Terminland

What Terminland does

Terminland GmbH is a Wiesbaden, Germany-based SaaS provider of cloud-based online appointment booking software, founded in 2003 and operating as a privately held, self-funded micro-company (1–10 employees). The platform enables service providers to offer 24/7 online appointment booking to their customers via browser-based widgets (iFrame, popup, or standalone page), eliminating phone-based scheduling overhead. Terminland serves a diversified vertical mix — with healthcare/public health, professional services/consulting, public administration, automotive, beauty/wellness, education, and corporate enterprises — anchored by 16,094+ active appointment plans and over 61.7 million lifetime appointments as of March 2025, including 3.75 million vaccination appointments.

The platform is delivered as a multi-tenant cloud SaaS hosted on EQUINIX data centers in Germany with ISO 27001 certification, TLS-encrypted data communication, and GDPR/BITV 2.0 compliance. Core technical components include a calendar management engine, two-way synchronization with Microsoft Exchange/Outlook 365, Google Calendar, Apple iCal, and Android via WebCal/CalDAV, REST and SOAP APIs for integration, video appointment booking (Microsoft Teams, Zoom, Jitsi, Novomind, PurpleView), conditional question-logic dialog steering, multi-resource scheduling (rooms/equipment/staff), and SSO via Microsoft Azure AD/Entra ID. The VoiceBot feature, added in 2025 via partnership with VoiceBooker, extends booking to telephone callers with SMS confirmation.

The commercial model is subscription-based with three product tiers — Terminland Easy (€14.90/month, self-serve, email support), Terminland Profi (€29.90/month, with telephone support and industry-specific templates), and Terminland Enterprise (€59.90/month, with test/production environments, personal account manager, and bundled add-ons) — supplemented by usage-based add-ons for SMS reminders (€6.90/month per 100 SMS), Voice-API (€14.90/month plus per-transaction fees), and calendar sync (€6.90/month). Go-to-market blends product-led growth (30-day free trial, online self-serve signup) for SMBs with direct sales/callback services for enterprise. Named enterprise customers span DEKRA, Evonik, SIGNAL IDUNA, NDR, mömax, Volksbank Raiffeisenbank, and Fachhochschule Mainz. Distribution is augmented by the DATEV Premium Partner channel serving tax advisors, accountants, and lawyers, alongside standard Microsoft, Google, Zoom, and Jitsi integrations.

Name

Terminland

Legal name

Terminland GmbH

Website

https://terminland.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Terminland is a Wiesbaden-based German SaaS provider of cloud-based online appointment booking software, serving SMBs and enterprises across healthcare, public administration, professional services, and automotive verticals since 2003, with three subscription tiers and modular usage-based add-ons.

Ownership category

akta.pro rank

Product category

Online Appointment Scheduling Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appointment Scheduling & Online Booking (HLACADAA)

akta.pro secondary industries

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Online appointment scheduling
• Cloud booking software
• Calendar synchronization
• SaaS booking platform
• Telephone booking voicebot

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Core): Monthly recurring SaaS subscriptions for online appointment booking software across three tiers (Easy, Profi, Enterprise). All tiers include 1 calendar in base package. Additional calendars available at per-unit pricing. Minimum contract of 1 month with 2-week cancellation notice.
2. Premium Support Add-on: Optional telephone support package at €6.90/month for Easy tier (included in Profi and Enterprise).
3. SMS Notification Packages: Per-transaction SMS reminder packages (100 SMS for €6.90/month or 200 SMS for €13.80/month), with larger monthly volumes available at custom pricing.
4. VoiceBot Voice-API Package: Voice-API package for telephone-based appointment booking via VoiceBooker integration. €14.90/month for 1 calendar (Profi), included with Enterprise. Plus per-transaction charges for voice bookings, cancellations, reschedules, and call escalations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Terminland GmbH sells a cloud-based SaaS online appointment booking platform that lets businesses and public-sector organizations allow their end customers to book appointments 24/7 via a website widget, with automated confirmations and reminders, calendar synchronization, video appointments and payment. It is offered in three subscription tiers — Easy (€14.90/month), Profi (€29.90/month) and Enterprise (€59.90/month) — and additionally resells usage-based SMS reminder packages and a VoiceBot telephone booking add-on via VoiceBooker.

Product overview

Terminland is a cloud-based online appointment booking platform with three product tiers: Terminland Easy (entry-level), Terminland Profi (mid-tier with advanced features), and Terminland Enterprise (full-featured enterprise solution). All tiers provide online appointment scheduling with customizable booking workflows, confirmation emails, and reminder functionality. Optional add-on modules include Voice (phone-based booking via VoiceBooker), SMS notifications, REST-API, Voice-API, and TL-Soap-API for integrations. The platform supports calendar synchronization with external calendars and video consultation booking through Microsoft Teams, Zoom, Jitsi, and other providers.

Differentiator

Problem solved

Functional benefit

Brands

• Terminland Easy: Simple, cost-effective online appointment booking system with individual layout customization. Suitable for users who want to set up the system themselves.
• Terminland Profi
• Terminland Enterprise

Products and services

• Terminland Easy Simple, cost-effective online appointment booking system with self-setup capability and customizable layout, suitable for individual service providers and small businesses starting with online appointment scheduling; €14.90/month for 1 calendar with up to 3 questions in the booking flow and email support.
• Terminland Profi Powerful mid-tier online appointment booking system with extensive configuration options, pre-configured industry-specific setups, unlimited booking questions, included telephone support and optional add-ons such as calendar sync and voice API; €29.90/month for 1 calendar.
• Terminland Enterprise Full-featured enterprise online appointment booking system with separate test and production environments, included Exchange synchronization, multi-language support, SSO via Microsoft Entra ID, personal account manager and dedicated online training; €59.90/month for 1 calendar.
• VoiceBot - Voice Appointment Booking Voice-controlled telephone appointment booking add-on delivered through a VoiceBooker partnership that lets end customers call 24/7 and book, reschedule or cancel appointments via a guided VoiceBot, with SMS confirmation; available as €14.90/month add-on for Profi and included in Enterprise, plus per-transaction charges for voice bookings, cancellations, reschedules and call escalations.

Quantifiable outcome

• Up to 90% cost reduction in appointment scheduling compared to traditional phone-based booking
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• VoiceBookercoreTechnology or IntegrationVoiceBooker is a German-based voice technology partner providing the VoiceBot for telephone-based appointment booking. Terminland resells the Voice-API package as an add-on (€14.90/month for Profi, included in Enterprise) requiring a separate contract with VoiceBooker. VoiceBot guides callers through booking, rescheduling, or cancellation with SMS confirmations. Available via phone 0351 / 418898295.
• EQUINIXcoreTechnology or IntegrationEQUINIX is the world's largest carrier-neutral data center provider hosting Terminland's servers in Germany. EQUINIX holds ISO 27001 and ISO 9001-2008 certifications, ensuring high security and reliability standards for Terminland's infrastructure.
• DATEVcoreTechnology or IntegrationDATEV is a leading German cooperative providing business software for tax advisors, accountants, and lawyers. Terminland is a DATEV Premium Partner, offering a solution specifically tailored for Steuerberater (tax advisors), Wirtschaftsprüfer (auditors), and Rechtsanwälte (lawyers) with calendar synchronization with Microsoft 365, Exchange Online (DATEVasp environment), Google Calendar, and Apple iCal.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doodle: Swiss-headquartered online scheduling and meeting coordination SaaS serving SMB and enterprise customers across Europe. Directly comparable to Terminland as a European appointment-booking SaaS with self-serve onboarding and SMB to enterprise tiered pricing.
• Samedi: Berlin-based appointment booking and patient management platform specifically built for German medical practices. Directly comparable to Terminland's healthcare vertical use cases, with overlapping features (online booking, SMS reminders, calendar sync).
• Acuity Scheduling: Squarespace-owned appointment scheduling SaaS popular with SMBs and individual professionals globally. Comparable to Terminland Easy/Profi tiers in target market and feature set (online booking, calendar sync, payment collection, customizable forms).
• Calendly: US-based category leader in scheduling SaaS with self-serve onboarding and freemium tiers. Directly comparable to Terminland's core product offering, though Calendly has stronger global brand recognition and a broader feature set targeting individual professionals.
• SimplyBook.me: Iceland-based appointment booking SaaS serving beauty, wellness, medical, and professional services verticals globally. Comparable to Terminland in target segments and tiered pricing, with stronger international presence and similar vertical-template approach.

Emerging players

• Cal.com: Open-source scheduling SaaS with strong self-serve and developer-friendly positioning. Comparable to Terminland on PLG motion and tiered pricing, with a global open-source community that enables faster feature velocity than Terminland's small team.
• Doctolib: French-headquartered, well-funded healthcare appointment booking and telehealth platform dominant in France and Germany. Overlaps with Terminland's primary healthcare vertical but with deeper clinical workflow integration and a multibillion-euro valuation.
• Doctena: European healthcare-focused appointment booking SaaS operating across Germany, Belgium, Luxembourg, and the Netherlands. Comparable to Terminland in vertical depth but with a healthcare-only focus, providing direct competition in Terminland's strongest segment.

Regional players

• Doctaris: German-market online appointment booking platform with focus on medical and dental practices. Comparable to Terminland's healthcare vertical within Germany, with similar feature overlap in patient-facing online booking and SMS reminders.

Broad incumbents

• Microsoft Bookings: Free appointment scheduling included with Microsoft 365 Business subscriptions. A major competitive threat to Terminland's SMB/enterprise tiers since Microsoft bundles it with Outlook/Teams/Exchange—the same integrations Terminland charges for as add-ons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/terminland
• YouTubeyoutube.com/@Terminland
• Facebookfacebook.com/terminland.de
• LinkedInlinkedin.com/company/terminland-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terminland