Couri & Smyth Health For Life Medical Center

What Couri & Smyth Health For Life Medical Center does

Couri & Smyth Health For Life Medical Center is a physician-owned private medical practice headquartered in Weston, Wisconsin, specializing in women's health with particular focus on infertility, PCOS/PMOS, menopause management, and hormone imbalance. The practice was co-founded by Dr. Kimberly Couri and Dr. R. Louise Smyth, both board-certified Family Practice physicians with over 28 years of clinical experience each and 40 combined years of Natural Procreative (NaPro) Technology experience. The core offering is the Health For Life Program, a lifestyle-based intervention organized around five pillars (nutrition, fitness, detoxification and gut health, hormone balance, and mentoring), delivered through condition-specific tracks for infertility, PCOS, and menopause. The practice uses NaPro Technology and the Creighton Model Cycle Tracking system for restorative reproductive medicine, differentiating from IVF-centric fertility clinics on a root-cause functional medicine approach.

The practice generates revenue through initial consultations (typically $487, discounted to $127 when pre-educational steps are completed), multi-year wellness program subscriptions whose pricing varies by length and patient need, VIP long-term continuation plans, and clinician-recommended supplements. Patient acquisition follows a content-driven funnel: prospective patients must complete an on-demand webinar, Right Fit Quiz, or 6-email Blueprint series before booking a free 15-minute discovery call with health coaches, followed by an initial consultation of up to one hour with a provider. Service delivery is hybrid, with in-person visits at the Weston clinic and telehealth services available to patients in Wisconsin, Minnesota, and Michigan. The practice operates without disclosed external funding, acquisitions, or partnerships, functioning as a bootstrapped, founder-driven specialty clinic with supplemental health coaching staff.

Name

Couri & Smyth Health For Life Medical Center

Legal name

Couri & Smyth Health For Life Medical Center

Website

https://cshealthforlife.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Couri & Smyth Health For Life Medical Center is a physician-owned Wisconsin specialty practice using NaPro Technology and a functional medicine 5-pillar program (nutrition, fitness, detox, hormones, mentoring) to treat women's infertility, PCOS, and menopause in WI, MN, and MI.

Ownership category

akta.pro rank

Product category

Women's Health and Restorative Reproductive Medicine

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Women's health services
• Restorative reproductive medicine
• Natural fertility treatment
• Functional medicine practice
• Hormone imbalance care

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Medical Consultation and Office Visits: Fees for initial consultations and ongoing medical appointments. Initial consultation includes up to one hour with provider. New patient visits include comprehensive health history review and personalized plan development.
2. Wellness Program Fees: Program fees vary depending on program length and individual medical needs. Long-term support and VIP continuation options available after completing initial wellness program.
3. Supplements: Supplements may be recommended and/or required depending on patient specific needs. Discussed further with provider during consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Couri & Smyth Health For Life Medical Center operates a physician-led, functional medicine medical practice that delivers the Health For Life Program, a multi-year lifestyle and clinical care protocol built on five pillars (nutrition, fitness, detoxification/gut health, hormone balance, and mentoring) and delivered through specialized tracks for Infertility, PCOS/PMOS, Menopause Management, and general hormone imbalance. The practice uses NaPro Technology and the Creighton Model Cycle Tracking system to identify and treat root causes of infertility and hormone-related conditions, supplementing clinical visits with recommended supplements.

Product overview

Couri & Smyth Health For Life Medical Center offers a unified Health For Life Program that serves as its core offering, supported by three specialized condition-specific programs: the Infertility Program, PCOS/PMOS Program, and Menopause Management Program. All programs are built on the foundational Five Pillars of Health (nutrition, fitness, detoxification/gut health, hormone balance, and mentoring). The practice supplements these programs with free On-Demand Webinars for patient education, a complimentary Discovery Call service for prospective patients, and Patient Forms for clinical assessment. The company practices Natural Procreative (NaPro) Technology combined with functional medicine principles, focusing on root-cause healing rather than fertility technologies like IVF.

Differentiator

Problem solved

Functional benefit

Products and services

• Health For Life Program A comprehensive doctor-guided lifestyle and clinical program designed to address hormone imbalance, infertility, PCOS, and menopause through five foundational pillars: nutrition, fitness, detoxification and gut health, hormone balance, and mentoring. Targeted at women and couples seeking a root-cause, functional medicine approach to women's health.
• Infertility Program A holistic program that takes a root-cause approach to the underlying conditions contributing to infertility, helping couples achieve pregnancy naturally through restorative reproductive medicine, with a reported ~50% pregnancy success rate for all ages. Targeted at couples experiencing infertility, recurrent miscarriage, or failed IVF attempts who want a non-invasive alternative to assisted reproductive technology.
• PCOS/PMOS Program A doctor-guided program to manage PCOS/PMOS symptoms including irregular periods, weight challenges, acne, hair issues, mood changes, and infertility through nutrition, fitness, gut health, hormone balance, and mentoring. Targeted at women diagnosed with PCOS/PMOS who have often tried birth control or other providers without sustainable results.
• Menopause Management Program A natural, doctor-guided approach to manage menopause symptoms such as hot flashes, night sweats, sleep problems, mood changes, weight gain, fatigue, brain fog, decreased libido, and vaginal changes, using bio-identical hormone replacement therapy and lifestyle support. Targeted at perimenopausal and menopausal women seeking natural relief without harsh medications.
• Discovery Call A free 15-minute phone consultation with a health coach to discuss health concerns, goals, and determine if the Health For Life program is the right fit. Targeted at prospective patients who have completed one of the practice's educational pre-requisites (on-demand webinar, Right Fit Quiz, or Blueprint to Health for Life email series).

Quantifiable outcome

• 50% pregnancy success rate for all ages through non-invasive program
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Midi Health: Midi Health is a virtual clinic focused on perimenopause and menopause care, covering hormone-related symptoms in midlife women. Its menopause program and virtual care model overlap directly with one of Couri & Smyth's three core programs.
• Tia: Tia operates a hybrid in-person + virtual women's health clinic model serving women across multiple life stages. The hybrid care delivery, women's health focus, and direct-pay model with bundled programs make it a directly comparable care delivery peer.
• Evernow: Evernow is a virtual clinic providing perimenopause and menopause care with a direct-to-consumer membership model. It is a direct peer in the menopause program track and shares the virtual delivery, women's hormone focus, and direct-pay subscription model.
• Kindbody: Kindbody operates a hybrid virtual + brick-and-mortar fertility and women's health clinic network. While it is IVF-led, the hybrid delivery model, employer benefits, and women's health focus make it a directly comparable care delivery peer.
• Allara Health: Allara is a virtual care platform providing ongoing treatment for PCOS and other hormonal conditions. It is a direct peer in the PCOS/PMOS program track and shares the chronic-condition management, telehealth delivery, and women's hormone health focus.
• Parsley Health: Parsley Health is a functional medicine membership practice treating hormone imbalance, gut health, and women's health conditions with root-cause protocols and a multi-year care model. It overlaps with Couri & Smyth on the functional medicine methodology, root-cause philosophy, women's health focus, and multi-program structure.
• Maven Clinic: Maven is a virtual clinic for women's and family health covering fertility, pregnancy, postpartum, and menopause. It overlaps with Couri & Smyth on telehealth delivery, women's life-stage care, and fertility as a core vertical — though Maven is digital-first and far larger.
• NaPro Technology / Pope Paul VI Institute: The Pope Paul VI Institute is the most established NaPro Technology training and treatment center in the U.S. It is the most directly comparable peer — both offer restorative reproductive medicine using Creighton Model and NaPro rather than IVF, and both target faith-aligned patient populations.

Broad incumbents

• Progyny: Progyny is a large fertility benefits management company that partners with employers to provide IVF and fertility treatment coverage. It is comparable as a category incumbent shaping employer-paid fertility access, against which self-pay restorative practices must differentiate.
• CCRM Fertility: CCRM is a large multi-site fertility clinic network focused on IVF and advanced reproductive technology. It is a broad incumbent in the fertility category that competes for the same patient demand, though on a different methodological basis (IVF vs. NaPro).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cshealthforlifemedicalcenter
• Xx.com/cshealth4life

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Couri & Smyth Health For Life Medical Center