MB Distribution

Name

MB Distribution

Legal name

MB Distribution S.R.L.

Website

https://mbd.ro

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

IT Distribution Services

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Computing Devices & Peripherals Distribution (CRAOACAD)

akta.pro secondary industry

Cameras, Imaging & Drones Distribution (CRAOACAH)

Keywords

• IT distribution services
• Value-added distribution
• IT infrastructure solutions
• Cybersecurity distribution
• Enterprise IT reselling

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Distribution of IT hardware and software products from vendor partners including servers, storage, networking equipment, endpoints, printers, and security solutions to reseller partners across Romania.
2. Professional Services: On-site and remote technical services including infrastructure design, solution delivery, professional services, and managed print services for partners and end customers.
3. Repair and Warranty Services: In-warranty and out-of-warranty equipment repair services with diagnostic fees (160 lei), labor costs (35-270 EUR), and parts replacement for technology products.
4. Cloud/SaaS Subscriptions: Distribution of Acronis cyber protection subscriptions including Microsoft 365 protection with free cloud storage, and other software-as-a-service products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

MB Distribution is a Romanian value-added IT distributor that aggregates hardware, software, and services from multiple global technology vendors and delivers them to local resellers, system integrators, and enterprise customers. The company complements product distribution with technical pre-sales and post-sales consulting, infrastructure design, managed print services, and in-house equipment repair and warranty services.

Product overview

MB Distribution is an IT technology distributor serving the Romanian market, operating as a value-added distributor that bridges partners with worldwide technology vendors. The portfolio is organized as a multi-vendor distribution model with both resale products and proprietary/partner-branded solutions and services. Core value-added offerings include: (1) Cybersecurity platforms — Gurucul REVEAL Next-Gen SIEM for AI-powered threat detection and response, and the Coro modular security platform covering endpoint, network, email, cloud app, and security awareness; (2) Backup and Data Protection — Acronis Cyber Protect integrated platform plus Cristie Software solutions (Recover, Protect, CloneManager) for bare machine recovery and disaster recovery with native connectors to IBM Spectrum Protect, EMC, and CommVault; (3) Infrastructure Solutions — BRICK pre-built secure infrastructure and Solution Delivery/Professional Services for design and deployment; (4) Print Managed Services for print infrastructure optimization; and (5) Resale of major brands including Lenovo servers/storage, Allied Telesis networking, Epson/Ricoh printing, IBM software (Cognos, SPSS, Decision Optimization, Cloud Pak for Data), Micro Focus solutions, and endpoint devices. Services include Business Protection (backup/UPS), Infrastructure Design, Professional Services, and equipment repair/warranty service.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Managed Services (MPS) Managed printing services for partners and end customers covering evaluation, optimization, security, integration, automation, and simplification of print infrastructure including equipment, documents, consumables, support, and users.
• Solution Delivery Services Accredited consultant services for complex project design, customer workshops, business development, hardware infrastructure provisioning, consulting, and project management for Server, Storage, and Network infrastructure especially for Lenovo and Allied Telesis/Cisco.
• Infrastructure Design IT infrastructure design and implementation consulting covering hardware, software, network resources, and services delivered in four phases: needs identification, resources verification, roadmap and design, and implementation and maintenance.
• Business Protection Services Proactive data and infrastructure protection services combining intelligent backup solutions with Uninterruptible Power Supply (UPS) to prevent data loss, system downtime, and productivity loss from disk failures, natural disasters, and power issues.
• Professional Services On-site pre-sales and post-sales support for partners including process-based planning, infrastructure capacity planning, network design (LAN and WAN), network security, disaster recovery planning, hardware recommendation, and infrastructure implementation.
• Equipment Repair & Warranty Service In-house service center providing warranty and out-of-warranty equipment repair with diagnostic fees (160 lei), labor costs (35–270 EUR + VAT), parts replacement, testing, and a 3-month labor warranty for Lenovo and other distributed brands.
• BRICK Secure Infrastructure Solution Pre-built, pre-installed, pre-configured, and pre-tested secure communications infrastructure for SMBs up to 100 users. Delivered in a 9U rack combining Lenovo server, VMware hypervisor, Palo Alto security, Allied Telesis SDN controller and networking, Nexans passive infrastructure, and Vertiv UPS with LAN/wireless connectivity, internet gateway, and security.
• Acronis Cyber Protect Distribution Distribution of Acronis Cyber Protect integrated backup and cybersecurity platform offering data protection, secure file sharing, ransomware protection, and disaster recovery for physical, virtual, mobile, and cloud environments, including Microsoft 365 bundles with free cloud storage.
• Gurucul REVEAL Next-Gen SIEM Distribution Distribution of the AI-based Gurucul REVEAL Next-Generation SIEM platform providing security information and event management with advanced threat detection, investigation, and response. Recognized as a Leader in Gartner Magic Quadrant for SIEM (2024, 2025).
• Coro Security Platform Distribution Distribution of the unified Coro cybersecurity platform delivered as modular subscription covering Endpoint Security, Network Security, Email Security, Cloud App Security, and Security Awareness Training, using AI/LLM for threat detection and response.
• Cristie Software Backup & Recovery Distribution Distribution of Cristie Software backup and recovery solutions — Cristie Recover (Bare Machine Recovery), Cristie Protect (endpoint backup), Cristie CloneManager Move (live migration), and Cristie CloneManager Hot Standby (disaster recovery) — with native connectors for IBM Spectrum Protect, EMC Avamar, EMC Networker, and CommVault Simpana.
• Lenovo Server & Storage Solutions Distribution Distribution of Lenovo ISG servers, software, and hyperconverged system solutions for data center transformation and intelligent business transformation in the Romanian market.
• Allied Telesis Network Solutions Distribution Distribution of Allied Telesis networking equipment including routers, switches, wireless access points, and SDN controllers for enterprise and SMB networking.
• Epson & Ricoh Printing & Imaging Solutions Distribution Distribution of Epson and Ricoh printing and imaging solutions — printers, EcoTank ink tank printers, projectors, and label/card printers — for education, healthcare, retail, HoReCa, public sector, corporations, finance, banking, legal, and accounting.
• IBM Data and AI Solutions Distribution Distribution of the IBM software suite including IBM Cognos Analytics, IBM SPSS Statistics, IBM Decision Optimization, IBM Cloud Pak for Data, and IBM Automation Platform for BI, predictive analytics, prescriptive analytics, and integrated data and AI management.
• Micro Focus Software Distribution Distribution of the complete Micro Focus software portfolio including Operations Bridge, Application Performance Management, LoadRunner, and IT Service Management solutions for IT operations, application delivery, security, and data and AI.

Quantifiable outcome

• 80% of small businesses that suffer total data loss close within approximately two years - highlighting importance of backup and business protection services offered by MB Distribution
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• GuruculcoreTechnology or Integration · 25 September 2024MB Distribution announced a strategic partnership with Gurucul, becoming part of the Gurucul Partner Program. MB Distribution brings Gurucul's AI-based Next-Gen SIEM platform (REVEAL) to the Romanian market, offering companies advanced threat protection and security modernization capabilities. Gurucul was recognized as a Leader in Gartner Magic Quadrant for SIEM for 2024 and 2025.
• AcroniscoreTechnology or IntegrationAcronis partnership provides backup, disaster recovery, and cyber protection solutions including Acronis Cyber Protect for Microsoft 365 with free cloud storage. MB Distribution offers Acronis products with partner portal access including free licenses, discounts, technical support, and marketing resources.
• LenovocoreTechnology or IntegrationLenovo ISG partnership covers servers, storage, and hyperconverged solutions for data center transformation. MB Distribution distributes complete Lenovo product portfolio including ThinkPad laptops, ThinkBook business laptops, ThinkCentre desktops, and data center infrastructure.
• IBMcoreTechnology or IntegrationIBM partnership encompasses full software portfolio including IBM Data and AI solutions (Cognos Analytics, SPSS Statistics, Decision Optimization, Cloud Pak for Data), IT Management, Security, Mobile Technology, Cloud, Automation, and Artificial Intelligence solutions. Partnership signed November 2019.
• Micro FocuscoreTechnology or IntegrationMicro Focus partnership provides full software solution portfolio including Operations Bridge (OpsBridge), Application Performance Management, LoadRunner, and IT Service Management solutions. Partnership signed November 2019.
• Allied TelesiscoreTechnology or IntegrationAllied Telesis networking solutions partnership includes LAN wired and wireless connectivity, SDN controllers, and network infrastructure products used in BRICK pre-built security solution.
• Palo Alto NetworksmajorTechnology or IntegrationPalo Alto Networks provides network security solutions as a component of the BRICK pre-built security infrastructure for SMBs, combining with Lenovo servers, Allied Telesis networking, and Vertiv UPS.
• VertivmajorTechnology or IntegrationVertiv UPS (Uninterruptible Power Supply) solutions included in BRICK pre-built security infrastructure, providing power protection for SMB deployments up to 100 users.
• EpsoncoreTechnology or IntegrationEpson printing and imaging solutions partnership covers printers, EcoTank ink tank printers, projectors, and label/card printers for retail, education, healthcare, and HoReCa sectors.
• RicohcoreTechnology or IntegrationRicoh printing and imaging solutions complement Epson offerings to provide complete printing and imaging solutions across various industry verticals.
• VMwaremajorTechnology or IntegrationVMware hypervisor technology provides virtualization layer for the BRICK pre-built security infrastructure solution.
• ECOTICminorOthersECOTIC is a WEEE (Waste Electrical and Electronic Equipment) collection partner. MB Distribution customers can hand over WEEE equipment through ECOTIC collection points for proper recycling and disposal.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Exclusive Networks: Specialist cybersecurity VAD distributing next-generation security solutions across EMEA. Directly comparable to MB Distribution's cybersecurity distribution lines (Gurucul SIEM, Coro, Acronis cyber protection), though operating across multiple European countries rather than Romania only.
• Arrow Electronics: Global value-added distributor of enterprise IT solutions including servers, storage, networking, and security software. Comparable to MB Distribution on multi-vendor enterprise IT distribution and channel enablement, but operating across global geographies with much broader scale.
• Ingram Micro: Global IT distributor offering hardware, software, and services across enterprise and SMB segments. Comparable as a direct competitor on shared vendor lines (Lenovo, Acronis, IBM, networking) but operating globally and at significantly larger scale than MB Distribution's Romanian-only footprint.
• S&T (Kontron AG): Central European IT solutions provider and distributor with strong DACH/CEE presence in IT services, hardware, and industrial IT. Comparable to MB Distribution in serving CEE enterprise IT buyers and resellers, though with a broader services and embedded computing portfolio.
• ALSO Group: Pan-European value-added IT distributor with deep multi-vendor portfolio (servers, storage, networking, security, printing) covering SMB and enterprise. Comparable to MB Distribution in role and vendor coverage, but operates at much larger scale across multiple European countries.

Regional players

• Westcoast: UK-based value-added IT distributor offering hardware, software, and services to resellers and SMBs. Comparable to MB Distribution as a VAD with channel-led GTM and multi-vendor portfolio (including printing and endpoint lines), but geographically focused on the UK rather than Romania.
• ELKO Group: Value-added IT distributor headquartered in the Baltics with footprint across Central and Eastern Europe, distributing IT hardware, software, and cybersecurity. Comparable to MB Distribution as a regional CEE VAD with similar vendor mix (Lenovo-class products) and channel-led GTM, but serving a wider multi-country territory than Romania-only MBD.
• RRC Group: Value-added IT distributor serving Central and Eastern Europe with hardware, software, and security products. Comparable to MB Distribution as a regional CEE VAD with channel-led GTM and multi-vendor portfolio, though operating across several CEE countries rather than Romania only.
• ADN Distribution: European value-added IT distributor with a portfolio spanning cloud, security, networking, and endpoint products. Comparable to MB Distribution as a VAD with similar vendor classes (security and infrastructure), but operating across multiple geographies.

Direct peers

• Magirus: European value-added IT distributor focused on enterprise software, cloud, and data centre solutions. Comparable to MB Distribution on multi-vendor enterprise distribution (servers, storage, networking, virtualization) and channel enablement, with overlapping vendor relationships including VMware-class ecosystem partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mbdistributionIT
• LinkedInlinkedin.com/company/mbdistribution
• Instagraminstagram.com/mb_distribution

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MB Distribution