Journity
Journity is a cloud-based website personalization SaaS that helps nonprofit organizations convert website visitors into donors, email subscribers, and volunteers through behavioral targeting, A/B testing, and instant donation capture.
- Company typePrivate
- Founded2004
- HeadquartersAtlantic, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Journity does
Journity is a cloud-based SaaS website personalization platform operated by Five Q Innovations, LLC (also referenced as Five Q, LLC) and purpose-built for nonprofit organizations. Its core product centers on "Waypoints" — personalized overlays, popups, embeds, or inline links delivered to website visitors based on behavioral data and an internal Engagement Score that quantifies visit depth, content affinity, and frequency. Supporting capabilities include Audience Segmentation (geolocation, device type, content affinity, query string parameters, custom URL targeting), Multivariate Testing of up to five waypoint variations, Timely Triggers for time-based messaging, an Auto Profile Builder, and Instant Donation Capture powered by Stripe. Native integrations connect the platform to MailChimp for email list management and Zapier for workflow automation across the broader nonprofit martech stack.
Journity firmographics
Firmographics- Name
- Journity
- Legal name
- Five Q, LLC
- Website
- https://journity.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Journity is a cloud-based website personalization SaaS that helps nonprofit organizations convert website visitors into donors, email subscribers, and volunteers through behavioral targeting, A/B testing, and instant donation capture.
- Ownership category
- akta.pro rank
Journity industry classification
Industry- Product category
- Nonprofit Marketing Software
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
Keywords
Where Journity is headquartered
LocationHeadquarters
- HQ city
- Atlantic
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Journity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Free Tier: Free tier offering with limited features including 1 waypoint, 25,000 profiles, email support. Designed for small nonprofits to trial the platform.
- SaaS Subscription - Pro Tier: Monthly subscription at $149/month offering unlimited waypoints, unlimited profiles, email and phone priority support, 1 month premium services free, and full feature access including A/B testing, engagement scoring, geolocation targeting, and integrations.
- SaaS Subscription - Premium Tier: Monthly subscription at $649/month offering all Pro features plus dedicated digital strategist, professional design services, custom configurations, bi-monthly report review, advanced segment implementation, and personalized strategic recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small nonprofits to get started |
| Subscription | Monthly | Pro tier for growing nonprofits |
| Subscription | Monthly | Premium tier with dedicated support and services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Journity product offering
Product offeringCore offering
Journity is a cloud-based SaaS website personalization platform designed specifically for nonprofit organizations. It enables nonprofits to launch "Waypoints" — personalized popups, overlays, embeds, and donation widgets — that are targeted to individual visitors using behavioral data and a proprietary Engagement Score. The platform includes A/B/n multivariate testing, advanced audience segmentation, automated profile building, native MailChimp and Stripe integrations, and conversion tracking, all sold under a freemium and tiered subscription model.
Product overview
Journity is a cloud-based website personalization platform built specifically for nonprofit organizations. The core platform centers on Waypoints — personalized message campaigns displayed to website visitors based on their behavioral data and engagement level. Key capabilities include an Engagement Score system that quantifies visitor interaction, Audience Segmentation for targeting, and Instant Donation Capture powered by Stripe. The platform offers three pricing tiers (Free at $0, Pro at $149/month, and Premium at $649/month) that provide varying levels of waypoints, profiles, advanced features, and support. Additional modules include Multivariate Testing for campaign optimization, a Visual Campaign Designer for creating messages without developer assistance, Campaign Templates for common nonprofit use cases, Auto Profile Builder for automated visitor categorization, and Conversion Tracking for analytics. Integrations include native MailChimp connectivity, Stripe payment processing, and Zapier automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Journity Website Personalization Platform Cloud-based SaaS platform that transforms nonprofit websites into personalized experiences, converting visitors into email subscribers, volunteers, and donors through behaviorally targeted Waypoints, Engagement Scoring, A/B/n testing, advanced segmentation, native MailChimp and Stripe integrations, and conversion tracking. Sold under a freemium + Pro ($149/mo) + Premium ($649/mo) subscription model.
Quantifiable outcome
- A single strategically targeted waypoint yields average $13,000/month in donations for GotQuestions.org
- +6 more outcomes
Companies that use Journity
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Journity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature10 records
Journity partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- MailChimpcoreNative integration with MailChimp enables seamless synchronization of email lists between Journity campaigns and MailChimp email marketing platform. Organizations can capture email subscribers through Journity waypoints and instantly add them to MailChimp lists for ongoing email marketing campaigns.
- StripecoreStripe integration enables secure payment processing for instant donations within Journity waypoints. Users can donate directly through personalized messages without leaving the website. Stripe handles all credit card processing securely with receipts managed through Stripe. This is required for the Instant Donation Capture feature.
- Five QflagshipFive Q is the parent company behind Journity, founded in 2004. Five Q provides digital marketing services including SEO, user experience, creative design, brand identity, email marketing, and website development. Five Q was developed specifically for nonprofits and shares the mission of multiplying impact for nonprofit organizations. The entire Five Q team is dedicated to supporting and developing the Journity platform.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Journity competitors and assessment
Company assessmentBroad incumbents
- ActiveCampaign: ActiveCampaign is an email marketing and marketing automation platform with site tracking and on-site messaging features. It competes with Journity on email capture, list management, and behavioral personalization for SMB and mid-market customers.
- Mailchimp: Mailchimp is a leading email marketing platform that Journity integrates with natively, but Mailchimp also offers popups, landing pages, and basic on-site messaging that overlap with Journity's functionality. It represents both a partner and a competing channel for nonprofits.
- HubSpot Marketing Hub: HubSpot is a broad incumbent marketing platform that includes personalization, popups, email marketing, and CRM. It competes with Journity at the high end of the nonprofit market where larger organizations consolidate martech stacks onto a single vendor.
- Blackbaud: Blackbaud is a large, established provider of software and services specifically for nonprofits, including fundraising CRM, donor management, and marketing tools. It is a broad incumbent in the same vertical and could expand into the on-site personalization space Journity occupies.
Direct peers
- ConvertBox: ConvertBox is an on-site personalization platform offering targeted call-to-action widgets, popups, and behavioral targeting for marketers. It competes with Journity on personalization, segmentation, and conversion optimization for digital audiences.
- Hello Bar: Hello Bar provides website personalization tools including popups, header bars, and email capture forms aimed at SMBs and content publishers. It is functionally comparable to Journity's waypoint system for conversion and list growth.
- OptinMonster: OptinMonster is a leading website personalization and lead generation platform that provides exit-intent popups, on-site messaging, and A/B testing for marketers. It is a direct competitor to Journity's waypoint-based personalization and conversion optimization capabilities, serving a broader market but overlapping heavily on the SMB and nonprofit use cases.
- Sumo: Sumo offers website popups, email capture forms, and on-site messaging tools to grow email lists and conversions. It competes with Journity's waypoint and email acquisition functionality, though it targets a much broader customer base beyond nonprofits.
- Privy: Privy provides email capture popups, banners, and on-site messaging tools aimed at ecommerce and small businesses. Its overlap with Journity's waypoint-driven list growth and conversion use cases makes it a relevant direct competitor.
- Wishpond: Wishpond is a marketing platform offering landing pages, popups, email marketing, and lead generation tools targeted at SMBs. It overlaps with Journity on the lead capture and conversion optimization surface area, though it serves a broader market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Journity social profiles
Digital presenceJournity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Journity leadership team
Management profileNumber of profiles
Profiles2 records
Journity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Journity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Journity
What does Journity do?
Journity is a cloud-based SaaS website personalization platform designed specifically for nonprofit organizations. It enables nonprofits to launch "Waypoints" — personalized popups, overlays, embeds, and donation widgets — that are targeted to individual visitors using behavioral data and a proprietary Engagement Score. The platform includes A/B/n multivariate testing, advanced audience segmentation, automated profile building, native MailChimp and Stripe integrations, and conversion tracking, all sold under a freemium and tiered subscription model.
Is Journity a public or private company?
Journity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Journity founded?
Journity was founded in 2004. It employs 11 to 50 people.
Where is Journity based?
Journity is headquartered in Atlantic, United States, in the North America region.
How does Journity make money?
Three revenue lines are on record. SaaS Subscription - Free Tier is the primary driver. The others are saaS Subscription - Pro Tier and saaS Subscription - Premium Tier.
Who are Journity's main competitors?
Broad incumbents on record are ActiveCampaign, Mailchimp, HubSpot Marketing Hub and Blackbaud. Direct peers are ConvertBox, Hello Bar, OptinMonster, Sumo, Privy and Wishpond.
Does Journity have an API?
No public API is recorded for Journity.
What industry is Journity in?
Journity's product category is Nonprofit Marketing Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 541890 and its SIC code is 7372.