MGP Caliper Covers

What MGP Caliper Covers does

MGP Caliper Covers, LLC is a privately held, California-incorporated automotive aftermarket manufacturer founded in 2008-2009 and headquartered in Santee, California, with a corporate address in Chula Vista. The company designs, manufactures, and sells custom brake caliper covers made from aerospace-grade 6061 aluminum using precision CNC machining, hydraulic forming, and TIG welding, secured to vehicles via a patent-pending vehicle-specific stainless steel clip-on fastening system that requires no gluing and enables under-one-hour DIY installation with a 3/8" wrench. MGP is the only officially licensed brake caliper cover manufacturer in the United States, holding licensing agreements with Ford, GM, Honda, Acura, MOPAR (Stellantis), and Shelby, and the company supports customization through the Color Star Paint-Match System (using PPG automotive paint codes) and the L.I.T. (Laser Imbedded Technology) program that allows customers to upload custom images or logos for permanent UV laser embedding.

The business sells direct-to-consumer via its calipercovers.com e-commerce site (WooCommerce-powered) with vehicle-specific selectors, customizer tools, and a 7,499-review base averaging 4.7 stars, and operates an authorized dealer/wholesale program with Silver and Gold pricing tiers that includes no-minimum entry at the Silver level, rotor displays, and fitment data. Pricing ranges from $164.99 to $299.99 per set (front and rear combined), with $5.00 replacement clips (SN08, CA12) as a small recurring SKU; Affirm financing at 0% APR and a 10% military discount are offered. The customer base is end consumers and automotive enthusiasts, supplemented by small dealers and professional installers reachable through an installer locator tool.

The company has no disclosed funding, no parent company, no subsidiaries, and no acquisitions; leadership consists of CEO Mike Barland. Distribution is U.S.-domestic with limited international shipping. Marketing relies on a multi-channel mix including social media (Instagram, YouTube, Facebook), content marketing, email (MGP Insider), and motorsports influencer/athlete partnerships (NHRA, World of Outlaws, NASCAR driver Spencer Boyd, supercross rider Adam Enticknap, monster truck driver Cynthia Gauthier), as well as content collaborations with Two Guys Garage, Garage Guru, and Quadratec. Reported scale signals include 15+ years of operation, 7,499 certified reviews at 4.7 stars, and 11-50 employees.

Name

MGP Caliper Covers

Legal name

MGP Caliper Covers, LLC

Website

https://calipercovers.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MGP Caliper Covers, LLC designs and manufactures custom aerospace-grade aluminum brake caliper covers in California, selling direct-to-consumer and through authorized dealers. It is the only OEM-licensed caliper cover manufacturer (Ford, GM, Honda, Acura, MOPAR, Shelby) serving automotive enthusiasts.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts

NAICS

Motor Vehicle Brake System Manufacturing (33634)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

Keywords

• Custom caliper covers
• Brake caliper covers
• Automotive aftermarket parts
• Vehicle customization accessories
• Aluminum auto accessories

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Caliper Covers Sales: One-time product sales of custom brake caliper covers. Products are made-to-order with standard lead times of 2 weeks for custom items. Standard in-stock items ship within 2 business days.
2. Replacement Clips and Parts: Sale of replacement stainless steel clips (SN08, CA12) for existing customers at $5.00 per set.
3. Dealer/Wholesale Distribution: Wholesale distribution to authorized dealers with Silver and Gold pricing levels based on sales volume. Dealers can purchase rotor displays for marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MGP Caliper Covers designs, manufactures, and sells custom brake caliper covers made from aerospace-grade 6061 aluminum with vehicle-specific stainless steel clip-on fastening systems. The company offers extensive customization including paint color matching, custom engravings, laser-imbedded (L.I.T.) designs, and officially licensed manufacturer logos from Ford, GM, Honda, Acura, MOPAR, and Shelby. Products are hand-crafted at the company's San Diego, California facility and sold direct-to-consumer via calipercovers.com and through authorized dealers.

Product overview

MGP Caliper Covers offers a single unified product line centered on custom brake caliper covers for automotive vehicles. The core offering consists of aerospace-grade 6061 aluminum caliper covers with extensive customization options including the Color Star Paint-Match System for precise color matching, the L.I.T. Program (Laser Imbedded Technology) for custom image uploads, and various licensed manufacturer engravings from Ford, GM, Honda, Acura, Mopar, and Shelby. Functional features include Cool Tech heat dissipation and Deduster brake dust reduction (up to 30%). Installation is enabled via the Quick-Clip DIY Easy Installation System using vehicle-specific stainless steel clips. The company sells directly to consumers and through authorized dealers, with accessory replacement clips (SN08, CA12) and wholesale rotor displays as supporting products.

Differentiator

Problem solved

Functional benefit

Products and services

• MGP Brake Caliper Covers Custom brake caliper covers made from aerospace-grade 6061 aluminum with stainless steel clips, designed for vehicle-specific fitment using precision CNC machining, hydraulic forming, and TIG welding. Features powder coating for corrosion resistance and includes options for color matching, custom engravings, and licensed manufacturer logos. Priced $249.99–$299.99 per set (front and rear combined).
• SN08 Replacement Clips Replacement stainless steel mounting clips for specific caliper cover applications. Priced at $5.00 per set.
• CA12 Replacement Clips Replacement stainless steel mounting clips for specific caliper cover applications. Priced at $5.00 per set.
• Stars and Stripes Caliper Covers American flag themed caliper covers featuring stars and stripes designs, targeting patriotic automotive enthusiasts. Made with aerospace-grade aluminum and MGP Laser Imbedded print technology.
• Rotor Display (Wholesale) Physical display unit for dealers showcasing caliper covers on actual brake rotors. Available for purchase by authorized dealers to market products in retail environments.

Quantifiable outcome

• Brake dust reduction by up to 30% depending on vehicle
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Spencer BoydminorGTM or Marketing PartnerNASCAR driver racing for Young's Motorsports in the NASCAR Gander Outdoors Series driving the No. 20 Chevy Silverado. Partnership showcases MGP products in professional motorsports.
• Austin Ekeler FoundationminorGTM or Marketing PartnerNFL player Austin Ekeler's foundation partnership. Austin Ekeler is a running back who supports community causes through his foundation.
• Adam '7 Double Deuce' EnticknapminorGTM or Marketing PartnerProfessional supercross/motocross rider who has been racing competitively since age 13 with goal of going pro.
• Cynthia GauthierminorGTM or Marketing PartnerProfessional Monster Truck driver competing since 2015, driving the Monster Mutt Dalmatian for Monster Jam.
• West Coast CustomsminorGTM or Marketing PartnerCustom car customization shop partnership for co-marketing opportunities in the automotive customization space.
• National Hot Rod Association (NHRA)minorGTM or Marketing PartnerPartnership with the largest auto racing organization in the world, organizing drag racing events including Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle.
• World of OutlawsminorGTM or Marketing PartnerMotorsport sanctioning body partnership covering the World of Outlaws Sprint Car Series and World of Outlaws Late Model Series.
• Ford Motor CompanycoreOEM/ Whitelabel/ Licensing PartnerOfficial licensed product partner. MGP is the only licensed brake caliper cover manufacturer authorized by Ford to use Ford branding on products.
• General Motors (GM)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensed product partner authorized to offer GM, Chevrolet, GMC, Buick, Cadillac branded caliper covers.
• Honda/AcuracoreOEM/ Whitelabel/ Licensing PartnerOfficial licensed product partner authorized to offer Honda and Acura branded caliper covers.
• MOPARcoreOEM/ Whitelabel/ Licensing PartnerOfficial licensed product partner through Stellantis for MOPAR branded caliper covers.
• Shelby AmericancoreOEM/ Whitelabel/ Licensing PartnerOfficial licensed product partner authorized to offer Shelby branded caliper covers.
• Two Guys GarageminorGTM or Marketing PartnerYouTube automotive content creators who featured MGP Caliper Covers installation on a 2016 Mustang Eco Boost.
• QuadratecminorGTM or Marketing PartnerJeep parts retailer featuring MGP Caliper Covers installation on Jeep Wrangler.
• Garage GuruminorGTM or Marketing PartnerYouTube automotive channel featuring MGP installation videos for Ford Focus and Ford F350.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auto Custom Carpets: Auto Custom Carpets manufactures custom-fit replacement automotive carpets, floor mats, and trunk liners sold through dealers and online. Comparable as a US-based custom-fit automotive accessory brand focused on personalization and restoration enthusiasts.
• Husky Liners: Husky Liners manufactures custom-fit floor liners, cargo liners, and automotive protection products sold through DTC and dealer channels. Directly comparable as a custom-fit automotive accessory maker with vehicle-specific fitment and a multi-channel distribution model.
• Covercraft Industries: Covercraft is a leading US manufacturer of custom vehicle covers and protective accessories (seat covers, dashboard covers, front-end masks) sold DTC and through dealers. Directly comparable as an American-made custom automotive accessory brand serving enthusiasts with made-to-order, vehicle-specific products.
• Lloyd Mats: Lloyd Mats manufactures custom automotive floor mats and accessories sold through dealers and online. Comparable as a US-made custom-fit vehicle accessory manufacturer with vehicle-specific product configurators and multi-channel distribution.

Broad incumbents

• K&N Engineering: K&N is a leading manufacturer of high-performance aftermarket air filters, cold air intakes, and performance accessories. Comparable as a US-made, premium-priced automotive aftermarket brand sold DTC and through performance parts dealers with strong enthusiast identity.
• WeatherTech: WeatherTech is a large US manufacturer of premium automotive accessories (floor liners, cargo liners, side window deflectors) sold primarily DTC. Comparable as an American-made, direct-to-consumer automotive accessory brand targeting vehicle owners with custom-fit, premium-priced products.
• Pilot Automotive: Pilot Automotive is a broad-line aftermarket automotive accessories company producing floor mats, seat covers, lighting, and styling products across many categories. Comparable as a multi-category aftermarket vehicle customization accessory company distributing through mass and dealer channels.
• Eibach Springs: Eibach manufactures aftermarket springs, sway bars, and suspension components for performance enthusiasts. Comparable as a global premium aftermarket brand with motorsports partnerships, vehicle-specific fitment, and dealer distribution targeting the same enthusiast segment.
• Borla Performance Industries: Borla manufactures premium aftermarket exhaust systems for performance and enthusiast vehicles, sold DTC and through dealers. Comparable as an American-made, premium-priced performance/brake-area aftermarket brand with vehicle-specific fitment and motorsports heritage.

Emerging players

• Agency Power: Agency Power manufactures aftermarket performance and styling parts including brake caliper covers, exhaust, and aero components for sports and enthusiast vehicles. Directly comparable as an aftermarket supplier of caliper covers and brake-related styling accessories in the same niche.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CaliperCovers
• Facebookfacebook.com/MGPCaliperCovers
• Instagraminstagram.com/mgpcalipercovers
• Xx.com/mgpcalipercover

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGP Caliper Covers