Maybe.For.You.

What Maybe.For.You. does

MaybeForYou is an independent user experience and product design studio founded in 2007 in Atlanta, Georgia by Michael Hagel. The studio delivers end-to-end design services — user research, product strategy, experience design, and design leadership/support — through a five-phase human-centered methodology (Discover, Define, Design, Develop, Deliver). It operates under a remote 'Hollywood' model adopted in 2016, maintaining a small core of senior staff and drawing on a curated global network of creatives and engineers cast to project needs. The studio serves enterprise and consumer clients across verticals including enterprise software, healthcare, government, sports, media, real estate, and travel/hospitality, with named marquee engagements at Amazon, Lowe's, NBA, Delta, Disney, CNN, CDC, NATO, IHG, CoStar, and PGA of America.

The core offering is professional services revenue: project-based engagements (typically $10K–$100K+), fractional/retained services for ongoing support, and workshops and design sprint facilitation. Revenue is also generated through a proprietary product line, EventBooth — a native iOS photo booth application sold through the App Store alongside a modular aluminum Photo Station hardware product, which the studio reports achieved profitability within 12 months of launch. There is no disclosed outside funding, no parent company, and the studio maintains complete operational independence as a privately held corporation.

Technology use is project-driven and agnostic; the studio selects appropriate stacks based on requirements, including native iOS and Android development, responsive web design, Google AMP, cross-platform video collaboration, barcode/NFC integrations, and third-party system integrations. Proprietary process frameworks (Human-Centered Design methodology, Maslow-Based Platform Design Strategy, FDA-Aligned Design Process, and Responsive Enterprise Design Systems) constitute differentiated intellectual capital, reinforced by awards including Webby, FWA, Communication Arts, Addy, and Horizon Interactive recognitions.

Name

Maybe.For.You.

Legal name

MaybeForYou, Inc.

Website

https://maybeinc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MaybeForYou is an independent user experience and product design studio founded in 2007 in Atlanta, delivering human-centered research, strategy, and design services to enterprise and consumer clients globally through a remote senior talent network.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Project-Based Engagements: End-to-end design services delivered as discrete projects with defined scope, timeline, and deliverables. Clients include enterprises and mid-market companies seeking user research, product strategy, experience design, and design leadership services.
2. Fractional & Retained Services: Ongoing design support for organizations needing to augment and scale existing teams. Provides continuous research, strategy, design, and leadership support through retainer arrangements.
3. Workshops & Training: Design sprint facilitation, consulting services around specific aspects of the design process, and team training to improve concept, design, and build capabilities.
4. Product Sales - EventBooth: MaybeForYou developed and sells EventBooth, a native iOS application and modular aluminum Photo Station product line. The app was profitable within 12 months of launch.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MaybeForYou is an independent user experience and product design studio delivering human-centered research, product strategy, experience design, and design leadership services to enterprise and mid-market clients. Engagements are delivered as project-based work, fractional/retained support, and workshops across consumer products, enterprise software, healthcare, government, and other verticals. The studio also develops and sells its own proprietary EventBooth iOS photo booth application alongside a modular Photo Station hardware product.

Product overview

MaybeForYou is an independent user experience and product design studio that operates as a services company, not a product company. The studio offers a portfolio of design services including user research, product strategy, experience design, and design leadership, delivered through project-based engagements, fractional/retained services, and workshops/training. Their flagship proprietary product is EventBooth, a native iOS application that transforms any iPad into a photo booth, sold alongside a physical modular Photo Station. The studio follows a five-phase human-centered design methodology (Discover, Define, Design, Develop, Deliver) and works alongside client teams to research, design, and build digital products and experiences across consumer, enterprise, and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• EventBooth: A fun and innovative iPad photo booth application that transforms any iPad into a full-featured photo booth, including a modular aluminum Photo Station for physical events.

Quantifiable outcome

• Six-figure ROI on ESI enterprise time tracking system
• +6 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nine LabscoreStrategic or Co-development PartnerStrategic partnership for digital product development. Partnered on CINC Systems mobile platform transformation and Delta B2B2C enterprise platform modernization. Nine Labs brings technical development capabilities complementing MaybeForYou's design expertise.
• BritewebcoreStrategic or Co-development PartnerLongstanding partnership with Briteweb for digital strategy and website development. Collaborated on New American Economy cities index platform, Meridian Institute website redesign, Upstream healthcare organization website, and multiple non-profit digital transformations.
• Summit MarketingminorStrategic or Co-development PartnerPartnership with Summit Marketing for Lowe's MyLifeTrack health and wellness platform. Summit Marketing engaged MaybeForYou for user experience design and application development.
• Sumo ConsultingminorImplementation/ SI/ Consulting PartnerPartnership with Sumo Consulting for OHSU tuition reimbursement application project. Sumo Consulting provided technical integration support while MaybeForYou led design and user experience.
• ArmchairminorStrategic or Co-development PartnerPartnership with Armchair for College Board SAT preparation reimagining project. Collaborative engagement for student-focused digital experience design.
• Leap CommunicationsminorStrategic or Co-development PartnerPartnership with Leap Communications for Mohawk Group digital sales application. Leap provided marketing and sales strategy while MaybeForYou delivered design and development of the iPad sales tool.
• StoryMinersminorStrategic or Co-development PartnerCollaboration with StoryMiners on Transitions flagship store of the future customer experience concept. StoryMiners brings customer experience strategy expertise.
• Toolbox9minorStrategic or Co-development PartnerOngoing partnership with Toolbox9 to provide strategy, user experience, and design services for leading brands globally.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huge: Digital design and product agency combining strategy, UX/UI, creative, and technology delivery. It is a close analogue to MaybeForYou's custom digital product and platform engagements.
• IDEO: Global design and innovation consultancy offering research, strategy, experience design, and product development to large organizations. It closely mirrors MaybeForYou's end-to-end human-centered studio model and enterprise client base.
• Ustwo: Independent digital product studio spanning strategy, experience design, and software development, with both client services and proprietary products. Its service-plus-product model closely parallels MaybeForYou.
• Designit: Design consultancy offering strategy, product design, service design, and digital transformation. It is comparable through its end-to-end human-centered services and broad enterprise customer base.
• Instrument: Digital creative and experience company combining brand, design, and technology for major organizations. It overlaps with MaybeForYou in custom digital products, platforms, and enterprise customer-experience work.
• Frog: Global design consultancy delivering strategy, product design, service design, and technology transformation. It competes for similar enterprise design and digital-modernization engagements.
• Fjord: Design consultancy specializing in service design, product strategy, and digital-experience transformation. It serves similar enterprise customers through multidisciplinary research, design, and technology teams.
• Code and Theory: Digital-first agency and technology consultancy spanning strategy, UX, design, engineering, and platform modernization. It directly overlaps with MaybeForYou's custom enterprise-software and digital-experience work.
• Work & Co: Digital product agency focused on strategy, design, and engineering for consumer and enterprise experiences. Its project-based product development and blue-chip clients closely resemble MaybeForYou.

Broad incumbents

• R/GA: Global digital agency integrating design, product innovation, marketing, and engineering. Its large-scale digital product and platform work is comparable, although its portfolio is broader than MaybeForYou's.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maybe-for-you-inc-
• Xx.com/maybeforyou
• Facebookfacebook.com/maybe.for.you

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maybe.For.You.