Reputation House
- Company typePrivate
- Founded2019
- HeadquartersWan Chai, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Reputation House does
Reputation House is a Dubai-headquartered digital risk protection company founded in 2019 that operates a unified platform for monitoring and managing brand reputation across search engines, AI systems (ChatGPT, Gemini, Perplexity, Claude), media, and review sites. The product architecture spans three layers: a free diagnostic tool (Risk Check) serving as top-of-funnel lead generation with 230+ registered companies; a core SaaS platform (Risk Control Center) with ten modules across six architectural layers and a proprietary RPN (Reputation Performance Number) scoring index; and four service modules (RH Detection for risk intelligence, RH Control for ongoing management, RH Defence for crisis response, and RH Personal for individual reputation). The company also operates a Research Center producing data-validated studies on brand reputation dynamics.
The business model combines subscription revenue (RH Control from $12,000/month, RH Detection and RH Personal from $5,000/month) with project-based crisis management engagements (RH Defence from $50,000) and custom enterprise solutions for M&A due diligence and PE portfolio management. Customers are concentrated in fintech, pharmaceutical, investment, B2B, and PE sectors across UAE, EU, US, and MENA markets. The company reported FY2025 revenue of $6.56 million (AED 24 million), up 60% from $4.1 million in FY2024, with operations self-funded and no disclosed venture or private equity investment. Headcount is estimated at 100-200 employees, and the firm holds 21 international awards including Gold Stevie and Globee recognitions.
Reputation House firmographics
Firmographics- Name
- Reputation House
- Legal name
- Reputation House L.L.C-FZ
- Website
- https://reputation.house
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Reputation House industry classification
Industry- Product category
- Digital Risk Protection Software
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
- akta.pro secondary industries
- Reputation Measurement, Auditing & Sentiment Analytics (MPAAAOAO), Brand Safety, Monitoring & Social Listening (MPAAAOAA), Reputation Management & Executive Thought Leadership (MPAAADAK), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Reputation House is headquartered
LocationHeadquarters
- HQ city
- Wan Chai
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
Reputation House business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription revenue from RH Control, RH Detection, and RH Personal modules. Tiered pricing starting at $5,000-$12,000/month depending on module and enterprise requirements.
- Project-Based Services: RH Defence crisis management projects starting at $50,000, plus crisis management retainers for ongoing protection
- Enterprise Custom Solutions: Custom pricing for specialized engagements including M&A due diligence, regulated industry compliance, and private equity portfolio management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | RH Control enterprise reputation management |
| Subscription | Monthly | RH Detection early threat detection |
| Subscription | Monthly | RH Personal executive reputation management |
| Other | Multi-year contract | RH Defence crisis management |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Reputation House product offering
Product offeringCore offering
Reputation House operates a digital risk protection platform that combines a proprietary SaaS (Risk Control Center), a free diagnostic tool (Risk Check), and four modular service modes (RH Detection, RH Control, RH Defence, RH Personal) to monitor, detect, and manage brand and personal digital reputation across search engines, AI platforms (ChatGPT, Gemini, Perplexity, Claude), media outlets, and review sites.
Product overview
Reputation House offers a unified digital risk protection platform architecture comprising three main components: (1) Risk Check - a free standalone diagnostic tool analyzing four digital risk domains; (2) Risk Control Center - the core SaaS platform with 10 modules across 6 architectural layers featuring proprietary RPN scoring, complemented by four service modes (RH Detection for risk intelligence, RH Control for ongoing management, RH Defence for crisis response, and RH Personal for individual reputation); and (3) Research Center - providing scientific foundation through data-validated research. The company also provides discrete services including Brand Reputation Management, SERM, Social Listening & Analytics, AI Influence Services, Digital PR, and Crisis Management.
Differentiator
Problem solved
Functional benefit
Brands
- Risk Control Center: A two-layer SaaS platform for ongoing management of digital reputation risks, consolidating data from search, AI systems, media, and review platforms into a unified operational environment with six core modules including Overview, Social Listening, Search Results, Action Plan, Reports Archive, and AI Module. Features proprietary RPN (Rep-Positive-Negative) score.
- RiskCheck
- RH Personal
- RH Defence
- RH Control
- RH Detection
Products and services
- Risk Control Center A two-layer SaaS platform (technology + service) for ongoing management of digital reputation risks across search, AI, media, and review channels. Features 10 modules across 6 architectural layers including a proprietary RPN (Rep-Positive-Negative) unified reputation risk index, social listening, search results analysis, AI module, action plans, and reports archive.
- Risk Check Free standalone diagnostic tool that analyzes four digital risk domains (Search, AI, Media, Reviews) and returns a visual Risk Constellation map within 24 hours. No login or credit card required. Used by 230+ companies since launch.
- RH Detection Risk intelligence platform providing full visibility across media, search, AI and ratings with real-time alerts, SCAN monitoring, SERP analysis, AI representation analysis, reviews monitoring, narrative and sentiment analytics, risk signals, and workflow triggers. Subscription from $5,000/month.
- RH Control Online reputation management service combining real-time intelligence with expert narrative operations for proactive brand protection. Includes platform access and dedicated operations team covering content creation, SERP management, review response, community influence, and AI representation correction. Subscription from $12,000/month.
- RH Defence Immediate enterprise crisis management service combining platform deployment with dedicated operations team activated when reputation threats become public damage. Provides coordinated response across media, search, AI, social, and reviews. Project-based pricing from $50,000.
- RH Personal Personal online reputation management service for executives, founders, and high-net-worth professionals. Monitors, protects, and manages individual digital presence across search results, AI platforms, media, and professional networks. Subscription from $5,000/month.
- Research Center Dedicated research division that studies how reputation forms, how narratives spread, and how algorithms shape brand perception. Provides scientific foundation and data-validated approaches for all products and methodologies, including the Brand Reputation Research 2026 report analyzing over two million brand mentions across 39 global brands.
Quantifiable outcome
- 60% year-over-year revenue growth (FY2024 to FY2025)
- +2 more outcomes
Companies that use Reputation House
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Reputation House technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Reputation House partnerships and signals
Strategic signalScale indicators7 records
Recent moves9 records
Expansion highlights6 records
Reputation House competitors and assessment
Company assessmentBroad incumbents
- Cision: Cision is a large incumbent PR, communications and media monitoring platform with global enterprise reach. It overlaps with Reputation House on media monitoring, PR distribution and reputation analytics as part of a much broader portfolio.
- Sprinklr: Sprinklr is an enterprise customer experience and social media management platform with built-in social listening, sentiment analysis and reputation monitoring — overlapping with Reputation House's enterprise ORM suite.
- Khoros: Khoros is an enterprise social media management and digital customer engagement platform with brand monitoring and community management — comparable as a broader incumbent offering overlapping reputation features.
Emerging players
- Podium: Podium is a customer interaction and reputation platform for local businesses focused on reviews, messaging and AI-driven responses — an emerging peer addressing a narrower segment than Reputation House's enterprise scope.
Direct peers
- NetBase Quid: NetBase Quid provides AI-powered social analytics, consumer and market intelligence with sentiment and narrative analysis — comparable to Reputation House's narrative and sentiment analytics modules.
- Brandwatch (Cision): Brandwatch is a consumer intelligence and social listening platform (now part of Cision) that analyzes brand mentions, sentiment and trends — comparable to Reputation House's narrative and sentiment analytics capabilities.
- Critical Mention: Critical Mention provides real-time media monitoring and reputation intelligence across broadcast, online and social channels — comparable to Reputation House's SCAN monitoring and risk signals offering.
- Mention: Mention is a social media monitoring and brand listening tool that tracks brand mentions across the web and social platforms — a direct SMB/mid-market peer to Reputation House's Risk Check and RH Detection.
- Meltwater: Meltwater is a global media intelligence and social listening platform that monitors brand mentions across news, social, blogs and reviews — directly comparable to Reputation House's RH Detection and Social Listening modules.
- Birdeye: Birdeye is a reputation management and customer experience platform focused on multi-location businesses, aggregating reviews and social signals — comparable to Reputation House's review-site monitoring across Trustpilot, G2 and Glassdoor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Reputation House social profiles
Digital presenceReputation House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reputation House leadership team
Management profileNumber of profiles
Profiles2 records
Reputation House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reputation House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reputation House
What does Reputation House do?
Reputation House operates a digital risk protection platform that combines a proprietary SaaS (Risk Control Center), a free diagnostic tool (Risk Check), and four modular service modes (RH Detection, RH Control, RH Defence, RH Personal) to monitor, detect, and manage brand and personal digital reputation across search engines, AI platforms (ChatGPT, Gemini, Perplexity, Claude), media outlets, and review sites.
Is Reputation House a public or private company?
Reputation House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reputation House founded?
Reputation House was founded in 2019. It employs 51 to 100 people.
Where is Reputation House based?
Reputation House is headquartered in Wan Chai, Hong Kong SAR China, in the Asia region.
How does Reputation House make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are project-Based Services and enterprise Custom Solutions.
Who are Reputation House's main competitors?
Broad incumbents on record are Cision, Sprinklr and Khoros. Podium is listed as an emerging player. Direct peers are NetBase Quid, Brandwatch (Cision), Critical Mention, Mention, Meltwater and Birdeye.
Does Reputation House have an API?
No public API is recorded for Reputation House.
What industry is Reputation House in?
Reputation House's product category is Digital Risk Protection Software. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM), with a secondary code of MPAAAOAO, Reputation Measurement, Auditing & Sentiment Analytics.