Aware

What Aware does

Aware is an Irish national mental health charity founded in 1985 by Dr Patrick McKeon, headquartered at 9 Leeson Street Upper, Dublin 4. The organization delivers free support services and evidence-based educational programmes for adults in Ireland affected by depression, bipolar disorder, and related mood conditions, as well as for their families and for workplaces. Its service portfolio combines direct support channels — a national Support Line (1800 80 48 48), Support Mail, in-person and virtual Support & Self Care Groups, and the Solace Café in Dublin and Waterford — with structured CBT-based programmes including the 8-week Living Well with Bipolar Disorder Programme, the 4-week Family Support Programme, the 6-week Resilience Programme, the 8-module Life Skills Online Programme hosted on the SilverCloud Health platform, an 8-week Mindfulness-Based Stress Reduction Programme delivered with The Mindfulness Centre, the Wellness @ Work corporate offering, and Online Self-Directed Programmes.

The organization operates with a lean paid staff of 15, supported by 400+ trained volunteers and approximately 50 contracted training partners, enabling nationwide delivery without proportional fixed-cost scaling. Its technology stack is light and largely third-party: SilverCloud Health for digital programme delivery, Zoom for virtual sessions, Stripe for PCI-DSS-compliant payment processing, HubSpot for marketing automation, and standard social/analytics platforms for outreach. Awareness and demand generation run through the aware.ie website, social media (Instagram, Facebook, X, LinkedIn, YouTube), email newsletters, a webinar series, public awareness events (Aware Mental Health Week, World Bipolar Day), and nationally representative research publications used for earned media.

Aware is funded primarily through donations, fundraising events, corporate partnerships, and its Wellness @ Work services to employers; core support services are free, while educational programmes carry a €30 refundable booking fee (€10 for students, unemployed, over 65, or medical card holders). It is a registered Irish charity (number 20013189 CHY6748), GDPR-compliant, and governed by a Board of Directors with a Clinical Committee providing oversight; key named leaders include CEO Stephen Butterly, Clinical Director Dr Susan Brannick (Adjunct Associate Professor at UCD), and Director of Services Helen Gaynor.

Name

Aware

Legal name

Aware

Website

https://aware.ie

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Aware is an Irish registered charity founded in 1985 that delivers free mental health support and CBT-based programmes for adults affected by depression and bipolar disorder, serving individuals, families, and employers nationwide via a support line, volunteer-led groups, and digital platforms.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Mental health support
• Depression education programmes
• Bipolar disorder services
• Peer support groups
• Workplace wellness training

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: Aware relies on public donations, corporate partnerships, and fundraising activities to fund free mental health services. The organization hosts events and accepts corporate partnerships.
2. Corporate Partnerships: Wellness @ Work programmes delivered to employers generate revenue while providing mental health education to employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Aware is an Irish national non-profit organization delivering free mental health support services and structured educational programmes for individuals affected by depression, bipolar disorder, and related mood conditions. Its offering combines direct support channels (a national support line, email support, peer support groups, and the Solace Café community space) with CBT-based group programmes such as the Living Well with Bipolar, Family Support, Resilience, Life Skills Online, and Mindfulness-Based Stress Reduction programmes. It also delivers the Wellness @ Work programme to corporate clients and operates self-directed online programmes via the Silvercloud Health platform.

Product overview

Aware is an Irish national mental health organization offering a comprehensive suite of support services and educational programmes for people affected by depression, bipolar disorder, and related mood conditions. The organization operates a distributed service model combining direct support services (Support Line, Support Mail, Support & Self Care Groups, The Solace Café) with structured educational programmes. The programme portfolio includes the Living Well with Bipolar Disorder Programme (8-week professionally-facilitated), Family Support Programme (4-week for caregivers), Resilience Programme (6-week CBT-based), Life Skills Online Programme (SilverCloud-hosted 8-module self-paced with supporter check-ins), Mindfulness-Based Stress Reduction Programme (8-week in partnership with The Mindfulness Centre), Wellness @ Work (corporate mental health training), and Online Self-Directed Programmes (Space from Stress, Space for Sleep, Space for Resilience). Most programmes incorporate Cognitive Behavioural Therapy principles and are delivered in group, online, or in-person formats.

Differentiator

Problem solved

Functional benefit

Brands

• Silvercloud: Online platform hosting the Life Skills Online Programme
• The Mindfulness Centre

Products and services

• Support Line

Quantifiable outcome

• Statistically significant improvement in participants' self-reported levels of anxiety and depression after completing the Life Skills Online Programme
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major, strategic and minor.

• Silvercloud HealthcoreTechnology or IntegrationAware's Life Skills Online Programme and self-directed online programmes (Space from Stress, Space for Sleep, Space for Resilience) are hosted on the Silvercloud Health platform. The programme was developed by Trinity College Dublin and SilverCloud Health.
• The Mindfulness CentrecoreStrategic or Co-development PartnerAware's Mindfulness-Based Stress Reduction Programme is delivered in conjunction with The Mindfulness Centre, which provides trained mindfulness teachers for the 8-week programme.
• Trinity College DublincoreStrategic or Co-development PartnerThe Life Skills Online Programme was developed by Trinity College Dublin and SilverCloud Health, combining academic research with digital mental health delivery.
• Community Foundation IrelandmajorStrategic or Co-development PartnerCommunity Foundation Ireland partnered with Aware on the 2023 research focused on mental health experiences of older adults in Ireland, as part of its mission of 'Equality For All In Thriving Communities'.
• ALONEstrategicStrategic or Co-development PartnerALONE, the national organisation enabling older people to age at home, welcomed and supported Aware's research on mental health in older adults, highlighting the need for national conversation about mental health in older age.
• Amárach ResearchminorOthersConducted nationally representative surveys for Aware including the 2023 national survey (1,200 adults) and 2024 older adult survey (288 adults aged 65+).
• Irish College of General PractitionersstrategicChannel Partner/ Reseller/ DistributorAware refers individuals experiencing depression or anxiety to visit their GP and provides contact information for the Irish College of General Practitioners to find a GP in their area.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jigsaw: Irish non-profit focused on youth mental health, offering free therapy and support to young people aged 12–25 — a comparable community-based, charity-funded mental health provider in Ireland.
• ALONE: Irish national organisation supporting older people to age at home — directly comparable to Aware in being a voluntary-sector support charity operating nationally with corporate and foundation fundraising.
• Mental Health Ireland: Ireland's national mental health umbrella NGO, comparable to Aware in mission (promotion of mental health, support and education) and in being a charity delivering services across Ireland.
• Bodywhys: Ireland's national voluntary organisation supporting people affected by eating disorders, a peer mental-health charity offering helpline, support groups, and education similar to Aware's model.
• Grow Mental Health (formerly GROW): Irish mental health charity running peer-led support groups for people experiencing mental health difficulties, highly comparable to Aware's Support & Self Care Groups model.
• Pieta House: Irish charity providing free counselling and support for people in suicidal distress and those who engage in self-harm — a directly comparable non-profit mental-health service provider operating nationwide in Ireland.
• Samaritans Ireland: National emotional support charity running a 24/7 helpline for people in distress, directly comparable to Aware's Support Line and volunteer-driven service model.

Emerging players

• Spill: UK/Ireland workplace mental health platform providing therapy and manager training; competes head-on with Aware's Wellness @ Work corporate channel.
• SilverCloud Health (Amwell): Digital mental health platform on which Aware hosts its Life Skills Online Programme; comparable as a CBT-based online mental health intervention provider with overlapping content and audience.

Broad incumbents

• Headspace: Global mental health and mindfulness platform with employer-focused Headspace for Work, directly comparable to Aware's Wellness @ Work B2B offering and to its mindfulness-based programmes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Aware
• YouTubeyoutube.com/channel/UCSaN7iyXu4EAOP_Txt83v7w
• Facebookfacebook.com/AwareIreland
• LinkedInlinkedin.com/company/aware_2
• Instagraminstagram.com/awareireland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aware