TXGB (Tourism Exchange GB)

What TXGB (Tourism Exchange GB) does

TXGB (Tourism Exchange GB) is a B2B digital marketplace that connects UK and Northern Ireland tourism suppliers — including accommodation providers, attractions, tours, experiences, events, and transport operators — with global distributors such as Booking.com, Expedia, Airbnb, Tripadvisor, Viator, and Google Hotel Ads and Google Things to Do. Suppliers connect once to the platform and gain real-time availability, pricing, and booking synchronization across multiple distribution channels through a unified dashboard. The platform was launched in 2019 in partnership with VisitBritain, VisitEngland, Visit Wales, and Tourism Northern Ireland, and now connects 100+ regional and local Destination Management Organisations (DMOs).

The core technology consists of an eXchange API toolkit for distributors, white-label embeddable widgets (Book Now Buttons, Search Boxes, Rate Grids, Booking Pages, WordPress Plugin), a TXGB Dashboard for supplier management, and a separate TXLoad tool for suppliers without a booking system to manually load inventory. The platform integrates with 20+ booking systems, channel managers, EPOS, and ticketing platforms (SiteMinder, Guestline, eviivo, Bookalet, STAAH, Little Hotelier, Bokun, FareHarbor, TrekkSoft, Ventrata, Vennersys, Digitickets, Spektrix, etc.). Payments are processed via Stripe on direct channels.

The business model is a transactional take rate: TXGB charges a 2.5% + VAT booking fee on the total value of each online booking originated through the platform, with no upfront fees, no subscriptions, and no registration costs. Additional revenue flows through marketplace commissions on opt-in distribution channels. The platform has powered major campaigns including the National Lottery Days Out and This One's On Us promotions, which collectively drove over £11M in bookings into the UK visitor economy. The company has 11-50 employees and is privately held with no disclosed funding rounds.

Name

TXGB (Tourism Exchange GB)

Legal name

Tourism Exchange Great Britain Ltd

Website

https://txgb.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

TXGB is a B2B digital marketplace connecting UK tourism suppliers with global distributors, enabling real-time booking and pricing synchronization across 100+ DMOs, major OTAs, and Google platforms via a single integration.

Ownership category

akta.pro rank

Product category

Tourism Distribution Platform

NAICS

Travel Agencies (561510)

akta.pro primary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

akta.pro secondary industries

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Tourism distribution platform
• Travel marketplace exchange
• Booking channel management
• Hospitality distribution software
• Tourism technology platform

Headquarters

HQ city

Elstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Booking Transaction Fee: TXGB charges a 2.5% plus VAT booking fee on the total value of each TXGB-originated online booking. This fee applies to all bookings including those that subsequently cancel. There are no upfront registration fees.
2. Distributor Commission: Suppliers pay commission to distributors as agreed when opting into specific distribution channels. Commission rates are clearly displayed in the dashboard prior to opt-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

TXGB is a B2B digital marketplace that connects UK tourism suppliers (accommodation providers, attractions, tours, experiences, events and transport operators) with global distributors (OTAs, destination websites, Google platforms) through a single integration. It enables real-time synchronization of availability, pricing and bookings across multiple distribution channels, with no upfront fees and a transactional commission model. The platform offers the eXchange API for distributors, the TXLoad inventory tool for suppliers without booking systems, white-label booking widgets, and a community platform, supported by partnerships with VisitBritain, VisitEngland, Visit Wales and Tourism Northern Ireland.

Product overview

TXGB (Tourism Exchange GB) operates as a B2B digital marketplace platform connecting the entire UK and Northern Ireland tourism ecosystem. The core TXGB Platform enables real-time synchronization of availability, pricing, and bookings between suppliers and distributors through a single connection. Key products include TXLoad (built-in inventory loading tool for suppliers without booking systems), the TXGB Dashboard (central management interface), and various embeddable widgets (Book Now Buttons, Search Boxes, Rate Grids, Booking Pages). The platform also offers the eXchange API for distributors to build custom integrations, a WordPress Plugin, and the TXGB Community app (Private Beta) for peer-to-peer industry collaboration. Pricing operates on a commission model: 2.5% plus VAT booking fee to TXGB with no upfront costs.

Differentiator

Problem solved

Functional benefit

Brands

• TXLoad: A built-in inventory loading tool for suppliers who don't have a booking system, allowing manual entry of prices, availability, and content to manage bookings and connect to sales channels.

Products and services

• TXGB Platform B2B digital marketplace connecting tourism suppliers in the UK and Northern Ireland to distributors worldwide; enables real-time availability and pricing synchronization across multiple sales channels through a single connection.
• TXLoad Free inventory loading tool for suppliers without a dedicated booking system, enabling manual entry of prices, availability and content and connection to multiple sales channels.
• eXchange API API toolkit that enables distributors to connect their booking systems to supplier booking systems for real-time availability, pricing and booking synchronization.
• TXGB Community Community platform enabling tourism industry groups and members to collaborate, share peer-to-peer advice, ideas and insights via web and mobile app.

Quantifiable outcome

• Over 200% growth rate in value of trade through platform quarter on quarter
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

Feature6 records

Partnerships

26 partnerships are on record, tiered core, flagship and minor.

• eviivocoreTechnology or Integration · 1 September 2023eviivo is a cloud-based property management platform for independent accommodation. Connection enables thousands of accommodation providers to access TXGB's range of distribution channels and campaigns.
• BookaletcoreTechnology or Integration · 1 August 2023Bookalet is a booking management system for holiday lets. API connection allows supplier availability and pricing to be shared across multiple sales channels in real time, reducing risk of double bookings.
• Google Things to DocoreTechnology or Integration · 1 July 2023New connection enabling attractions, tours and activity companies to appear in Google Search and Maps for commission-free bookings. TXGB technology automatically provides Google with accurate information, rates and ticketing availability.
• GooglecoreTechnology or Integration · 1 April 2022TXGB has a direct connection to Google Hotel Search enabling accommodation providers to appear in Google Hotel Search, Google Search and Google Maps with live pricing and availability. Commission-free for suppliers.
• AirbnbcoreChannel Partner/ Reseller/ Distributor · 1 April 2022Globally recognised brand helping accommodation providers reach new audiences. Available through TXGB distribution network.
• SimpleviewcoreTechnology or Integration · 1 July 2020Leading provider of destination marketing technology serving 900+ DMOs globally. Integration allows destinations using Simpleview to benefit from TXGB's bookability features.
• VisitBritainflagshipStrategic or Co-development PartnerTXGB operates in partnership with VisitBritain, the UK's national tourism agency. VisitBritain Shop is powered by TXGB technology, enabling product suppliers to upload real-time availability and dynamic prices. TXGB supports VisitBritain campaigns including National Lottery Days Out and This One's On Us.
• VisitEnglandflagshipStrategic or Co-development PartnerTXGB works in partnership with VisitEngland to support UK tourism recovery. The platform was developed in collaboration with VisitEngland and enables businesses to access national campaigns and distribution channels.
• Visit WalescoreStrategic or Co-development PartnerTXGB works in partnership with Visit Wales, extending platform reach into Wales. Visit Wales uses TXGB for booking functionality and to support Welsh tourism businesses.
• Tourism Northern IrelandcoreStrategic or Co-development PartnerTXGB works in partnership with Tourism Northern Ireland to support Northern Ireland's tourism sector and connect local products to the wider distribution network.
• Booking.comcoreChannel Partner/ Reseller/ DistributorOne of the world's leading digital travel businesses connecting accommodation providers to millions of travellers. Available through TXGB distribution network.
• Expedia GroupcoreChannel Partner/ Reseller/ DistributorNetwork of more than 20 global travel brands operating over 200 websites across 70+ countries. Available through TXGB distribution network.
• TripadvisorcoreChannel Partner/ Reseller/ DistributorWorld's largest holiday attractions, tours and experiences listings site connecting business owners with customers. Available through TXGB distribution network.
• BokuncoreTechnology or IntegrationPart of Tripadvisor group, providing comprehensive resources for tours and activity operators. Available through TXGB integration.
• Visit NorthumberlandcoreChannel Partner/ Reseller/ DistributorThe 100th DMO to connect to TXGB, representing the milestone of over 100 destinations now on the platform.
• Visit ManchestercoreChannel Partner/ Reseller/ DistributorFirst DMO partner to plug into TXGB technology when the platform launched in 2020.
• Cotswolds TourismcoreChannel Partner/ Reseller/ DistributorDMO working with travel trade and operators to promote the Cotswolds. Available as distribution channel through TXGB.
• Red FunnelminorChannel Partner/ Reseller/ DistributorIsle of Wight ferry operator with 164+ years of service. Partnership enables accommodation providers to be part of domestic package holidays.
• Rugby League World Cup 2021minorGTM or Marketing PartnerTXGB created the official booking platform for RLWC2021 Squad Trips, enabling fans to book accommodation and experiences in one place. Commission rate of 7.5% plus 2.5% TXGB fee.
• National Lottery Days OutcoreGTM or Marketing PartnerMulti-million pound promotion offering £25 vouchers towards 500+ participating attractions via VisitBritain Shop. TXGB provides the technology connecting most visitor attractions.
• NewcastleGateshead Initiative (NGI)coreChannel Partner/ Reseller/ DistributorLeading DMO piloting the Destination Development Partnership scheme in conjunction with Visit Northumberland and Visit Durham, using TXGB for cross-promotion.
• Transport for WalesminorStrategic or Co-development PartnerPartnership to integrate bookable transport products into the exchange, opening door for bus and rail travel to be connected for the first time.
• Association of Scotland's Self Caterers (ASSC)minorGTM or Marketing PartnerRepresenting 1700+ members operating tens of thousands of self-catering properties across Scotland.
• Association for Cultural EnterprisesminorGTM or Marketing PartnerCharity and trade body empowering arts, culture and heritage organisations to maximise income.
• GetYourGuideminorChannel Partner/ Reseller/ DistributorOne of the world's leading marketplaces for travel experiences connecting 40 million travellers monthly with tours, attractions and local experiences.
• Yorkshire Attractions GroupminorChannel Partner/ Reseller/ DistributorNetwork showcasing Yorkshire attractions, experiences, events and accommodation under one trusted banner. Partnership targets families, schools and visitors.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SiteMinder: Channel manager and distribution platform for hotels, integrated with major OTAs and search channels. Comparable because SiteMinder offers the same single-connection-to-multiple-distributors functionality TXGB provides to UK accommodation providers.
• Guestline: Property management, guest engagement and distribution software for independent hotels, already integrated with TXGB. Comparable because it provides channel distribution to the same UK accommodation segment TXGB serves.
• Hotelbeds: Global B2B travel distribution marketplace connecting accommodation and activity suppliers to tour operators, OTAs and travel agents. Comparable to TXGB as a wholesale distribution platform that sits between tourism suppliers and downstream distributors.
• RateGain: Travel technology platform offering distribution, rate intelligence and connectivity solutions to hotels and travel companies. Comparable as a B2B travel distribution and channel management platform targeting similar suppliers and OTA channels.
• STAAH: Cloud-based channel manager and booking technology for hotels and accommodation providers. Competes directly with TXGB's accommodation distribution layer and is already integrated into the TXGB network.
• Travelgate: Spain-based B2B travel marketplace providing connectivity, distribution and accommodation sourcing between suppliers and travel buyers globally. Closely mirrors TXGB's role as a B2B exchange/wholesaler for the travel industry.
• Simpleview: Destination marketing technology provider serving 900+ DMOs globally with an integrated Module Marketplace that includes a TXGB connection. Comparable as a DMO-focused platform that competes for the same destination booking layer TXGB targets.

Broad incumbents

• Booking.com: One of the world's largest OTAs and a downstream distributor in the TXGB network. Comparable as a broad incumbent that aggregates tourism supply globally; TXGB competes by offering multi-channel reach beyond Booking.com alone.
• Expedia Group: Network of 20+ global travel brands operating 200+ websites across 70+ countries, also a downstream distributor for TXGB suppliers. Comparable as a broad incumbent OTA whose multiple-brand portfolio competes with the single-connection reach TXGB offers.

Emerging players

• TourRadar: Online marketplace connecting multi-day tour operators with travellers. Comparable to TXGB on the activities/tours side of its marketplace and as another B2B2C distribution channel that TXGB suppliers can connect to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/txgb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TXGB (Tourism Exchange GB)