Wefood

What Wefood does

Wefood, legally Doğavera Gıda A.Ş, is a privately held Turkish specialty food company founded in 2015 and headquartered in İkitelli OSB, Başakşehir, İstanbul, operating across the organic, gluten-free, vegan, and clean-label categories. The company produces and distributes more than 143 SKUs spanning cold-press organic oils (coconut, carob extract), organic tahini from local sesame, gluten-free flours and grains (almond, coconut, chickpea, rice, buckwheat, quinoa, chia), gluten-free granola, superfood powders (matcha, spirulina, maca, moringa, psyllium), plant-based almond milk, organic vinegars and sauces, nut butters, baby supplementary foods, and bundled "Avantaj Paketleri" packages. Core production technology includes cold-press (soğuk sıkım) extraction to preserve nutritional value and dedicated gluten-free production lines engineered to prevent cross-contamination for celiac consumers. Products are positioned on a clean-label, additive-free promise with publicly disclosed ingredient origins and supplier certifications.

Wefood runs a dual-channel go-to-market: an owned direct-to-consumer e-commerce storefront at wefood.com.tr (offering 1–3 day fulfillment, free shipping above 1,000 TL, order tracking, and account management) and a broad Turkish retail network covering 12+ partners including mass supermarkets (Migros, BİM, Happy Center), drugstores (Rossmann), specialty and gourmet retailers (Macro Center, Groseri, Depodone, Gurme), baby-care (E-bebek), and quick-commerce platforms (Getir, İstegelsin, Banabı). Marketing is primarily organic and content-driven, combining a recipe library (Tertemiz Tarifler), an active blog, and presence on Instagram, Facebook, and TikTok. A points-based loyalty program (WefoodPuan) awards 5% per order and a 150 TL first-order incentive is offered to new members on purchases above 1,000 TL; promotional discounts of up to 45–50% are deployed regularly.

Revenue is generated through one-time direct product sales priced in Turkish Lira across a single SKU-and-bundle pricing model, with no subscription tier and no disclosed B2B contracts. Target segments span consumers with celiac disease or gluten intolerance, vegan and plant-based consumers, health-conscious gourmet shoppers, parents of infants and young children, and fitness/sports nutrition consumers. The company is independent and founder-operated, with no disclosed institutional investors, funding rounds, parent company, or international geographic expansion; operations are entirely domestic within Turkey.

Name

Wefood

Legal name

Doğavera Gıda A.Ş

Website

https://wefood.com.tr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Wefood (Doğavera Gıda A.Ş) is a privately held Turkish specialty food company that produces and distributes 143+ clean-label, organic, gluten-free, and vegan SKUs via owned e-commerce (wefood.com.tr) and 12+ Turkish retail and quick-commerce partners, serving health-conscious, celiac, vegan, and family consumers across Turkey.

Ownership category

akta.pro rank

Product category

Specialty Health Foods (Organic, Gluten-Free, Vegan)

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industries

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Health Food & Supplement Stores (CRAHAEAC), Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled) (CRADAEAO)

Keywords

• Organic food products
• Gluten-free foods
• Vegan specialty foods
• Cold-pressed oils
• Superfood powders

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Wefood generates revenue through direct-to-consumer online sales via its e-commerce platform (wefood.com.tr) and through retail distribution partnerships. Products are sold at various price points (approximately 200 TL to 3,410 TL per item) with regular promotional discounts and a loyalty points program (WefoodPuan) to drive repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels13 records

Marketing channels7 records

Core offering

Wefood produces and distributes organic, gluten-free, vegan, and gourmet clean-label food products through its own e-commerce storefront (wefood.com.tr) and an extensive Turkish retail network. The 143+ SKU catalog spans cold-pressed oils, gluten-free flours and grains, superfood powders, plant-based milks, organic vinegars and spices, nut butters, and baby foods. Production uses cold-press (soğuk sıkım) extraction and dedicated gluten-free lines to prevent cross-contamination, targeting celiac, vegan, organic-gourmet, and health-conscious consumer segments.

Product overview

Wefood is an online Turkish e-commerce platform specializing in organic, gluten-free, vegan, and gourmet food products. The product portfolio includes core offerings like organic coconut oil, organic tahini, gluten-free oatmeal, organic carob extract, and raw cocoa powder, alongside complementary product lines such as gluten-free flours (almond, coconut, chickpea, rice, buckwheat), gluten-free granola varieties, gluten-free grains (quinoa, chia, buckwheat), superfood powders (matcha, spirulina, maca, moringa), plant-based milk (almond concentrate), vinegars and sauces, organic spices, nut butters, and baby food. The company also offers bundled 'Advantage Packages' for multi-item purchases. Products are positioned for health-conscious consumers, those with celiac disease or gluten intolerance, vegans, and gourmet food enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Cold-Pressed Coconut Oil (Organik Hindistan Cevizi Yağı) Cold-pressed organic coconut oil in 150ml and 300ml sizes, produced via soğuk sıkım extraction to preserve aroma and nutrients; for health-conscious consumers using it as a cooking oil, skin/hair care ingredient, or vegan butter alternative.
• Organic Tahini (Organik Tahin) Organic tahini made from local Turkish sesame, available in 300gr and 600gr sizes; positioned for breakfast use, gourmet cooking, and clean-label baking.
• Finely Ground Gluten-Free Oatmeal (Glutensiz Yulaf Ezmesi) Finely ground gluten-free oatmeal in 300gr packages produced on dedicated gluten-free lines; aimed at celiac and gluten-sensitive consumers following special nutrition programs.
• Organic Cold-Pressed Carob Extract (Organik Keçiboynuzu Özü) Cold-pressed organic carob extract in 315gr and 640gr sizes, marketed for high active ingredient content; used as a natural sweetener alternative and functional food.
• Organic Raw Cocoa Powder (Organik Ham Kakao Tozu) 100% raw cocoa powder from organic raw cocoa, 140gr, marketed as an intense aromatic gluten-free superfood for baking, drinks, and functional nutrition.
• Sugar-Free Pure 100% Peanut Butter (Şekersiz Sade %100 Fıstık Ezmesi) Sugar-free pure peanut butter with no additives, 300gr, available with peanut pieces; positioned for clean-label breakfast and sports nutrition consumers.
• Gluten-Free Flour Range (Glutensiz Un Çeşitleri) Gluten-free flour collection including almond, coconut, chickpea, rice, buckwheat, and oat flours; produced on dedicated gluten-free lines for celiac, gluten-sensitive, and alternative-baking consumers.
• Gluten-Free Granola Range (Glutensiz Granola) Gluten-free granola products in 250gr packages across flavors including Cocoa & Hazelnut, Red Fruit & Almond, and Dry Fig & Walnut; positioned as clean-label breakfast cereals.
• Gluten-Free Grains Range (Glutensiz Tahıllar) Gluten-free grain products including mixed quinoa, raw buckwheat, white quinoa, black chia, and roasted buckwheat; aimed at celiac consumers and plant-based nutrition seekers.
• Superfood Powders Range (Süper Tozlar) Superfood powder collection including Matcha, Spirulina, Maca, Moringa, Nutritional Yeast, and Psyllium husk powder; targeted at functional nutrition, sports, and vegan consumers.
• Plant-Based Almond Milk Concentrate (Bitkisel Süt) Concentrated 100% almond milk in 220gr packs, positioned as a lactose-free, dairy-free alternative to cow's milk for vegan and lactose-intolerant consumers.
• Organic Vinegars and Sauces (Sirke & Soslar) Organic vinegar and sauce range including apple cider vinegar, pineapple vinegar, detox vinegar, hawthorn vinegar, and pomegranate molasses; for gourmet cooking and clean-label consumers.
• Organic Spices (Organik Baharat) Organic spice range including mint, Ceylon cinnamon sticks, ginger powder, turmeric powder, and red pepper; for clean-label gourmet and health-conscious cooking.
• 100% Pure Date Paste (Hurma Ezmesi) 100% pure date paste in 315gr and 400gr sizes, marketed as a natural sweetener alternative for clean-label consumers and sugar-restricted diets.
• Nut Butters Range (Fındık Ezmesi & Fıstık Ezmesi) Range of hazelnut and peanut butters with flavor variants including milk caramel, coconut, carob & chia, and date & chocolate; sold as clean-label breakfast spreads.
• Organic Baby Supplementary Foods (Bebek Ek Gıda) Organic baby food line including baby semolina, gluten-free baby flours, and baby biscuits, free from colorants, thickeners, and artificial additives; for parents seeking clean-label first foods.
• Advantage Bundle Packages (Avantaj Paketleri) Multi-item bundled product packages sold at a discount versus buying items separately; used for trial bundles and gift-style purchases across Wefood's catalog.

Quantifiable outcome

• Product page for Karnıyarık Otu (Psyllium) Tozu recorded 127,674 views, 32,215 cart adds, and 2,123 purchases — indicating strong demand for functional fiber products.
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MigroscoreChannel Partner/ Reseller/ DistributorMigros, Turkey's leading supermarket chain, stocks Wefood products across its nationwide retail locations, providing broad physical distribution coverage for the brand in the mainstream grocery channel.
• RossmanncoreChannel Partner/ Reseller/ DistributorRossmann, a major Turkish drugstore and cosmetics retail chain, carries Wefood's clean-label food products, leveraging its extensive store network across Turkey.
• Happy CentercoreChannel Partner/ Reseller/ DistributorHappy Center, a Turkish discount supermarket chain, distributes Wefood products to value-conscious consumers through its national store network.
• Macro CentercoreChannel Partner/ Reseller/ DistributorMacro Center, a Turkish premium/specialty grocery retailer, provides Wefood with placement in the specialty food and health-conscious consumer segment.
• GetircoreChannel Partner/ Reseller/ DistributorGetir, Turkey's pioneering quick commerce platform, stocks Wefood products for rapid delivery to consumers, aligning with the brand's health-conscious urban customer base.
• İstegelsincoreChannel Partner/ Reseller/ Distributorİstegelsin, a Turkish quick commerce brand operating micro-fulfillment centers, offers Wefood products for on-demand delivery.
• BanabıminorChannel Partner/ Reseller/ DistributorBanabı, a Turkish retail chain, stocks Wefood products in its physical stores.
• E-bebekcoreChannel Partner/ Reseller/ DistributorE-bebek, Turkey's leading baby and mother care retail chain, provides dedicated shelf space for Wefood's baby food and infant supplementary food (Bebek Ek Gıda) product line.
• BİMminorChannel Partner/ Reseller/ DistributorBİM, a major Turkish discount retailer with nationwide presence, distributes Wefood products to a broad value-oriented consumer base.
• GroseriminorChannel Partner/ Reseller/ DistributorGroseri, a Turkish specialty/gourmet food retailer, carries Wefood's premium organic and gourmet product lines.
• DepodoneminorChannel Partner/ Reseller/ DistributorDepodone, a Turkish warehouse-style food retailer, stocks Wefood products for bulk and value shoppers.
• GurmeminorChannel Partner/ Reseller/ DistributorGurme, a Turkish gourmet food retailer, provides a premium placement channel for Wefood's organic and gourmet product lines.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bob's Red Mill: US-based specialty flour and grain brand with deep gluten-free product line (almond, coconut, rice, oat flours; gluten-free oats; baking mixes). Direct comparable in product format, category focus, and clean-label positioning, though operating at much larger scale globally.
• Naturya: UK-based clean-label superfood brand selling powders, grains, and plant-based nutrition products (spirulina, chia, psyllium, coconut). Comparable on the super powders and functional health-food category, and on DTC-led marketing with retail extension.
• King Arthur Baking Company: US premium baking flour and mix brand with a strong gluten-free sub-line and organic offerings. Comparable on specialty flour portfolio, clean-label positioning, and multi-channel (DTC + grocery) distribution model.
• Form Nutrition: UK plant-based nutrition brand offering clean-label protein powders, bars, and functional foods. Comparable on the vegan/plant-based clean-label positioning, premium DTC model, and overlapping target consumer (vegan, fitness, health-conscious).
• Glutensiz Market: Turkey-focused direct-to-consumer e-commerce retailer specializing in gluten-free packaged foods, flours, and bakery items. Closest direct peer given overlapping Turkey-only DTC positioning, gluten-free product focus, and celiac consumer targeting.

Emerging players

• LoveRaw: UK-based clean-label plant-based snack brand (protein bars, chocolate). Comparable on vegan/clean-label positioning and DTC distribution, though narrower category focus (snacks vs Wefood's broader portfolio).
• Conscious Food: India-based organic and clean-label packaged-food brand with comparable range of gluten-free grains, organic spices, cold-pressed oils, and natural sweeteners. Comparable on product-category breadth and clean-label sourcing, though operating in a different geography.

Broad incumbents

• Peyman Kuruyemiş: Major Turkish nut, dried fruit, and healthy-snack manufacturer with extensive retail distribution including Migros. Comparable on Turkish retail scale, healthy-snack positioning, and overlap in tahini, nuts, and seed-based products with Wefood's portfolio.
• Eti Gıda: One of Turkey's largest packaged-food manufacturers with broad biscuits, crackers, and snacks portfolio that increasingly includes organic and gluten-free lines. Comparable on Turkey-market packaged-food distribution via Migros and other major chains, but operates as broad incumbent rather than specialty specialist.
• Holland & Barrett: UK/global health-food retailer carrying gluten-free, organic, vegan, and superfood products. Comparable on the health-and-wellness category and clean-label positioning; conceptually analogous to Wefood's role as a curated health-food brand for Turkish consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wefoodtr
• Instagraminstagram.com/wefoodtr
• TikToktiktok.com/@wefoodtr
• Xx.com/wefoodtr
• LinkedInlinkedin.com/company/wefood-turkiye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wefood