Dance Teacher Web

What Dance Teacher Web does

Dance Teacher Web is a private, founder-led online education and business-tools platform serving dance teachers and dance studio owners, founded in 2007 by Steve Sirico and Angela D'Valda Sirico in Fairfield, Connecticut. The core product is a subscription-based digital platform that delivers 24/7 access to 1,000+ training videos, choreography breakdowns, lesson plans, articles, and teaching resources contributed by an in-house editorial team and an A-Team of master teachers and choreographers (including ABT principals James Whiteside and Devon Teuscher). The platform is complemented by a suite of free operational tools — the Studio Ops Command Center (capacity, fee bundling, recital revenue forecasting, hourly margin calculators), Formation Builder, Revenue Management Suite, Hashtag Generator, Studio Valuation Calculator, and Terminology Vault — that function as lead magnets for the paid membership funnel.

The business operates a hybrid monetization model: recurring membership subscriptions (with aggressive SAVE 90% promotional pricing and a free tier), VIP one-on-one consulting services for studio owners, registration fees for the annual Dance Teacher Web Conference & Expo in Las Vegas, and Dance Teacher University certification programs (Level I and Level II) run alongside the conference. Go-to-market is product-led growth layered with an event-driven flagship conference, supported by content marketing (articles, videos, podcasts), email/newsletter, social media, and co-marketing partnerships with industry organizations and suppliers (UDMA, Weissman, Harlequin Floors, Dance Informa, Jackrabbit Dance).

Newer product lines include Studio 360 (launched 2025), a broader digital tools ecosystem for studio front-desk operations, financial forecasting, and recital planning; the ELEVATE Initiative (2026), a 30-day structured growth program for studio owners; and Assemblé (in development for 2026), an elite B2B event for studio owners. The company employs 101-250 people, serves a global community of 10,799+ dance educators, is privately held with no disclosed venture or private equity backing, and reaches customers across the US, UK, Australia, Mexico, and Costa Rica.

Name

Dance Teacher Web

Legal name

DanceTeacherWeb.com

Website

https://danceteacherweb.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Dance Teacher Web is a subscription-based online platform founded in 2007 that provides dance teachers and studio owners with 1,000+ training videos, choreography, lesson plans, and free business operations tools, supplemented by an annual Las Vegas conference and VIP coaching services.

Ownership category

akta.pro rank

Product category

Dance Education Platform

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Digital Learning & Course Subscriptions (CRAFAIAD), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

Keywords

• Dance teacher training
• Dance studio management
• Dance education platform
• Choreography resources
• Studio business tools

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Online membership providing 24/7 access to video library, articles, choreography breakdowns, lesson plans, and business tools. Multiple membership tiers available with SAVE 90% promotional pricing mentioned.
2. VIP Consulting Services: One-on-one coaching for studio owners offering hands-on business development support and problem-solving.
3. Annual Conference & Expo: In-person annual event in Las Vegas with registration fees. Video access to all sessions included for 6 months with registration. Group discounts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dance Teacher Web operates a subscription-based online platform that provides dance teachers and studio owners with 24/7 access to 1,000+ training videos, lesson plans, choreography breakdowns, teaching articles, and a suite of proprietary business operations tools. The company complements the digital platform with an annual in-person conference in Las Vegas, a teacher certification program (Dance Teacher University), and one-on-one VIP consulting services for studio owners.

Product overview

Dance Teacher Web is an online education platform and ecosystem for dance teachers and studio owners. The core product is a subscription-based platform providing instant access to 1,000+ training videos, articles, and choreography from master teachers. This core platform is supplemented by a suite of free operational tools including the Studio Ops Command Center (with calculators for capacity, fees, revenue, and margins), Formation Builder, Revenue Management Suite, Hashtag Generator, Valuation Calculator, and Terminology Vault. The company also offers in-person services including the annual Dance Teacher Web Conference & Expo (held in Las Vegas), Dance Teacher University certification programs, and VIP consulting services. New digital offerings include Studio 360 (a comprehensive business management platform) and StageCall Pro (communication tool).

Differentiator

Problem solved

Functional benefit

Brands

• Studio 360: Suite of digital tools for studio operations including Studio Valuation Master Tool and Studio Ops Command Center
• Dance Teacher University (DTU)
• ELEVATE Initiative
• Dance Teacher Web Conference and Expo

Products and services

• Dance Teacher Web Platform Subscription-based online training platform providing 24/7 access to 1,000+ training videos, lesson plans, choreography breakdowns, and articles from master teachers for dance educators and studio owners.
• Studio 360 Comprehensive digital tools ecosystem for dance studio management covering front desk operations, financial forecasting, and recital planning.
• Studio Ops Command Center
• Formation Builder Free formation and spacing tool that lets dance teachers and choreographers design professional-quality choreography layouts.
• Revenue Management Suite Free financial and revenue management suite for dance studio owners, including tuition revenue forecasting capabilities.
• Smart Tag and Caption Generator Hyper-local hashtag and social media caption generator for dance studios with platform-specific intelligence for Instagram, TikTok, and Facebook.
• Valuation Calculator Free calculator that helps dance studio owners assess the business value of their studio.
• Terminology Vault Free online dance dictionary reference tool for dance teachers and students.
• Recital Theme and Routine Generator Content generation tool that helps dance teachers and studio owners spark inspiration and organize full syllabus breakdowns for recital planning.
• ChoreoSpark Generator Content generation tool that provides dance teachers with fresh choreography ideas.
• StageCall Pro Studio marketing and client communication tool built by Dance Teacher Web.
• Dance Teacher University (DTU) Certification
• VIP Consulting Services One-on-one coaching for dance studio owners offering direct, hands-on business development support and problem-solving, including action plan creation.
• Dance Teacher Web Conference and Expo Annual in-person conference and expo for dance educators and studio owners, positioned as the World's #1 dance teacher event, with master classes, business seminars, and networking; video access to all sessions is included for 6 months post-event.
• ELEVATE Initiative 30-day program providing tools, truths, and tactics for dance studio owners, with weekly focus areas including local presence building and pricing strategy.

Quantifiable outcome

• 27% more profit potential mentioned in business systems tips
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• United Dance Merchants of America (UDMA)coreStrategic or Co-development PartnerDance industry trade organization partner. UDMA logo displayed on website. Collaborative relationship with dance industry community.
• Dance Teacher UniversitycoreStrategic or Co-development PartnerIn-person Dance Teacher Certification Programs held in conjunction with Dance Teacher Web Conference & Expo. Offers Level I and Level II curriculum for teacher certification.
• DTW ConferenceflagshipStrategic or Co-development PartnerAnnual Dance Teacher Web Conference and Expo, the World's #1 Dance Teacher Event. 4-day interactive event with classes, presentations, and networking.
• WeissmanminorGTM or Marketing PartnerCostume supplier partner with logo displayed on website.
• Harlequin FloorsminorGTM or Marketing PartnerDance flooring partner with logo displayed on website.
• 42nd Street ToursminorGTM or Marketing PartnerTravel/tour partner with logo displayed on website.
• Dance InformaminorGTM or Marketing PartnerDance industry publication partner with logo displayed on website.
• It is Your Turn BookminorStrategic or Co-development PartnerCo-authored book series by Steve Sirico and Angela D'Valda Sirico for dance teachers and studio owners.
• Jackrabbit DanceminorGTM or Marketing PartnerDance studio software partner with referral link on website. Vendor referral program partner.
• Extreme Dance Studio MakeoverminorGTM or Marketing PartnerStudio consulting partner with logo displayed on website.
• World Dance MovementminorGTM or Marketing PartnerDance education event partner with logo displayed on website.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Dancio: Online dance learning platform with on-demand video classes taught by professional dancers. Directly comparable video-first model for dance education, though earlier-stage and narrower in teacher-training offerings than DTW.

Broad incumbents

• ClassPass: Marketplace subscription for fitness and dance classes across studios. Tangentially comparable to DTW because both sit between dance consumers and studios, though ClassPass is consumer-facing while DTW targets studio operators.
• Mindbody: Large SaaS platform for fitness and dance studio operations including scheduling, payments, and marketing. Comparable as the incumbent in the dance-studio software category that Studio 360 is positioned against.
• MasterClass: Premium online learning platform featuring celebrity-led video courses. Comparable to DTW's creator-led video library and subscription model, though operating at much larger scale and across many disciplines beyond dance.
• Skillshare: Online learning marketplace with project-based video classes across creative disciplines including dance. Comparable subscription/marketplace model with multi-instructor catalog, though horizontally diversified rather than dance-specialized.

Direct peers

• CLI Studios: Online and in-person dance education platform providing classes and teacher training. Comparable to DTW because both serve dance educators with structured video content and live virtual instruction.
• DancePlug: Online dance tutorial marketplace with subscription access to choreography and technique videos. Closely comparable to DTW's content library model, though smaller in scale and lacking the studio-owner business-tools layer.
• STEEZY Studio: Online dance learning platform offering on-demand video lessons across multiple styles with structured curricula. Directly comparable to DTW in the dance-education subscription space, though STEEZY targets end-consumer learners while DTW primarily targets teachers and studio owners.

Others

• Jackrabbit Dance: Dance studio management software for registration, billing, and recital planning. Already a referral partner of DTW. Comparable as the operational backbone of dance studios that DTW's Studio 360 suite directly competes with.
• Dance Spirit / Dance Media: Dance industry media brand with editorial content and event programming for dance educators. Comparable as a community and content channel for dance teachers, though monetized through advertising rather than subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DanceTeacherWeb
• Facebookfacebook.com/DanceTeacherWeb
• LinkedInlinkedin.com/company/danceteacherweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Teacher Web