Pink Web Applications BV
- Company typePrivate
- Founded2003
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Pink Web Applications BV firmographics
Firmographics- Name
- Pink Web Applications BV
- Legal name
- PinkWeb BV
- Website
- https://pinkweb.nl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pink Web Applications BV industry classification
Industry- Product category
- Accountancy Client Portal Software
- NAICS
- Computer Systems Design and Related Services (54151), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Biller Direct EBPP Platforms (FSAMAJAA)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Pink Web Applications BV is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Pink Web Applications BV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS (Client Portal): PinkWeb operates a tiered subscription model with three main product tiers: Share & Sign (up to 75 clients), Professional (unlimited clients + personal consulting + bank connections), and Enterprise (adds SBR Assurance, Active Directory, BI insights, dedicated customer focus team). Revenue is recurring subscription-based, billed on annual or multi-year contracts. Visma CRMHub is offered free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Share & Sign — for small offices up to 75 clients |
| Subscription | Annual | Professional — unlimited clients with personal consulting |
| Subscription | Annual | Enterprise — strategic partner tier with maximum support |
| Freemium | Others | Visma CRMHub — free CRM synchronization hub |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Pink Web Applications BV product offering
Product offeringCore offering
PinkWeb provides a cloud-based client interaction platform (Client Online) that enables Dutch accounting firms and tax advisors to securely exchange documents, collect client information via structured questionnaires, obtain digital signatures (including SBR Assurance qualified signatures), and submit filings directly to the Belastingdienst and KVK. The platform is offered as tiered subscription software (Share & Sign, Professional, Enterprise) with a freemium CRM synchronization add-on (Visma CRMHub) and a mobile application for iOS and Android.
Product overview
PinkWeb is a cloud-based client portal platform for accounting firms in the Netherlands, consisting of a unified core platform with three tiered subscription products: Share & Sign (for offices up to 75 clients), Professional (unlimited clients with enhanced features), and Enterprise (full-featured with SBR Assurance, Active Directory integration, and BI insights). The platform integrates with major Dutch accounting, tax, CRM, and government systems (Exact, Loket, AFAS, Nextens, Belastingdienst, KVK) to enable secure document exchange, digital signing, client communication, and automated workflows. Add-on modules include Visma CRMHub (free CRM synchronization), PinkWeb Uitvragen (structured information requests), and mobile apps for iOS and Android. The company operates as part of Visma Group since July 2018.
Differentiator
Problem solved
Functional benefit
Brands
- PinkWeb Share & Sign: Entry-level secure document sharing and digital signing solution for accounting offices with up to 75 clients.
- PinkWeb Professional
- PinkWeb Enterprise
- Visma CRMHub
Products and services
- PinkWeb Share & Sign Entry-level subscription tier for small Dutch accounting offices with up to 75 clients. Provides secure document sharing, digital signing, online dossiers, a mobile app, and basic integrations with KVK and Belastingdienst. Includes maximum security, external digital sharing, deadline monitoring, and rights/roles system.
- PinkWeb Professional Mid-tier subscription for growing Dutch accounting offices with unlimited clients. Includes all Share & Sign features plus bank integrations, personal consultant support, custom branding (eigen huisstijl), the full Uitvragen functionality, and ISAE 3402 Type II certification.
- PinkWeb Enterprise Premium subscription tier for strategic Dutch accounting firms. Includes all Professional features plus SBR Assurance for qualified digital signatures with professional certificates, Active Directory/Entra ID integration with SSO, BI insights for usage analytics, and maximum support with a dedicated customer focus team.
- Visma CRMHub Free CRM synchronization hub that automatically syncs CRM data across multiple Visma software packages. Connects various CRM systems to Visma accounting software, preventing errors and eliminating manual data entry, and is provided at no charge.
- PinkWeb App Mobile application for iOS and Android that enables secure access to documents, digital signing in 4 taps, Face ID / fingerprint login, custom branding in the office's own style, smart notifications, and iDEAL payments for loonbelasting (payroll tax) and omzetbelasting (VAT).
- PinkWeb Uitvragen Structured information request module for collecting client data via customizable questionnaires, with pre-built templates for tax returns, Wwft compliance, annual accounts, onboarding, and ESG/CSRD reporting. Features real-time monitoring, CRM integration, and automated status updates.
- SBR Assurance Digital signature solution for accountant declarations using professional certificates (beroepscertificaat) in the cloud, without physical tokens. Enables accountants to sign SBR audit statements digitally using KPN-issued certificates, available as part of the Enterprise tier.
Quantifiable outcome
- 90-day uptime of 100% for core portal
- +3 more outcomes
Companies that use Pink Web Applications BV
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Pink Web Applications BV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature11 records
Pink Web Applications BV partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ValidSigncoreValidSign provides digital signing services integrated into PinkWeb, including SBR Assurance (public document signing) and PDF signing. PinkWeb has experienced integration issues with ValidSign in May 2026 (reported on status page), indicating a critical operational dependency.
- NextenscoreNextens is a major Dutch tax software provider. PinkWeb launched a fully redesigned integration in November 2025 enabling faster document processing, selective approval/direct sending options, and real-time status visibility within Nextens. The new integration was offered free until February 1, 2026.
- Exact (Exact Online, Exact Gemak, Fiscaal Gemak)coreExact is a major Dutch business software provider. PinkWeb integrates with Exact Online, Exact Gemak, and Fiscaal Gemak for document exchange and status feedback. Multiple integrations issues have been documented in 2025-2026 (XBRL generation problems, Message Express connection failures, document sync failures).
- LoketcoreLoket is a Dutch HR and payroll software provider. PinkWeb integrates via Single Sign-on (SSO) and document exchange. SSO integration issues were reported and resolved multiple times in 2025.
- AFAS (AFAS Fiscaal)coreAFAS Fiscaal is a Dutch tax software provider. PinkWeb integrates via FTP for document placement. Connectivity issues due to invalid certificates were reported and resolved in July 2025, with AFAS confirming the issue was on their side.
- Belastingdienst (Dutch Tax Authority)corePinkWeb submits tax filings directly to the Belastingdienst via the digipoort gateway, with automatic delivery for Opgaaf Werkelijk Rendement (OWR) documents. Occasional digipoort outages affect submission capabilities (e.g., January-February 2026 incident).
- KVK (Dutch Chamber of Commerce)corePinkWeb integrates with KVK for depositing annual accounts (jaarrekening deponeren). Documents submitted via the portal are forwarded to KVK. Periodic KVK processing backlogs have caused document status delays.
- Frends (iPaaS / Integration Platform)coreFrends provides the iPaaS (Integration Platform as a Service) powering PinkWeb's DMS (Document Management System) integrations including NFS and Alure. Multiple incidents affecting Frends agents and DMS connections were documented in April 2025, with Frends working on fixes alongside PinkWeb.
- Trees For AllminorTrees For All is a Dutch tree-planting organization through which PinkWeb compensates 100% of its CO2 emissions as part of its sustainability commitment.
- First Class AmersfoortminorCatering company providing daily team lunches at PinkWeb's Amersfoort office, employing young people with barriers to regular education to help them earn their mbo hospitality diploma.
- Connected Signing ProviderscorePinkWeb supports digital signing through Connected Signing integrations, in addition to its native integrated signing solution and ValidSign. Enterprise customers can choose their preferred signing provider.
- Microsoft (Azure Cloud, Active Directory / Entra ID)corePinkWeb's cloud hosting runs on Microsoft Azure. Enterprise customers benefit from Active Directory/Entra ID integration for SSO, automated user provisioning, and self-managed password policies.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Pink Web Applications BV competitors and assessment
Company assessmentBroad incumbents
- DocuSign: Global e-signature incumbent serving enterprise and SMB; competes with PinkWeb's signing features (especially ValidSign-powered Connected Signing) for larger Dutch accounts.
- Adobe Acrobat Sign: Enterprise e-signature suite from Adobe; broad incumbent alternative for digital-signature workflows across European enterprises, overlapping PinkWeb's connected signing use cases.
Direct peers
- SnelStart: Dutch SMB accounting SaaS widely used by small accounting practices; an alternative administrative backbone that could rationalize a competing client-portal/communication layer.
- Exact (Exact Online): Dutch cloud accounting platform with deep mid-market penetration; integrates with PinkWeb but also ships its own client/portal features, making it both partner and competitor.
- Yousign: European (FR-headquartered) qualified e-signature SaaS focused on SMBs; directly competes with PinkWeb on the digital-signing layer (SBR Assurance, ValidSign-style signing) for European accounting and SMB customers.
- AFAS Software: Major Dutch payroll, HR and accounting (AFAS Fiscaal) software vendor; competes and integrates with PinkWeb via FTP and could bundle a competing client portal into its own suite.
- Loket: Dutch HR and payroll SaaS for SMBs and accountants; integrates with PinkWeb for SSO and document exchange, occupying adjacent workflow territory.
- Basecone: Dutch document recognition and purchase invoice automation SaaS for accountants, also part of the Visma ecosystem; competes with PinkWeb at the data-capture layer feeding the same client-portal workflows.
- Nextens: Dutch tax-software vendor used by accountants; deeply integrated with PinkWeb (Nov 2025 redesign), competing with PinkWeb's own tax document handling workflows.
Regional players
- Yuki: Cloud accounting platform (NL/BE SMB-accountant market) that coexists with PinkWeb inside the same offices; competes on advisory/automation features that border PinkWeb's portal scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pink Web Applications BV social profiles
Digital presencePink Web Applications BV compliance and trust
Trust signalCompliance6 records
Pink Web Applications BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pink Web Applications BV leadership team
Management profileNumber of profiles
Profiles7 records
Pink Web Applications BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pink Web Applications BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pink Web Applications BV
What does Pink Web Applications BV do?
PinkWeb provides a cloud-based client interaction platform (Client Online) that enables Dutch accounting firms and tax advisors to securely exchange documents, collect client information via structured questionnaires, obtain digital signatures (including SBR Assurance qualified signatures), and submit filings directly to the Belastingdienst and KVK. The platform is offered as tiered subscription software (Share & Sign, Professional, Enterprise) with a freemium CRM synchronization add-on (Visma CRMHub) and a mobile application for iOS and Android.
Is Pink Web Applications BV a public or private company?
Pink Web Applications BV is a private company. It is classified as corporate owned and is currently operating.
When was Pink Web Applications BV founded?
Pink Web Applications BV was founded in 2003. It employs 11 to 50 people.
Where is Pink Web Applications BV based?
Pink Web Applications BV is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Pink Web Applications BV make money?
One revenue line is on record: subscription-based SaaS (Client Portal).
Who are Pink Web Applications BV's main competitors?
Broad incumbents on record are DocuSign and Adobe Acrobat Sign. Direct peers are SnelStart, Exact (Exact Online), Yousign, AFAS Software, Loket, Basecone and Nextens. Yuki is listed as a regional player.
Does Pink Web Applications BV have an API?
Yes. PinkWeb offers API capabilities for integration purposes. The platform supports integrations with various accounting, CRM, and document management systems. The API enables automated document flows, status synchronization, and data exchange between PinkWeb and external systems such as Exact, Loket, AFAS, and other Visma software packages. Share & Sign product explicitly mentions 'API' as a feature capability.
What industry is Pink Web Applications BV in?
Pink Web Applications BV's product category is Accountancy Client Portal Software. Its primary akta.pro industry code is FSAMAJAA, Biller Direct EBPP Platforms, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 54151 and its SIC code is 6199.