CAA Centre
CAA Centre is a Brampton-based, privately operated multi-purpose sports and entertainment complex built in 1998, featuring 4 NHL ice rinks, a 5,000-seat arena, 27 luxury suites, and a restaurant, serving hockey leagues, event promoters, corporate clients, and 1.2M+ annual visitors in the Greater Toronto Area.
- Company typePrivate
- Founded1998
- HeadquartersBrampton, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CAA Centre does
CAA Centre is a multi-purpose sports and entertainment complex located at 7575 Kennedy Road South in Brampton, Ontario, operated by PA Sports Centre. Built in 1998, the facility features four NHL-sized ice rinks (200' x 85'), a 5,000-seat spectator bowl with professional-grade sound and production capabilities, 27 luxury suites with in-suite food and beverage service, a 250-seat full-service restaurant (Real Stars Bar & Grill) with catering capacity for up to 280 guests, a pro shop (Route 22), and a 600 sq ft private meeting room. The venue draws more than 1.2 million visitors annually and serves a hybrid B2B/B2C customer base including adult recreational hockey leagues (True North Hockey Canada since 1990, Brampton Oldtimers Hockey League since 1980), nine partner hockey schools, professional sports tenants (Brampton Honey Badgers of the CEBL, TNA Wrestling touring events), event promoters running concerts and trade shows, and corporate clients using the restaurant, meeting room, and luxury suites for private functions.
The business operates six distinct revenue streams: (1) recurring and one-time ice rink rentals, (2) ticketed events sold through an exclusive Ticketmaster partnership, (3) food and beverage through the on-site restaurant and catering, (4) luxury suite rentals with recurring in-suite service, (5) parking lot rentals, and (6) rink-board and rink-naming advertising and sponsorships. Distribution is hybrid: direct enterprise sales (ice, venue, parking, suites), direct-to-consumer ticketing via Ticketmaster, and partnership-based programming (LiveBarn streaming, hockey schools, league operators). Technology integrations are limited to operational interoperability (LiveBarn, Ticketmaster, and HUB International for a facility-rental liability insurance program offering $2M-$5M coverage tiers). The company is privately held, has no disclosed funding history, no parent company, and operates with a core management team of approximately 11 employees in named roles (General Manager, Controller, F&B Manager, Sports Programming Co-Managers, Event Services Manager, Building Operations Manager and Supervisor, HR Manager, Event Sales Manager) supplemented by part-time and event-day staff.
CAA Centre firmographics
Firmographics- Name
- CAA Centre
- Legal name
- PA Sports Centre
- Website
- https://caacentre.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CAA Centre is a Brampton-based, privately operated multi-purpose sports and entertainment complex built in 1998, featuring 4 NHL ice rinks, a 5,000-seat arena, 27 luxury suites, and a restaurant, serving hockey leagues, event promoters, corporate clients, and 1.2M+ annual visitors in the Greater Toronto Area.
- Ownership category
- akta.pro rank
CAA Centre industry classification
Industry- Product category
- Sports & Entertainment Venue Operations
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Ice Rinks & Winter Sports Facilities (MPAKAEAG), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where CAA Centre is headquartered
LocationHeadquarters
- HQ city
- Brampton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CAA Centre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ice Rink Rentals: Hourly and contract-based ice rentals for hockey leagues, tournaments, skating programs, and private events. Offers both one-time and contract basis bookings for individuals, groups, non-profits, and corporations.
- Ticketed Events: Revenue from concerts, wrestling events, basketball games, and other entertainment events hosted in the 5,000-seat spectator bowl through Ticketmaster ticket sales
- Food & Beverage: Real Stars Bar & Grill restaurant operations offering full-service dining, catering, team parties, holiday events, and corporate functions for up to 280 guests
- Luxury Suite Rentals: 27 luxury suites equipped with TV and fridge, offering in-suite food and beverage ordering with delivery service
- Parking Lot Rentals: Parking lot rentals for events and programs in North and South lots
- Advertising & Sponsorships: Rink board advertising opportunities and rink naming sponsorships (e.g., MAC Hockey Rink sponsorship)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LiveBarn Monthly/Annual Subscription |
| Usage-based | Pay-as-you-go | Liability Insurance Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
CAA Centre product offering
Product offeringCore offering
CAA Centre is a multi-purpose sports and entertainment complex in Brampton, Ontario that rents its four NHL-sized ice rinks to hockey leagues, tournaments, and skating programs on a one-time or contract basis, and hosts ticketed spectator events such as concerts, wrestling, and basketball games in its 5,000-seat arena. The venue also operates the Real Stars Bar & Grill restaurant and provides event catering, parking lot rentals, and 27 luxury suites for premium viewing.
Product overview
CAA Centre is a multi-purpose sports and entertainment complex serving as Brampton's primary venue for hockey, concerts, trade shows, and basketball events. The facility features 4 NHL-sized ice rinks and operates as an integrated venue hosting the True North Hockey Canada adult league, Brampton Oldtimers Hockey League (BOHL), and a Hockey Schools program with 9 academies. On-site amenities include Real Stars Bar & Grill (a 250-seat restaurant overlooking the rinks), 27 luxury suites with in-suite service, and the Route 22 Pro Shop. The venue partners with LiveBarn for streaming content and Ticketmaster for ticketing. Additional offerings include ice and parking lot rentals, the Brampton Sports Hall of Fame, and a 600 sq ft meeting room. Over 1.2 million visitors annually use the facility.
Differentiator
Problem solved
Functional benefit
Brands
- Real Stars Bar & Grill: A full-service 250-seat restaurant located in the heart of the CAA Centre, providing a view of all 4 ice surfaces. It offers catering for events including team parties, holiday parties, business meetings with capacity for up to 280 guests.
Products and services
- Ice and Sports Facility Rentals Rental of four NHL-sized ice rinks (200' x 85') and parking lot spaces for sports, entertainment, and social events on one-time or contract basis for hockey leagues, tournaments, skating programs, figure skating, public skating, and private events.
- Ticketed Spectator Events Concerts, wrestling events (e.g., TNA Wrestling's Under Siege and TNA iMPACT!), basketball games (e.g., Brampton Honey Badgers CEBL), trade shows, and graduations hosted in the 5,000-seat spectator bowl with tickets sold through Ticketmaster.
- Real Stars Bar & Grill Restaurant and Catering Full-service 250-seat restaurant and bar overlooking all four ice surfaces, providing dining, catering for team parties, holiday parties, business meetings, and private events for up to 280 guests.
- Luxury Suites 27 luxury suites equipped with TV and fridge, offering in-suite food and beverage ordering and delivery service for premium event viewing.
- Route 22 Pro Shop On-site pro shop offering skate sharpening and full service equipment sales, open Tuesday through Thursday and Sunday evenings.
- Hockey Schools Program Collection of nine hockey academies and schools offering instruction in skating, shooting, goaltending, and hockey skills from professional coaches at CAA Centre (Capital Hockey, Olympic Hockey Academy, Antoine Efficiency Skating, Energy Hockey, Tim Turk Hockey, Dahan Goaltending, Sonya Skating School, Next Pro Hockey, and Score Hockey).
- True North Hockey Canada Adult League Adult recreational hockey league operating at CAA Centre since 1990, offering leagues for men and women from beginner to rep level across the GTA.
- Brampton Oldtimers Hockey League (BOHL) Recreational hockey league for players aged 35 and older, formed in 1980, operating two divisions with four teams each at CAA Centre with a 20-game schedule plus playoffs.
- LiveBarn Streaming Service Live streaming and on-demand video subscription service for watching CAA Centre events, including 30-day replay access, highlight sharing, and game downloads, available via monthly or annual LiveBarn subscription with promo code 9763-4bb4 for 10% off.
- Parking Lot Rentals Rental of North and South parking lots for events and programs at CAA Centre.
- Rink Board Advertising and Naming Sponsorships Advertising opportunities including rink board advertising and rink naming rights (e.g., MAC Hockey Rink sponsorship of the Blue Rink).
- Spectator Bowl Venue Rental 5,000-seat arena with state-of-the-art sound system, production office, warm-up area, and a 600 square foot meeting room available for private functions and large-scale events.
- CAA Centre Multi-Purpose Facility Multi-purpose sports and entertainment complex featuring four NHL-sized ice rinks, a 5,000-seat spectator bowl, and event spaces hosting hockey leagues, concerts, trade shows, graduations, and basketball events.
Quantifiable outcome
- Over 1.2 million people visit the CAA Centre each year
- +1 more outcomes
Companies that use CAA Centre
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
CAA Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
CAA Centre partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- MAC Hockey DevelopmentcoreMAC Hockey Development sponsorship of the Blue Rink, which will be renamed the MAC Hockey Rink. All references to the Blue Rink including billing, scheduling, and room assignments will change to MAC Hockey Rink effective December 1.
- LiveBarncoreCAA Centre is a LiveBarn Venue offering live streaming of events, on-demand viewing for 30 days, save and share 30-second highlights, and download entire games/practices. 10% discount offered with promo code 9763-4bb4.
- TicketmastercoreOfficial ticketing partner for all events at CAA Centre. Tickets only valid through Ticketmaster.ca. Venue listed on Ticketmaster platform for event ticket sales.
- True North Hockey CanadacoreAdult recreational hockey leagues operating at CAA Centre since 1990, providing professionally managed leagues for men and women from adult beginner to rep level.
- Brampton Oldtimers Hockey LeaguecoreRecreational hockey league for players aged 35+ formed in 1980, operating at CAA Centre with 2 divisions and 8 teams, playing 20-game schedules plus playoffs.
- HUB International HKMB LimitedsupportingInsurance broker providing Facility Rental User Liability Insurance Program for rental users who do not carry their own insurance. Insurance limits from $2M to $5M depending on activity risk.
- Brampton Sports Hall of FamesupportingLocated within CAA Centre, founded in 1979 to recognize Brampton residents distinguished as exceptional athletes, executives, coaches, teams, and builders. 97 athletes, 49 builders, 1 team, and 1 veteran recognized.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
CAA Centre competitors and assessment
Company assessmentEmerging players
- Advent Sportsplex: Mississauga-based multi-rink sports complex offering hockey and skating programs. Competes with CAA Centre for hockey schools and league tenants in the western GTA, though smaller spectator/event capacity.
Others
- Ticketmaster: Strategic channel partner that powers ticketing for CAA Centre's spectator events. Adjacent ecosystem participant rather than direct competitor — represents an enabling distribution and technology relationship.
Direct peers
- Coca-Cola Coliseum: Toronto-based multi-purpose arena home to the Toronto Marlies (AHL) and Toronto Rock (NLL). Comparable capacity (~8,000 seats) and similar ice/event programming, competing for GTA hockey leagues and event bookings.
- FirstOntario Centre: Hamilton-based multi-purpose arena (~17,000 seats) hosting concerts, family shows, and sports events. Comparable mid-tier Canadian arena competing with CAA Centre for regional concert and event tours in the GTHA corridor.
- Paramount Fine Foods Centre: Multi-purpose arena in Mississauga, Ontario — the closest geographic and offering peer to CAA Centre. Hosts the OHL's Mississauga Steelheads, concerts, and family shows; directly competes for GTA promoters, league tenants, and ticketed audiences.
- Tribute Communities Centre: Oshawa-based arena home to the OHL's Oshawa Generals. Similar mid-size Ontario arena with ice-rental, concert, and event programming; comparable competitive dynamics in the broader Ontario regional arena market.
- Budweiser Gardens: London, Ontario multi-purpose arena (~9,000 seats) home to the OHL's London Knights. Comparable Canadian regional arena model with ice-rental programming, luxury suites, and concert hosting — similar venue economics to CAA Centre.
Broad incumbents
- Scotiabank Arena: Toronto's flagship ~20,000-seat arena and home of the Maple Leafs and Raptors. Vastly larger capacity and NHL/NBA anchor tenants, but competes with CAA Centre for the same GTA promoter events and luxury-suite clients.
- Canlan Ice Sports: Multi-location Canadian ice-rental operator with multiple rinks across the GTA and beyond. Competes most directly on the ice-rental and youth/adult league side of CAA Centre's business, though without the 5,000-seat arena component.
Regional players
- Mattamy Athletic Centre: Toronto-based historic arena (~2,500 seats) hosting Ryerson (TMU) hockey, concerts, and community events. Comparable mixed-use urban venue but smaller footprint and different tenant mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CAA Centre social profiles
Digital presenceCAA Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAA Centre leadership team
Management profileNumber of profiles
Profiles11 records
CAA Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAA Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAA Centre
What does CAA Centre do?
CAA Centre is a multi-purpose sports and entertainment complex in Brampton, Ontario that rents its four NHL-sized ice rinks to hockey leagues, tournaments, and skating programs on a one-time or contract basis, and hosts ticketed spectator events such as concerts, wrestling, and basketball games in its 5,000-seat arena. The venue also operates the Real Stars Bar & Grill restaurant and provides event catering, parking lot rentals, and 27 luxury suites for premium viewing.
Is CAA Centre a public or private company?
CAA Centre is a private company. It is classified as unknown and is currently operating.
When was CAA Centre founded?
CAA Centre was founded in 1998. It employs 11 to 50 people.
Where is CAA Centre based?
CAA Centre is headquartered in Brampton, Canada, in the North America region.
How does CAA Centre make money?
Six revenue lines are on record. Ice Rink Rentals are the primary driver. The others are ticketed Events, food & Beverage, luxury Suite Rentals, parking Lot Rentals and advertising & Sponsorships.
Who are CAA Centre's main competitors?
Advent Sportsplex is listed as an emerging player. Ticketmaster is listed as an others. Direct peers are Coca-Cola Coliseum, FirstOntario Centre, Paramount Fine Foods Centre, Tribute Communities Centre and Budweiser Gardens. Broad incumbents are Scotiabank Arena and Canlan Ice Sports. Mattamy Athletic Centre is listed as a regional player.
Does CAA Centre have an API?
No public API is recorded for CAA Centre.
What industry is CAA Centre in?
CAA Centre's product category is Sports & Entertainment Venue Operations. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 71131 and its SIC code is 7900.