which guarantees inbox delivery of electronic coupons to consumers within a defined geographic radius. ProspectPro draws from a 125 million-record opt-in consumer database covering roughly one-third of U.S. households, with each record containing demographic, geographic, and opt-in compliance data. The platform is CAN-SPAM compliant and maintains trusted-sender status with major ISPs to preserve deliverability and avoid spam-filter blocks.
ProspectPro generates revenue through flat-fee subscription campaigns, with documented pricing ranging from approximately $150 to $1,700 per campaign on annual or multi-year terms. The all-inclusive model bundles data, creative artwork, and delivery, and businesses retain 100% of redemption revenue. Distribution is primarily direct via phone-based inside sales and an online inquiry channel, supported by case-study content marketing, a refer-a-friend program, and a franchise sales team that has signed accounts such as Precision Tune Auto Care's nationwide rollout.
ProspectPro firmographics
Firmographics- Name
- ProspectPro
- Legal name
- Visionamics, Inc.
- Website
- https://prospectpro.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ProspectPro is a U.S.-based, SMB-focused email advertising service (operated by Visionamics, Inc.) that uses CityTwist's proprietary GRID™ technology and 125 million-record opt-in consumer database to deliver hyper-local coupon campaigns to local businesses and franchise networks on flat-fee subscriptions.
- Ownership category
- akta.pro rank
ProspectPro industry classification
Industry- Product category
- Email Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (541860), Direct Mail Advertising (54186)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
- akta.pro secondary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where ProspectPro is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProspectPro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Email Advertising Service: ProspectPro generates revenue through subscription-based email advertising services. Customers pay a flat fee for campaigns that include data, creative artwork, and delivery. The service is fully automated with guaranteed delivery to hyper-local consumer populations. No revenue sharing - businesses keep 100% of their profits from customer redemptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small Campaign - Curves Case Study |
| Subscription | Annual | Small Campaign - Island Park Deli |
| Subscription | Multi-year contract | Mid Campaign - Orange Theory Fitness |
| Subscription | Annual | Mid Campaign - Fitness 1 Express |
| Subscription | Annual | Mid Campaign - Oceanside Dance Center |
| Subscription | Multi-year contract | Franchise Campaign - Precision Tune Auto Care |
| Subscription | Annual | Small Campaign - Planet Beach |
| Subscription | Annual | Small Campaign - Café La Fortuna |
| Subscription | Annual | Mid Campaign - Safe Ship |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ProspectPro product offering
Product offeringCore offering
ProspectPro is a subscription-based hyper-local email advertising service that delivers coupon-style advertisements to geographically targeted consumers using CityTwist's proprietary GRID™ (Geographic Radius Inbox Delivery) technology and a database of 125 million opt-in U.S. consumers. The all-inclusive subscription provides SMBs and franchises with data, creative artwork, and guaranteed inbox delivery at a flat fee, enabling local businesses to acquire new customers without revenue-sharing arrangements.
Product overview
ProspectPro is a single unified product — a hyper-local email advertising service for small businesses and franchises. The service enables businesses to send electronic coupons directly to neighbors in their geographic area rather than distant deal shoppers. ProspectPro is built on CityTwist's proprietary GRID™ (Geographic Radius Inbox Delivery) technology and draws from CityTwist's 125 million opt-in consumer database. The product is marketed as an all-inclusive subscription with artwork, data, and delivery included at a flat fee.
Differentiator
Problem solved
Functional benefit
Brands
- GRID: Geographic Radius Inbox Delivery technology that guarantees delivery of email advertisements to finite consumer populations.
Products and services
- ProspectPro Hyper-Local Email Advertising Service Subscription-based hyper-local email advertising service that delivers electronic coupon advertisements to geographically targeted consumers within a defined radius, using CityTwist's proprietary GRID™ (Geographic Radius Inbox Delivery) technology and 125 million opt-in consumer database. The all-inclusive subscription provides data, creative artwork, and guaranteed inbox delivery at a flat fee for SMBs and franchise networks seeking affordable new customer acquisition.
Quantifiable outcome
- Cost per new customer ranges from $7 to $42 depending on campaign and business type
- +5 more outcomes
Companies that use ProspectPro
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
ProspectPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ProspectPro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CityTwistcoreCityTwist is the parent company that developed ProspectPro as a product for the SMB marketplace. CityTwist designed ProspectPro specifically to make acquiring new customers with email advertising affordable for local businesses, whereas previously only large organizations had access to CityTwist's GRID™ technology and 125 million consumer database. ProspectPro operates as a brand/product under CityTwist's portfolio, with CityTwist CEO Ken Schwartz overseeing the partnership.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
ProspectPro competitors and assessment
Company assessmentDirect peers
- ActiveCampaign: SMB-focused email marketing and automation platform with CRM and segmentation features. Comparable on email campaign execution and SMB target customer, though stronger on automation than hyper-local targeting.
- VerticalResponse: SMB email marketing and direct-mail service provider offering campaign design and list management. Closely comparable target market and bundled email/direct-mail service model to ProspectPro.
- iContact: SMB-focused email marketing platform with deliverability and list management features. Comparable target customer and email-marketing service offering, though lacking ProspectPro's hyper-local geographic angle.
- Brevo (formerly Sendinblue): SMB and mid-market email marketing and customer engagement platform with campaign design, transactional, and CRM capabilities. Comparable core product (email marketing services) and SMB orientation.
- Constant Contact: Long-standing SMB-focused email marketing platform offering campaign design, list management, and deliverability. Directly comparable to ProspectPro on target customer (local SMBs) and core channel (email marketing services).
- Campaign Monitor: Email marketing platform serving SMBs through agencies and franchises with branded templates and segmentation. Comparable channel (email marketing services) and SMB-to-enterprise customer mix.
- Thryv (formerly Yodle): End-to-end SMB software and marketing services platform with email campaigns, listings, and CRM. Comparable customer (local merchants) and similarly bundled marketing services offering.
- ReachLocal: Digital marketing services company focused on multi-location and franchise SMB advertisers, providing localized campaigns across search, display, and social. Comparable to ProspectPro's franchise/local acquisition motion and SMB customer base.
Broad incumbents
- Mailchimp: Dominant SMB email marketing platform (now Intuit-owned) with campaign design, automation, and audience management. Operates in the same email marketing for SMBs category as ProspectPro but at vastly broader scale with self-serve product-led growth.
- Yelp Ads: Local-business advertising platform serving SMB merchants with promoted listings and lead generation. Targets the same local customer-acquisition use case as ProspectPro, but via paid search/display rather than inbox.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ProspectPro compliance and trust
Trust signalCompliance1 record
ProspectPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProspectPro leadership team
Management profileNumber of profiles
ProspectPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProspectPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProspectPro
What does ProspectPro do?
ProspectPro is a subscription-based hyper-local email advertising service that delivers coupon-style advertisements to geographically targeted consumers using CityTwist's proprietary GRID™ (Geographic Radius Inbox Delivery) technology and a database of 125 million opt-in U.S. consumers. The all-inclusive subscription provides SMBs and franchises with data, creative artwork, and guaranteed inbox delivery at a flat fee, enabling local businesses to acquire new customers without revenue-sharing arrangements.
Is ProspectPro a public or private company?
ProspectPro is a private company. It is classified as corporate owned and is currently operating.
When was ProspectPro founded?
ProspectPro was founded in 2012. It employs 51 to 100 people.
Where is ProspectPro based?
ProspectPro is headquartered in Boca Raton, United States, in the North America region.
How does ProspectPro make money?
One revenue line is on record: subscription Email Advertising Service.
Who are ProspectPro's main competitors?
Direct peers on record are ActiveCampaign, VerticalResponse, iContact, Brevo (formerly Sendinblue), Constant Contact, Campaign Monitor, Thryv (formerly Yodle) and ReachLocal. Broad incumbents are Mailchimp and Yelp Ads.
Does ProspectPro have an API?
No public API is recorded for ProspectPro.
What industry is ProspectPro in?
ProspectPro's product category is Email Advertising Services. Its primary akta.pro industry code is MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability), with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its NAICS code is 5418 and its SIC code is 7310.