Manja

What Manja does

Manja Inc. (operating as Manja AI) is a Delaware-incorporated, privately held SaaS company founded in 2023 with 1-10 employees that sells an AI-powered sales coaching and analytics platform targeting inside sales teams. The platform combines large language models, real-time transcription, and machine learning to deliver in-call coaching, AI-driven practice simulations, and analytics on sales conversations. Core products include Sales Gym (AI-powered practice environment with realistic buyer personas), real-time Live Coaching overlay during demos and calls, Demo & Call Analytics with sentiment and talk-ratio scoring, dynamic Playbook Creator, AI-generated Battle Cards, Weakness Diagnosis, and an AI Chat Assistant grounded in company-specific playbooks and prior interactions. The platform has analyzed 50K+ calls and demos and cites claimed outcomes of 22% higher close rates, 10x more coached interactions, and 50% reduction in rep ramp time.

The business model is per-seat SaaS subscription priced at $35 per agent per month for the Core Platform, with a $49 per agent per month Live Coaching add-on and a $99 per month API Access add-on; enterprise pricing is custom for teams of 50+ agents. Distribution combines a product-led growth motion (14-day free trial, no credit card, self-serve onboarding via app.manja.ai) with an enterprise field-sales motion (demo requests answered within 24 hours, white-glove onboarding), supplemented by a reseller partner program, content marketing through an extensive sales-coaching blog, social media presence across LinkedIn, Twitter/X, YouTube, Instagram, Medium and Threads, and email nurture. Supporting channels include Google OAuth sign-in, PBX integrations for automatic call capture, and a documented file-upload API supporting audio, video, and text with bulk processing.

The product is still in alpha per the company's own terms of service, and no external funding rounds, named customers, management team, or revenue figures are disclosed. The company is incorporated in Delaware, USA, and is operating globally based on multi-country demo support, though no operating geographies are formally registered.

Name

Manja

Legal name

Manja Inc.

Website

https://manja.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Manja AI is a Delaware-incorporated SaaS company that sells an AI-powered sales coaching platform for inside sales teams, combining real-time in-call guidance, AI sales-practice simulations, and conversation analytics. It monetizes via per-seat subscriptions starting at $35 per agent per month with an enterprise tier for 50+ agents.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Telephone Call Centers (56142)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Sales enablement software
• AI sales coaching
• Conversation intelligence
• Real-time call coaching
• Sales training platform

Headquarters

HQ city

Unknown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Core Platform Subscription: SaaS subscription model priced per agent per month at $35. Includes Sales Gym, Demo Analytics, Call Analytics, Competitor Analytics, Deal Breaker Analytics, AI Chat Assistant, Playbook Creator, Battle Cards, Team Dashboard, and Email Support.
2. Live Coaching Add-on: Additional per-agent monthly subscription of $49 on top of Core Platform. Includes real-time live coaching features, live call transcription, dynamic battle card surfacing, objection handling prompts, talk track suggestions, competitor intel alerts, priority support, and dedicated success manager.
3. API Access Add-on: Monthly subscription at $99 for programmatic integration capabilities including file upload API, bulk processing, custom workflow automation, and developer support.
4. Enterprise Custom Pricing: Custom pricing for teams of 50+ agents including custom integrations and white-glove onboarding services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Manja AI is a SaaS sales enablement platform that delivers real-time, rep-visible AI coaching during live customer calls and demos, an AI Sales Gym for simulation-based practice with realistic buyer personas, and post-call/demo analytics covering sentiment, talk ratios, competitor mentions, and deal breaker detection. The platform serves inside sales teams and includes dynamic playbooks, AI-generated battle cards, a chat assistant, weakness diagnosis, PBX integrations, and a developer API.

Product overview

Manja AI is an AI-powered sales enablement platform offering a unified product portfolio centered around live sales coaching and AI-powered training. The Core Platform ($35/agent/month) provides the foundation with Sales Gym (AI practice simulations), Analytics (demo and call analytics with sentiment, talk ratios, competitor tracking, deal breaker identification), AI Sales Coach (virtual coaching), Playbook Creator, Battle Cards, AI Chat Assistant, and Weakness Diagnosis. The Live Coaching Add-on (+$49/agent) enables real-time AI assistance during active calls with dynamic battle cards, objection handling prompts, and talk track suggestions. The API Access Add-on ($99/month) provides programmatic file upload and workflow automation. All products work together as a complete system for training, coaching, and empowering sales organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Gym AI-powered practice environment where sales reps rehearse demos, handle objections, and perfect their pitch against realistic AI buyer personas before talking to real customers. Provides instant feedback and tracks progress over time. Targets inside sales reps and managers seeking risk-free skill development.
• AI Sales Coach Virtual AI-powered coach that transcribes and analyzes sales demos and calls, providing personalized coaching, feedback, and strategic game planning for Account Executives. Also powers the AI Chat Assistant for instant answers to sales questions, objection handling, and competitive positioning.
• Live Coaching Real-time AI assistance module that surfaces battle cards, objection handling prompts, talk track suggestions, and competitor intel alerts to sales reps during live customer calls and demos via a rep-visible overlay. The customer does not see the prompts.
• Demo & Call Analytics Deep analytics dashboard for sales demos and calls that surfaces sentiment scores, talk ratios, competitor mentions, deal breaker signals, and team performance metrics to identify what differentiates top performers.
• Playbook Creator Tool that builds dynamic, AI-enhanced sales playbooks that evolve based on winning strategies and standardized approaches for different selling scenarios, ensuring team consistency.
• Battle Cards AI-generated competitive intelligence module that helps sales reps win against competitors by tracking competitor mentions and win/loss patterns across conversations and surfacing real-time positioning and talking points.
• Weakness Diagnosis AI-powered module that analyzes a sales team's demos and calls to identify skill gaps and prioritize recommendations by impact, automatically assigning personalized training paths through Sales Gym scenarios.
• Manja AI Core Platform Complete SaaS sales training and analytics suite priced at $35 per agent per month, bundling Sales Gym, Demo Analytics, Call Analytics, Competitor Analytics, Deal Breaker Analytics, AI Chat Assistant, Playbook Creator, Battle Cards, Team Dashboard, and Email Support.
• API Access Add-on Add-on subscription at $99/month that provides programmatic file upload (audio, video, text), bulk processing for large volumes, custom workflow automation, and developer documentation for integrating Manja AI into existing tech stacks. Requires Core Platform subscription.

Quantifiable outcome

• 22% improvement in close rates within 90 days for teams using Manja AI
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot Sales Hub: Broad CRM/sales tool with AI-powered call recording, transcripts, and deal insights — competes with Manja for SMB and mid-market sales coaching budgets.
• Outreach: Sales engagement platform with Kaia conversation intelligence and AI-driven coaching — broader suite overlapping with Manja's analytics and coaching for inside sales teams.
• Salesloft: Sales engagement platform (now combined with Drift) offering cadences, call recording, and conversation analytics — overlaps with Manja's analytics and rep coaching workflows.
• Salesforce Sales Cloud / Einstein: Enterprise CRM with Einstein Conversation Insights, call summarization, and sales coaching features — a heavyweight incumbent competing for the same buyer and budget.

Direct peers

• Cresta: Real-time agent-assist for contact center and sales conversations, with live coaching overlays and generative AI suggestions — closest direct peer to Manja's Live Coaching module.
• Chorus.ai (ZoomInfo): Conversation analytics for sales calls; very close competitor to Manja's analytics, battle card, and coaching workflows, now part of ZoomInfo's sales intelligence suite.
• Gong: Conversation intelligence platform that records, transcribes, and analyzes sales calls for coaching and deal insight — directly overlaps with Manja's Call/Demo Analytics and AI Sales Coach.
• Balto: Real-time call-center coaching software that gives agents on-call guidance, checklists, and battle cards during live conversations — directly comparable to Manja's Live Coaching add-on.

Emerging players

• PitchMonster: AI sales role-play and coaching platform for practicing pitches and handling objections — narrower but directly comparable to Manja's AI Sales Gym.
• Mindtickle: Sales readiness and training platform with role-play, coaching, and analytics — overlaps with Manja's Sales Gym practice environment and weakness diagnosis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/manjainc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manja