GeotargetingWP
GeotargetingWP is a bootstrapped WordPress SaaS geolocation plugin suite (Geotargeting Pro plus Geo Redirect, Geo Links, Geo Blocker, Geo Flags) that uses IP and GPS lookups to target content, manage redirects, and control access for a long tail of SMB sites, e-commerce stores and affiliate marketers globally.
- Company typePrivate
- Founded2010
- HeadquartersLewes, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GeotargetingWP does
GeotargetingWP, operated by Timersys WP LLC (Delaware), is a SaaS WordPress geolocation platform built around a hosted IP/GPS lookup API and a suite of five WordPress plugins: Geotargeting Pro (the core targeting engine for posts, pages, products, popups and widgets) plus four add-ons — Geo Redirect, Geo Links, Geo Blocker and Geo Flags. The service runs geolocation either through the company's API or via local databases (MaxMind GeoLite2/GeoIP2, IP2Location), and uses an AJAX mode to remain compatible with major WordPress cache plugins (WP Super Cache, W3 Total Cache, WP Rocket, LiteSpeed) and CDNs/proxies (Cloudflare, Sucuri, Akamai, Ezoic, Reblaze, Varnish). Deep native integrations span the major WordPress page builders (Elementor, Divi, Gutenberg, WPBakery, Beaver Builder), e-commerce (WooCommerce, Easy Digital Downloads), and translation plugins (WPML, Polylang, GTranslate, Weglot).
The company monetizes via self-serve monthly and annual subscription tiers priced from $2 (Baby, 1,000 requests/month) to $50/year (Pro) and above, with unlimited-site licensing and a free 14-day trial with unlimited requests; an Enterprise tier offers custom multi-year contracts. A 30-day-cookie affiliate program adds a partner acquisition channel, and a flagship hosting partnership with Kinsta (plus compatibility with WP Engine, Wordfence and others) extends reach into higher-spend WordPress installs. Primary customer segments include casino/gambling affiliate sites, WooCommerce and Easy Digital Downloads merchants, multilingual WordPress sites, affiliate marketers (notably Amazon geo-redirects) and content publishers with geographic compliance restrictions. Marketing is content-led, anchored by SEO-targeted tutorials, documentation, and earned coverage on WP Arena, WP Lift, WP Mayor and WPMUdev.
GeotargetingWP is a privately held, bootstrapped business founded in 2010 and headquartered in Lewes, Delaware, with technical support operated from Argentina. Headcount is reported at 1–10 employees, no funding rounds are disclosed, and Timersys WP LLC also operates other WordPress products (e.g., Popups Premium). The company's current strategic posture emphasizes ecosystem integration breadth, cost-control features (session caching, bot exclusion, local databases) and an upmarket push via the Enterprise tier rather than headcount or capital expansion.
GeotargetingWP firmographics
Firmographics- Name
- GeotargetingWP
- Legal name
- Timersys WP LLC
- Website
- https://geotargetingwp.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GeotargetingWP is a bootstrapped WordPress SaaS geolocation plugin suite (Geotargeting Pro plus Geo Redirect, Geo Links, Geo Blocker, Geo Flags) that uses IP and GPS lookups to target content, manage redirects, and control access for a long tail of SMB sites, e-commerce stores and affiliate marketers globally.
- Ownership category
- akta.pro rank
GeotargetingWP industry classification
Industry- Product category
- WordPress Geolocation Plugins
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Geocoding, Search & Place Data Platforms (BPAMANAC)
- akta.pro secondary industries
- Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ), Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), International & Multilingual SEO (Hreflang, Geo-Targeting) (BPAFAJAG)
Keywords
Where GeotargetingWP is headquartered
LocationHeadquarters
- HQ city
- Lewes
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GeotargetingWP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription Plans (SaaS): Monthly and annual subscription plans based on API requests quota. Plans include unlimited sites usage. Transitioned from credit-based model to SaaS model in September 2018 to provide predictable pricing.
- Local Database Plans: Separate plans available for users who prefer local databases (MaxMind, IP2Location) instead of API calls. Pricing varies by database provider and number of sites.
- Affiliate Program: Referral commissions paid to affiliates who refer paying customers. Commissions vary by plan type (Baby through Enterprise) with one-time payments per referred customer. Cookie duration is 30 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Baby Plan - Entry-level subscription |
| Subscription | Monthly | Basic Plan - Mid-tier subscription |
| Subscription | Monthly | Plus Plan - Higher-volume subscription |
| Subscription | Annual | Pro Plan - Professional tier |
| Subscription | Multi-year contract | Enterprise Plan - Custom large-volume plan |
| Freemium | Pay-as-you-go | 14-Day Free Trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GeotargetingWP product offering
Product offeringCore offering
GeotargetingWP is a WordPress-native geolocation SaaS platform that combines IP and HTML5 GPS geolocation with a suite of plugins (Geotargeting Pro plus the Geo Redirect, Geo Links, Geo Blocker, and Geo Flags addons) to let WordPress site owners show, hide, redirect, or block content based on a visitor's country, state, city, or zip code. The service is delivered through a hosted geolocation API with optional local database deployments (MaxMind, IP2Location, Kinsta, WP Engine).
Product overview
GeotargetingWP is a WordPress geolocation SaaS platform consisting of a core plugin (Geotargeting Pro) plus four add-on modules (Geo Redirect, Geo Links, Geo Blocker, Geo Flags). The platform uses IP address and HTML5 GPS geolocation to target content, create redirects, manage affiliate links, and control access based on user geographical location. All plugins are compatible with major WordPress page builders (Elementor, Divi, Gutenberg, WPBakery, Beaver Builder) and ecommerce platforms (WooCommerce, Easy Digital Downloads). The service offers both cloud API-based geolocation and local database options (MaxMind, IP2Location) with AJAX mode for cache plugin compatibility.
Differentiator
Problem solved
Functional benefit
Brands
- Geotargeting Pro: Core WordPress geolocation plugin for geotargeting content based on user location.
- Geo Redirect
- Geo Links
- Geo Flags
- Geo Blocker
Products and services
- Geotargeting Pro
- Geo Redirect Addon that redirects visitors to different landing pages or external sites based on their geographical location, with support for AND/OR conditions, dynamic URL placeholders, and one-time redirect options.
- Geo Links Addon that creates affiliate links redirecting users to different destinations based on geolocation rules, with click statistics and device/referrer-based targeting.
- Geo Blocker
- Geo Flags Addon that displays the current visitor's country flag via shortcode, with support for customizable flag sizes (square or rectangular) and custom HTML output.
- Geot Maxmind Plugin Utility WordPress plugin that automatically downloads and updates the free MaxMind GeoLite2 database, allowing WordPress sites to run geolocation locally without API calls.
Quantifiable outcome
- 99.9% user geolocation accuracy
- +2 more outcomes
Companies that use GeotargetingWP
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
GeotargetingWP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability2 records
Feature11 records
GeotargetingWP partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and flagship.
- MaxMindcoreMaxMind GeoLite2 (free) and GeoIP2 (paid) databases are compatible with GeotargetingWP plugins. Users can run local geolocation instead of using the API, reducing costs for high-traffic sites. A plugin automatically downloads and updates the free MaxMind database.
- IP2LocationcoreIP2Location databases are supported for local geolocation. Users who prefer to manage their own database can purchase IP2Location data and integrate it with GeotargetingWP.
- KinstaflagshipKinsta is described as preferred WordPress hosting partner. They offer Nginx GeoIP support with cache based on user location. GeotargetingWP worked with Kinsta's engineering team to configure GeoIP support. Compatible with Kinsta's geoip service.
- WP EnginecoreWP Engine offers GeoIP support for Business, Premium, and Enterprise customers ($200/month minimum). GeotargetingWP can use WP Engine's geolocation data instead of making API calls. Compatible with WP Engine's cache layers.
- CloudflarecoreReal user IP detection supported through Cloudflare. Cloudflare also recommended for filtering malicious bot traffic to reduce unnecessary request consumption.
- WooCommerceflagshipNative WooCommerce integration for geotargeting products. Hide products by country/city/state, remove from catalog or show availability message. Also integrates with WooCommerce Price Based on Country for multi-currency pricing.
- WPMLcoreWPML integration for automatic slug translation on redirects. Language rules can be added to Geo Redirects to prevent redirect loops when users are already on correct language version.
- WP RocketcoreWP Rocket is fully compatible with GeotargetingWP without requiring AJAX mode. Plugin automatically detects WP Rocket and handles cache appropriately.
- ElementorflagshipBuilt-in Elementor integration adds Geotargeting tab to section, column, and widget settings. Users can show/hide content by country, state, zip code, or radius from coordinates directly in Elementor interface.
- Divi BuilderflagshipNative Divi integration for geotargeting rows, modules, and sections. Geotargeting tab available in Divi Builder settings for include/exclude targeting by zip code.
- Gutenberg Block EditorflagshipDedicated Geotargeting blocks added to Gutenberg editor. Wrap any content in Target Countries block to geotarget individual or groups of blocks.
- WPBakery Page BuildercoreGeotargeting functionality available for WPBakery Page Builder content. Tutorial documentation provided for geolocation implementation.
- Beaver BuildercoreBeaver Builder content can be geotargeted using GeotargetingWP. Tutorial documentation available for implementation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GeotargetingWP competitors and assessment
Company assessmentBroad incumbents
- Cloudflare: Cloudflare offers IP geolocation natively as part of its CDN/security platform and is even integrated with GeotargetingWP for real IP detection. As Cloudflare pushes geo features down into its free tier, it represents a structural competitive threat.
Direct peers
- ipstack: ipstack (formerly freegeoip) is an IP geolocation REST API service that competes with GeotargetingWP's core API. Both serve SaaS applications needing real-time geolocation data.
- ipapi: ipapi is a dedicated IP geolocation API service that competes directly with GeotargetingWP's API-based offering. Both serve developers and SaaS platforms that need country/city-level location lookups via REST API.
- IPinfo: IPinfo provides IP geolocation and other IP data APIs (country, city, ASN, company). It targets the same developer audience as GeotargetingWP's API and offers a similar freemium SaaS model.
- Abstract API: Abstract API offers an IP geolocation API among its suite of developer APIs, directly competing with GeotargetingWP's API-based geolocation service. It targets similar SaaS and developer customers.
- MaxMind: MaxMind provides IP geolocation databases (GeoLite2 and GeoIP2) that are directly integrated with GeotargetingWP as a local-database alternative to its API. It is both a partner and a competitive substitute for GeotargetingWP's core geolocation offering.
- Geo Targetly: Geo Targetly is a geo-targeting and geo-redirection SaaS that overlaps heavily with GeotargetingWP's Geo Redirect, Geo Links, and Geo Blocker addons, targeting the same affiliate and e-commerce use cases.
- IP2Location: IP2Location is a competing IP geolocation database provider that is also supported by GeotargetingWP as a local database option. WordPress users can choose IP2Location instead of MaxMind or GeotargetingWP's own API.
Emerging players
- Positionstack: Positionstack provides forward and reverse geocoding APIs that overlap with GeotargetingWP's location-data API. While it focuses more on address-to-coordinates, it competes for the same developer IP/location data budget.
Regional players
- Kinsta: Kinsta is a managed WordPress host that has built-in Nginx GeoIP support and is GeotargetingWP's preferred hosting partner. It represents a partial substitute as WordPress users can rely on host-level geolocation instead of a plugin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GeotargetingWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeotargetingWP leadership team
Management profileNumber of profiles
GeotargetingWP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeotargetingWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeotargetingWP
What does GeotargetingWP do?
GeotargetingWP is a WordPress-native geolocation SaaS platform that combines IP and HTML5 GPS geolocation with a suite of plugins (Geotargeting Pro plus the Geo Redirect, Geo Links, Geo Blocker, and Geo Flags addons) to let WordPress site owners show, hide, redirect, or block content based on a visitor's country, state, city, or zip code. The service is delivered through a hosted geolocation API with optional local database deployments (MaxMind, IP2Location, Kinsta, WP Engine).
Is GeotargetingWP a public or private company?
GeotargetingWP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GeotargetingWP founded?
GeotargetingWP was founded in 2010. It employs 1 to 10 people.
Where is GeotargetingWP based?
GeotargetingWP is headquartered in Lewes, United States, in the North America region.
How does GeotargetingWP make money?
Three revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are local Database Plans and affiliate Program.
Who are GeotargetingWP's main competitors?
Cloudflare is listed as a broad incumbent. Direct peers are ipstack, ipapi, IPinfo, Abstract API, MaxMind, Geo Targetly and IP2Location. Positionstack is listed as an emerging player. Kinsta is listed as a regional player.
Does GeotargetingWP have an API?
Yes. GeotargetingWP operates as a SaaS geolocation API service. The plugin calls the API to return user location on demand using IP or GPS geolocation. Users obtain an API Key and API Secret from their account dashboard to configure the plugin. The service supports unlimited sites when using requests to contact the API. The API returns geographical information including country, state, city, zip code, and coordinates. Developer documentation is at geotargetingwp.com/docs.
What industry is GeotargetingWP in?
GeotargetingWP's product category is WordPress Geolocation Plugins. Its primary akta.pro industry code is BPAMANAC, Geocoding, Search & Place Data Platforms, with a secondary code of BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms. Its NAICS code is 519290.