SpreadsheetWeb
SpreadsheetWeb is a no-code platform that converts Excel spreadsheets into secure web applications and REST APIs, preserving spreadsheet formulas as the calculation engine. It serves thousands of businesses across insurance, manufacturing, finance, and government with cloud, private cloud, and on-premise deployment.
- Company typePrivate
- Founded2002
- HeadquartersNewton, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What SpreadsheetWeb does
SpreadsheetWeb is a no-code platform, operated by privately-held Pagos, Inc. (Delaware-incorporated), that transforms Microsoft Excel spreadsheets into secure, scalable web applications and REST APIs. The platform preserves existing Excel formulas and named ranges as the server-side calculation engine, allowing domain experts to publish validated business logic (pricing models, insurance ratings, actuarial tables, financial forecasts, engineering calculations) as web-accessible interfaces and JSON-returning APIs without rewriting logic in code. Core offerings include the SpreadsheetWeb cloud platform, the SpreadsheetWeb Hub workspace for application management, and a SpreadsheetWeb Excel API product that exposes named ranges as endpoints.
The technology stack supports three deployment models: cloud (self-serve, monthly), private cloud on AWS/Azure (annual enterprise licensing), and on-premise on internal IT infrastructure. The company adds incremental features on a roughly yearly cadence, including Markdown Pages (2026-05), Hub Templates, a beta Script Editor, and the Vis Widget (2023-08), alongside AI integrations such as LLM-driven prompt-based data population from public sources and Claude AI-assisted frontend code generation. CRM and automation integrations with Zapier, Make, and Salesforce position the calculators as lead-capture tools.
Revenue is generated through subscription-based platform access (monthly and annual tiers), enterprise licensing for private cloud and on-premise deployments, and fee-based professional services for custom Excel-to-web conversions, integrations, and training. Pricing is quote-based and not publicly disclosed. The go-to-market combines a product-led self-serve motion (free trial, three-click onboarding) with an enterprise field-sales motion supported by dedicated specialists. Customers span insurance (GenRe, RGA), manufacturing (3M, Emerson, Daikin, PPG, Palfinger, Logstor), hospitality (IHG), government (DC, Houston), education (Pearson), consulting (KPMG), and retail (Metro), with thousands of businesses on the platform since founding in 2002.
SpreadsheetWeb firmographics
Firmographics- Name
- SpreadsheetWeb
- Legal name
- Pagos, Inc.
- Website
- https://spreadsheetweb.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- SpreadsheetWeb is a no-code platform that converts Excel spreadsheets into secure web applications and REST APIs, preserving spreadsheet formulas as the calculation engine. It serves thousands of businesses across insurance, manufacturing, finance, and government with cloud, private cloud, and on-premise deployment.
- Ownership category
- akta.pro rank
SpreadsheetWeb industry classification
Industry- Product category
- No-Code Application Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
Keywords
Where SpreadsheetWeb is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SpreadsheetWeb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Services: Subscription-based access to SpreadsheetWeb platform with different deployment options (Cloud, AWS/Azure, On-premise). Customers pay recurring fees for platform access.
- Professional Services: Fee-based implementation services including converting Excel workbooks to web applications, integrations with external systems (CRMs, databases, APIs), and interactive online training.
- Enterprise Licensing: Enterprise-specific licensing for private cloud deployment on AWS/Azure or on-premise infrastructure within internal IT environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
| Subscription | Monthly | Cloud subscription |
| Subscription | Annual | AWS/Azure private cloud |
| Subscription | Annual | On-premise deployment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SpreadsheetWeb product offering
Product offeringCore offering
SpreadsheetWeb is a no-code platform that converts Excel spreadsheets into secure, scalable web applications and REST APIs while preserving the original spreadsheet formulas as the calculation engine. Users upload a workbook, customize the interface, and deploy a working web application without programming. The platform supports cloud, AWS/Azure private cloud, and on-premise deployment, and is offered alongside professional services for Excel-to-web conversion, integrations, and training.
Product overview
SpreadsheetWeb is a no-code platform that transforms Excel spreadsheets into secure, scalable web applications and APIs. The core platform is SpreadsheetWeb, with SpreadsheetWeb Hub serving as the web-based workspace for creating, deploying, and managing applications. The Excel API product enables exposing spreadsheet logic as REST services. SpreadsheetWeb Hub includes templates for various industries, a Script Editor for advanced customization, and a Vis Widget for data visualization. The platform supports three deployment models: Cloud, AWS/Azure private cloud, and On Premise.
Differentiator
Problem solved
Functional benefit
Brands
- SpreadsheetWeb Hub: A web-based platform that transforms Excel spreadsheets into secure, scalable web applications, featuring online calculators, quoting applications, scored questionnaires, and reporting dashboards.
Products and services
- SpreadsheetWeb A no-code platform that transforms Excel spreadsheets into secure, scalable web applications and APIs, targeted at business users and enterprises that need to convert proprietary Excel logic into deployable web tools without programming.
- SpreadsheetWeb Hub Web-based workspace for creating, deploying, and managing SpreadsheetWeb applications, offering templates, dashboards, scripting capabilities, and integration tools for building enterprise-grade spreadsheet-powered applications.
- SpreadsheetWeb Excel API REST API that exposes Excel spreadsheet logic as backend services by turning named ranges into API inputs and outputs, enabling programmatic access to spreadsheet calculations and integration with CRMs, databases, and external applications.
- SpreadsheetWeb Hub Templates
Quantifiable outcome
- Savings of approximately $80,000 compared to custom coded application development (Cooney Technologies)
- +2 more outcomes
Companies that use SpreadsheetWeb
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles3 records
SpreadsheetWeb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
SpreadsheetWeb partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ZapiercoreIntegration partner enabling SpreadsheetWeb Hub calculators to connect with CRM platforms. Every time a visitor interacts with a calculator on SpreadsheetWeb Hub, an automated process creates a new lead entry in the CRM system through Zapier.
- Make (formerly Integromat)coreIntegration partner enabling SpreadsheetWeb Hub calculators to connect with CRM systems including Salesforce. Automates lead entry creation when users interact with calculators.
- SalesforcecoreCRM platform integrated with SpreadsheetWeb Hub through Zapier and Make. Enables seamless funneling of leads from calculator interactions directly into Salesforce CRM.
Scale indicators1 record
Recent moves3 records
Expansion highlights5 records
SpreadsheetWeb competitors and assessment
Company assessmentBroad incumbents
- OutSystems: Enterprise low-code platform with strong presence in banking, insurance, and healthcare — SpreadsheetWeb's core verticals. Competes for the same enterprise app modernization budgets but targets a broader development audience including professional developers, unlike SpreadsheetWeb's citizen-developer focus.
- Mendix: Enterprise low-code application platform owned by Siemens, serving regulated industries (financial services, insurance, government) — the same verticals as SpreadsheetWeb. Comparable enterprise deployment options and governance requirements, but a much broader platform with professional developer tooling.
- Microsoft Power Apps: Microsoft's enterprise no-code platform included in Microsoft 365 / Power Platform, with native Excel-to-app conversion capabilities via Power Apps and Dataverse. Competes head-on with SpreadsheetWeb but is bundled with existing Microsoft enterprise agreements, making it the default choice for many Fortune 500 customers SpreadsheetWeb serves.
Direct peers
- Retool: Low-code platform for building internal tools, frequently used by enterprises to replace spreadsheet-driven workflows with proper applications. Comparable enterprise buyer persona and internal-app use cases as SpreadsheetWeb, though Retool targets technical builders while SpreadsheetWeb targets business users with Excel expertise.
- Quick Base: No-code platform for building business applications and operational workflows, historically used to replace Excel-based processes in mid-market and enterprise. Comparable to SpreadsheetWeb's target use cases (finance, operations, HR apps) with stronger workflow automation and database capabilities but less Excel-preservation focus.
- AppSheet (Google): Google-owned no-code platform that converts spreadsheets (including Excel and Google Sheets) into mobile and web applications. Most direct competitor to SpreadsheetWeb's core workflow, with broader consumer reach via Google Workspace integration but less focus on preserving spreadsheet logic as the calculation engine.
- Glide: No-code platform that turns Google Sheets and Excel spreadsheets into mobile and web applications with a strong consumer-grade UX focus. Directly comparable workflow to SpreadsheetWeb's Excel-to-app conversion, with a more visual/design-oriented audience and stronger consumer/SMB tilt.
- Caspio: Low-code platform for building database-driven web applications from spreadsheets and tables, with enterprise-grade deployment options including on-premise. Competes with SpreadsheetWeb in the business-user-built-internal-tools segment, particularly for Excel-replacement workflows.
Emerging players
- Bubble: Visual no-code platform for building fully custom web applications without code. Overlaps with SpreadsheetWeb in the 'business users building web apps' use case, though Bubble targets greenfield app building while SpreadsheetWeb specifically converts existing Excel assets.
- Airtable: Spreadsheet-database hybrid platform with growing no-code app-building capabilities. Competes for the same business-user-with-Excel-skills persona as SpreadsheetWeb, with stronger collaboration and database features but a different data model (structured tables vs. preserving native Excel formulas).
Market position
Strengths1 record
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SpreadsheetWeb social profiles
Digital presenceSpreadsheetWeb compliance and trust
Trust signalCompliance2 records
SpreadsheetWeb financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpreadsheetWeb leadership team
Management profileNumber of profiles
SpreadsheetWeb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpreadsheetWeb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpreadsheetWeb
What does SpreadsheetWeb do?
SpreadsheetWeb is a no-code platform that converts Excel spreadsheets into secure, scalable web applications and REST APIs while preserving the original spreadsheet formulas as the calculation engine. Users upload a workbook, customize the interface, and deploy a working web application without programming. The platform supports cloud, AWS/Azure private cloud, and on-premise deployment, and is offered alongside professional services for Excel-to-web conversion, integrations, and training.
Is SpreadsheetWeb a public or private company?
SpreadsheetWeb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SpreadsheetWeb founded?
SpreadsheetWeb was founded in 2002.
Where is SpreadsheetWeb based?
SpreadsheetWeb is headquartered in Newton, United States, in the North America region.
How does SpreadsheetWeb make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are professional Services and enterprise Licensing.
Who are SpreadsheetWeb's main competitors?
Broad incumbents on record are OutSystems, Mendix and Microsoft Power Apps. Direct peers are Retool, Quick Base, AppSheet (Google), Glide and Caspio. Emerging players are Bubble and Airtable.
Does SpreadsheetWeb have an API?
Yes. SpreadsheetWeb provides a REST API that exposes Excel spreadsheet logic as web services. Named ranges defined in Excel workbooks become the API interface, accepting inputs and returning calculated outputs. The API accepts JSON payloads with named inputs and returns computed values. The primary endpoint is https://private.spreadsheetweb.com/api/calculations/calculatesinglesimple. Domain experts can publish and maintain their own APIs without development team involvement. Developer documentation is at help.spreadsheetweb.com/hub/web-services/web-service-designer.
What industry is SpreadsheetWeb in?
SpreadsheetWeb's product category is No-Code Application Platform. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites. Its NAICS code is 5132 and its SIC code is 7372.