TopInvest

What TopInvest does

TopInvest (legal name TopInvest Educação Financeira) is a Brazilian online education platform that prepares financial industry professionals for mandatory regulatory certifications issued by ANBIMA, Ancord, Abecip, FEBRABAN, Planejar, Apimec, SUSEP, and ANEPS. Founded in 2011 and headquartered in Barueri, São Paulo, the company has served over 780,000 students with a portfolio spanning roughly 25 individual certification courses (CPA, C-Pro R, C-Pro I, CEA, CFG, CGA, CGE, AI, PQO, CNPI, CA-300/400/600, CFP, SUSEP, FBB-100 through FBB-310, and ANEPS specializations), plus supplementary courses in financial mathematics, Excel, English, and related topics.

The technology stack is a self-serve online learning platform comprising video-based course delivery, a 4,000+ video-commented practice question bank organized by certification and module, a dedicated simulados platform for timed exam simulation, mobile applications on iOS and Android, and an AI-powered chatbot for student doubt resolution. Content is updated against current exam syllabi, and the platform supports subscription, one-time purchase, and lifetime access entitlements with Pagar.me as the payment processor.

The business model is a hybrid of one-time course licenses (R$347–R$1,997 per course with 6-month access), recurring subscriptions (Trilha de Sucesso monthly at R$109.90 and annual at R$970, Premium Simulado at R$39.90/month, Prestige for advanced certifications), and a one-time lifetime license (Vitalício) covering 15 certifications. Go-to-market is product-led and entirely digital: direct e-commerce via the company website and a separate simulados domain, mobile apps, and content marketing through YouTube, blog, LinkedIn, Instagram, Facebook, Telegram communities, and email, with free apostilas and free simulados acting as lead generation. TopInvest operates as part of the Grupo Primo ecosystem of financial education brands alongside Finclass, Portfel, and Faculdade Hub, and is led by Diretor Kleber Stumpf.

Name

TopInvest

Legal name

TopInvest Educação Financeira

Website

https://topinvest.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TopInvest is a Brazilian online education platform offering preparatory courses, video-commented practice questions, and simulated exams for ANBIMA, Ancord, Abecip, FEBRABAN, Planejar, Apimec, SUSEP, and ANEPS financial certifications, serving banking professionals, investment advisors, and insurance agents across Brazil.

Ownership category

akta.pro rank

Product category

Online Financial Certification Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Securities & Investment Licensing Exam Prep (FINRA Series 7/63/65/66, SIE) (EDANAIAJ)

akta.pro secondary industries

Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD), Certification & Exam Prep Course Marketplaces (EDAFAIAJ)

Keywords

• Financial certification training
• Exam preparation courses
• Professional education platform
• Mock exam platform
• Online learning subscription

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Individual Course Sales: One-time purchases of specific certification preparation courses with 6-month access periods. Each course targets a specific financial certification (e.g., ANBIMA CPA, CEA, CNPI). Prices range from R$347 to R$1,997 depending on course depth and content volume.
2. Monthly Subscription - Trilha de Sucesso: Monthly subscription model providing access to all courses with automatic renewal. Priced at R$109.90/month with cancellation flexibility.
3. Annual Subscription - Trilha de Sucesso: Annual subscription with access to all courses plus bonus courses (Economics, Financial Mathematics with HP12c, English for Finance Professionals, Excel, Resume Writing, Direct Treasury). Priced at R$970/year (12x R$80.83).
4. Premium Simulation Subscription: Premium subscription for simulation platform access at R$39.90/month, providing unlimited video-commented questions, ad-free experience, and exam simulation mode.
5. Vitalício Lifetime Access Package: One-time lifetime purchase covering 15 certifications from CPA to CFP with perpetual access, no renewal fees.
6. Prestige Subscription: Premium subscription targeting prestigious market certifications (CFP, CFG, CNPI) with comprehensive course access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

TopInvest sells online preparatory courses for Brazilian financial-services professional certifications issued by regulators such as ANBIMA, Ancord, Apimec, Abecip, Planejar, FEBRABAN, SUSEP, and ANEPS. Its catalog includes video lectures, study guides (apostilas), a video-questioned practice question bank, simulated exams (Simulados), and bundled subscription packages (Trilha de Sucesso, Prestige, Vitalício) targeted at individual financial professionals and firms seeking employee certification.

Product overview

TopInvest is an online financial education platform offering preparatory courses for Brazilian financial certifications. The portfolio consists of three main product lines: (1) Individual certification courses covering Anbima certifications (CPA, C-Pro R, C-Pro I, CEA, CFG, CGA, CGE), Ancord certifications (AI, PQO), Apimec (CNPI), Abecip (CA-300, CA-400, CA-600), Planejar (CFP), Susep, Febraban (FBB-100 through FBB-310), and Aneps; (2) The Simulados TopInvest practice test platform with thousands of commented questions and simulated exams; (3) Free downloadable apostilas (study guides). The company also offers subscription products including Assinatura Prestige, Trilha de Sucesso (monthly all-access), and VITALÍCIO TopInvest (lifetime access). A mobile app is available for iOS and Android, and supplementary courses cover topics like financial mathematics with HP12c, Excel, and English for finance professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• ANBIMA Certification Prep Courses (CPA-10, CPA-20, C-Pro R, C-Pro I, CEA, CFG, CGA, CGE) Online preparatory courses for the range of ANBIMA-issued financial market certifications (basic through advanced C-Pro I), targeted at professionals working in Brazilian asset management, brokerage, and investment advisory roles who must hold ANBIMA credentials to operate in the market.
• Ancord Certification Prep Courses (AI, PQO) Prep courses for the Ancord AI (Agente Autônomo de Investimentos) and PQO (Profissional de Qualificação Operacional) certifications, used by candidates pursuing autonomous investment-agent credentials or operational roles at brokerages.
• Apimec CNPI Certification Prep Course Preparatory course for the Apimec CNPI (Certificado Nacional do Profissional de Investimento), the credential required for analysts and investment professionals working in sell-side or research roles in Brazil.
• Abecip Certification Prep Courses (CA-300, CA-400, CA-600) Online courses for the three Abecip CA (Crédito e Avaliação) certification levels, used by real-estate credit and appraisal professionals in Brazil.
• Planejar CFP Certification Prep Course Prep course for the Planejar CFP (Certified Financial Planner), the leading personal financial planning credential in Brazil for advisors serving retail and high-net-worth clients.
• SUSEP Certification Prep Course (Productor/Seguros) Preparatory course for SUSEP-issued credentials required for insurance brokers and producers operating in the Brazilian insurance market.
• FEBRABAN FBB Certification Prep Courses (FBB-100, FBB-110, FBB-120, FBB-130, FBB-200, FBB-310) Online prep for the FEBRABAN Financial Banking Brokerage certification tracks at introductory (100-series), intermediate (200), and advanced (310) levels for banking-sector professionals.
• ANEPS Certification Prep Courses (Crédito Imobiliário, PLDFT) ANEPS-aligned prep courses covering real-estate credit (Crédito Imobiliário) and anti-money-laundering / know-your-customer (PLDFT) certifications for financial and credit-bureau professionals.
• Trilha de Sucesso All-Access Subscription Monthly all-access subscription priced at R$39.90/month granting subscribers access to all TopInvest certification prep courses across regulatory bodies, suited to candidates preparing for multiple or sequential certification exams.
• Vitalício Lifetime Access Plan One-time-payment lifetime-access package that unlocks TopInvest's catalog of certification prep courses for the buyer indefinitely, targeting candidates who plan to obtain and renew multiple certifications over a career.
• Prestige Annual Subscription Annual all-access subscription tier offering the full course catalog plus premium benefits for a yearly fee, positioned between the monthly Trilha and the one-time Vitalício plan.
• Simulados TopInvest (Practice Exam Platform) Standalone practice-exam platform hosted at simulados.topinvest.com.br that replicates real financial-certification exam conditions, including video-questioned answer rationales for each question, sold standalone or included with subscriptions.
• Apostilas (Free Study Guides) Downloadable free study guides (apostilas) covering Brazilian financial-certification content, used as top-of-funnel lead magnets to introduce prospective candidates to TopInvest's preparation materials before they convert to paid courses.
• TopInvest Mobile App (iOS and Android) Native mobile applications for iOS and Android devices that let subscribers access courses, video lessons, and the Simulados practice exam bank from smartphones and tablets for on-the-go study.

Quantifiable outcome

• Over 780,000 students have used TopInvest for financial certification preparation
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Grupo PrimocoreOthersParent company of TopInvest, operating as part of the Grupo Primo ecosystem of financial education and services brands. Grupo Primo owns multiple financial education platforms including Finclass and other education brands.
• FinclassminorOthersSister brand under Grupo Primo, offering financial education content. Listed as a partner brand in the TopInvest ecosystem.
• PortfelminorOthersInvestment consulting platform partner, part of the Grupo Primo ecosystem. Gabriela Lameu serves as consultant at Portfel - Grupo Primo.
• Instituto TotumcoreOthersTechnology partner for ANEPS certification exam proctoring and auditing. The Instituto Totum partners with ANEPS to ensure security and fairness of remote certification exams, including webcam monitoring during test-taking.
• ANBIMAcoreOthersBrazilian Financial and Capital Markets Association - the primary regulatory and certification body for investment professionals. TopInvest provides preparation courses for ANBIMA certifications including CPA, C-Pro R, C-Pro I, CEA, CFG, and CGA.
• AncordcoreOthersNational Association of Securities Distribution Professionals - certification body for investment agents (AAI) and PQO certifications. TopInvest offers AI and PQO preparation courses.
• AbecipcoreOthersBrazilian Association of Real Estate Credit and Savings Entities - certification body for housing finance professionals (CA-300, CA-400, CA-600). TopInvest provides CA certification preparation courses.
• FEBRABANcoreOthersBrazilian Federation of Banks - certification body for banking correspondents (FBB-100, FBB-110, FBB-120, FBB-130). TopInvest offers comprehensive FBB certification preparation courses.
• ANEPScoreOthersNational Association of Professionals and Companies Promoting Credit and Correspondents in the Country - certification body for credit correspondents. TopInvest provides ANEPS certification preparation including PLDFT and credit specializations.
• PlanejarcoreOthersBrazilian Financial Planners Association - certification body for CFP (Certified Financial Planner) certification. TopInvest offers CFP preparation courses.
• ApimeccoreOthersAssociation of Capital Market Investment Professionals - certification body for investment analysts (CNPI) and CGRPPS. TopInvest provides CNPI and CGRPPS preparation courses.
• SusepcoreOthersBrazilian Private Insurance Regulator - certification body for insurance professionals (SUSEP certification). TopInvest offers SUSEP certification preparation courses.
• Faculdade HubminorOthersEducational institution partner, listed among Grupo Primo ecosystem brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• BenchPrep: BenchPrep is a learning platform and content delivery infrastructure provider for certification and continuing-education programs. It is an ecosystem/technology peer to TopInvest's self-built online delivery and simulados platform, addressing the same category of digital exam-prep providers.
• Finclass: Finclass is a Grupo Primo sister brand offering broader financial education content (investing, personal finance, market literacy) via subscription video. It does not directly compete with TopInvest's regulatory-certification niche but operates in the same Grupo Primo ecosystem and adjacent Brazilian financial-learner audience.

Emerging players

• Magoosh: Magoosh is an online test-prep platform offering affordable subscription courses with practice questions and video explanations. While focused on GRE/GMAT/SAT, its self-serve online prep + video commentary + simulados model is closely analogous to TopInvest's digital delivery and pricing structure.
• UWorld (Roger CPA Review / Smarter CPA): UWorld's Roger CPA Review offers adaptive practice questions, video lessons, and performance tracking for the US CPA exam. The product is highly comparable to TopInvest's video-commented question bank + simulados platform model for regulatory financial certification prep.

Broad incumbents

• Estratégia Concursos: Estratégia is a leading Brazilian online exam-prep platform with digital courses, simulados, and PDFs across multiple verticals. It overlaps TopInvest on the digital subscription-prep model and Brazilian professional-certification learner base, while operating at materially larger scale across verticals.
• Direção Concursos: Direção Concursos is a major Brazilian online exam-prep platform serving public-sector and professional certification candidates. It shares TopInvest's subscription + simulados + apostilas digital delivery model and overlaps on the OBMEP/professional exam learner segment.
• Wiley Efficient Learning: Wiley Efficient Learning provides prep courses for the CPA, CMA, CFA, and other accounting/finance certifications globally. Comparable to TopInvest's CPA-to-CFP content catalog in target learner (accounting/finance professionals preparing for high-stakes credentialing exams) and online subscription delivery.
• Gran Cursos Online: Gran Cursos Online is one of Brazil's largest online education platforms, covering public-sector exam prep as well as certifications (including financial/OAB). It competes with TopInvest on subscription-based digital prep and overlapping regulatory-certification content, though with a much broader catalog.
• Kaplan Financial (Kaplan Professional): Kaplan Financial is an established global provider of preparatory courses for securities, insurance, and financial certifications (e.g., Series 7, CFA equivalents). It parallels TopInvest's model of regulatory-certification prep with digital and live formats, though serving primarily UK/US/Asia markets.

Direct peers

• Estudaqui: Estudaqui is a Brazilian EdTech focused on preparatory courses for ANBIMA and other financial-market certifications. It competes head-to-head with TopInvest on the same target audience (banking and investment professionals) using a similar online course + simulados model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xyoutube.com/user/TopInvestBrasil
• YouTubeyoutube.com/user/TopInvestBrasil
• Facebookfacebook.com/TopInvestBrasil
• LinkedInlinkedin.com/company/topinvest-educa%C3%A7%C3%A3o-financeira
• Instagraminstagram.com/topinvest_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopInvest