ProToura
ProToura is a German corporate event agency that runs aviation-themed events at Lufthansa Aviation Training centers across the DACH region, serving enterprise clients with team-building, leadership training, and incentive programs.
- Company typePrivate
- Founded1992
- HeadquartersBremen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ProToura does
ProToura is a German corporate event agency founded in 1992 in Bremen and built around aviation-themed experiences. The firm holds exclusive access to Lufthansa Aviation Training centers across eight locations in Germany, Austria, and Switzerland, giving clients use of 50 cockpit simulators and 8 cabin simulators. Its core service is the design and delivery of corporate events at these facilities, including team-building programs, leadership training, incentive trips, and product presentations.
The client base is concentrated in German-speaking enterprise customers, with named references including Deutsche Telekom, BMW, banks, and technology companies. Beyond the core B2B offering, ProToura has expanded its product surface with the MobiCo mobile eVTOL simulator, a Flight Kids family/youth product, and a consumer-facing channel at flugsimulator.com. The Frankfurt location has also been used as a hub for partner-network expansion.
The business model is project-based B2B event services priced through quote-based contact forms, with revenue tied to event volume, simulator utilization, and ancillary services. The company operates with a headcount of 11-50 employees and is privately held, with no disclosed financials. Over thirty years, the firm has built a recurring enterprise client base and a DACH-wide footprint, but the absence of disclosed revenue, fundraising, or AI/technology positioning indicates a mature, service-driven business rather than a high-growth technology platform.
ProToura firmographics
Firmographics- Name
- ProToura
- Legal name
- ProToura GmbH
- Website
- https://protoura.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProToura is a German corporate event agency that runs aviation-themed events at Lufthansa Aviation Training centers across the DACH region, serving enterprise clients with team-building, leadership training, and incentive programs.
- Ownership category
- akta.pro rank
ProToura industry classification
Industry- Product category
- Corporate Event Management
- NAICS
- Professional and Management Development Training (61143), Flight Training (611512), Convention and Trade Show Organizers (561920)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Leadership, Debate & Model UN Camps (EDAMALAK)
- akta.pro secondary industry
- Entrepreneurship, Business & Innovation Camps (EDAMALAL)
Keywords
Where ProToura is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
ProToura business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event Location Rental: Renting out exclusive aviation event locations (cockpit simulators, cabin simulators, behind-the-scenes airport tours) to corporate clients for events such as team building, leadership training, incentives, product presentations, and company celebrations.
- Event Packages and Modules: Pre-configured event packages including Incentive, Teambuilding, Leadership Training, Product Presentation, Evening Events, and custom 'Make your own' configurations. Also individual event modules such as Cockpit Simulator Flights, Pilot Lectures, A380 Cabin Simulator Inspections, and Behind-the-Scenes airport tours.
- Sister Company - ProFlight GmbH: ProToura's sister company ProFlight GmbH serves private individuals seeking cockpit flight simulator experiences, extending the group's market reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event packages with pricing based on event type, location, group size, and package selected. |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
ProToura product offering
Product offeringCore offering
ProToura is an event agency that organizes corporate events and provides leadership training at aviation and aerospace venues, leveraging exclusive certified partnership with Lufthansa Aviation Training. The company sells access to cockpit simulators, cabin simulators, behind-the-scenes airport tours, and pilot lectures across eight locations in Germany, Austria, and Switzerland, packaged as configured event experiences (Incentive, Teambuilding, Leadership Training, Product Presentation, Evening Events) for business clients.
Product overview
ProToura is a destination management company and event agency specializing in exclusive corporate events within the aviation and aerospace industry. The company operates as a platform connecting corporate clients with Lufthansa Aviation Training facilities across six locations in Germany (Berlin, Bremen, Essen, Frankfurt, Munich) and Austria (Vienna). ProToura's core offering consists of event locations at authentic aviation training centers featuring full-flight cockpit simulators, cabin simulators, and behind-the-scenes airport access. The product portfolio includes individual event modules (cockpit simulator flights, pilot lectures, behind-the-scenes tours, A380 cabin simulator visits, mobile eVTOL simulator experiences) that can be booked individually or packaged into pre-configured event packages (incentive, teambuilding, leadership training, product presentations, custom events, and evening events). The company serves as a certified partner of Lufthansa Aviation Training, providing access to training facilities typically reserved for airline crews.
Differentiator
Problem solved
Functional benefit
Brands
- ProFlight: European market leader for experience flights in the cockpits of professional flight simulators for private individuals.
- flugsimulator.com
- Flight Kids
Products and services
- Event Locations at Aviation Training Centers
Quantifiable outcome
- ProToura was established in 1992 and has grown to operate across 8 locations with 50 Full Flight Cockpit Simulators and 8 Cabin Simulators, making it Europe's leading aviation event agency.
Companies that use ProToura
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
ProToura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ProToura partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Lufthansa Aviation TrainingcoreProToura is a certified partner of Lufthansa Aviation Training, enabling exclusive access to Lufthansa's training centers and simulators for corporate events. This partnership is the cornerstone of ProToura's value proposition, providing unique access to professional aviation training facilities that would otherwise be off-limits to the public.
- ProFlight GmbHcoreProFlight GmbH is a sister company of ProToura and has been the European market leader for experience flights in professional flight simulators for private individuals for over two decades. Both companies are part of the ProToura Group.
- flugsimulator.comminorA subsidiary of the ProToura Group, flugsimulator.com has been catering to the general public since 2015, offering simulator experiences at three locations. Part of the group's expansion into broader consumer markets.
- Palast PromotionminorPremier experience design agency partner at the Lufthansa Aviation Training Center Frankfurt. Specializes in brand messages, kick-offs, trade fairs, and congress support programs. Partnering with ProToura since 2009.
- Taste of NowminorCulinary partner at the Lufthansa Aviation Training Center Frankfurt, offering innovative dining concepts tailored to brand, products, and employees. Provides gastronomic entertainment for events at the facility.
- Kofler & KompanieminorCulinary experiences partner at the Lufthansa Aviation Training Center Frankfurt. Chefs create cuisine that complements event themes and atmosphere, from glamorous galas to rustic parties. Prides itself on fresh, regional products.
- IdeenReich! Agentur für Eventmanagement GmbHminorCorporate events agency partner at the Lufthansa Aviation Training Center Frankfurt. Specializes in conferences, kick-offs, evening events, team-building activities, summer parties, and Christmas celebrations. Handles concept, planning, and execution.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ProToura competitors and assessment
Company assessmentOthers
- mydays: mydays is a major German experience gift platform offering flight simulator experiences and corporate event packages. Adjacent competitor with overlap in the B2C and B2B experience gift segments.
- Jochen Schweizer Group: German market leader for experience gifts including flight-related experiences, with both B2C and B2B offerings. Operates in adjacent territory with overlapping experiential products but focuses on a broader range of categories.
Direct peers
- Flight Experience: Flight Experience operates flight simulator experience venues for consumers and corporate groups in Australia, the US, and Europe, offering a comparable product category (cockpit simulator sessions) to one of ProToura's core event modules.
- MICE Service Group: Germany-based corporate event management agency specializing in MICE (meetings, incentives, conferences, exhibitions) services, a directly comparable business model to ProToura's corporate event packages.
- event it AG: Germany-based corporate event agency providing event management, software, and venue services for business events, comparable to ProToura's enterprise event planning and coordination offering.
- viato: viato is a German corporate event platform that organizes and books business events, conferences, and incentive travel, overlapping with ProToura's direct sales model for booking corporate event experiences.
- SimuFlug: SimuFlug is a direct competitor offering flight simulator experiences for private individuals and corporate events across European locations, mirroring ProToura's full-flight simulator-based offering.
Broad incumbents
- CAE: CAE is a global leader in aviation training, operating a large fleet of full-flight simulators for pilot training. It is a broader incumbent in professional flight simulation and could expand into corporate/hospitality events like ProToura, though its core focus is airline training.
- FlightSafety International: FlightSafety International operates the world's largest fleet of full-flight simulators for professional aviation training. While it does not market simulator experiences to corporate clients, it owns the infrastructure underlying ProToura's value proposition.
- Lufthansa Aviation Training: Lufthansa Aviation Training is both ProToura's strategic partner and a large-scale aviation training provider operating the simulator infrastructure ProToura rents. As an established incumbent, it could vertically integrate into corporate events, displacing ProToura.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ProToura social profiles
Digital presenceProToura financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProToura leadership team
Management profileNumber of profiles
Profiles5 records
ProToura subsidiaries and ownership
Company hierarchySubsidiaries2 records
ProToura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProToura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProToura
What does ProToura do?
ProToura is an event agency that organizes corporate events and provides leadership training at aviation and aerospace venues, leveraging exclusive certified partnership with Lufthansa Aviation Training. The company sells access to cockpit simulators, cabin simulators, behind-the-scenes airport tours, and pilot lectures across eight locations in Germany, Austria, and Switzerland, packaged as configured event experiences (Incentive, Teambuilding, Leadership Training, Product Presentation, Evening Events) for business clients.
Is ProToura a public or private company?
ProToura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProToura founded?
ProToura was founded in 1992. It employs 11 to 50 people.
Where is ProToura based?
ProToura is headquartered in Bremen, Germany, in the Europe region.
How does ProToura make money?
Three revenue lines are on record. Event Location Rental is the primary driver. The others are event Packages and Modules and sister Company - ProFlight GmbH.
Who are ProToura's main competitors?
Others on record are mydays and Jochen Schweizer Group. Direct peers are Flight Experience, MICE Service Group, event it AG, viato and SimuFlug. Broad incumbents are CAE, FlightSafety International and Lufthansa Aviation Training.
Does ProToura have an API?
No public API is recorded for ProToura.
What industry is ProToura in?
ProToura's product category is Corporate Event Management. Its primary akta.pro industry code is EDAMALAK, Leadership, Debate & Model UN Camps, with a secondary code of EDAMALAL, Entrepreneurship, Business & Innovation Camps. Its NAICS code is 61143 and its SIC code is 8200.