MacDonald

What MacDonald does

MacDonald, Inc. is a small, independently operated digital marketing agency founded in 2007 and headquartered in Ashaway, Rhode Island. The firm serves a narrow customer segment: owners of branded franchise stores, with documented focus on auto parts retailers such as NAPA. Its core offering is a daily social media posting service for Facebook and Instagram, packaged as a flat-rate annual subscription priced at $1,695 per store per year.

The service does not rely on proprietary technology platforms. Content production and distribution are executed manually and delivered through Meta's own social media infrastructure (Facebook, Instagram). MacDonald, Inc. holds a registered trademark on its name ("Macdonald, Inc®") and maintains an active website with a 2025 copyright, indicating ongoing operations. The agency operates with a lean team of 1-10 employees.

The business model is a single-product, single-vertical subscription. Revenue mechanics are straightforward: each franchise store owner pays an annual fee in exchange for daily posts on their behalf. Go-to-market is targeted at branded franchise store owners rather than general small businesses, narrowing the addressable market but increasing vertical specificity. There is no disclosed diversification across pricing tiers, product lines, or distribution channels.

Name

MacDonald

Legal name

MacDonald, Inc.

Website

https://macdonaldinc.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MacDonald, Inc. is a small independent digital marketing agency that provides daily Facebook and Instagram posting services to branded franchise store owners, primarily in the auto parts vertical, on a $1,695/year flat subscription.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (MPAAABAD)

Keywords

• Social media marketing
• Digital marketing services
• Franchise marketing solutions
• Local business advertising
• Auto parts marketing

Headquarters

HQ city

Ashaway

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Management Subscription: Annual subscription service providing daily Facebook and Instagram posts for franchise store owners. Posts include content from national monthly sales flyers or national holiday information. Revenue is generated through a flat annual fee of $1,695.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MacDonald, Inc. provides a daily social media posting service exclusively for branded franchise store owners, particularly auto parts stores across the United States. For a flat annual fee of $1,695, the agency posts one item from the national monthly sales flyer or the national holiday of the day to each client's Facebook and Instagram business pages every day. The company also assists businesses in setting up Facebook and Instagram pages if they do not yet exist.

Product overview

MacDonald,Inc. is a digital marketing agency that offers a single, focused service for branded franchise store owners, particularly auto parts stores across the United States. The company provides affordable, local digital marketing systems exclusively for franchise owners. Their core offering consists of a daily social media posting service (Daily Social Media Posting Service) that automatically populates clients' Facebook and Instagram pages with sales flyer content and national holiday posts, all managed by the agency for a flat annual fee of $1,695.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Social Media Posting Service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves3 records

Broad incumbents

• Yext: Yext provides a digital presence platform for multi-location brands, including social, listings, and reviews management. Its enterprise-grade positioning contrasts with MacDonald's SMB bent, but it competes for the same franchisee local-marketing budget on the social-posting component.
• Thryv: Thryv is an all-in-one SMB software and marketing platform offering social media scheduling, listings, and marketing automation to local businesses. While much broader than MacDonald, it competes for the same customer wallet by automating the exact same daily social posting workflow MacDonald sells as a managed service.
• Vendasta: Vendasta provides a white-label platform of marketing and CRM tools that agencies and resellers use to serve SMB and franchise clients. It is comparable to MacDonald as a competing channel through which franchisees can get social media management, and as a tool that would enable a MacDonald-like agency to scale.

Emerging players

• Podium: Podium sells local-business customer engagement and marketing tools, including social and review management, primarily to multi-location operators and franchises. It overlaps with MacDonald on social posting and local-marketing workflow but bundles messaging, reviews, and payments.

Direct peers

• RevLocal: RevLocal is a digital marketing agency focused on local businesses, offering managed advertising and social media services on a subscription-style basis. Its positioning around local SMB marketing, recurring engagement, and hands-on execution mirrors MacDonald's direct-to-franchisee subscription model.
• Surefire Local: Surefire Local provides local marketing automation and managed services for small and multi-location businesses, including social posting and local advertising. Its bundled subscription model targeting multi-location operators is highly comparable to MacDonald's franchise-focused, social-first offering.
• Scorpion: Scorpion provides digital marketing, advertising, and technology services specifically tailored to local and franchise businesses, including paid media, websites, and content. It directly parallels MacDonald's model of selling managed marketing services on a recurring basis to franchise and SMB clients, with overlapping emphasis on social media and brand-aligned local marketing.
• ReachLocal: ReachLocal (now part of Gartner) sells managed digital marketing, including social media and paid media, to SMBs and multi-location brands. Its subscription-based, vertically-positioned local marketing services closely overlap with MacDonald's franchisee subscription offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/macdonaldinc
• LinkedInlinkedin.com/company/macdonaldinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacDonald