FM Retail

What FM Retail does

FM Retail is a UK-based provider of modular retail management software serving fashion and apparel retailers, schoolwear and uniform specialists, and a broader base of niche vertical retailers (garden centres, golf venues, distilleries) plus wholesalers and concession operators. The company operates as a product division of Cunninghams EPOS Group, itself a 50-year-old UK EPOS specialist now owned by Jonas Software (within Vesta Software Group), with its head office and support centre in Bury and registered presence in Wallingford. The company's go-to-market spans direct field sales for enterprise accounts, inside sales for mid-market customers, and trade-event presence at Spring Fair and Autumn Fair.

The platform is built around a Windows 10-based EPOS and retail management system with a centralised database and modular architecture that can be deployed on-premise or in the cloud. Core modules include Retail EPOS, Stock Management, Warehouse Management, Wholesale Management, FM Mobile (Android) for portable stock control, Concessions Management, Embroidery & Personalisation, Order in Store, and Customer Data Capture / eReceipts. FM Retail monetises through a modular annual subscription licence, professional services (installation, training, consultancy), and merchant payment processing under the Cunninghams Payments / Vesta Merchant Services brands. Distribution is anchored by long-tenured enterprise customers such as Apricot (900+ concessions across the UK, Europe, and US), Skoolkit (schoolwear customer since 2002), Collectif (10+ years), One Below, BTC Activewear, St. Andrew's / Carnoustie Links, and a longer tail of mid-market specialists including Case London, Carl Scarpa, Pagazzi Lighting, Janan, Isle of Arran Distillers, and Heritage of Scotland. The product surface is widened through 30+ documented third-party integrations spanning ecommerce (Shopify, Magento, IRP, Magico), marketplaces and shipping (Linnworks, ChannelAdvisor, DPD, UPS, Royal Mail, DHL, Evri), payments (Worldpay, VeriFone, Opayo, WeChat Pay, Alipay), and back-office (Sage Line 50, Klana).

Name

FM Retail

Legal name

Cunninghams EPOS Group

Website

https://fashionmaster.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FM Retail is a UK-based provider of modular retail management software for fashion, schoolwear, and specialist retailers and wholesalers, offering integrated EPOS, stock, warehouse, ecommerce, and payments modules, operating as a division of Cunninghams EPOS Group under Jonas Software.

Ownership category

akta.pro rank

Product category

Retail Management Software (EPOS, Stock, Warehouse, eCommerce, Payments)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Retail management software
• EPOS systems
• Omnichannel retail
• Warehouse management software
• Wholesale management software

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing / Subscription: FM Retail sells its modular retail management software as a licensed solution to omnichannel retailers and wholesalers. The platform is sold in modules (EPOS, stock, ecommerce, warehouse, payments) and is deployed as an integrated suite. Pricing is modular, likely per-module or per-terminal, with ongoing support and maintenance subscriptions.
2. Professional Services: Full professional services including project planning, hardware/software installation, consultancy, bespoke software development, and tailored training courses. Training includes head office/warehouse operations training, on-site branch training, train-the-trainer, and hourly online sessions.
3. Payment Processing / Merchant Services: Integrated payment solutions via Payments by Cunninghams EPOS Group and Vesta Merchant Services partnership. Provides merchant services, mobile payment options, DCC, and WeChat/Alipay acceptance. Revenue likely derives from transaction processing fees or merchant service arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FM Retail sells modular retail management software to omnichannel retailers and wholesalers. Its platform connects in-store EPOS, ecommerce websites, online marketplaces, warehouse operations, and payment processing through a single centralised database, with optional cloud or local server deployment. The company also delivers professional services (installation, consultancy, bespoke development, training) and integrated merchant payment services.

Product overview

FM Retail is a modular, all-in-one retail management solution comprising a central Retail Management System platform integrated with specialized modules including the Retail EPOS System, eCommerce Integration, Stock Management System, FM Mobile, Warehouse Management System, Payments, Customer Data Capture, Order in Store, Concessions Management, Embroidery & Personalisation, Wholesale Management System, and Marketplace Software. The platform is complemented by Professional Services for implementation and support. FM Retail connects physical retail stores with online platforms, enabling omnichannel operations for retailers and wholesalers, and is part of Cunninghams EPOS Group under Jonas Software ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Management System Central hub connecting sales, stock and customer data across physical retail stores and online platforms, with loyalty schemes, flexible payment options, data analytics and comprehensive reporting.
• Retail EPOS System Feature-rich touchscreen Electronic Point of Sale terminals with chip & PIN, contactless, QR codes, WeChat Pay, Alipay, loyalty programs, discount features, barcode scanning and real-time stock visibility at the till.
• Stock Management System Centralised real-time stock management across warehouses, branches, ecommerce, marketplaces, returns and virtual stock, with stock level, valuation, sell-through, buyers guide and stock movement reports.
• Warehouse Management System Comprehensive warehouse management supporting multiple warehouse locations, virtual warehouses (e.g. Amazon FBA), multiple bin types, handheld device integration, guided picking, real-time bin-level monitoring, automated replenishment and pick admin dashboard.
• FM Mobile Portable Android-based stock management device for real-time stock takes, goods received processing, store transfers, offline operation in low-connectivity areas, and automated software updates.
• eCommerce Integration Links FM Retail with Shopify, Magento, IRP and Magico platforms, providing centralised product maintenance, real-time stock updates, automated web order processing with pick lists, delivery notes, invoices and carrier integrations.
• Marketplace Software Multi-channel marketplace management for eBay, Amazon, Zalando, Next Plus, Very and more, with automated order processing, real-time stock and pricing synchronisation across marketplace channels, and reporting.
• Payments by Cunninghams EPOS Group

Quantifiable outcome

• FM Retail enabled Collectif to save time on daily operations and maintain an integrated system across stores and ecommerce for over 10 years
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

Feature14 records

Partnerships

22 partnerships are on record, tiered core, minor and flagship.

• Agile Global Logistics (AGL)coreTechnology or Integration · 2 February 2023AGL multi-carrier logistics integration with FM Retail, launched February 2023. Automates sales order to dispatch process: FM captures order, produces picking list, delivery note and invoice, passes to AGL for label printing, collection and delivery. AGL works with UK's leading carriers for cost-effective delivery. AGL customer care team handles shipping enquiries. FM Retail and AGL partnered at Spring Fair 2025 (Stand 2F13) and are co-exhibiting at Spring Fair 2026.
• LinnworkscoreTechnology or Integration · 14 June 2022Linnworks integration launched June 2022. Provides FM Retail clients access to 100+ global marketplaces and selling channels. Automates online selling processes including bulk listing creation, channel-specific pricing, and oversell prevention.
• Vesta Merchant ServicescoreTechnology or Integration · 16 April 2021Vesta Merchant Services provides integrated merchant services to FM Retail clients, including competitive rates, integrated payment processing, and PCI compliance support. Vesta can help cover costs of switching merchant service providers. Available as FM Merchant Services.
• WeChat PaycoreTechnology or Integration · 16 April 2021WeChat Pay international mobile payment integration available through FM Retail's payment solutions. Popular with Chinese customers and UK students. Also supports instant tax refund functionality for eligible purchases.
• AlipaycoreTechnology or Integration · 16 April 2021Alipay international mobile payment integration available through FM Retail's payment solutions. Supports instant tax refunds for eligible in-store purchases.
• ShopifycoreTechnology or Integration · 15 October 2020Shopify integration launched October 2020. FM Retail synchronises inventory and orders with Shopify in real-time, eliminating duplicate administration. Supports Shopify POS alongside FM POS. Includes image management, stock availability feeds, order processing, and store replenishment.
• Schoolwear AssociationminorOthers · 10 February 2020FM Retail joined the Schoolwear Association in February 2020. With 200+ members, the SA represents all those involved in the supply of school-specific uniform, including retailers, manufacturers, and suppliers. FM Retail participates as a supplier to the schoolwear sector.
• Cunninghams EPOS GroupflagshipStrategic or Co-development PartnerFM Retail is the retail brand of Cunninghams EPOS Group, owned by Jonas Software. Cunninghams EPOS Group celebrated 50 years of operation in 2025. FM Retail operates as the fashion and specialist retail division within the group, maintaining a personal client approach while benefiting from Jonas Software's global scale and innovation resources.
• MagentocoreTechnology or IntegrationMagento eCommerce integration with FM Retail. Supports centralised database management, personalisation support, FM stock inventory feeds to Magento sites, and shipment integrations.
• ChannelAdvisorcoreTechnology or IntegrationChannelAdvisor marketplace integration. FM Retail product and inventory data connects to eBay, Amazon, and Zalando. Manages and sells FM Retail inventory across leading marketplaces.
• DPDcoreTechnology or IntegrationDPD courier integration with FM Retail for automated shipment creation, label generation, and tracking.
• UPScoreTechnology or IntegrationUPS courier integration with FM Retail for automated shipment processing.
• Royal MailcoreTechnology or IntegrationRoyal Mail courier integration with FM Retail for automated shipment creation.
• DHLcoreTechnology or IntegrationDHL courier integration with FM Retail for automated shipment processing.
• EvricoreTechnology or IntegrationEvri courier integration with FM Retail for automated shipment creation.
• EYOS ONEcoreTechnology or IntegrationEYOS ONE provides FM Retail's eReceipt and customer engagement platform. Digital receipts connect offline and online channels with personalised customer engagement including review links, product recommendations, and next-visit discounts. Includes sophisticated ROI reporting for advertising expenditure vs in-store sales.
• Eyos RetailcoreTechnology or IntegrationEyos Retail is an EPOS integration partner of FM Retail for enhanced retail customer engagement and loyalty features.
• Shopify POScoreTechnology or IntegrationShopify POS is an EPOS integration partner. FM Retail supports Shopify POS alongside FM POS within the same central system, allowing retailers to mix hardware options and manage both POS systems from one platform.
• John LewisminorChannel Partner/ Reseller/ DistributorJohn Lewis operates as a concessions brand partner of FM Retail's concessions management module.
• New LookminorChannel Partner/ Reseller/ DistributorNew Look operates as a concessions brand partner of FM Retail's concessions management module.
• Boundary Mill StoresminorChannel Partner/ Reseller/ DistributorBoundary Mill Stores operates as a concessions brand partner of FM Retail's concessions management module.
• NextminorChannel Partner/ Reseller/ DistributorNext operates as a concessions brand partner of FM Retail's concessions management module.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopify POS: Cloud-native POS system integrated with Shopify ecommerce, widely adopted by fashion and specialty retailers. A direct competitor within FM Retail's footprint and also a partner through FM Retail's Shopify integration.
• Brightpearl: Retail-first ERP platform with POS, inventory, warehouse, and marketplace integrations, purpose-built for omnichannel retailers. Comparable to FM Retail's broad retail management scope for mid-market apparel and specialty retailers.
• Lightspeed Retail: Cloud-based omnichannel POS and retail management platform serving specialty and apparel retailers globally. Highly comparable to FM Retail as both target omnichannel retailers with integrated EPOS, inventory, ecommerce, and payments functionality.
• Khaos Control: UK retail and wholesale management software vendor with EPOS, ecommerce, and warehouse functionality. Closely comparable in target segment (UK retail/wholesale) and modular product approach to FM Retail.
• Epos Now: UK-based cloud POS and retail management provider serving SMB and mid-market retailers with modular software, integrated payments, and ecommerce. Comparable target market and product breadth to FM Retail, especially in UK fashion and specialty retail.
• Linnworks: Multichannel selling and inventory management platform with 100+ marketplace integrations. FM Retail integrates with Linnworks, but Linnworks also competes directly on marketplace/inventory management for retailers evaluating FM Retail's Marketplace module.

Emerging players

• Mintsoft: UK-based cloud warehouse and order management platform with WMS, shipping integrations, and marketplace connectivity. Comparable to FM Retail's Warehouse Management module and overlaps in omnichannel retail use cases.

Regional players

• Retail Express: Cloud-based retail management platform focused on specialty and apparel retailers in Australia/NZ. Comparable product breadth (POS, inventory, ecommerce, integrations) but serves a different geography than FM Retail's UK-centric base.

Broad incumbents

• Square (Block): Global payments and POS incumbent serving SMB retailers with transparent pricing, an app marketplace, and integrated hardware. Competes with FM Retail more on SMB EPOS and payments than mid-market retail management.
• Cegid: European enterprise software vendor offering retail ERP, POS, and omnichannel solutions for fashion and specialty retailers. A broader incumbent in the same retail-software space with deeper enterprise reach than FM Retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/fm_retail

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FM Retail