EuroStyle

What EuroStyle does

EuroStyle (Công ty Cổ phần Phong cách Âu châu – EuroStyle) is a privately held Vietnamese joint-stock company founded circa 2009 and headquartered in Hanoi, operating a curated multi-brand luxury interior platform across Vietnam. The company is the exclusive Vietnam distributor for more than 40 premium European brands across furniture (Minotti, Visionnaire, Lema, Bruno Zampa, Poliform), kitchens and appliances (Arclinea, Leicht, Ernestomeda, Gaggenau, Miele, Bosch, Siemens, Sub-Zero & Wolf, Blanco), doors and partitions (Lualdi), outdoor furniture (Vondom, Point), tiles and surfaces (Porcelanosa, L'Antic Colonial, Urbatek, Krion), bathroom and wellness (Agape, Effe, Noorth, Unidrain, Noken), lighting (Henge, Barovier & Toso, Oluce, Preciosa), and decorative accessories (Giobagnara, Amini, Glamora, Glammfire). EuroStyle integrates these brands through proprietary design methodologies covering layered lighting (ambient, task and accent at 2700K-3000K), hidden appliance integration behind uniform cabinetry, and a 60-30-10 material proportioning system across marble, natural wood, brushed brass, bronze and textiles.

The business model combines luxury product sales (quote-based per product and per project, no public e-commerce), exclusive distribution margins on European brands, and end-to-end design-build-finish-manage services for super-premium residential and hospitality projects, delivered via three showrooms (EuroStyle Heritage Center in Hanoi, EuroStyle Hanoi Complex – Head Office in Hanoi, and EuroStyle Saigon Center in Ho Chi Minh City) plus a Monobrand Arclinea Showroom in Hanoi. Go-to-market is consultative and project-based, anchored by private consultations, named-project credentials (Gran Melia Nha Trang 6* Resort, Lotte Hotel Hanoi, Bitexco JW Marriott Villa, The Coral branded-residence cluster at Vega City Nha Trang, Michelin restaurant Hispania), and a formal B2B partner program for interior designers, contractors and consultants. Pricing is quote-based and outcome-based per project; revenue mechanics span one-time product sales, professional services, distribution margins, and branded-residence partnership revenue.

Name

EuroStyle

Legal name

Công ty Cổ phần Phong cách Âu châu – EuroStyle

Website

https://eurostyle.com.vn

Company type

Private

Founded year

2009

Headcount range

101–250 employees

Short description

EuroStyle is a Vietnam-based luxury interior design and distribution company, exclusively representing more than 40 premium European furniture, kitchen, bathroom, lighting, and surface brands for ultra-high-net-worth residential and 5-6 star hospitality projects across Hanoi and Ho Chi Minh City.

Ownership category

akta.pro rank

Product category

Luxury Interior Design & European Home Furnishings Distribution

NAICS

All Other Home Furnishings Retailers (449129)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Luxury interior design
• European kitchen systems
• Premium furniture distribution
• Hospitality interior fit-out
• Designer surface materials

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury furniture and kitchen product sales: One-time/project-based sales of imported European furniture, kitchen cabinetry, appliances, lighting, bathroom/spa equipment and finishing materials to end-clients via three owned showrooms (Hanoi Heritage Center, Hanoi Complex Head Office, Saigon Center). Catalog covers 40+ exclusive brands across indoor/outdoor furniture, kitchens, wardrobes, doors/partitions, bathrooms, lighting and decor.
2. Design, consultation and turnkey interior fit-out services: End-to-end services spanning consultation, design, construction, finishing and project management for super-premium residential (villas, penthouses, luxury apartments) and commercial (5–6 star hotels, branded residences, resorts, F&B) projects. Marketed as "tư vấn – thiết kế – thi công – hoàn thiện và quản lý."
3. Exclusive brand distribution royalties/margins: EuroStyle is the exclusive distributor in Vietnam for multiple premium European brands (Poliform, Arclinea, Gaggenau, Bosch, Leicht, Porcelanosa, L'Antic Colonial, Urbatek, Miele, Sub-Zero & Wolf, Blanco, etc.), earning distribution margin and project-specification influence on kitchen and material specifications.
4. Branded real-estate interior partnership revenue: Revenue tied to furnishing branded/luxury real-estate developments (e.g., The Coral Artistry, The Coral Signature furnished by Roberto Cavalli Home Interiors, The Coral Villa inspired by GT115 Yacht – part of Gran Melia Nha Trang 6* Resort) where EuroStyle is the interior partner for the developer.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

EuroStyle is the exclusive Vietnamese distributor for more than 40 premium European interior brands spanning furniture, kitchen cabinetry, kitchen appliances, bathroom and spa equipment, lighting, doors and partitions, and surface materials. The company sells these products through three owned showrooms in Hanoi and Ho Chi Minh City and delivers them as part of an end-to-end luxury design-build service covering consultation, design, supply, installation, and project management for ultra-premium residential villas, penthouses, and apartments as well as 5-6 star hotel, resort, branded-residence, and Michelin-grade F&B projects.

Product overview

EuroStyle (Công ty Cổ phần Phong cách Âu châu) is a Vietnamese luxury interior design and distribution company rather than a single software product — its offering is best described as a curated multi-brand portfolio platform that combines more than 40 exclusive European furniture, kitchen, bathroom, lighting, and surface-material brands under one design, supply, and installation service. The portfolio spans indoor furniture (Minotti, Visionnaire, Lema, Bruno Zampa, Mestre, Poliform), kitchens and kitchen cabinets (Arclinea, Leicht, Ernestomeda, Binova, Poliform kitchens), kitchen appliances (Gaggenau, Miele, Bosch, Siemens, Sub-Zero & Wolf), sinks and faucets (Blanco), outdoor furniture (Vondom, Point), doors and partitions (Lualdi), bathroom and spa equipment (Agape, Effe, Noorth, Unidrain, Piccolo, Art Color, Porcelanosa Bathroom, Noken), tiles and surface materials (Porcelanosa, L'Antic Colonial, Urbatek, Krion), decorative fireplaces (Glammfire), lighting (Henge, Barovier&Toso, Oluce, Preciosa), and decor/textiles (Giobagnara, Amini, Glamora). These brand modules are integrated through EuroStyle's end-to-end service platform covering consultation, design, supply, installation, and after-sales support, delivered via its three showrooms: EuroStyle Heritage Center and EuroStyle Hanoi Complex – Head Office in Hanoi, and EuroStyle Saigon Center in Ho Chi Minh City.

Differentiator

Problem solved

Functional benefit

Products and services

• Poliform kitchens and furniture Italian luxury modular kitchens and living systems featuring refined materials and craftsmanship; sold through EuroStyle's three showrooms as part of design-build projects for ultra-premium residential and hospitality clients in Vietnam.
• Arclinea kitchens Italian luxury kitchen brand founded in 1925 in Caldogno, including the iconic Italia collection designed by Antonio Citterio and lines such as Lignum et Lapis, Convivium, Artusi, Gamma, Vina Epicure and Mensolinea; distributed exclusively by EuroStyle in Vietnam with a Monobrand Showroom at 1 Dien Bien Phu, Hanoi.
• Leicht kitchens German premium handle-less modular kitchen systems with FSC-certified materials, including Bondi, Avenida, Carre, Topos, Verve, Steel, Bossa, Bosa, Bossa Concrete, Classic FS-C, Bondi Synthia, Bondi E Xylo and Bondi E | Valais lines; distributed exclusively by EuroStyle in Vietnam.
• Minotti indoor furniture Italian luxury indoor furniture and leather/textile collections covering living room, bedroom and dining; distributed exclusively by EuroStyle in Vietnam and featured in the LIVING brand category.
• Visionnaire indoor furniture Italian luxury furniture brand offering high-end indoor collections for living rooms, bedrooms and dining rooms; distributed exclusively by EuroStyle in Vietnam.
• Lema furniture and wardrobes Italian contemporary furniture brand offering made-in-Italy wardrobes, living room and bedroom systems; distributed exclusively by EuroStyle in Vietnam.
• Bruno Zampa indoor furniture Italian luxury indoor furniture brand offering classical and contemporary indoor collections; distributed exclusively by EuroStyle in Vietnam.
• Ernestomeda Italian kitchens Italian kitchen cabinet manufacturer offering the Obliqua 3, Obliqua, One, Sign, Soul and Icon collections with a focus on functional innovation and material quality; distributed by EuroStyle in Vietnam.
• Lualdi doors, partitions and wardrobes Italian manufacturer of interior doors, sliding door systems and boiserie wall systems including Matrix Finitura, Boiserie Edge, Boiserie Avenue, Koan and Wall&Door; distributed exclusively by EuroStyle in Vietnam.
• Gaggenau premium kitchen appliances German premium kitchen appliances including ovens, combi-steam ovens, rangehoods, Vario 400 and 200 series cooktops, wine units and automatic coffee machines such as CM 450 110 and the 200 Series Downdraft Ventilations; supplied by EuroStyle as an authorized Vietnamese channel partner and concealed behind uniform cabinetry panels in integrated kitchens.
• Miele kitchen appliances German kitchen appliances including warming drawers (EVS 7010, ESW 7010, ESW 7020), dishwashers (G 7465 SCVi XXL AutoDos, G 7160 SCVi AutoDos, G 5260 SCVi Active Plus) and combi-steam/microwave ovens (DGC 7460 HC Pro, DG 7240); supplied by EuroStyle in Vietnam.
• Bosch kitchen appliances German kitchen appliances including induction hobs, ovens, rangehoods, refrigerators, dishwashers and integrated smart kitchen equipment; supplied by EuroStyle as an official channel partner in Vietnam.
• Sub-Zero & Wolf kitchen appliances Premium refrigeration and cooking appliances distributed by EuroStyle in Vietnam as part of its kitchen equipment catalogue for luxury residences and hospitality projects.
• Blanco kitchen sinks and faucets German kitchen sinks and faucets including Quatrus and Corence sinks and Empressa Semi Pro and Rivana faucets; distributed by EuroStyle in Vietnam.
• Porcelanosa tiles, bathroom and surface materials Spanish group founded in 1973 and one of Europe's largest producers of ceramic tiles, bathroom equipment and interior surfaces. Distributed exclusively by EuroStyle in Vietnam, covering the Dubai Bronze, Oxford Cognac, Karachi Grey, Spiga Botega Caliza, Bottega Caliza – P, Noir, Massa, Dolomiti, Matt, Decor Marmi, Baltic and Laurent tile families.
• Vondom outdoor furniture Spanish outdoor furniture brand offering designer outdoor sofas, armchairs, planters, sun loungers, cabanas and umbrellas; distributed exclusively by EuroStyle in Vietnam.
• Agape designer bathrooms Italian designer bathroom brand offering bathtubs, basins and bathroom furniture with refined finishes; distributed by EuroStyle in Vietnam under the WELLNESS category.
• Luxury interior design-build services End-to-end design-build service marketed as "tư vấn – thiết kế – thi công – hoàn thiện và quản lý" covering consultation, design, construction, finishing and project management for ultra-premium residential (villas, penthouses, luxury apartments) and commercial (5-6 star hotels, branded residences, resorts, F&B) projects in Vietnam, anchored by EuroStyle's three owned showrooms and its exclusive European brand portfolio.

Quantifiable outcome

• Exclusive distribution of 40+ European brands in Vietnam
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

39 partnerships are on record, tiered flagship, core and minor.

• PoliformflagshipOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Poliform in Vietnam. Poliform kitchens and living systems are showcased at EuroStyle Hanoi Complex (Head Office, 26 Tran Hung Dao). One of EuroStyle's flagship luxury kitchen brands.
• ArclineaflagshipOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Arclinea kitchens in Vietnam. EuroStyle operates a dedicated Monobrand Arclinea Showroom at 1 Dien Bien Phu, Cua Nam, Hanoi. Carries Arclinea Italia, Lignum et Lapis, Convivium, Artusi, Gamma, Vina Epicure and Mensolinea lines.
• GaggenauflagshipOEM/ Whitelabel/ Licensing PartnerEuroStyle is the authorized supplier of Gaggenau premium German kitchen appliances in Vietnam (ovens, combi-steam ovens, rangehoods, Vario 400/200 series cooktops, wine units, automatic coffee machines). Distributed under the "Đơn vị cung cấp uy tín" relationship.
• BoschcoreOEM/ Whitelabel/ Licensing PartnerEuroStyle supplies Bosch premium German kitchen appliances (induction hobs, ovens, rangehoods, refrigerators, dishwashers) to the Vietnamese market as an official channel partner.
• LeichtflagshipOEM/ Whitelabel/ Licensing PartnerEuroStyle is the official distributor of Leicht kitchens in Vietnam. Carries extensive Leicht kitchen cabinet lines (Bondi E | Valais, Bondi | Classic – FS, Bondi E Xylo, Bondi Synthia, Classic FS C Topos, Verve – FS | Topos, Steel | Classic FS | Topos, Bossa E | Kera | Madero, Bosa Classic FS-C, Bossa Concrete, Carre fs topos, Avenida, etc.).
• MielecoreOEM/ Whitelabel/ Licensing PartnerEuroStyle supplies Miele kitchen appliances in Vietnam, including warming drawers (EVS 7010, ESW 7010, ESW 7020), dishwashers (G 7465 SCVi XXL AutoDos, G 7160 SCVi AutoDos, G 5260 SCVi Active Plus) and combi-steam/microwave ovens (DGC 7460 HC Pro, DG 7240).
• Porcelanosa Group (Porcelanosa, L'Antic Colonial, Urbatek, Noken, Krion)flagshipOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Porcelanosa Group brands in Vietnam. Carries Porcelanosa tiles (Dubai Bronze, Oxford Cognac, Karachi Grey, Spiga Botega Caliza, Bottega Caliza – P, Noir, Massa, Dolomiti, Matt, Decor Marmi, Baltic, Laurent), L'Antic Colonial natural-stone products (Airslate, Metal Mosaics, Realm vinyl, Opal Blue Mosaic) and Urbatek large-format porcelain slabs (OroBico Dark, Viola Blue, Taj Mahal). Founded 1973 in Spain, one of Europe's largest tile/bathroom groups.
• MinottiflagshipOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Minotti (Italian luxury indoor furniture and leather/textile collections) in Vietnam. Minotti features prominently in the "LIVING" brand category and in material-trend articles.
• VisionnaireflagshipOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Visionnaire (Italian luxury furniture) in Vietnam, featured in the LIVING brand category.
• LemacoreOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Lema (Italian furniture systems and wardrobes) in Vietnam.
• Bruno ZampacoreOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Bruno Zampa (Italian luxury furniture) in Vietnam.
• ErnestomedacoreOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Ernestomeda Italian kitchens (Obliqua 3, Obliqua, One, Sign, Soul, Icon) in Vietnam.
• LualdicoreOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Lualdi (Italian doors, partitions and wardrobes — Matrix Finitura, Boiserie Edge, Boiserie Avenue, Koan, Wall&Door) in Vietnam.
• MestreminorOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Mestre in Vietnam (listed in exclusive brand portfolio).
• VondomminorOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Vondom (Spanish outdoor furniture) in Vietnam.
• PointminorOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Point (Spanish outdoor furniture) in Vietnam.
• GlammfireminorOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Glammfire (decorative fireplaces) in Vietnam.
• EffeminorOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Effe (Italian bathroom & wellness systems) in Vietnam.
• GiobagnaracoreOEM/ Whitelabel/ Licensing PartnerEuroStyle is the exclusive distributor of Giobagnara (Italian leather and decorative accessories) in Vietnam, featured in the STYLING brand category.
• Sub-Zero & WolfcoreOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Sub-Zero & Wolf premium refrigeration and cooking appliances in Vietnam (listed among kitchen-equipment brands on the kitchen-equipments category).
• BlancocoreOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Blanco kitchen sinks (Quatrus, Corence) and faucets (Empressa Semi Pro, Rivana) in Vietnam.
• SiemensminorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Siemens kitchen equipment in Vietnam (listed among kitchen-equipment brands).
• HengeminorOEM/ Whitelabel/ Licensing PartnerEuroStyle is listed as a distributor of Henge (Italian decorative lighting/furniture brand) under the STYLING category.
• Barovier & TosominorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Barovier & Toso (Italian luxury glass lighting) in Vietnam, listed under STYLING brand category.
• OluceminorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Oluce (Italian lighting brand) in Vietnam under STYLING.
• AminiminorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Amini (rugs/textiles) in Vietnam under STYLING.
• GlamoraminorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Glamora (Italian wallpaper brand) in Vietnam under STYLING.
• PreciosaminorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Preciosa (Czech luxury lighting/crystal brand) in Vietnam under STYLING.
• AgapeminorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Agape (Italian bathroom furniture) in Vietnam under the WELLNESS category.
• Art Color (Art Ceram)minorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Art Color / Art Ceram (Italian sanitaryware) in Vietnam under WELLNESS.
• UnidrainminorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Unidrain (Danish floor drains) in Vietnam under WELLNESS.
• NoorthminorOEM/ Whitelabel/ Licensing PartnerEuroStyle distributes Noorth (Italian bathroom furniture) in Vietnam under WELLNESS.
• TVHubcoreStrategic or Co-development PartnerListed as a strategic partner on EuroStyle's homepage. (TVHub appears to be a Vietnam-based partner — likely project/technology integration supporting EuroStyle's smart-home and interior solutions.)
• RAY ArchitecturecoreStrategic or Co-development PartnerListed as a strategic partner on EuroStyle's homepage — likely an architectural firm collaborating on luxury residential and hospitality projects.
• KDI HoldingsflagshipStrategic or Co-development PartnerListed as a strategic partner on EuroStyle's homepage. KDI Holdings is a major Vietnamese real-estate developer; the partnership is anchored by KDI's Gran Melia Nha Trang 6* Resort / The Coral Villa / Vega City Nha Trang projects where EuroStyle is the interior partner.
• FVA (FVA Group)coreStrategic or Co-development PartnerListed as a strategic partner on EuroStyle's homepage — likely a Vietnam-based project/development partner.
• EurostonecoreStrategic or Co-development PartnerListed as a strategic partner on EuroStyle's homepage — likely a stone/material supply or processing partner.
• Cơn Bão SốminorStrategic or Co-development PartnerListed as a strategic partner on EuroStyle's homepage — a Vietnam-based strategic partner.
• Alis LightingcoreStrategic or Co-development PartnerListed as a strategic partner on EuroStyle's homepage — likely a lighting design/engineering partner supporting EuroStyle's layered-lighting methodology.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• King Living: Australian premium furniture brand and retailer with showrooms across APAC and an integrated design-service model. Comparable to EuroStyle as a design-led, multi-brand (proprietary + partnered) luxury furniture retailer targeting high-end residential and hospitality projects.
• Roche Bobois: Global French luxury furniture retailer with a network of company-owned and franchised showrooms. Comparable to EuroStyle as a multi-brand luxury home furnishings retailer combining proprietary and partner brands with project-based design services for UHNWI residential clients.
• Marquis Furniture & Furnishings: Singapore-based luxury furniture retailer and interior design house distributing high-end European brands. Comparable to EuroStyle as a regional multi-brand luxury home retailer combining showroom retail with interior design services for UHNWI clients.
• Space Furniture: Singapore-headquartered luxury furniture retailer representing premium European brands (B&B Italia, Minotti, Poliform, Cassina) across Southeast Asia. Closest regional peer to EuroStyle given shared European-brand distribution model and APAC showroom presence.

Broad incumbents

• Vitra: Swiss premium furniture and design brand with global flagship stores and strong hospitality/residential footprint. Comparable as a luxury European design principal with adjacent APAC distribution and a similar premium-spec positioning.
• Haworth: Global premium contract and office furniture manufacturer and dealer with showrooms across APAC. Comparable as a high-end commercial/hospitality interior brand and dealer network operator serving luxury hospitality and corporate fit-outs in Asia.
• B&B Italia: Iconic Italian luxury furniture manufacturer with global monobrand flagship stores. Comparable as a leading premium European furniture brand present in the Vietnamese market; competes for share-of-wallet at the specifier level even though it operates upstream of EuroStyle as a principal.
• Minotti: Italian luxury indoor furniture manufacturer whose brand EuroStyle exclusively distributes in Vietnam. Comparable as one of the underlying European principals whose brand equity directly drives EuroStyle's showroom traffic and project pipeline.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eurostyleofficial
• Facebookfacebook.com/eurostylevietnam
• LinkedInlinkedin.com/company/eurostyle-hafa-vietnam
• Instagraminstagram.com/eurostylevietnam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EuroStyle